A celebration of the new Ballston Quarter Mall, Stanley Cup Champion Washington Capitals, Craft Beer, Live Music and Restaurant Cuisine.

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1 A celebration of the new Ballston Quarter Mall, Stanley Cup Champion Washington Capitals, Craft Beer, Live Music and Restaurant Cuisine. May 18-19, 2019 Saturday and Sunday * Noon-7pm daily Wilson Boulevard between N. Taylor and N. Quincy

2 14,794 residents in Ballston $110,555 median income 80.2% bachelor degree or higher 33 median age 1.2 million people visit this block of Wilson Boulevard annually to visit the MedStar Capitals Iceplex above Ballston Quarter Mall

3 $75,241 AVERAGE RESIDENTIAL EXPENDITURE ANNUALLY $30,310 Average Yearly Mortgage/Rent 40% $8,308 Food at home 11% $8,085 Healthcare 11% $6,218 Food out 8% $5,131 Entertainment/Recreation 7% $3,894 Giving 5% $3,857 Apparel 5% $3,506 Travel 5% $3,344 Furnishings 5% $2,588 Education 3%

4 Ballston/MU Metro Station 4 million annual ridership Daily Vehicles: 117,000 Route 66 near gateway to Ballston 28,000 N. Glebe and N. Fairfax Drive 28,000 N. Glebe and N. Quincy 12,000 Wilson Blvd and N. Glebe 17,000 N. Fairfax and N. Quincy 8,400 N. Randolph Street at DARPA

5 GEORGE WASHINGTON UNIVERSITY MARYMOUNT UNIVERSITY BALLSTON CENTER VIRGINIA TECH RESEARCH CENTER WILLIAM & MARY UNIVERSITY SOFTWARE ENGINEERING INSTITUTE CARNEGIE MELLON UNIVERSITY

6 The BID has the experience to deliver with event management and marketing expertise: Taste of Arlington 50,000 attendees annually Sip & Mingle networking receptions 300+ attendees quarterly Farmers Market 19,699 visitors annually

7 QUARTERFEST SPONSORSHIP OPPORTUNITIES

8 $30,000 Quarterfest presented by Dittmar Custom on-site activations-20x30 tent provided and tables, chairs Custom digital activations with app integration: splash page with logo, contests and prizes Dittmar buildings in Ballston featured on the Quarterfest map Buildings included in the restaurant crawl (prizes awarded on Sunday for visiting all participating venues) Car display space Dedicated social media posts Logo on signage Logo and link on website Donation letter 40 VIP Tickets

9 Custom activation at the VIP Event (500 VIPs) with press, media, Arlington county representatives, governmental officials, sponsors and invited chefs, food bloggers and influencers Lead generation opportunities on-site Branding of VIP Event including dedicated signage and custom promotional materials Social media promotion, logo on signage and logo on event website Logo and link on VIP event page of site Custom digital activations with app integration: splash page with logo, contests and prizes Donation letter 16 VIP Tickets

10 VIP CREDENTIALS $4,500 Your logo on 500 VIP credentials along with presenting sponsor for VIP event and VIP status at Quarterfest Opportunity to give out 10 VIP passes to your clients and friends Social media promotion Logo scrolling on Quarterfest event website Donation letter 6 VIP Tickets

11 Exclusive space (30 x40 ) or 1,200 feet customizable based on your needs Your branded tent(s) BID supplies tables and chairs Social media promotion (custom campaign designed to support your goals) Sponsorship mention in eblast to 20,000 Sponsorship appreciation mention in confirmation to attendees Sponsorship mention in final to all attendees with event instructions Logo on signage Logo on event website Donation letter 6 VIP Tickets

12 EXECUTIVE SPONSOR $2,500 Logo scrolling on Quarterfest website Sponsorship mention in eblast to 20,000 Sponsorship appreciation mention in confirmation to attendees Sponsorship mention in final to all attendees with event instructions Donation letter 4 VIP Tickets

13 ROCK THE BLOCK CONCERT SATURDAY & SUNDAY $12,000 Dedicated e-blast to 20,000 people Social media promotion Logo on stage banner Representative may announce bands Stage time in between bands for prizes and custom messaging Digital activations with app Logo scrolling on event website Logo and link on music page of site Donation letter 10 VIP Tickets

14 Dedicated e-blast to 20,000 people Social media promotion Logo (one color) on 15,000 signature cups OR your choice if you purchase the cups as a trade with Quarterfest logo and your logo Cups will be distributed at the Quarterfest Street Pub on Wilson Boulevard all weekend Logo on event website Donation letter 8 VIP Tickets

15 Dedicated e-blast to 20,000 people Sponsorship appreciation mention in s to attendees in advance of event Social media promotion Logo on 5,000 wristbands Logo on event website Donation letter 10 VIP Tickets

16 BALLOONS $5, Balloons with your logo Distributed throughout festival by volunteers to children on Saturday and Sunday Social media promotion Logo scrolling on Quarterfest event website Donation letter 6 VIP Tickets

17 Photo and caricature artist area for dogs (10 x30 ) BID provides caricature artist Social media promotion Logo on event website Featured on event map Donation letter 2 VIP Tickets

18 Logo on 5,000 napkins/2,500 coasters Coasters will be distributed at the Street Pub on Wilson Boulevard all weekend Napkins will be distributed to restaurants participating in the Quarterfest Crawl Social media promotion Logo on signage Logo on event website Donation letter 6 VIP Tickets

19 Logo on 20,000 drink tickets Messaging on back of tickets (prize, special offer, website and contact info) Tickets will be used for beer, wine, liquor and water in the StreetPub all weekend Social media promotion Logo on signage Logo on event website Donation letter 6 VIP Tickets

20 10x40 area for your cars Your branded tent BID supplies tables and chairs Social media promotion Logo on signage in space Logo scrolling on Quarterfest event website Donation letter 6 VIP Tickets

21 FRIEND OF BALLSTONGIVES $1,500 Logo on charitable donation check Company mention in post event news release Logo scrolling on Quarterfest website Sponsorship mention in eblast to 20,000 Donation letter 2 VIP Tickets

22 $20, bars provided Ice merchandiser provided Volunteers to pour beer Logo on event website 16 VIP Tickets

23 $1,250 sponsorship 10 space 1-8 bar provided Ice merchandiser provided Volunteers to pour beer Logo on event website

24 $2, space 2-8 bars provided Ice merchandiser provided Volunteers to pour beer Logo on event website 4 VIP Tickets

25 Quarterfest Crawl is a food tasting crawl for Ballston restaurants, retail and building lobbies - all participants must offer food tastings at their location on Saturday, May 18th from 12pm - 7pm. Benefits and requirements are listed below: Featured on Quarterfest crawl page on the event website (Restaurants, Retail, &/or Building Lobbies) Dedicated e-blast to database to 20,000 Location featured on Quarterfest Map & Crawl Card Restaurant, retail or building lobby included in crawl and prize contest for those who visit all the venues (scorecard stamped and submitted for entry) Social media promotion Food item must be confirmed with the BID (2,000 samples) Charitable donation letter provided for cost of food

26 Quarterfest attendees will enjoy savings throughout the weekend by showing their wristband. Sign up your retail establishment to promote a membership discount, prize or promotion. Your discount featured on the Quarterfest site Promotion featured on signage at the event Social media promotion

27 FOOD TRUCK ALLEY SUNDAY $450 Quarterfest Food Truck Alley is an opportunity for Arlington Food Trucks to promote their cuisine to Quarterfest attendees on Sunday, May 19th from 12pm - 7pm within the official event footprint. Benefits and requirements are listed below: Listing as a participating food truck on the Quarterfest website Dedicated e-blast to database to 20,000 Social media promotion Food trucks will be in charge of providing all supplies necessary to operate the entire day and will accept payment directly from event attendees. Food trucks must be registered to serve food in Arlington County to participate

28 Chef invited to join BID representative on television spot featuring Quarterfest Social media promotion 4 VIP Tickets