Everybody Reads The Batavian

Transcription

1 Everybody Reads The Batavia The Batavia is the local ews site that more people visit everyday. We were very impressed with the respose we received for a special sale we ra recetly. We polled our customers who came i specifically because of the sale. Obviously, our direct mail piece to our existig customers did very well for us, but far-ad-away, the best respose we received from ay of our media advertisig came from The Batavia. The umber of people who atteded the sale because they saw our ad o The Batavia was impressive. -- Doald Brow, Charles Me s Shop The Competitio The Batavia Batavia Visitors Buffalo DMA The Batavia 46,011 66,041 The Competitio 19,380 38,053 Google Aalytics Traffic Reports Uique Visitors Visits Page Views I 2014 The Batavia delivered for sposors more tha oe billio ad impressios July 120, , ,229 Aug. 130, , ,241 Sept. 119, , ,738 We re big fas of The Batavia as a way to promote Smoki Eagle. As a ew busiess several moths back, lettig as may people as possible kow about our restaurat as quickly as possible was critical. The Batavia worked spectacularly well for us. We ve see busiess icrease 10 to 15 percet sice our ivolvemet with The Batavia. -- Jo Marcello, Smoki Eagle The Batavia is the most successful way I ve foud yet to promote YNGodess. Whe we ru a special o The Batavia, we sell out. Whe we aouce a special evet, people show up. Everybody reads The Batavia ad I love The Batavia. -- Christie Crocker, YNGodess Cotact: Lisa Ace at (585) or lisa@thebatavia.com

2 Everybody Reads The Batavia Premium Ad Positios - Limited Availability Box Ad: 250x250 Top Wide Baer 630x100 Top Right Baer Marquee Tile, left Featured Stamp Ad 170x90 Top of Cotet 460x90 Marquee Tile, ceter Short-term orders available Marquee Tile, right Featured Tile 250x140 Premium Ad Pricig Premium positios are sold o a mothly flat rate i a rotatio of o more tha three sposors i oe positio. Rates based o positio ad share of rotatio. A impressio is couted every time the graphic for the ad is loaded o a web page. Our ad rates are dimes ad quarters per thousad (CPM) compared to advertised rates of $15 to $35 for other local ews sites. Premium positios are typically sold out, but you ca request to be put o a waitig list if you re a curret sposor. No additioal cost for ad creatio ad o setup fee. Flat mothly rate: $260 Six-moth term: $230 per moth 12-moth term: $220 per moth Tile Ad: 250x140 Flat mothly rate: $160 Six-moth term: $145 per moth 12-moth term: $135 per moth Stamp Ad: 170x90 Flat mothly rate: $50 Quarterly (3 Moths): $125 Ad Specs Box ad tile ads ru o the right side of the page. Stamp ads ru o the left side of the page. Box, tile ad stamp ads appear o all ews pages of the site. There is o impressio limit. Ads are shuffled o the page with each page view, so all ads receive equal placemet at various poits o the page. GIF, JPG, or PNG ad formats. No aimatio. Impressio ad click reports available upo request. Not listed: Curret featured stamp ad positios that are curretly sold out. Cotact: Lisa Ace at (585) or lisa@thebatavia.com

3 Six-Moth Promotio Six-Moth Locally Owed Busiess Promotio Special For a limited umber of sposors, we re extedig a special offer aimed at eyecatchig promotios ad maximum bradig reach at a substatial discout. The package cosists of a box ad appearig o The Batavia every day for six moths ad 12 (twice a moth) sposored posts. Sposored Posts: The ideal way to draw attetio to sales, promotios ad special evets. Put your promotioal message frot ad ceter of thousads of Geesee Couty residets The rate-card value of this package is $2,700. With your upfrot paymet, the package is available for $2,200. This offer is limited to the first five locally owed busiess who respod to this offer. Box Ad: The most flexible ad uit that rus daily o the home page (ad every page) of The Batavia. Great for both brad buildig ad highlightig ogoig promotios. The Batavia is the GLOW regio s most visited web site for ews ad iformatio, reachig from 10,000 to 14,000 area residets daily. Cotact: Lisa Ace at (585) or lisa@thebatavia.com

4 Top of Cotet Ads Geesee Couty s most effective promotioal opportuity The top of cotet ad is desiged as a shortterm, high-impact ad positio givig sposors a opportuity get maximum exposure for special evets ad sales. Limited ivetory available o a daily basis. Book i advace to lock i your positio. Rate: Daily Flat Rate: $25 for 1/3 of daily impressios, or $65 for full day of impressios. Limited to space available. Discouts available o commitmets to five or more cosecutive days. The top of cotet ad appears o every ews page, icludig the home page, positioed above the curret top headlie. This is a high impact, prove ad effective promotioal positio. Cotact: Lisa Ace at (585) or lisa@thebatavia.com

5 Sposored Posts Put your message frot ad ceter with The Batavia s daily readers A sposored post acts just like ay other post to the site. It starts at the top of the home page ad as ew cotet is posted, it rolls dow the page. It will be see by the vast majority of site visitors because readers ted to start at the top of the home page, with the most recet ews ad scroll dow util they fid the last item they read durig their previous visit. There are 20 posts o the home page. Your ad will be o the home page util the 21st post after your ad goes up. This usually meas it will be o the home page for two or three days. Your sposored post ca be a graphic, such as those to the left, or text. Typically, text posts jump after the first two paragraphs. Sposored Posts are $100 per post Cotact: Lisa Ace at (585) or lisa@thebatavia.com

6 Editable Ads Keep your message fresh! Research ad experiece shows that olie advertisers who chage the message of their ads frequetly reap greater rewards. Ads that are fresh: Are oticed more ofte by site viewers Receive more clicks Do better at reiforcig brad awareess Editable ads allow you to chage the message of your ad ay time you like. There s o eed to our staff ad wait for a chage. Your chages are live o The Batavia istatly. Chage your ad frequetly to reflect: Hourly or daily specials Coupo specials New ivetory Itroduce a ew employee Share a favorite quote Ask a opiio Advertisig ew rates... use your imagiatio Editable ads are available to all curret ad ew sposors. The cost is a additioal $75. Cotact: Lisa Ace, Marketig, or Howard Owes, Publisher: (585)