We ve Got the News No One Else Has

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1 We ve Got the News No One Else Has Deerfield The Valley News ADVERTISING RATES Card #12, Effective January 1, 2012 Published by Vermont Media Publishing Co., LTD Mail: P.O. Box 310, West Dover, VT Street: 797 Route 100, Wilmington, VT TEL: (802) FAX: (802) Continuing 100 Years of Tradition Market Area Demographics The Deerfield Valley News was established in 1966 and continues as the paper of record for our market area. During that time, the region has become one of the major resort and tourist areas in the Northeast. The Deerfield Valley News has a long-standing commitment to serving the diverse communities which make up our area. Our Market Area - Western Windham County including the towns of Wardsboro, West Wardsboro, Stratton, Jamaica, Dover, Wilmington, Marlboro, Jacksonville, Whitingham, Readsboro, Halifax, Searsburg, and the West River Valley. Due to our location in a resort destination area, seasonal population figures for our coverage area often swells to well over 20,000. Vermont Route 9 is the major east/west highway across southern Vermont. The communities of Bennington and Brattleboro are just 20 miles in either direction. Route 100 is the major northsouth highway and is the connecting artery between the towns in our area. Complete Market Coverage - The Deerfield Valley News offers total market coverage through its local distribution network, out-of state subscription sales, website, and targeted specialty publications. Weekly news combined with thorough coverage of special events insures significant readership within our coverage region and among out-of-state second homeowners via postal subscription and the Internet. Four Season Resort Community - Southern Vermont is known nationally and internationally for its outstanding recreational and tourism facilities. The Deerfield Valley News coverage area encomasses three major ski resorts -- Mount Snow, Haystack and Stratton; the two largest lakes in Vermont -- Somerset and Harriman Reservoirs; portions of the Appalachian, Catamount and Long Trails, and borders the Green Mountain National Forest

2 PERSONNEL Randy Capitani, Publisher Victoria Capitani, General Manager Steve Goldfarb, Account Manager Carol Baltrus, Account Manager National Per Column Inch Rate (15% commissionable) $10.05 Local Per Column Inch Rate (non-commissionable) $8.50 Standard Ad Sizes In Inches Rate Coupon 1 15/16 x 3¼ $30 Tenth Page 4 1/16 x 3¼ $59 Fifth Page 4 1/16 x 6¾ $113 Two-Fifths Page 4 1/16 x 13½ $225 Half Page 10 3/8 x 6¾ $285 Full Page 10 3/8 x 13½ $570 Back Page (includes process color) 10 3/8 x 13½ $790 Double Truck (process color extra $198) 21¼ x 13½ $1100 Custom ad sizes also available Column Width INCHES /16 (1.94) /16 (4.06) /16 (6.06) /16 (8.06) /8 (10.36) Color Charges 1 color plus black (Basic: red, green, blue) $60 1 color plus black (PMS match request) $99 4 color CMYK process $99 Add color charge to space rate. No minimum size. Line Screen - 85 lines per inch. Preferred resolution for photo images dpi. Note: images will incur a 15% dot gain (darkening) Preferred format for electronic ads: PDF or EPS Bleeds not accepted. DISPLAY ADVERTISING CONTRACT DISCOUNTS 5-12 consecutive inserts 5% annual inserts 7.5% annual inserts 10% 52 or more annual inserts 15% No discounts apply to national, pre-prints, business & service or classified advertising. Additional discounts may be available with prepayment. Please contact publisher for more information. Accounts must be current to maintain contract discount. Pre-printed Inserts Up to 12 pages - $65/ minimum required Please call publisher for quantities, shipping address, or pricing above 12 pages. Maximum size: 14 7/8 x11 Business & Service Directory Size 1 (3x2) $19.80 Five week minimum - $99 Size 2 (1½ x 2) $11 Five week minimum - $55 Business & Service ads must run a minimum of 5 weeks. Changes are limited to corrections and must be made on the second week. CLASSIFED & LEGALS Classified Boxed Display - $8 per column inch. Classified Line Advertising Minimum charge (25 words) $7.00 Additonal words (Per word).20 Legal Advertising - $8 per inch (Recognized agencies only.) All classified line and display advertising includes automatic posting on The Deerfield Valley News internet edition. Classified and Legal Column Widths 1 col. 1 5/8 2 col. 3 3/8 3 col. 5 1/8 4 col. 6 7/8 5 col. 8 1/8 6 col. 10 1/4 CLOSING TIMES Deadline for all advertising is 5 PM Tuesday for Thursday publication. Preprinted inserts should be ordered one week prior. CANCELLATION Cancellation of advertisements is not allowed except in cases of extreme emergency. A composition charge of $25 per ad will be assessed for advertisements which are set and then cancelled. CONTRACT & COPY REGULATIONS A) National advertising rates and commissions apply only to recognized agencies. B) Prepayment is required until credit has been approved. C) All possible care is given to handling of key numbers and prices but Vermont Media Publishing Co., LTD. assumes no responsibility for errors. D) Publisher will attempt to honor requests for placement but no guarantee is given. E) Publisher reserves the right to reject any advertisement deemed objectionable or misleading. GENERAL RATE POLICY A) Thirty days notice given for any rate revision B) Advertising must start within 30 days from date of order C) Display advertising set to resemble editorial matter must be marked ADVERTISEMENT above each column. D) In the event of any federal, state or local taxes imposed on the printing of advertisement material or the sale of advertising space, such taxes will be assumed by the advertiser. E) Vermont Media Publishing Co., LTD. does not accept special clauses on insertion or space reservation orders relating to legal liability and does not accept clauses relating to circulation guarantees. When orders are forwarded by an agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged according to the rates in force governing such advertising and in accordance with the conditions contained herein. F) Excessive production may result in additional charges for typesetting, halftones or design work. G) All advertisers must address questions concerning advertising charges within 10 days of billing.

3 ADVERTISING DIRECT MARKETING COMMUNICATIONS PUBLICATIONS Route 100, West Dover, VT FAX Publishers of The Deerfield Valley News, specialty publications, and Advertising Agreement agree(s) to the following terms and schedule for advertising placement in The Deerfield Valley News and/or The Deerfield Valley News online edition. Display Annual Frequency Business & Service Ads # 1 #2 5 to 12 consecutive weeks 5% 5 week minimum $19.80/wk $11/wk 13 to 26 weeks 7.5% 27 to 52 weeks 10% Internet Annual Services 52 weeks 15% Button Banner Display banner $90 $240 minimum fee Contract Start Date Pre-Payment Discount - 5% on print display advertising, with ad order. Special Section or other service Name Date Rate It is understood that such advertising discounts as described above will be granted by The Deerfield Valley News as long as the following conditions are met: The advertiser runs the amount of advertising as ordered. If billing is approved, the bill must be current (within 30 days) unless prior arrangement is approved. Pre-payment is required until credit is approved. Questions concerning errors, mistakes, or omissions must be addressed within 5 days of the first publication. Question concerning statements must be addressed within 10 days of billing. Failure to meet the agreed upon terms will result in billing at next highest applicable rate, or open rate. Delinquent accounts will accrue a service charge of 1.5% monthly, may have their discount revoked, and may be turned over to an attorney or service for collection proceedings. The advertiser will be responsible for any legal or collection costs incurred. Business Name Phone Mailing Address Authorized Signature Date For Office Use Only Approved By Date

4 Our goal is to help you succeed Whether it s selling some items from your garage with a classified ad, building your business, or making your event a success, we re here to help you. By using this planner, you can have a head start on a successful year. What should you advertise, and why? Advertising is the best method of differentiating your business and its products and services from all other similar businesses. To be effective, your advertising messages should consistently address the benefits of doing business with you. Use the checklist below to help identify your business strengths, and then work with your account manager to build an advertising strategy that features those strengths. Remember, consistency, size, and frequency are the keys to effective advertising What do you have that others don t? What makes you different and better? ( ) Services ( ) Quality ( ) Warranty/Guarantee ( ) Payment Plans ( ) Inventory ( ) Price ( ) Service ( ) Years of Experience ( ) Longevity ( ) Flexibility ( ) License ( ) Website Effective ads should also appeal to people s needs or concerns No lines or waiting Quick service Large selection No hassle Online ordering capability Satisfaction guarantee Good ads make three things clear to the reader: Feature, advantage, and benefit. Deerfield Valley News Success takes planning Below is a worksheet to help set a budget for your advertising dollars. Use it in as a planning tool with your account manager and you can create an advertising campaign targeted to your needs. Jan. budget:... Section deadline:...wilmington Page Section deadline:... Bennington/Brattleboro Pages Holiday:...Martin Luther King Feb. budget:... Holidays:...Valentine s Day... President s day March budget:... Section deadline:...easter Coloring contest Holiday:... St. Patrick s Day April budget:... Section deadline:...home & Garden Holiday:... Easter May budget:... Section deadline:...fine Arts& Antiques directory...dining directory...golf & Outdoors directory...best Seat in Vermont map Holiday:...Memorial Day June budget:... Section deadline:... Bennington/Brattleboro Pages Section deadline:...wilmington Page July budget:... Section deadline:...cracker Barrel Holiday:...July 4th August budget:... Section deadline:...antiques Directory Section deadline:...dish Dining Guide Sept. budget:... Section deadline:...foliage Tours Holiday:... Labor Day October budget:... Holidays:... Columbus Day... Halloween Nov. budget:... Section deadline:...holiday shopping Holidays:...Veteran s Day...Thanksgiving Dec. budget:... Section deadline:...cracker Barrel Holidays:... Christmas...Hannukah... New Year s Total budget...

5 Deerfield Valley News 2012 Weekly Planner Use this handy guide to plan your advertising for the upcoming year Weekly edition Special Section Directory/Guide/Page Jan. 5 Jan. 12 ML King Snowmobile directory deadline - Jan 13 Jan. 19 Chinese New Year Jan. 26 Wilmington page deadline - Jan 27 Feb. 2 Brattleboro page deadline - Feb 1 Feb 9 Valentines Day Ice Derby program inserts Feb. 16 Presidents Feb. 23 Presidents Mar. 1 Mar. 8 Mar. 15 St. Patrick s Day Mar. 22 Mar. 29 April Fools Easter Coloring Contest deadline April 5 Easter/Passover Homes & Gardens deadline Easter Coloring Contest runs April 12 Easter Coloring Contest runs April 19 Easter Coloring results run April 26 Homes & Gardens insert #1 May 3 Cinco de Mayo Golf & Outdoor Guide deadline May 10 Mothers Day Homes & Gardens insert #2 Dining Guide deadline May 17 Fine Arts Guide deadline May 24 Memorial Day May 31 June 7 June 14 June 21 June 28 Fathers Day July 4 holiday Best Seat in Vermont deadline July 5 July 12 Cracker Barrel deadline-july 13 Wilmington page deadline - July 9 July 19 July 26 Aug. 2 Aug. 9 Aug. 16 Antique directory deadline - August 17 Aug. 23 Dish deadline Aug. 30 Labor Day Sept. 6 Sept. 13 Fall foliage tours deadline Sept. 20 Yom Kippur Foliage tours ROP Sept. 27 Foliage tours inserts Oct. 4 Foliage tours inserts Oct. 11 Columbus Day Foliage tours inserts Oct. 18 Oct. 25 Halloween Nov. 1 Nov. 8 Veterans Day Holiday Shopper deadline Nov. 15 Nov. 22 Thanksgiving Holiday Shopper inserts Nov. 29 Dec. 6 Hanukkah Cracker Barrel deadline Dec. 13 Holiday Shopper inserts Dec. 20 Christmas Dec. 27 New Years