MEDIA PACK 2018 HOW WILL YOU ENGAGE WITH STUDENTS THIS YEAR?

Transcription

1 MEDIA PACK 2018 HOW WILL YOU ENGAGE WITH STUDENTS THIS YEAR? Contact: Matt Lukasiak

2 Freshers Fair 3,000 students all in one place 24 MONDAY 24th September, 9:30am - 4pm 25 TUESDAY 25th September, 9:30am - 4pm 09/18 Where better to engage with the student population of Aberystwyth than at the Freshers Fairs? A 2-day showcase of what Aber has to offer taking place in a marquee just outside the Students Union. You can join us for both days or pick one. Around 40% of the Fair attendees are freshers. Say hello. Offer a freebie / give a voucher. Make an impression. If students engage with you once, they are likely to do so again therefore make the most of Freshers. 09/18 DISCOUNTS Don t forget about second and third years - they account for around 60% of the Fair s visitors! Early Bird discount applies to stalls booked and paid for by 21st August 2018 September is a magical time when students flock back to Aber looking to set up for the year ahead. STALLS Following feedback from last year we have arranged a bigger marquee and a separate table for each stallholder. Standard Stall: 1.5m x 1.5m space, 0.9m x 0.6m rectangular table 15% OFF Book Freshers Fair and get 15% OFF other media. Visit: abersu. co.uk/advertising Premium Stall: 3 x 2 m space, includes 1.5 x 0.75 m table

3 Freshers Media With the three options below you can tell students about yourself right at the beginning of the year 01 WALLPLANNER The best printed promotional tool in Aber. Only 6 advertising spaces available, so apply quickly. It s distributed via the Students Union; they will be displayed in University accommodation we will give them away at the Freshers Fair and during freshers week events and 300 are handed in person to international freshers INSERT IN PRE-ARRIVAL MAIL-OUT The mail-out is sent to 2,000 UK-based Freshers in early September. It contains the welcome postcard and inserts (single page, up to A5). It is your chance to reach freshers and their parents before they arrive in Aberystwyth. Deadline including artwork 21st August ARTWORK SPECIFICATIONS 80% of the Wallplanners will be gone within the first week. The few leftover will be will be available from our Welcome Desk and all our future events. For artwork specifications please get in touch. The Wallplanner provides key dates of events throughout the year; it might be the only printed material with ads that students actually keep and use in their rooms all year round. Deadline including artwork: 8th May UNION GUIDE This is the very first website link incoming students receive from the Union. All UK-based freshers (around 2,000 freshers) as well as 300 international students get a postcard from AberSU welcoming them to Aber with a link to the Union Guide. It is a comprehensive webpage about who we are, what we do and what we offer Aber students, and this is your chance to be a part of it. Deadline including artwork: 21st August

4 Freshers Packages PACKAGE INCLUDES Freshers Week is our busiest time of the year; over 7,000 students arrive in Aberystwyth; with a third of them being freshers. We have a package that guarantees maximum exposure at our best promotional opportunity. We can connect you with Aber students with the following package: 1) 2 days of Freshers Fair - the biggest marketing activity in Aberystwyth, 3,000 students in one place The best location at the Freshers Fair Larger table and more space 2) Banner outside the Freshers Fair entrance in a prime location for both days 3) Wallplanner advert 4) Large advert in the online Union Guide 5) Website banner (1 term) 6) Social media - 4 posts via our Facebook and Twitter 7) ReFreshers Fair premium stall on 28/01/2019 8) 20% discount on any Sponsorship of another event To become a Freshers Sponsor we ask you to send us your bid - please get in touch for details. Bid deadline: 1st May Artwork deadline: 8th May for Wallplanner, 1st August for other media Only one available per industry. FRESHERS FAIR PREMIUM STALL Guarantee of a great location and a larger space at the Fair Larger table and double the space Highly visible premium location 1 Day: Day: Please note: limited availability

5 Sponsorship As a registered charity AberSU has a wide variety of sponsorship opportunities, offering association to strengthen your brand. Packages include different levels of brand presence adaptable to suit a variety of budgets. EVENTS INCLUDE PreFreshers week (September) Freshers Fairs (September) Housing Fair (November) Refreshers Fair (February) Superteams (February) Varisty (March) SU Elections (March) AberSU Celebrates Awards (April) Aber7s (May) For details on each event please visit our website: abersu.co.uk/advertising SPONSOR OUR SPORTS TEAMS & SOCIETIES F rom logos on kits / clothing to advertising during our sports events. CAMPAIGNS & VOLUNTEERING PROJECTS S upport a student campaign or a visible community project (i.e. beach clean).

6 On Campus REFRESHERS FAIR ReFreshers Fair allows you to engage with 500 students a day. It s a mini Freshers Fair; another chance to connect with students as they begin their second semester. Exams are over, student loans have arrived, Re-Freshers Fair is your chance to influence their routine. HOUSING FAIR All things housing in one place; hundreds of properties to view, free and independent advice. Event connects over 500 students focused on getting settled in Aber and accommodation providers, utility companies and others PART-TIME JOBS & VOLUNTEERING FAIR If your organisation is looking for part-time staff or volunteers you will fit right in! Event is free to attend; contact us for more information. WELCOME TEAM SCREEN Why not advertise on our 42 screen located in the SU Welcome Desk? Your advert will display for 10 seconds, approximately 30 times per hour. PROMOTIONAL STALL IN THE UNION We ll work with you to make sure you catch the students at our busiest times. POSTERS We can display A3 or A2 posters throughout all main locations. FLYERS We will put out your flyers daily on 40 tables inside the Union.

7 Digital ONLINE Our website is the first point of call for clubs, societies, events and news, making it a prime advertising location. WEBSITE BANNER You can have your advert displayed in a loop in the top right corner. 24TH SEPTEMBER 24TH OCTOBER 2017 UNIQUE USERS: 13,507 PAGE VIEWS: 169,759 USERS PER SEMESTER SEMESTER 1 (SEPTEMBER DECEMBER): 28,271 users / 306,372 page views SEMESTER 2 (JANUARY APRIL): 27,322 users /197,324 page views ONLINE CALENDAR Add your event to the student calendar on our website. SOCIAL MEDIA POSTS Communicate your message via our two main social media channels. : 6,679 likes : 4,090 followers

8 Terms and Conditions In these conditions: AberSU means Aberystwyth University Students Union the Client means the person placing the order with AberSU for the insertion of promotional tool General Artwork and printed materials must be provided by the client in compliance with the specification provided by AberSU, unless otherwise agreed. Photos of your ad and/or your stall may be taken and used in publicity and/or promotional materials. The client cannot combine various discounts, unless otherwise specified. An exception is an Early Bird discount, which can be combined with any other discount. No advertising activity will take place unless accompanied by a completed booking form. AberSU has the right the change the booking form at any time. Bookings will not be guaranteed until a booking form has been received. The booking form (paper or ) is a binding agreement and the booking is chargeable. An exception can be made only at AberSU s discretion, after receiving a notification in writing. AberSU reserves the right to refuse any booking. One organisation per booking. AberSU cannot accept responsibility for damage to, or loss of, advertising mediums. Policy and law All advertising must adhere to AberSU bilingual policy. AberSU takes no responsibility for the content of any advertisements or promotions, and will not be held liable for any transactions that may be completed as a result of the promotion or advertisement at AberSU. If for any reason AberSU shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of AberSU shall be limited to the refund of any payments made by the exhibitor to the Students Union under this agreement. Where a signatory does not have the necessary authority to make purchase orders and has signed this order, AberSU reserves the right to pursue any claim for outstanding monies from the signatory themselves. The client will fully and completely indemnify and keep indemnified AberSU against all claims, demands, proceedings, losses, damages, costs, expenses and liability arising out of any breach or non-performance of any representations, warranties or other terms contains in these conditions or implied by law. All advertising must comply with the British Code of Advertising Practice (2010) and the Trade Descriptions Act (1968), and any other acts or regulations that ensure advertising standards. Advertising supplied must not infringe any copyright or intellectual property, and must not be deemed defamatory, fraudulent, misleading, or false. AberSU reserves the right to remove any client and/or their advertising that is deemed to oppose the policies and ethical practices upheld by the Union. AberSU Chief Executive will have the final decision. The client will fully and completely indemnify and keep indemnified AberSU against all claims, demands, proceedings, losses, damages, costs, expenses and liability arising out of any breach or non-performance of any representations, warranties or other terms contains in these conditions or implied by law. If, for any reason, AberSU cancels all or any part of the advertising activity, AberSU liability shall be limited to the refund of any payments made by the client to AberSU. This contract shall be subject to English law and the jurisdiction of the English Courts. Safety If you plan to distribute food, you must get in touch immediately we will need additional documentation. You must ensure your electrical equipment is PAT-tested or less than 2 years old and maintained properly. Exhibitors are responsible for the security and safety of their property. AberSU cannot be held responsible for damage or theft unless caused by gross negligence on AberSU part. The client must have their own Liability Insurance; AberSU shall not be liable for client s actions during the activity. The client must supply a risk assessment and method statement at least 7 days prior to the booking for any activity taking place on the promotion table. The client accepts full responsibility for the quality and safety of advertising materials and products. Stalls Sales are permitted. If you look for volunteers you must complete the Service Level Agreement and it back. Letting agents must follow the same code of conduct as the one for the 2017 Housing Fair. The client may only promote their own products or services. The client must only promote products and services from the immediate vicinity of their stall. There are no standard term-time promotional stalls being offered during Freshers Week ( ). AberSU shall accept no liability with regards to attendance figures to any event. Any damage caused by the client will be recharged. If client breaches the terms and conditions AberSU might remove them without a refund. DEFINITIONS FOR 2018 MEDIA PACK National Business / Nightclub - National / International company / Nightclub Local Business - Company does not operate on national scale and its main premises is based in Ceredigion Charity - Please provide charity number Not Ltd/Inc, owned by one person and that person is the only one working for the business Graduated from Aber in the last 12 months or a current student? Please enquire about a special rate