EPPM 2014 Media Guide print online digital

Transcription

1 EPPM 2014 Media Guide print online digital SHOWCASING EQUIPMENT, MATERIALS AND SERVICES FOR THE EUROPEAN PLASTICS INDUSTRY FOR 16 YEARS

2 About EPPM EPPM is published by Rapid News Communications Group, an internationally recognised market leader in publishing, exhibitions and websites for the plastics industry. European Plastic Product Manufacturer (EPPM) is the sister publication to British Plastics & Rubber (BP&R), Medical Plastics News (MPN), Middle Eastern Plastics and the worldrenowned Interplas and Mediplas exhibitions. We know a thing or two about the plastics industry in Europe who the key companies are, and the people within them who make the buying and purchasing decisions. Now in its 16th year, EPPM magazine has never been better placed to work with your company to support you in your marketing activity in Put simply, we can help you sell more of your products and services to the European plastic manufacturing industry was a year of investment for EPPM. Investment in our circulation and BPA Audit, our new website eppm.com, and plastrep.com our new global plastic industry directory. In 2014, your company can reap the benefits of this investment with the best possible marketing platforms for your advertising spend. Editorial Coverage in 2014 Show Previews with Bonus Circulation The Fakuma exhibition, taking place in Germany between 14th-18th October is the premier exhibition in Central Europe in EPPM will once again help our readers and advertisers to maximise their time at Fakuma. We plan two previews, the first in our September issue, setting the scene for the show, and an onsite October show issue which will be sent out ten days before Fakuma and widely distributed during the course of the exhibition. All advertisers in our September preview and October show issue will enjoy a bonus circulation with a 40,000 distribution of the October digital issue to buyers and specifiers in the plastics industry in Europe and the Middle East. Interplas is the focal point of the UK plastics industry every three years, showcasing the leading companies supplying the UK plastics industry. EPPM will run a preview to the show in our September issue focusing on European suppliers at the exhibition. Machinery EPPM magazine is a shop window for Europe s machinery and materials suppliers. Each issue profiles the latest new products and services being launched into the industry and presents suppliers with the ideal environment to sell their products to the key European processors. The machinery section opens with a selection of general product news stories of around words in length, on machines, equipment, software, services and ancillaries for all processes in the industry. The majority of articles in EPPM have space for at least one or two hi-resolution images of the product being described. We also particularly welcome case studies in the machinery section. Features Supplementing product news is the issue feature. This is a dedicated section for one specific type of machinery, varying with each edition. Spotlights Running throughout the magazine as a theme to the issue, the spotlights also hone in on one type of machine or process. Materials This section follows a similar format to the above, but is dedicated to new grades, additives, masterbatches, composites, compounds and engineering plastics. Most articles are around words plus one or two images. Case studies, Q&As, technical articles and market reports are all considered for inclusion here. MPN ALL MEDICAL, ALL PLASTICS For editorial, contact David Gray Tel: +44 (0) david.g@rapidnews.com Application Showcase This new section has been designed based on feedback from our readers, who have requested a regular focus on the major markets for plastic processors. New for 2014: Process Outlook An in-depth report on new trends in the major plastic processes, with contributions, opinions and forecasts from key players in each sector. For advertising, contact Lucinda Nicholls Tel: +44 (0) lucinda.nicholls@rapidnews.com

3 2014 Feature Programme Jan/Feb March April/May June July Aug/Sep October Nov/Dec Editorial Deadline 24th January 25th February 29th March 26th May 4th July 15th August 12th September 25th October Advertising Deadline 31st January 4th March 4th April 2nd June 11th July 21st August 19th September 1st November MACHINERY Feature Spotlight MATERIALS Testing & Inspection Pipe & Profile Extrusion Recycling Equipment Materials Handling Moulds & Tooling Blow Moulding Temperature Control Injection Moulding Printing & Decorating Equipment Testing & Inspection Automation & Robotics Film & Sheet Extrusion Materials Handling Compounding Lines & Equipment Injection Moulding Recycling Feature Engineering Plastics Masterbatch & Additives Biopolymers Composites TPEs Specialised Additives Purging Compounds Biodegradables PROCESS OUTLOOK Feature Injection Moulding Film & Sheet Extrusion Compounding Thermoforming Recycling Pipe & Profile Extrusion Converting Blow Moulding APPLICATION SHOWCASE Household Products Construction & Infrastructure Packaging Electronics Solar Film Medical Applications Caps & Closures Automotives EXHIBITIONS Show Issue with bonus circulation The Fakuma exhibition (14th-18th October), is the premier exhibition in Central Europe in We plan two previews: one in our September issue, setting the scene for the show and one in the October show issue which will be sent out ten days before Fakuma and widely distributed at the exhibition. All advertisers in our September and October issues will enjoy a bonus circulation at no additional cost with a 40,000 distribution of the October digital issue to buyers and specifiers in the plastics industry in Europe & the Middle East. Interplas (30th September to 2nd October) is the focal point of the UK plastics industry every three years, showcasing the leading companies supplying the UK plastics industry. EPPM will run a preview to the show in our September issue, focusing on European suppliers at the exhibition. September Preview Preview October Preview & Onsite Issue visit our website at

4 Show Initiatives and Marketing Opportunities So how can you get involved with our Fakuma previews and raise your company s profile in the eyes of our readers across Europe? Preview Editorial We are keen to receive your press release of words which tells our readers what to look out for on your stand at Fakuma. Please send the press release to our Editor as a word document, accompanied by one or two 300 dpi images to help illustrate the piece. Don t forget to include your stand and hall number. As we will be publishing quite a number of press releases from Fakuma exhibitors, if you would like your release to stand out on the page and over-shadow the competition, please add a high quality logo to your release, and for a modest cost of just 180, we will add your logo to your press release. When you send your press release, don t forget to confirm if you would like to include your logo. The Fakuma exhibition, taking place 14th-18th October in Germany is the premier exhibition in Central Europe in EPPM will once again help our readers and advertisers to maximise their time at the show. We plan two previews, the first in our September issue, to set the scene for the show, and a second preview in our onsite October show issue which will be sent out ten days before Fakuma, and widely distributed during the course of the exhibition. As an advertiser, to enable you to maximise on the opportunity to invite our readers to your stand, place an advertisement in our September and October issues and both advertisements will appear in our October digital issue. To add value to this advertising spend, the October digital issue will enjoy a bonus circulation at no additional cost, as we will send this special Fakuma edition to the combined databases of our group s plastics magazines and exhibitions, amounting to 40,000 buyers and specifiers in the plastics industry across Europe and the Middle East. Interplas is the focal point of the UK plastics industry every three years, and showcases the leading companies supplying the UK plastics industry. EPPM will run a preview to the show in our September issue focusing on European suppliers at the exhibition. Invite visitors to your stand with HTML e-blast EPPM offers you the opportunity to invite our European database of buyers and specifiers all 17,845 of them via HTML eblasts to your stand at Fakuma. The rate card cost for this service is 1,200, but if part of an overall marketing program with EPPM, we would be pleased to offer you a package discount. You can either provide us with your own HTML to be mailed out, or at no extra cost, our design team can produce an HTML mailer to suit your needs. eppm.com website EPPM s new website was launched in March 2013 to universal acclaim; readers and advertisers alike enjoy its modern look and up-to-date industry news. Weekly news broadcasts drive readers to our site, and combined with click-throughs from search engines we enjoy just under 100,000 visitors per annum from over 38 European countries. When planning your 2014 Fakuma marketing campaign, don t forget to talk to us about the opportunities available for banners, MPUs and logos/hotlink promotions to attract visitors to your stand. For editorial, contact David Gray Tel: +44 (0) david.g@rapidnews.com For advertising, contact Lucinda Nicholls Tel: +44 (0) lucinda.nicholls@rapidnews.com

5 Circulation Breakdown EPPM continues to invest heavily in its circulation development, but what is the point in claiming the highest quality circulation if you don t have an independent audit to prove it? So, in 2012 we commissioned the BPA, the world s leading and most stringent magazine auditors to verify our printed circulation. Of course our magazine s circulation is just one element of EPPM s full distribution, as many of our readers prefer to read our title as a digital edition having registered online on our website or having received a registration request and digital copy by . Our BPA audit certificate confirms that EPPM sends out 6,000 printed magazines per issue and each issue is 100% requested by its registered reader. This 6,000 printed copy circulation is the largest requested circulation of any other pan-european magazine in the plastics industry and this requested figure is over a third larger than our nearest competitor. The following figures confirm the diverse distribution of EPPM s printed magazines across the European plastics industry. Our audit also confirms that we have targeted a high percentage of individuals in senior management the ones who hold the purse strings, make the strategic buying decisions and sign the final purchase order. EPPM in Print copies (BPA Audited) Our BPA audit confirms that EPPM send out 6,000 printed copies per issue to 100% of registered readers in 35 countries across Europe. Distribution - through broadcast EPPM has built up an extensive 17,845 database targeting decision makers across the European plastics industry. On publication of each of our 9 issues across the year we a digital edition of our latest issue to this database, further enhancing the reach of your advertising message. Utilising 16 years of market research Our database has been built and refined utilising sixteen years of market research and incorporates access registration on our former web site, circulation development using , telephone and postal contact, supplier databases and exhibition attendees. Though not part of our BPA audit the following pie chart gives you an insight into the regional split of our digital readers. EPPM Digital Magazine Distribution by region Readership by company activity Company Activity Agricultural Products 97 Automotive & Transportation 738 Building 516 Consumer Products 1126 Medical & Pharmaceutical 470 Other 1653 Packaging 1297 Toys, Sport, Leisure 103 GRAND TOTAL 6000 Circulation by job function Job Function Corporate Management 2077 Design Engineering 324 Manufacturing 216 Other 729 Plastic Engineering 186 Product Design & Development 596 Production Management & Process Control 509 Purchasing 251 Quality Assurance 130 Technical Management 982 GRAND TOTAL 6000 Central Europe Eastern Europe Rest of the World Summary of EPPM magazine s distribution Print copies (100% requested registered readers across Europe) 6,000 broadcast digital magazine circulation per issue 17,845 visit our website at

6 Print rates & data 1X 3X 6X 9X PRINT RATES $ $ $ $ Front Cover Package (includes full page advertorial) 5,258 6,204 $8,308 Double Page Spread 5,748 6,782 $9,082 5,460 6,442 $8,626 5,186 6,120 $8,194 4,926 5,812 $7,784 Full Page 3,034 3,580 $4,794 2,880 3,398 $4,550 2,734 3,226 $4,320 2,596 $4,102 Junior Page 2,620 3,092 $4,140 2,490 2,990 $3,934 2,366 2,792 $3,738 2,242 2,646 $3,542 Half Page 1,900 2,242 $3,002 1,806 2,132 $2,854 1,716 2,024 $2,712 1,630 1,924 $2,576 1/3 Page 1,592 1,878 $2,515 1,512 1,784 $2,388 1,436 1,694 $2,268 1,364 1,610 $2,156 1/4 Page 1,282 1,512 $2,025 1,218 $1,924 1,158 1,366 $1,830 1,100 1,298 $1,738 1/8 Page 1,076 1,292 $1,700 1,022 1,206 $1, ,146 $1, ,092 $1,464 Ad Shapes (height x width) Full Page Type Area 320mm x 220 mm Trim 340mm x 240m Bleed 346 mm x 246mm Can bleed outside and bottom edges Junior Page 235 mm x 164 mm 1/2 Page Vertical 320 mm x 107 mm 1,438 1/2 Page Horizontal 156 mm x 220 mm 1/3 Page Square 150 mm x 162 mm 3,064 (A 20% surcharge will be added to guaranteed & special positions) 1/3 Page Strip 106 mm x 220 mm Digital & online Position Cost per Annum Homepage Banner 3,205 Run of Site Banner 1,066 Homepage Logo 964 Run of Site Logo 680 MPU (Mid Page Unit) Homepage 3,914 MPU Run of Site 1,854 Custom Design Broadcast 1,235 Select Feature Box per 4 weeks 964 Weekly Select Newsletter Our weekly Select newsletter is sent out every week to our European database of 17,845 buyers and specifiers in the plastics industry. You can take advantage of this key marketing vehicle in two ways: Banner Advertising: three horizontal and one vertical (subject to availability, price on application.) Online Showcase Article:looking for a guaranteed way of getting your company news out to the market? Then look no further than a Showcase Article. First published on eppm.com, over a four week period this editorial item will featured on our weekly newsletter, driving readers to your story: the cost is 460. Size of Advert 728 x 90 pixels 205 x 90 pixels 300 x 250 pixels 1/4 Page Strip 70 mm x 220 mm 1/4 Page Column 320 mm x 51 mm 1/4 Page Regular 156 mm x 107 mm 1/4 Page Vertical 240 mm x 75 mm 1/8 Page Vertical 107 mm x 75 mm 1/8 Page Horizontal 75 mm x 107 mm Broadcasts One of the most cost effective ways to get your sales message out to the European plastic manufacturing industry is through broadcast. EPPM magazine can offer you an audience of 17,845 and we can either dispatch your own HTML, or we can create a bespoke design at no additional charge. The cost to reach this sizeable audience per broadcast is 1,500. Artwork file specifications 1) Preferred file format: pdf, eps, tiff or jpeg. 2) Resolution: 300 dots per 100% scale. 3) If possible outline fonts. 4) Quark documents: please include all fonts and linked images. 5) PDF files: please ensure fonts are embedded before creating the file. For editorial, contact David Gray Tel: +44 (0) david.g@rapidnews.com For advertising, contact Lucinda Nicholls Tel: +44 (0) lucinda.nicholls@rapidnews.com

7 eppm.com eppm.com was part of Rapid News Groups investment in EPPM in The new site has a fresh layout with a proven editorial format adopted elsewhere in our group, designed to be the perfect platform to display the latest news and views in front of just under 100,000 visitors per year from the European and Global plastics industry. Working hand in hand with our weekly news broadcast the new website utilises every opportunity to help you get your sales message over to its visitors. Please read on for a rundown of what s on offer. News and product sections Our website covers the very latest industry news stories as they break, with regular daily updates. We display headline stories in an easy-to-digest format on the homepage. All other news and product stories will be found in relevant sections across the website, so visitors will never be more than a click away from what they are looking for. Whether it s a short visit between meetings or a more detailed search through our directory, our new site will be the ultimate tool to boost their process. Plastrep.com a new global directory Also new in 2013 was EPPM new directory, Plastrep.com. eppm.com is an entry point to this global directory, designed to play host to companies at every end of the supply chain, including producers of raw materials, manufacturers of machinery and equipment for every major process, as well as distributors and agents, consultant services and event organisers. The site is designed for quick and simple sourcing of a local product or supplier wherever the user may be based. A world of tweets It s official twitter has reached the plastics industry in a big way, and eppm.com has fully embraced this digital form of communication. We have established a strong community of processors and suppliers, who use our twitter feed as a forum for exchanging ideas, and alerting colleagues of the latest developments all of which will be featured in full view on the homepage of our new website. If you have something to contribute to this expanding community and you've got news to broadcast on twitter, simply tweet and we'll get your message seen by our multitude of followers and on our website. Industry events listings How many times have you been in a meeting and no one can remember the exact dates of an important event? That s why eppm.com features an events listing section, so visitors to the site can use it to plan their year ahead. Advertising opportunities on eppm.com We took a fresh approach with the size, shape and position of the advertising opportunities with our new web site. Rather than asking advertisers to present their sales message in a static banner we made available new positions almost four times the size, and with the new (almost square) MPU (Mid-Page Unit) we offered an advertising position five times the surface area of previous ads. And for those companies who wish to retain the more traditional logo/hotlink approach we have catered for them also, but we re offering twice the space in comparison with the old site for the same price. A word or two about MPUs (Mid-Page Units) We have already mentioned the size benefits of a MPU position on our new web site, but the stand out benefit is a captured audience every time a visitor sees your advert. So either through your own design team or with the support of ours (at no extra cost), you can present your company s sales message through a multi-framed animated gif, giving you a far better opportunity to get your message across and encourage the visitor to click through to your site to find out more. Banner advertising The headline banner on any website is always the first position to catch the eye when logging on, but so often web designers forget that it disappears when visitors scroll down the page. We have solved that problem with our new site by also introducing banners at the foot of the page. Advertisers can now either secure a position at the top or bottom of the page or both! It s not rocket science, but it gets you noticed. visit our website at

8 Rapid News Communications Group Carlton House, Sandpiper Way, Chester Business Park, Chester CH4 9QE Editor David Gray Tel: +44 (0) Advertising Manager Lucinda Nicholls Tel: +44 (0)