EMARSYS CRM ADS INJECT SMART, DATA-DRIVEN ADS INTO YOUR MARKETING STRATEGY

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1 EMARSYS CRM ADS INJECT SMART, DATA-DRIVEN ADS INTO YOUR MARKETING STRATEGY

2 Emarsys CRM Ads Inject smart, data-driven ads into your marketing strategy Use your first-party contact data to truly reach anyone online, wherever they are. Create hyper-targeted smart ads using your own data and insights to boost retention, reach and ROI. Select where to target your Audience from a list of world-class networks THE OPPORTUNITY Some of your most valuable customers are at your fingertips, in the CRM database. It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. Businesses spend most of their marketing budget on acquiring new leads and converting them into customers, mostly via display, search, and retargeting. This can only become profitable if well balanced with a strong retention strategy, but retention is mostly limited to opted-in and active customers. THE CHALLENGE Ads are not restricted to those with opt-ins or the inbox, they allow you to drive your message to wherever customers spend their time across the whole internet. By merging CRM marketing data with a sophisticated ad strategy, you can unlock your full CRM database potential and reach your entire customer base. With ad targeting, you can even power your acquisition by cloning your best customers profiles and boosting retention by going beyond the inbox and opt-in boundaries.

3 How Does it Work? Emarsys CRM Ads extends your reach across multiple networks, and targets Audiences to drive high engagement and meet business goals. Effectively match contact data with network profiles to target them across Google, Facebook, and more! Matching by Show Ad CRM CONTACT Reach every single member of your contact database Easily connect with your entire CRM database, regardless of engagement levels. Target inactive contacts or dormant customers. Orchestrate multi-channel engagement campaigns Automatically create a powerful synchronized experience across ads, , and other channels. Add/ remove contacts from Audiences according to their behavior, responses or past purchases. Smarter acquisition Generate segments from your most lucrative contacts and the network will create look-a-like Audiences to attract new customers with similar profiles, and scale your returns. Intelligent retention Develop retention focused ad campaigns that target entire contact lists. Drive active customers to repeat purchases and target churning prospects. Unresponsive contacts are automatically added to Facebook and Google Ads campaigns.

4 Emarsys CRM Ads Inject smart, data-driven ads into your marketing strategy Why Choose Emarsys: Deep insight Significantly increase the revenue from your advertising spend by selectively targeting the contacts you know are valuable and engage them. Use detailed reporting and analytics to measure the success of every single advertising campaign. Infuse ads with CRM data Achieve ultimate precision with your ads by cherry picking the right contacts and then delivering high impact content, anywhere. Real identity targeting Execute aligned and consistent campaigns across all your channels with based targeting. Integrated Plug into advertising platforms to deliver a complete overview of your campaigns and their performance results. Detailed campaign reports can be accessed and analyzed from one single interface. Drive business with win-back campaigns on YouTube, Google, Facebook, and more.

5 Emarsys CRM Ads Inject smart, data-driven ads into your marketing strategy How do smart marketers use Emarsys CRM Ads? Reactivate inactive customers Use reactivation campaigns to target customers that are unresponsive to s. Optimize paid search results Position yourself at the top of search results with selective keyword, target, and bid value adjustment. Boost conversion rates Enhance your automated programs for lead nurturing, 1st-time buyers, churning customers, or any other event with the addition of ads as a channel. Improve budget efficiency Exclude existing CRM contacts from acquisition ad campaigns and save costs with focused advertising spend. Deliver highly relevant ads using customer-specific data and keyword expansion. What do our clients say? I was quite frankly amazed. Emarsys CRM Ads immediately generated an 850% return on ad spend via Facebook look-a-likes. Incredible. Ilan Peretz, CEO, Sheridyn Swim CRM Ads is very powerful. Targeting our CRM data using Google proved to be a huge success; return on advertising spend was much higher when compared to our other Google campaigns. Idil Cetin, Media & Communications Director, MosModa

6 TRUSTED BY THE WORLD S SMARTEST MARKETERS: Memberships: Emarsys USA 10 W. Market Street Suite 1350 Indianapolis IN USA Phone: us@emarsys.com