Media Kit. Architecture+Design. Display Rates. Distribution Information. Editorial Calendar. Marketplace. Annual Member Directory.

Transcription

1 Media Kit Display Rates Distribution Information Editorial Calendar Marketplace Annual Member Directory Niche Directories ReadInform.com Advertising Specifications Terms & Conditions Manufacturers Consultants Distributors Service Providers Craftsmen Contractors Consulting Engineers

2 Started in 1990 by our member architects, Inform magazine is distributed 6 times a year to 10,000 architects and industryrelated leaders. With an estimated 30,000 readers, Inform has the largest reach of any architecture and construction related publication covering the mid-atlantic region. Inform Ad Rates effective December 2012 Four-Color Rates per insertion Size 1 Issue 3 Issues 6 Issues Full page $2,780 $2,270 $1,800 2/3 page 2,275 1,880 1,600 1/2 page 1,960 1,620 1,335 1/3 page 1,705 1,425 1,200 1/4 page 1,265 1,170 1,065 1/6 page Marketplace Cover Rates per insertion Size 1 Issue 3 Issues 6 Issues Back $3,535 $3,245 $2,935 Inside Front 3,410 3,115 2,800 Inside Back 3,160 2,855 2,665 Black & White Rates per insertion Size 1 Issue 3 Issues 6 Issues Full page $2,020 $1,620 $1,265 2/3 page 1,515 1,295 1,070 1/2 page 1,265 1, /3 page 1, /4 page /6 page Insert Rates per insertion Placement 1 Issue 3 Issues 6 Issues One page $2,000 $1,500 $1,000 Two pages 3,000 2,500 2,000 Four pages 4,000 3,500 3,000 Bonus Electronic Advertising With each qualifying print ad purchase, receive two months of electronic advertising on readinform.com with a link to your company website. Full page advertisers: receive a 300 x 250 pixel ad 1/2 & 2/3 page advertisers: receive a 200 x 200 pixel ad 1/3 page advertisers: receive a 125 x 125 pixel ad readinform.com Exclusive, web-only features, reviews, news stories and interviews Expanded content from the print features More opportunities to connect with the design community Contact: Judy S. Cheadle, Director of Sales, jcheadle@aiava.org phone: (804) , ext. 300.

3 What Is Inform? Inform is a nationally recognized publication of the Virginia Society of the American Institute of Architects featuring award-winning editorial, content, and graphics. Prior to launching Inform in 1990, the Virginia Society AIA published the Virginia Architects Handbook for more than 25 years; in 1994; this handbook was redesigned and reintroduced as the annual directory issue of Inform. In 2010 the Society expanded its reach with the launch of ReadInform.com. The site offers more direct interaction among its readers and advertisers while covering exclusive, web-only features, previews, news stories, and interviews along with expanded content from the magazine. Editorial Purpose Inform is the only magazine that focuses exclusively on architecture and the built environment in the Mid-Atlantic. Our readership includes thousands of construction-oriented readers who specify billions of dollars of architecture and interior products every year. Circulation Inform magazine is sent to more than 10,000 industry leaders and has an estimated readership of more than 30,000 readers, including architects, engineers, specifiers, space planners, interior designers, contractors, and builders in Virginia; Washington, D.C.; Maryland; North Carolina; and West Virginia. Inform magazine is mailed bi-monthly. Inform Distribution Facts Inform has the highest readership of any architectureand construction-related publication covering the region. Inform readers specify products for regional, national, WV and international projects. Regional Coverage Inform has a circulation of more than 10,000 industryrelated leaders, with an estimated 30,000 readers in the Mid-Atlantic region six times a year. Inform Distribution American Institute of Architects members in Virginia; Washington, D.C.; Maryland; North Carolina; and West Virginia Construction Specifications Institute (CSI) members in Virginia American Society of Interior Designers (ASID) in Virginia American Society of Landscape Architects (ASLA) in Virginia Associated General Contractors (AGC) in Virginia Consulting Engineers Council of Virginia International Facility Management Association Chief Executive Officers of publicly traded and privately held corporations Local officials including mayors, city managers, planning directors, and school superintendents State government officials including Virginia legislators NC Public Outreach Major print and electronic media editors Community libraries VA DC MD

4 Editorial Calendar Issue One: High-Tech Developments in Planning and Design Advertising Reservation Deadline November 16, 2012 Advertising Materials Due November 28 Issue Mails December 31 Issue Two: Healthcare Architecture Niche Directory: Green Products Advertising Reservation Deadline January 18, Advertising Materials Due February 1 Issue Mails March 8 Issue Three: 22nd Annual Inform Awards Niche Directories: Landscape Architects & Interior Designers Advertising Reservation Deadline March 22 Advertising Materials Due April 5 Issue Mails May 10 Issue Four: 45th Annual Architects Directory Niche Directories: Contractors & Consulting Engineers Advertising Reservation Deadline June 7 Advertising Materials Due June 21 Issue Mails July 26 Issue Five: Context in the Campus Plan Niche Directory: Design Industry Consultants Advertising Reservation Deadline July 26 Advertising Materials Due August 9 Issue Mails September 13 Issue Six: Virginia Society AIA Design Awards Advertising Reservation Deadline September 13 Advertising Materials Due September 27 Issue Mails November 1

5 Marketplace A RENEWED and AFFORDABLE way to promote your products and services. Market Place Products & Services A Marketplace ad will reach an estimated 30,000 potential and current customers. All ads are full color Ads can be changed issue-by-issue 10% Allied Member discount Rates: 1x $350 3x $290 per insertion 6x $265 per insertion Guidelines: Regular advertising deadlines apply (refer to Inform Editorial Calendar) No agency commissions apply Advertiser Responsibility Terms & Conditions apply (refer to the Inform Media Kit) Specifications: Size: 3.5 w x h Word Count: 50 words including company name Image size: 1.5 x 1.5 Contact Lines: Includes one each of: URL, Phone Number, address Up to 50 words of text Contact lines Full color image Marketplace format and actual size. Contact Judy Cheadle at jcheadle@aiava.org or call

6 Directory Issue 45th Annual Architects Directory Issue Published in the Summer (issue 4:), it s the design and construction industry s most up-to-date directory of Virginia Society AIA member architects, firms and allied members. Reach 2,400+ Virginia architects who specify billions of dollars of construction products and services each year. Don t wait. You ll miss the opportunity to reach these architects! Be part of an indispensable resource that readers keep and consult year-round Get your own free copy of the directory to help you market more effectively to the architects and firms you want to reach Gain exposure in the directory that fully engages its readers all year long This directory is only available in this printed form and is only made available to our members and supporters. Contact information, addresses, names of principals, and key areas of practice are all included. Contact: Judy S. Cheadle, Sales Director (804) , ext jcheadle@aiava.org Ask about frequency discounts for 3x and 6x campaigns!

7 Niche Directories The Inform Niche Directories are an economical way to share your company information, products, and services with the subscribers of the magazine and the visitors to ReadInform.com for a full year! View the current directories at Green Products Published in issue 2: Listing Reservation Deadline January 18 Issue Mails March 8 Landscape Architects Published in issue 3: Listing Reservation Deadline March 22 Issue Mails May 10 Interior Designers Published in issue 3: Listing Reservation Deadline March 22 Issue Mails May 10 Contractors Published in issue 4: Listing Reservation Deadline June 7 Issue Mails July 26 Consulting Engineers Published in issue 4: Listing Reservation Deadline June 7 Issue Mails July 26 Design Industry Consultants Published in issue 5: Listing Reservation Deadline July 26 Issue Mails September 13 Pricing: $280 for your first listing in any one directory, $75 for additional listings in the same issue. Virginia Society AIA Allied Members receive one annual listing for only $99!

8 Online Advertising Architects in the Mid-Atlantic go to ReadInform.com to find: Exclusive, web-only features, reviews, news stories, and interviews Expanded content on our print feature stories Opportunities to connect with the design community Search for vendors in the Niche Directories View On The Boards projects Advertising Sizes and Rates SIDEBAR 300x250 pixels uppermost position on every page Rate: $600 per month BUTTON 125x125 pixels right-hand side of every page in a block of 4 advertisers Rate: $150 per month CONTENT 200x200 pixels embedded in posts Rate: $300 per month Deadlines A signed contract must be received before advertisments will be loaded on the site Specifications Acceptable image file formats include: gif, jpeg, png or tiff Animated gifs or flash files are also accepted as long as the links are embedded All artwork is subject to approval by the VSAIA Discounts and Billing 10% discount for VSAIA Allied Members 15% discount for qualified advertising agencies Advertisements will be invoiced at the beginning of the run

9 Advertising Specifications Accepted File Format: Adobe PDF files created with Distiller program. 300ppi and CMYK color. PDF files created from WORD, or Publisher are not acceptable. For the correct PDF presets for your specific program, please contact Cathy Guske, or , ext If you do not have Adobe PDF capabilities, please contact us. Design services are available for a modest fee. Media Accepted: ed files (up to 10MB). CD-ROM disks. A laser proof and color guide of your ad is required for all color ads. If ad is color, and no color proof is provided by advertiser, printer will run color according to SWOP color densities. Graphics Resolution: 300ppi minimum saved in TIFF or EPS format. Do not compress graphics using JPEG or LZW. All photos should be scanned in at two times the input line screen ruling (which is 150-line screen) at a final placement size of 100%. Color: Color images should be saved in CMYK format. RGB or PMS colors in the file should always be converted to CMYK breakdowns. Do not exceed 280% color in any area of your ad. If you have black areas in your ad, please set the black to 30%C, 20%M, 20%Y and 100%K. This will ensure a dark, true black without exceeding the color saturation limit. Ad Size: Crop marks for full-page ads should be at trim size (8.5 x 11 in.) Fractional ads should be set up exactly to sizes published below. Bleed Ads: Bleed ads (full page only) should extend beyond crop marks (trim size) by 1/8 inch. Marketplace: Submit high-res, 1.5 x1.5 image and 50 words including company name Advertisement Sizes (width x height in inches): Full Page bleed 8 3/4 x 11 1/4 Full Page 7 1/4 x 9 15/16 2/3 page 4 3/4 x 9 15/16 1/2 page vertical 3 1/2 x 9 15/16 1/2 page horizontal 7 1/4 x 4 13/16 1/3 page standard 4 3/4 x 4 13/16 1/3 page vertical 2 1/4 x 9 15/16 1/4 page vertical 3 1/2 x 4 13/16 1/6 page horizontal 4 3/4 x 2 1/4 Marketplace (see Marketplace page) Fonts: Please use Adobe Type 1 fonts or True Type fonts only. Do not use Multiple Master fonts. Do not mix Adobe Type 1 and True Type fonts in the same document. Adobe Type 1 fonts will be substituted for non-adobe fonts, if necessary. If your document utilizes any typeface from a vendor other than Adobe or typefaces that are not included in the Adobe Font Folio collection, you must convert the type to paths/outlines in a drawing program (i.e. Illustrator or Freehand) prior to creating the PDF file. Quality Control: Inform is not responsible for color variations between the digital file and the printed image if a high-end color proof is not provided. The advertiser or agency is responsible for providing materials meeting Inform specifications. Inform is not responsible for making corrections to supplied materials. Production Contact: Cathy Guske, Sales Administrator Phone: , ext. 301 Fax: cguske@aiava.org

10 Terms & Conditions Effective December, 2012 Advertising Responsibility Advertisers and their agencies assume liability for all content of advertisements printed and assume responsibility for any claims which may arise from their advertising. The publisher reserves the right to reject any advertising, including but not limited, to any advertisement which, in the publisher s opinion, does not conform to the editorial or graphic standards of the publication. Publication and Closing Dates Issued six times a year including the annual Directory of Virginia Architecture Firms. Advertising reservations are accepted through published dates or as stated verbally by Inform staff. If copy is not received by closing date and insertion order has not been cancelled, the previous advertisement of the advertiser will be inserted. Cancellations The advertiser or its agency may not make cancellations or changes in orders without giving written notice 30 days prior to space closing date and upon payment in full of the space rate earned. Advertising ordered at a frequency or special discount and not earned will be billed at earned rate (short rate), and advertiser will forfeit all discounts and advertising benefits. Cover contracts & Marketplace insertions may not be cancelled. Rates Advertising must be inserted within one year of first insertion to earn contract frequency discount rate. If the number of insertions is not specified on the order or contract, each insertion will be billed at the one-time rate. Advertising ordered at a frequency discount rate and not earned within one year from first insertion will be billed at earned rate or short-rated. Proper notification will be given of any rate changes. Such changes will not affect yearly contracts still in force. Agency Commissions A 15% discount will be allowed on the gross billing to recognized agencies. Commissions do not apply to ads that are not camera-ready or to publisher s production charges. Terms All advertisers will be sent an invoice with a tear sheet after publication. Invoices are due 30 days after issuance date. Past due invoices are subject to 1.5% service charge per month. Agencies whose accounts are over 60 days past due forfeit 15% discount. The advertiser agrees to pay all costs of collection, including reasonable attorney fees, incurred by the publisher in connection with the collection of any past due account of the advertiser. Credit card and check payments are accepted. Make checks payable to Virginia Society AIA.