MARCH th - 21st IN THE HEART OF BENDIGO S P O N S O R S H I P O P P O R T U N I T I E S

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1 MARCH th - 21st IN THE HEART OF BENDIGO MULTICULTURAL music, Food + art S P O N S O R S H I P O P P O R T U N I T I E S

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3 Join us to ensure cultural diversity is understood, valued and celebrated in Bendigo! ABOUT ZINDA FESTIVAL ZINDA FESTIVAL IS ALL ABOUT MULTICULTURAL MUSIC, FOOD AND ART IN THE HEART OF BENDIGO. OBJECTIVES As the 2016 census shows, we are a rapidly changing community, with increasing numbers of new arrivals choosing to call Bendigo home. Zinda Festival is a crucial component in supporting our region to transition to an inclusive multicultural community. It does this by supporting the wider public to better understand cultural diversity, get to know new comers and enjoy first-hand the rich benefits of multiculturalism. SPONSORS Zinda Festival would not be possible without sponsors. Sponsor investment ensures that we can produce a high quality event that show-cases multiculturalism and Bendigo at its best. By aligning your brand with Zinda Festival, your business or organisation will have access to an emerging and growing multicultural audience. Your sponsorship will also provide a strong message about the value you place in multiculturalism and a strong message of welcome to new communities choosing to call Bendigo home. ZINDA CELEBRATES OUR REGION S GROWING DIVERSITY- THE CULTURES THAT INCREASINGLY CONTRIBUTE TO THE VIBRANCY OF OUR COMMUNITY. THIS YEAR WE ARE LAUNCHING THE FESTIVAL WITH THE NEW NAME- ZINDA FESTIVAL. ZINDA MEANS ALIVE AND LIVELY IN A NUMBER OF LANGUAGES- DARI, BENGALI, FARSI, HINDI, HAZARAGHI AND URDU. IT IS THEREFORE A TRULY MULTICULTURAL NAME FOR OUR MULTICULTURAL FESTIVAL. WITH THIS LAUNCH COMES AN INSPIRING NEW GLOBAL OUTLOOK AND AN INCREASED EMPHASIS ON CONNECTING TO MORE PEOPLE THAN EVER! EXPOSURE -Zinda Festival runs over 7 days with a range of predominantly free events that engage different sectors of the community. -Dates for 2018 are 16th- 21st March. -The major event will be Zinda in the Park: a family friendly evening including multicultural concert, food stalls, licensed bar and children s activities in Rosalind Park -The festival attracts a high level of media attention across print, radio and television. -We provide high visibility of sponsors brands through presence on our website, on banners, in the Festival brochure, on posters, press releases, ing list notifications and other printed materials -The festival engages both mainstream and culturally diverse residents as well as visitors from across the state

4 SPONSORSHIP BENEFITS This year we are offering two levels of sponsorship: major sponsors and community sponsors. MAJOR SPONSORS COMMUNITY SPONSORS FRIENDS OF THE FESTIVAL VALUE: $5,000 VALUE: $2,000 VALUE: $500 ONLY 4 PACKAGES AVAILABLE GUARANTEED BRAND EXCLUSIVITY FROM INDUSTRY COMPETITORS ACCESS TO AND ENGAGEMENT OPPORTUNITIES WITH CALD COMMUNITIES FACILITATED BY LODDON CAMPASPE MULTICULTURAL SERVICES A PLACE ON ZINDA FESTIVAL WORKING COMMITTEE AND OPPORTUNITY TO SHAPE THE CONTENT OF THE FESTIVAL PUBLIC ACKNOWLEDGEMENT AS A MAJOR SPONSOR BY MC AT THE HUMAN RIGHTS FORUM, INTERFAITH DINNER AND ZINDA IN THE PARK PUBLIC ACKNOWLEDGEMENT IN MEDIA RELEASES AND INTERVIEWS PROMINENT BANNER PLACEMENT ON/AROUND THE STAGE AT HUMAN RIGHTS FORUM, THE INTERFAITH DINNER AND ZINDA NIGHT IN THE PARK NAME ON SPONSORS BLACKBOARD DISPLAYED NEXT TO STAGE AT ZINDA NIGHT IN THE PARK MARQUEE OR STAND AT ZINDA NIGHT IN THE PARK PROMOTIONAL BANNERS LOCATED AT THE ENTRANCE TO ROSALIND PARK LOGO FEATURED ON ZINDA FESTIVAL COLLATERAL ADVERTISEMENT ON THE HOMEPAGE WITH LINK TO SPONSOR WEBSITE NAME AND LOGO PLACEMENT ON EVERY WEB PAGE LOGO PLACEMENT ON SPONSOR PAGE WITH LINK TO SPONSOR WEBSITE NAME ON SPONSOR PAGE OF WEBSITE TWO TICKETS TO THE INTERFAITH FORUM AND DINNER ZINDA FESTIVAL GENERATED SOCIAL MEDIA CONTENT ON THE DAY OF THE FESTIVAL OPPORTUNITY FOR ZINDA FESTIVAL TO PROMOTE YOUR OWN SOCIAL MEDIA CONTENT PHOTO OPPORTUNITIES WITH ARTISTS, MUSICIANS AND COMMUNITY REPRESENTATIVES 3 ZINDA FESTIVAL T-SHIRTS

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6 CONTACT: KATE MCINNES E x e c u t i v e O f f i c e r E : k. m c i n n e l c m s. o r g. a u MEESE WANEFALEA A r t s & E v e n t s O f f i c e r E : m. w a n e f a l e l c m s. o r g. a u OFFICE i n f l c m s. o r g. a u 0 3 )