This is D. No one knows Dallas better than D.

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1 This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. And like our namesake city, we re on a mission. To explore the city s richness of community, character, and culture. To discover what s next, who s next, and where we re all headed. To introduce Dallas to itself. No one knows Dallas better than D. MARK CUBAN // DALLAS MAVERICKS Since 1974, the city has been both our hometown and our inspiration. We stay rooted in our heritage, but, like Dallas, we re constantly reinventing ourselves. So today, we re more than just a single magazine. We re an award-winning editorial platform across a range of media, finding new ways to connect our loyal readers to a fascinating city, carefully crafting stories that offer depth and insight. It all flows from our deep respect for our readers, our clients, and our city. That s D. You. Us. There s so much to see and do. Let us introduce you to all of it.

2 4.1 MILLION DMAGAZINE.COM AVERAGE MONTHLY PAGE VIEWS When it comes to reaching Dallas most desirable audiences, dmagazine.com is the most opportune place to go. Our readers are engaged in our content and are immensely loyal. In 2013, dmagazine.com achieved record-breaking traffic, and 2014 has kept the momentum. The site now averages over 4.1 million page views a month, a 579% increase from the previous year. Strong social media presence Our digital engagement extends beyond a single asset. Our social media presence dwarfs our competition. 70k+ Facebook likes 71k+ Twitter followers Mobile accounted for 51% of all 2014 traffic Traffic from mobile and tablet users continues to grow on dmagazine.com Dmagazine.com

3 Communities Audiences gather in communities they relate to. Here are a few we have assembled. The Daily A hub for all of the latest posts and articles that are published on dmagazine.com. The source for breaking news and events across disciplines. FrontBurner A popular blog with a loyal following, here, D Magazine editors dish about anything and everything that matters to Dallas. SideDish Foodies follow SideDish for the latest scoop on the Dallas dining scene. The newsletter and blog covers everything from good meals to bad service, kitchen gossip, restaurant news, and culinary trends. FrontRow D Magazine s arts and entertainment mecca. With a weekly newsletter and a constantly up-to-date webpage, FrontRow houses reviews, event listings, and not-to-miss recommendations. StyleSheet Dallas most fashion-forward residents turn to StyleSheet for fashion finds and events, beauty advice, and the latest trends. The blog includes photo galleries showcasing the city s most fashionable people and parties. Nightlife Dallas after dark. D s source for the best bars, clubs, happy hours, events and event photos Travel Connecting travelers to one another with member and editor reviews of destinations around the world, plus, advice and things to do when planning a trip. Advertorial opportunities available for the newsletter. Health/Fitness A comprehensive database of doctors, hospitals, and dentists, as well as health and fitness tips from local experts. Search for the best doctors in Dallas, find expert advice from Dallas-Fort Worth s most trusted health professionals, and access relevant news that concerns your and well-being. Legal Here you can access directories and search for the best lawyers in Dallas, get expert legal advice on a variety of topics and stay up-to-date on relevant news stories. Business Catering specifically to business professionals, and c-level executives, this webpage and newsletter contains exclusive interviews, business news, and insights from the editors of D CEO. D Home A daily conversation filled with ideas and inspiration for living a beautiful life in Dallas. From building and remodeling to decorating, gifting and entertaining. Filled with beautiful photography, tips, and information, D Home influences the aesthetic conversation in our city. D Real Estate Daily Reporting on North Texas commercial real estate. The blog and weekly newsletter features articles from D CEO editors as well as a variety of contributors from the industry. D Healthcare Daily The source for news and information on the exploding healthcare industry in Dallas-Fort Worth. In collaboration with the Health Industry Council, the Dallas-Forth Worth Hospital Council, the Dallas-Fort Worth Business Group on Health and the Dallas Regional Chamber. D Weddings The ultimate wedding guide featuring inspiration galleries, event listings, wedding day resources, engagement stories and real weddings, expert advice, and the BridalBuzz blog, where brides come to get daily advice.

4 Targeting Methods The loyalty of our audience is a benefit to our clients for many reasons, but in particular, we aggregate behaviors to ensure we are targeting exactly who you want to reach. Below are a few examples, but we re comfortable getting creative based on your specific objectives. Give us a call, and we ll put a plan together. Channel/Content Reach a user based on what they seek out on our site. We can target by virtually any topic. From entertainment to food, business and health. Geo-location Advertising that reaches users based on their location. We can deliver different messaging or content based on a person s geographical location. Geo Day-part Advertising that reaches users based on the time of day/day of week. We can deliver different messaging or content based on this criteria. CONTENT Reach opt-in subscribers of any of our topic-specific newsletters. Have control of the audience in terms of their interests food, travel, happenings, and business news. AUDIENCE Hone in on your target through a selection of demographic and psychographic criteria, including age, zip code, and gender. BEHAVIORAL Capture a user based on their online behavior on the web. Whether they are sports junkies or shopping for clothes, you have the ability to deliver your message to the right person. The Dallas 40, October 2014

5 Extending your reach. With a strong print and digital presence, D Magazine has the power to extend your brand message to consumers in North Texas. If you are casting a wide net, you re able to reach even more of our readers by coupling print with your digital package or vice versa. This aspect of our business is beneficial to our clients in that we can offer unduplicated reach to maximize exposure. 41% OVERLAP D MAGAZINE DMAGAZINE.COM 551, Million Readership Monthly Pageviews StyleSheet, May 15, 2014

6 Advertising Opportunities NEWSLETTERS CONSUMER Our consumer newsletters offer an impactful, focused opportunity for your brand and message to appear in the inbox of highly targeted audiences. These people have asked for this communication, and as you can see from the stats below they re using it. SideDish Weekly Subscribers: 24,000+ Open rate: 51%* It List Monthly/Option to purchase post Subscribers: 25,000+ Open rate: 37%* FrontRow Weekly Subscribers: 20,000+ Open rate: 38%* Travel Club On demand (exclusive to one advertiser) Subscribers: 15,250 Open rate: 25%* D Exclusive On demand (exclusive to one advertiser) 2x monthly Subscribers: 6,000+ Open rate: 20%* *Media/publishing national average open rate: 20.9%

7 Advertising Opportunities NEWSLETTERS BUSINESS Looking to reach the Dallas business community? Our connectivity to specific niche groups, such as commercial real estate or healthcare business, is unprecedented. D Real Estate Daily Weekly Subscribers: 2,900 Open rate: 42% D Healthcare Daily Daily/Weekly Subscribers (daily): 4,000+ Open rate (daily): 40% Subscribers (weekly): 9,000+ Open rate (weekly): 40%

8 Advertising Opportunities ENHANCED DIRECTORY LISTINGS If your business relies on you or your people, stand out in our directory listings with prominent placement and an enhanced profile. Our directory traffic is up 56% in 2014, averaging 770k page views monthly. Location Highlight one or more office locations and hours of operation Information Provide website link and contact information Headshot Include a headshot and optional custom video Details Detail your business, staff, specialty, offerings, awards and recognitions. The page will be completely tailored to you. ENHANCED DIRECTORY LISTINGS AVAILABLE FOR: Doctors Dentists Legal Financial Real Estate Agents Builders Designers Mortgage Professionals Insurance Agents

9 Advertising Opportunities CUSTOM OFFERINGS Dmagazine.com has considerable opportunities to align your brand with content readers enjoy. However, perhaps you want to create something unique that has direct engagement with your brand. No problem, we have the capabilities to do even more if that s what you are interested in. Let s talk and build a custom program. A few ideas are below. Sponsored Blog Posts Basic and Enhanced Wallpaper Content/Story Package Sponsorship Polls, Trivia, and Surveys Giveaways, Sweepstakes, and Contests

10 The DETAILS

11 SPECS 2015 ADVERTISING SPECS: MECHANICAL REQUIREMENTS: ACCEPTED FILE TYPES: GIF, JPEG, HTML, JavaScript, Flash RICH MEDIA: Most third-party providers accepted. A backup GIF must be provided for browers unable to detect rich media. Please contact your sales representative for more information. THIRD-PARTY PROVIDERS: Most third-party providers accepted. Please contact your sales representative for more information. TOWER 160 X KB MAX BANNER 728 X KB MAX SQUARE AD 300 X KB MAX RESOLUTION: 72 dpi for web-ready artwork and a minimum of 300 dpi for all other artwork. LINK: Include exact URL for link. LEAD TIME: Three business days (additonal two for rich media.) FLASH ADS Be sure to use the ClickTAG method and provide a URL. REPORTING: Clients will be provided with a monthly status report during your campaign period as well as a final report at the end of campaign period if requested. IN-HOUSE PRODUCTION: We would be happy to produce advertisements for clients. Please contact your sales representative for more information. Please note there is a 100 fee for the design of all ad sizes, 100 for initial animation + 50 for each additional size SECTIONS: Homepages Travel D Home Blog Restaurants Business SideDish Blog Entertainment FrontBurner Blog Photo Galleries Fashion StyleSheet Blog Archives Nightlife D Real Estate Daily Blog Best of Big D

12 Newsletter SPECS 2015 NEWSLETTER SIZES: FRONT ROW, SIDEDISH, D REAL ESTATE DAILY, BUSINESS WEEKLY IT LIST TRAVEL CLUB D HEALTHCARE DAILY WEEKLY DIGEST D HEALTHCARE DAILY MORNING ROUNDS Pa ditium quidemolest esedigende evel ilitio blab int. Pa ditium quidemolest esedigende evel ilitio blab int. Liquasperum dolupta aut endempos eum eserro dissi sincim apiet, il ea Liquasperum dolupta aut endempos eum eserro dissi sincim apiet, il ea Pa ditium quidemolest esedigende evel ilitio blab int. Pa ditium quidemolest esedigende evel ilitio blab int. Liquasperum dolupta aut endempos eum eserro dissi sincim apiet, il ea Liquasperum dolupta aut endempos eum eserro dissi sincim apiet, il ea Pa ditium quidemolest TOP & BOTTOM BANNERS 728 X 90 SIDE TOWERS 160 X 600 TOP & BOTTOM BANNERS 728 X 90 SIDE TOWERS 160 X 600 ADVERTORIAL FEATURE 175 X words of text TOP & BOTTOM BANNERS 728 X 90 (1) 708 X 400 (3) 320 X 320 TOP & BOTTOM BANNERS 728 X 90 SQUARE ADS (4) 300 X 250 SQUARE AD 300 X 250 MECHANICAL REQUIREMENTS: FILE SIZE: 60KB max FILE TYPE: JPEG, GIF, or PNG LINK: URL for banner to link to