Selver 2019 price list of advertising spaces

Transcription

1 Selver 2019 price list of advertising spaces

2 Advertising on entrance gates Size of the advertisement: 600x300mm, 600x430mm Amount: 197 Price: 1500 EUR + VAT Advertising on security gates on entrance Size of the advertisement: 650x1400mm Amount: 100 Price: 980 EUR + VAT Floor sticker in the entrance area Size of the advertisement: 1000x1000mm Amount: 53 Price: 980 EUR + VAT Advertising on security gates between tills Size of the advertisement: 650x1400mm Amount: 219 Price: 1300 EUR + VAT

3 Shelf solution 1 pc per store Size of the advertisement: 210x800mm Amount: 53 Price: 720 EUR + VAT Shelf solution 2 pc per store Size of the advertisement: 210x800mm Amount: 106 Price: 1080EUR+ VAT The space between advertisements should be at least 1 meter Shelf solution saw 1 pc per store Size of the advertisement: protruding part max 240x240mm Amount: 53 Price: 600 EUR+ VAT Shelf solution saw 2 pc per store Size of the advertisement: protruding part max 240x240mm Amount: 106 Price: 900 EUR+ VAT

4 Wobbler Size of the advertisement: 120x120mm Amount: 5pieces / per store 265 pc Price 650 EUR + VAT Amount: 3pieces / per store 159 pc Price 440 EUR + VAT Amount: 1piece / per store 53 pc Price 220 EUR + VAT Price tag cover Size of the advertisement: 110x100mm Amount: 5pieces / per store 265 pc Price 650 EUR + VAT Amount: 3pieces / per store 159 pc Price 440 EUR + VAT Amount: 1piece / per store 53 pc Price 220 EUR + VAT Cube or ohter advertisement in a shelf* Size of the advertisement: Amount: 53 Price: 750 EUR+km * Space must be agreed with purhcasing departement. Advertisement will be installed in place of products.

5 Full shelf edge decoration Price: 35 EUR + VAT 1 week/1 store *No coefficient will apply * All technical conditions in accordance with the specific agreement Shelf edge decoration Size of the advertisement: sides 400x800mm Amount: 106 Price: 980 EUR + VAT Shelf edge decoration with 5 wobblers or 5 price tag covers Size of the advertisement: sides 380x800mm Amount: sides 106+ wobbler 265 Price: 1080 EUR + VAT

6 Stand wrapper when purcahsing a stand Height of the advertisement: 600mm* *except special solution or 1 week/store Amount: 53 Price: 750 EUR + VAT or 30 EUR + VAT/store* *no coefficient will apply. from 25th store full price will apply Promotional leaflet in product shelf or 1 week/1 store Amount: 1piece/per store 53 pcs Price: 220 EUR+VAT 3pieces/per store 159 pcs Price: 440EUR+VAT

7 Poster on the necks of bottles Size of the advertisement: 210x300mm Price: 300 EUR+VAT

8 A3 advertisement on the alcohol *tree* Size of the advertisement: A3, landscape Period and price will be agreed individually. Posts in alcohol section Period: 1 week/20 stores Price: 800 EUR+VAT Period: 1 week/10 stores Price: 450 EUR+VAT Period: 1 week/5 stores Price: 270 EUR+VAT

9 Cash plates at half of the tills Size of the advertisement: 94x197mm Amount: 217 Price: 650 EUR + VAT Advertising subjects on grocery sticks Size of the advertisement: 100x300mm (folded lengthwise into four) Amount: 1287 Price: 780 EUR + VAT Grocery sticks (belong to the orderer) Size of the advertisement: 280x35mm Amount: 1287 Price: 650 EUR + VAT

10 Shopping basket support surface sticker in the till area Size of the advertisement: 320x200mm Amount: 302 Price: 650 EUR + VAT Cart advertisement Size of the advertisement: 296x214mm, A4, landscape, one-sided, except Balti Jaam Half of the carts (advertisement for two sides): 5970pc All carts (advertisement for two sides): 11940pc Price for half of the carts: 980 EUR + VAT Price for all carts: 1500 EUR + VAT Advertising on multimedia scales Size of the advertisement: 800x600px, 800x462px when scale is in use (the lower part of the advertisement is covered by information bar) Period: 1 week, display frequency 10 seconds per 30 seconds or more Number of stores: 22 Amount: 104 scales Price: 180 EUR + VAT Adds are replaced at the start of odd HH periods and the advertising on the scales can be purchased for a minimum period of two HH periods.

11 Advertising on cash register screens Period: 1 week/ entire chain Amount: 302 Size of the advertisement: video: 4:3 sides ratio, VGA 640x480.mp4/JPG/JPEG) picture: 270x382 (preferably JPEG/JPG) Price: 150 EUR + VAT Advertising on indoor screens Period: 1 week/ entire chain Amount: 144 Size of the advertisement: video: Portrait (1080x1920); Landscape (1920x1080),.mp4, framerate preferably up to 25 frames per second, Bitrate no more then bps (preferably up to ) picture: JPEG/JPG/PNG, 1080x1920 (Preferably JPEG/JPG) Price: 1500 EUR + VAT When advertising in fewer stores, following prices will apply: 1-10 stores: 150 EUR + VAT per store Starting from 11 stores 125 EUR + VAT per Store For a longer period a discount of -10% per week will apply.

12 Roll up at the information desk Period: 1 week Number of stores: 1 Amount: 1 Price: 100 EUR + VAT *except Viimsi Selver Car spot in Järve Selver Period: 1 week Number of stores: 1 Amount: 1 Price: 165 EUR + VAT Car spot in Merimetsa, Ülejõe, Pirita, Tondi, and Männimäe Selver Period: 1 week Number of stores: 1 Amount: 1 Price: 110 EUR + VAT

13 Advertising and giveaways on social media channels Instagram Size of the advertisement: 1200x1200 Period: 1 week Price: 100 EUR+VAT Format: consumer game Condition: 3 prizes Contacts: 3000 followers Post boosting: possible for extra charge After the game we will issue spread statistics Facebook Size of the advertisement: 1200x1200 Period: 1 week Price: 300 EUR+VAT Format: consumer game Condition: 3 prizes Contacts: page like Post boosting: possible for extra charge Summary of reach and engagement will be issued after the game is finished.. Facebook+ Instagram* Size of the advertisement: 1200x1200 Period: 1 week Price: 400 EUR+VAT Format: consumer game or advertising banner Post: will be boosted. Will appear in Facebook and Instagram as sponsored post. *This option is for advertising new products or items in campaign without running a giveaway..

14 Banner at the opening page of Period: 1-4 weeks Sizes and price per week: small banner 747x747 px 170 EUR+VAT big banner 848x410 px 300 EUR+VAT Products position boosting in e-selver Period: 1-4 weeks Package: In each e-selver category, up to 3 products are increased on top of popularity rankings. For the given period, a sticker Selver soovitab ( Selver reccomends ) will be added to the product. Price: depends on category visitation numbers and will be between EUR+VAT per week

15 Samples for e-selver clients Period: 2 weeks Package: Includes the banner for Selver website and assembling samples to shopping bags. Samples must have e-selver stickers. If for the same time a banner at the opening page of is booked, combined price will be cheaper. Price per week: Small banner - 100EUR+VAT Big banner 170EUR+VAT Advertising in Selver s newsletter Size of the advertising photo: 300x200px Max length of the advertising text (link): 250 characters, text box size 300x200px Price: 200EUR+VAT

16 Advertising in the customer magazine Hea Mõte print run of Size and price of the advertisement: 1/1 pages 210x297mm+5 mm bleed, 2500 EUR + VAT ½ pages 178x120 mm 1350 EUR+VAT Advertising in the customer magazine Weekly Deals print run of Size and price of the advertisement: ½ pages 176x128 mm 1350 EUR+VAT The advertisement must be of sufficiently good quality and in PDF format. Advertising in Selver s Summer and Christmas Newsletter Detailed information with advertising options, prices, and deadlines is forwarded with separate materials.

17 Further information: To contact Selver Marketing Departement: Kristel Kauts , , Ambient Marketing manages Selver s internal media under a cooperation agreement. To order advertising, please contact: Ede Meister , ede@ambientmarketing.ee Artist manages Selver s internal radio under a cooperation agreement. To order advertising, please contact: artist@artist.ee Rules for ordering internal media: The advertising surfaces are priced for the entire chain (53 stores), unless the price list states otherwise. When the advertising is displayed in fewer stores, the following additional coefficients shall be applied to the surface unit price (to the store): 1-15 stores: x stores: x stores: x stores: x stores x 1,0 Starting from 48 stores price for the whole chain shall apply. Additional coefficients are added regardless of the extent of product variety in Selver. Internal media is sold: For campaign period(s) (campaign calendar attached) or For a specific agreed period (month, half a month, 2 weeks, etc., the minimum period is 2 weeks) The advertiser can make bookings, but for surfaces with limited availability the booker has to confirm the order within 3 working days after another potential purchaser emerges. The advertisers have to re-formalise the booking into an order no later than 4 weeks before the desired campaign period. The order must be submitted at least 1 week before the beginning of the campaign period, otherwise the period is postponed. Confirmed orders cannot be cancelled less than 4 weeks before the campaign. A contractual penalty of 30% of the booked surface price shall be paid for orders cancelled more than 4 weeks before the campaign. The purchasers are obligated to confirm the designs at least 2 weeks before the campaign period (for a customer magazine, 1 week before the magazine goes into print) by sending them to Ede Meister via (ede@ambientmarketing.ee). Selver either confirms the design or forwards amendments via within 4 working days, at the latest.

18 BEGINNING ON THE PREVIOUS PAGE Rules for ordering internal media: Selver checks product availability in stock or in the campaign (in case of offers related to displays, also the display availability). Designs for products and offers that are not available in stock or in the campaign are not confirmed. For Mix &Match offers, a 50% discount applies to media surfaces. Discount and special standards apply when the communication contains the precise Mix &Match offer available exclusively at Selver and the design conveys all the necessary information on the offer. The advertisement must contain the precise details of the offer (conditions of the offer, products). Advertising of spirits is only allowed in the alcohol department. Selver has the right to propose changes in design without giving a reason. Generally, such recommendations are associated with Selver s policies and values, in which Selver shall retain the right to its own interpretations. Advertising surfaces need to meet the agreed manufacturing standards (standards determined in the price list, mail order, and other documents forwarded to the contractor) Material that does not meet to the manufacturing standard shall not be exhibited, which does not exempt the advertiser from paying for the surface. In case of any problems or questions, advertiser should contact Ede Meister (ede@ambientmarketing.ee, ), indicating in the complaint the specific store, date, and a photo of the situation. The complaint shall be addressed within 2 working days. A credit invoice shall be issued for non-published advertising (store / day as the unit, based on a confirmed correct complaint) If the materials are installed by the advertiser, then The materials can be installed within +- 1 working days of the campaign period. If the offer starts on a specific date, the materials cannot be displayed earlier. To the same degree, removal needs to be arranged sooner/later, so the advertising display period would be as agreed. The installer shall inform the information desk that he/she came to install the advertising and to take photographs in the store. If necessary, the information desk shall inform the security department. More complex works shall be coordinated with the store manager or sales manager. Upon removing the materials, all the surfaces need to be cleaned and restored to their original form (remove traces of glue, fixing tape, all used mounting devices), otherwise the advertiser will be invoiced for the costs of rectifying the deficiencies. CONTINUES ON NEXT PAGE

19 BEGINNING ON THE PREVIOUS PAGE If the materials are not removed by the advertiser, Selver has the right to remove the materials and destroy them. Every excess media day shall be billed. An invoice for the advertising surface subscriber shall be issued 7 days after the beginning of the advertising surface period. In case of complaints, the credit invoice shall be issued in the amount of the complaint. Complaints are not the basis for refusing to pay the invoice on time. Invoice deadline for payment is 14 days. The media fees include a media charge in the advertising purchase price. Installation, production, and fees for other acquired services that are added, are not included in the contractual marketing support amounts. Selver shall frequently check the accordance of the advertising with the orders table. If advertising that has not been ordered is detected in the store, the advertiser shall be invoiced for the used media volume. Selver has the right to change the internal media prices by notifying the provider/partners 2 months in advance. Confirmed orders shall be sold at the price indicated in the order.