6,473 25K 400K $3.7B $61M ENDLESS WAYS TO PLAY 60+ MILES OF TRAILS TAHOE DONNER AT A GLANCE

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1 2018/19 MEDIA KIT

2 ABOUT In the late sixties, a former Navy pilot and professional football player purchased 4,020 acres in Truckee, California, in the heart of the Sierra Nevada mountain range. He envisioned a family resort community with beautiful mountain homes, ample open space and every recreational facility a family could want right at their fingertips, including a golf course, ski resort, tennis center, equestrian facility, pools and lakefront beach club, among others. It had never been done before. Tahoe Donner opened in 1971 with 1/3 acre lots starting at $8,000. The community was an immediate success, exceeding $20 million in home site sales before the golf course or ski hill even opened. Truckee s convenient location on Interstate 80 made it accessible to visitors from Reno, Sacramento and the San Francisco Bay Area, and the wide range of accessible amenities inspired thousands of families to make Tahoe Donner their High Sierra home. Today Tahoe Donner is Northern California s largest resort community and one of the largest in the U.S. The community includes nearly 6,500 homes on 7,620 acres, with more than 25,000 member homeowners invested in its ongoing success. Additionally, each year more than 400,000 visiting guests enjoy Tahoe Donner and its unrivaled access to everything that makes North Lake Tahoe great.

3 TAHOE DONNER AT A GLANCE 400K ANNUAL VISITORS 7,200 ACRES 25K MEMBERS 6,473 PROPERTY OWNERS $3.7B TAHOE DONNER REAL ESTATE VALUE $61M IN TOTAL ASSETS 60+ MILES OF TRAILS ENDLESS WAYS TO PLAY LOCATION + CLIMATE 200 miles NE of San Francisco 100 miles E of Sacramento 40 miles W of Reno 12 miles N of Lake Tahoe Avg. snowfall: 360 inches 300+ days of annual sunshine

4 AMENITIES A year-round adventures paradise, Tahoe Donner owns and operates a wide range of recreational facilities. Many amenities provide unique advertising opportunities. 600,000+ AMENITY VISITS ESTIMATED IN 2018 AMENITIES INCLUDE: Downhill Ski Resort 18-hole Championship Golf Course Cross Country Ski Center Trout Creek Rec Center Beach Club Marina Snowplay Tubing + Sledding Center Bikeworks Tennis Center Equestrian Center Day Camps Campground 60+ miles of trails 3 year-round restaurants 7 seasonal restaurants

5 ABOUT DOWNHILL SKI RESORT AWARDED MOST FAMILY FRIENDLY SKI RESORT IN THE WEST BY LIFTOPIA Annual visitors: 40,000 Skiable acres: 120 Average annual snowfall: HOLE CHAMPIONSHIP GOLF COURSE AWARDED BEST GOLF COURSE IN TAHOE BY SIERRA SUN READERS POLL Annual visitors: 20,000 Course: 18-hole, par 72 championship course Total yards: 7,002 yards CROSS COUNTRY SKI CENTER RANKED #2 XC SKI AREA IN NORTH AMERICA BY USA TODAY RATED #1 XC SKI AREA IN TAHOE 3 CONSECUTIVE YEARS BY SIERRA SUN READERS POLL Annual visitors: 23,000 Number of trails: 58 Skiable terrain: 100+ KM Acres of terrain: 2,800+ ALDER CREEK ADVENTURE CENTER HOME OF: Bikeworks Equestrian Center Trail Network Headquarters Restaurant + bar with indoor and outdoor seating Cross Country Ski Center

6 AUDIENCE OVERVIEW Advertising with Tahoe Donner ensures that affluent, active, desirable audiences will be exposed to your brand. MEMBER STATS 84% SECOND HOMEOWNERS 16% FULL TIME RESIDENTS Second homeowners primary residences are concentrated in San Francisco Bay Area and Sacramento 52% MALE 48% FEMALE AGE PROFILE 0-6 4% % % % 85.4% HAVE 4-YEAR OR GRADUATE LEVEL DEGREE 63.5% MEDIAN INCOME OF $150K OR HIGHER $657,250 MEDIAN HOME PRICE % % INTERESTS VISITOR STATS 400,000 visitors annually Passionate about outdoor recreation and nature, very tech savvy SKIING BIKING HIKING GOLF WATER SPORTS OTHER RECREATION AND FAMILY ACTIVITIES Primarily reside from San Francisco Bay Area and Sacramento

7 ADVERTISING OPPORTUNITIES PRINT DIGITAL ONSITE

8 PRINT PRINT ADVERTISING TAHOE DONNER NEWS MAGAZINE (MONTHLY) TD News is the official monthly publication of Tahoe Donner. The high-quality, fullcolor magazine combines feature stories, event and recreation opportunities, HOA business, gear guides and other content of interest to Tahoe Donner members and visitors. December s issue includes the Annual Budget and May s issue includes the Annual Report, both of which attract extra attention from readers. All paying advertisers are included in the Business Directory printed in the magazine twice a year. RATES 4-COLOR 1X 3X 6X 12X BACK COVER NA NA $2,575 $2,318 IFC OR IBC NA NA $2,266 $2,040 SPREAD $5,708 $5,192 $4,154 $3,738 FULL PAGE $2,854 $2,596 $2,077 $1,869 1/2 PAGE (H or V) $1,782 $1,623 $1,406 $1,266 1/3 PAGE (H or V) $1,164 $1,056 $974 $875 1/4 PAGE $1,025 $866 $758 $682 1/6 PAGE $866 $701 $624 $562 STATS Content: 83% unique content and 17% advertisement Circulation: 7,000 (~6,200 mailed to primary residence, 800 at amenities and local businesses) Readership: 25K+ DEADLINES + FILES Tahoe Donner News is published monthly. Reservations are due the 5th of the month prior to publication date. Artwork is due the 12th of the month prior to publication date. We accept only pdf files with all imagery and fonts embedded within the file. Ad resolution must be 300 dpi. Be sure all art is saved in cmyk with no spot colors. Please send files less than 10MB via to art@cc.media. For larger files, please upload to dropbox.com.

9 PRINT SUMMER FUN GUIDE (ANNUAL) The Summer Fun Guide is a standalone printed piece containing the complete summer schedule of camps, clinics and events for all Tahoe Donner amenities. Many Tahoe Donner residents and visiting guests reference this piece repeatedly from May through October, ensuring lasting engagement and multiple impressions. RATES + SPECS 4-COLOR 1X SIZE IFC OR IBC $2,900 BACK COVER $3,200 9w x h with 1/8 bleed FULL PAGE $2,970 9w x 12h with 1/8 bleed 1/2 PAGE (H or V) $1,930 H: 8w x 4.792h V: 3.917w x 10.16h 1/3 PAGE (H or V) $1,330 H: 8w x 3.25h V: 2.556w x h 1/4 PAGE $1, w x 4.927h 1/6 PAGE $1,040 H: 5.278w x 2.403h V: 2.556w x 4.972h STATS Content: 80% unique content to 20% advertising Circulation: 12,000 (delivered to homes, amenities and local businesses) Readership: 40K+ DATES + FILES Tahoe Donner Summer Fun Guide is published in late May. Reservations are due by May 5. Artwork is due May 12. Artwork is due the 12th of the month prior to publication date. We accept only pdf files with all imagery and fonts embedded within the file. Ad resolution must be 300 dpi. Be sure all art is saved in cmyk with no spot colors. Please send files less than 10MB via to art@cc.media. For larger files, please upload to dropbox.com.

10 DIGITAL MARKETING Tahoe Donner offers unique banner-style advertising opportunities in various marketing efforts to homeowners and visiting guests. The open rate and click rate of Tahoe Donner s are more than double industry averages, offering substantial value and proven access to a highly desirable audience. All communications are sent via MailChimp, which includes a wide range of analytical functions. 300x x x250 STATS SIZES RATES TOTAL SUBSCRIBERS: 15,870 AVERAGE OPEN RATE: 37.6% open rate (industry 15%) AVERAGE CLICK RATE: 3.9% (industry 1.8%) SIZE 600x x x250 UNIT TYPE FEATURED AD LARGE AD STANDARD AD SUBSCRIBER GROUPS: TD Weekly News: 6,546 contacts Dedicated Blasts: 15,870 contacts Dining News: 2,093 contacts Cross Country Skiing: 5,419 contacts Golf: 3,681 contacts Downhill Skiing: 8,702 contacts SIZE WEEKLY (4x/month) UNIT TYPE $350 / MONTH DINING, GOLF OR SKI $200 / MONTH (2x/month) FEATURED (1x included with 6 month contract) $200 EACH advertising with Tahoe Donner is only available to advertisers with a print advertising commitment. Space is limited. Advertisers must provide artwork for each of three ad sizes available, as placement will rotate weekly.

11 DIGITAL ONLINE BUSINESS DIRECTORY Tahoe Donner has a strong online presence, with an average of more than 4,600 page views per day, most the result of organic search. Tap into this persistent audience by advertising in Tahoe Donner s Online Business Directory at: tahoedonner.com/businessdirectory. OVERALL WEBSITE STATS RATES PAGEVIEWS/MONTH: 140K+ SESSIONS/MONTH 48K UNIQUE USERS/MONTH 22K AVG SESSION TIME: 2:34 LOCATION 97% USA GENDER 53% 47% Male Female AGE: % % % % % 65+ 8% The Online Business Directory includes your company name, a line of copy and contact information, including your phone number and website. This information will also be printed in Tahoe Donner News 2X annually. Add a Featured Vendor Tile with a full-color company logo and imagery to have an even greater impact. SIZE BIZ DIRECTORY ADD FEATURED TILE UNIT TYPE $1,000 / YEAR $600 / YEAR FEATURED TILE ONLY $1,200 / YEAR

12 ONSITE DIGITAL AMENITY SCREENS Tahoe Donner has a total of 14 video screens in multiple locations available for advertising. Still ads (jpg) can display with potential for video content (without sound) available. STATS TIME PER AD: 10sec PLAYS A DAY: 360x AVG NUMBER OF ADS: 12 PLAYS A MONTH: 10,800x LOCATIONS RATES DOWNHILL SKI RESORT 6 40K visitors GOLF COURSE / LODGE RESTUARANT 1 74K visitors TENNIS CENTER K visitors COST $4,000 / ANNUALLY $1,000 / MONTH CROSS COUNTRY SKI CENTER K visitors TROUT CREEK FITNESS CENTER 1 147K visitors $2,500 / SEASONAL SPECS BEACH CLUB MARINA 1 42K visitors NORTHWOODS CLUBHOUSE 1 110K visitors FILE TYPE + SIZE 1920x1080 JPG or PDF Inquire about video formats

13 ADD OPPORTUNITIES ADDITIONAL OPPORTUNITIES Tahoe Donner offers access to members and visitors who are passionate about outdoor adventure and have means and opportunity to invest in their passions. Additional placement options are available and we are excited to connect and explore unique ways to advertise through our resort community. GOLF CART AD UNITS The Golf Course has a fleet of 80 carts. Each cart has 1/2 page ad unit that can be rotated out easily. Annual Visitors: 19,200 TRAIL MAPS Tahoe Donner offers three seasonal maps for members and guests Downhill, XC Country and Summer: Hiking, biking and Equestrian. Ad units are available on each map. Annual Distribution: 30K WINTER TICKET BACK AD UNITS Tahoe Donner offers ad space on the back of XC and Snowplay tickets. The volume of tickets is 40K a season. Seasonal Distribution: 40K+ RATES + SPECS RATES + SPECS RATES + SPECS RATE SIZE RATE SIZE RATE SIZE $2,000 / SEASON 8.5 x5.5 $3,000 / AD 2 x4 *Max 2 ads per map $4,000 / SEASON 4.75 x3

14 GIVING FUND EVENT SPONSORSHIPS EVENT SPONSORSHIPS Tahoe Donner s wide range of recreational amenities ensures that there are always fun ways for guests to play and for you to connect with those guests. Sponsorships vary per event and are customized to each sponsor. Inquire for specific opportunities and details. MARQUEE EVENTS SUMMER CONCERT: JULY K+ ALL AGES TAHOE DONNER PRESENTS SUMMER CONCERT ON THE GREEN JULY 6 THE BIG JANGLE TOM PETTY TRIBUTE POP FICTION PARTY COVER BAND JULY 7 BEST SHOT PAT BENATAR TRIBUTE MUSTACHE HARBOR 70s + 80s YACHT ROCK ADVANCE TICKETS ADULTS $40 ADULT VIP $90 AGES 5-12 $ UNDER FREE DOORS 4PM CONCERT 6PM AT THE TAHOE DONNER DRIVING RANGE FALL FESTIVAL: OCTOBER 13 2K+ ALL AGES ADDITIONAL EVENTS Wild West Fest Labor Day Closing Day/Downhill Event April Summer Kickoff Concert June Farm-to-table dining experiences Wine and beer food pairing dinners And more Detailed information and pricing on event sponsorships is available upon request. EVENT SPONSORS MORE AT TAHOEDONNER.COM/SUMMERCONCERT

15 SPECS + CONTACTS KEY CONTACTS + SPECS SALES CONTACTS Laura Partridge laura@cc.media (mobile) CCMedia 75 McCabe Drive #19876 Reno, Nevada /2v 1/3v Peggy McElfish peggy@cc.media publishing@cc.media 1/2h 1/6h 1/3h Full Page MAGAZINE PRINT SPECS IFC OR IBC 9w x 12h with 1/8 bleed 1/8h Back Cover BACK COVER FULL PAGE 9w x h with 1/8 bleed 9w x 12h with 1/8 bleed 1/41 /6v 1/2 PAGE (H or V) H: 8w x 4.792h V: 3.917w x 10.16h 1/3 PAGE (H or V) H: 8w x 3.25h V: 2.556w x h 1/4 PAGE 3.917w x 4.927h 1/6 PAGE (H or V) H: 5.278w x 2.403h V: 2.556w x 4.972h

16 11509 Northwoods Blvd. Truckee, CA tahoedonner.com