your city your county your channel

Transcription

1 your city your county your channel

2 BELFAST BIRMINGHAM BLACKPOOL & PRESTON BRIGHTON & HOVE BRISTOL CAMBRIDGE CARDIFF EDINBURGH GLASGOW GRIMSBY LEEDS LIVERPOOL LONDON MANCHESTER NEWCASTLE Local tv NORWICH NOTTINGHAM OXFORD SHEFFIELD SOUTHAMPTON In October 2012, the government changed the face of TV broadcasting forever, granting Local TV licences to 19 TV channels across the UK. And that was just the beginning. By 2017, up to 49 cities will have their own TV station dedicated to producing local programmes. That s an impressive 97% of the UK.

3 Your city, your county, your channel. Notts TV is about you. From Arnold to Aspley, Southwell to Strelley, it s about your neighbourhood, your city and most importantly, it s tip-top telly, with interesting and engaging programming, produced by some of the most experienced and influential programme makers in the UK. We launched on the 27th May 2014 to national acclaim and since then we ve been doing rather well. With eight Royal Television Society nominations under our belt, we re considered one of the most successful local TV stations in the UK. Our reach has grown significantly from 18.5% in summer 2014 to an impressive reach of 32.4% in That s almost 300,000 viewers tuning in every week cementing our position as a significant part of the regional media landscape. As well as 90-minutes a day of locally-focused news, Notts TV broadcasts programmes across a range of genres guaranteeing something for everyone.

4 Our coverage CHESTERFIELD LINCOLN MANSFIELD NEWARK SLEAFORD NOTTINGHAM DERBY GRANTHAM LOUGHBOROUGH LEICESTER OAKHAM From South Leicestershire to the very top of Lincolnshire, Notts TV s coverage continues to grow. Broadcasting 24/7 on Freeview, Virgin, Sky and On Demand, we re bringing Notts telly to you, wherever you are.

5 Our TV audience Market-leading performance 32% 300,000 regular viewers tuning in every week 13% Nottm Post 16% 22% 22% Smooth Capital Radio Nottm Notts TV % of NG population who listen/watch weekly* Gender split Viewers of Notts TV Our audience is growing fast 23.5% January % August 2014 % of NG population watching weekly 32.4% February 2016 Age demographic 8% 57% FEMALE 43% MALE 53.3% 46.7% ABC1 C2DE 33% 16% 16% % Notts TV research was conducted by Nottingham Trent University Market Research Division in January They surveyed a panel of 487 residents living across Nottinghamshire (NG1 to NG 25 postcodes) representing the total population of Nottinghamshire excluding under sixteens. *Other media weekly reach figures as reported by Rajar Qtr

6 Our digital audience 55,000 visit nottstv.com 35,500 every month followers on & 28, million followers on & monthly reach across social media In May 2014 Notts TV launched to national acclaim. With an innovative multi-platform campaign that captured the attention of the county and beyond, #BlueDuck hit Twitter timelines 4.5 million times in just 10 days - earning us a Royal Television Society nomination at a fledgling three months old. And digital continues to be an integral part of the Notts TV offer - a brand new website that launched in December 2015 is seeing a month-on-month growth of 20% and our social media audience is a local and vocal collective of over 20,000 people. 14,000 a month watching online a month watching online

7 WHO S WATCHING? 300K REGULAR VIEWERS EVERY WEEK RTS NOMINATED Working Week Exploring what makes our local economy tick RTS NOMINATED Noise Floor Showcasing the best local and global music scene + 50/50 male/female audience + 40% aged years + Half of audience full-time employed in managerial roles + Highest percentage of unemployed viewers + 60/40 male/female audience + Equally popular with males aged years & males over 55 Notts TV News Daily news from around Nottinghamshire The Boot Room Pundits and fans discuss all things footy Nottingham Now & Then A trip with us down memory lane F-Stop Film + Notts TV s most watched show! + 50/50 male/female audience + 36% aged years + 70/30 male/female audience + 25% males aged % males aged In top 3 most watched programmes + 50/50 Male/Female audience + Highest percentage of retired viewers + 80/20 male/female audience + 73% aged years + Highest percentage of student viewers Sam & Amy s Breakfast Show Breakfast TV the Notts way RTS NOMINATED 6:30 Show Popular daily lifestyle show Notts TV Debate Local matters under the spotlight Digital Nation Lifestyle + Multi-award winning breakfast show + 50/50 male/female audience + Even spread of viewers aged In top 3 most watched programmes + 60/40 female/male audience + 72% aged years + 65/35 female/male audience + 75% aged years + Highest percentage of female viewers + 80/20 male/female audience + 44% aged years + Highest percentage of male viewers

8 What we offer A range of products to support your marketing plans Notts TV s advertising packages are bespoke to you and your business. From digital advertising to on-street promotion, sponsorship opportunities to airtime, your campaign will be well-thought-out, well-planned and designed with your business objectives at the very core. Digital Advertising From sponsored content on our website, to social media competitions, e-marketing campaigns to website banners, our digital advertising packages are a targeted and measurable way of reaching your customers. With a month-on-month website traffic growth of 30% and almost 28,000 fans and followers across Facebook and Twitter, there s never been a better time to embrace digital advertising with Notts TV. Airtime Sponsorship With 300,000 people tuning in every week and a schedule of programming that appeals to a wide demographic, advertising on Notts TV is a cost-effective way of building your brand. With prices starting from as little as 15 a spot, whether it s profile-raising or promoting a particular service or product, our team will work with you to place your adverts alongside programmes that appeal directly to your target market. Sponsorship delivers stand-out in a cluttered market and really builds brand fame. Guaranteeing a prime position and maximum visibility to your chosen target audience, Notts TV offers varied and vibrant content, giving you the opportunity to align your company, product or service with a programme, schedule slot or even seasonal time period. And we ll vary your package to suit your needs with integrated partnership offers that include a whole host of different on and off-line brand association opportunities. Production Notts TV Street Crew Our award-winning in-house production company is responsible for some of the most iconic pieces of film in the UK. From post-production on This Is England to producing Nottingham Forest epic I Believe in Miracles the team is skilled at taking ideas and making them into engaging and powerful pieces of film and animation. From 30-second adverts for broadcast, to 10-second stings for digital, we guarantee your content will be well-thought-out and well-executed. Spread the word about your products, events or services by hitting the streets with the Notts TV Street Crew. An army of brand advocates designed to promote your business from handing out literature and samples, to gathering all-important consumer insights, the Notts TV Street Crew are experienced at spreading key messages in an enthusiastic and attention-grabbing way.

9 Get involved News Programming Advertising