THE OFFICIAL VOICE OF THE RENT-TO-OWN INDUSTRY ADVERTISING & MEDIA KIT. RTOHQ.org APRO

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1 THE OFFICIAL VOICE OF THE RENT-TO-OWN INDUSTRY ADVERTISING & MEDIA KIT

2 Table of Contents Introduction 1 For over 30 years, APRO has been the voice of the rent-to-own industry. And every day people throughout the RTO world turn to APRO to stay informed about the latest industry news, updates, and more through our website, newsletter, magazine, social media, and annual convention and trade show. Print Advertising Digital Advertising Print Ad Specs Digital Ad Specs Ad Templates Order Form & Contract Advertising with APRO is the perfect way to reach thousands of rent-to-own dealers, owners, managers, employees, manufacturers, and suppliers. In their inbox, their mailbox, online, and at our events, APRO can help you get in front of key decision makers in this niche audience. Do you need help getting started or making sure you get the most bang for your advertising buck? No problem! I will work with you to design a tailor-made advertising package that both meets your goals and fits your budget. Tony Pintarelli Director of Business Development, APRO Phone: , ext. 107 tpintarelli@rtohq.org TALK TO US APRO advertising@rtohq.org 1

3 PRINT MEDIA & ADVERTISING RTOHQ: THE MAGAZINE APRO's flagship publication As the rent-to-own industry's premier magazine, RTOHQ: The Magazine is the essential advertising tool for companies targeting this thriving market. RTOHQ: The Magazine is published quarterly by APRO and circulated to over 10,000 RTO dealers, owners, managers, employees, manufacturers, and suppliers. RTOHQ: The Magazine was awarded the Silver Medal for "Best Trade Association Magazine" in the nation by Association Trends, a leading resource for trade association executives. And some of the biggest names in the rent-to-own industry have advertised here in the past, including Aaron's, Ashley Furniture, Buddy's Home Furnishings, Coaster Furniture, D&H Distributors, High Touch Technologies, Imagery Marketing Group, The Premier Companies, Rent-A-Center Franchise Alliance, RentDirect Nationwide, TRIB Group, Whirlpool, and many, many more. RTO WORLD 18 SHOW GUIDE The perfect advertising opportunity for companies exhibiting at RTO World 18 RTO World 18, APRO & TRIB Group's joint convention and trade show, will be the marquee rent-to-own event of 2018 attracting a veritable who's who of the industry. Published specifically for attendees, the RTO World 18 Show Guide lists exhibitors, booth locations, an exhibit hall map, and the times and locations of all events. Enjoy maximum ad exposure as the Show Guide is distributed both during and after the event to attendees, APRO members, and prospective members. Use this opportunity to let dealers know what you will be exhibiting and encourage them to stop by your booth. For printing templates and specs, please refer to pages 4-7 2

4 DIGITAL MEDIA & ADVERTISING RTO ALMANAC APRO's online membership directory APRO's annual RTO Almanac is a digital directory with complete contact information for APRO members. It is the direct connection for member dealers to contact suppliers and fellow members. RTO TODAY E-newsletter keeping members up-to-date RTO Today, APRO's electronic newsletter, delivers industry news, updates, and your advertisements directly to the inbox of over 5,000 RTO store personnel, dealers, and owners twice a week. Its timely coverage of the industry and association happenings make it APRO members' go-to source for the latest rent-to-own news. RTOHQ.ORG The go-to site for RTO professionals APRO's comprehensive homepage, RTOHQ.org, offers a wealth of information and resources for rent-to-own dealers, employees, and vendors. The site features RTO news, legislative updates, state association information, and a calendar of industry events. 3

5 Print Ad Specifications Issue Specifications Trim size: 9 x 10-3/4" Cover stock: 100 lb. gloss cover white Stock: 70 lb. matte book white Print: sheet-fed offset with black-only and four-color (process) runs; 150-line screen Binding: perfect - i.e., with spine Standard Non-Bleed Ad Sizes Full page Two-thirds page (vertical) Half page (vertical) Half page (horizontal) Third page (one column) Third page (square) Sixth page (vertical) Sixth page (horizontal) Twelfth page APRO's Award-Winning Quarterly Magazine 8" x 9-3/4" 5-1/4" x 9-3/4" 5-1/4" x 7-1/4" 8" x 4-3/4" 2-1/2" x 9-3/4" 5-1/4" x 4-3/4" 2-1/2" x 4-3/4" 5-1/4" x 2-1/4" 2-1/2" x 2-1/4" RTOHQ: The Magazine Ad Deadlines Spring Issue: February 12, 2018 Summer Issue: May 14, 2018 Fall Issue: August 13, 2018 Winter Issue: November 12, 2018 *All dates subject to change. * SHOW GUIDE Issue Specifications Trim size: 6 x 8-1/2" Cover stock: 100 lb. gloss cover white Stock: 70 lb. matte book white Print: sheet-fed offset with black-only and four-color (process) runs; 150-line screen APRO & TRIB Group's Trade Show and Convention Guide Binding: spiral bound. All advertising will be positioned on the right-reading page. Please allow at least 1/4" on the left side of the ad for binding. Refer to the Show Guide template on page 7 for details. Standard Non-Bleed Ad Sizes RTO World 18 Guide full page RTO World 18 Guide half page Don't forget the booth! 4-3/4" x 7-1/2" 4-3/4" x 3-3/4" Booth space is running out fast! Pay by February 28, 2018 to take advantage of our early pay discount. Sponsorship opportunities are also available. Contact Tony Pintarelli at or tpintarelli@rtohq.org for details or a booth reservation form. Bleeds There is no extra charge for bleeds Provide 1/8" of bleed each side of an ad that bleeds. For example: A one-page advertisement that bleeds all four sides should measure 9-1/4" x 11", before trim. Trim size is 9" x 10-3/4". Keep the live matter 1/4" from trimmed edge top and bottom, and 1/2" from the outside trim. See pages 6 & 7 of the Advertising & Media Kit for templates. Print Ad Specification Questions? For questions about print advertisement specifications, please advertising@rtohq.org. 4

6 Digital Ad Specifications Ad Sizes Banner ad size is 234 pixels x 60 pixels. Square ad size is 125 pixels x 125 pixels. Specifications Electronic adds will rotate throughout the entire website. Static GIF, animated GIF, JPEG, or Flash-based files are accepted; Flash-based files must have the advertiser's web address embedded before submitting the file. File size is limited to 25K. Ad Sizes APRO's Biweekly E-Newsletter Banner ad size is 468 pixels x 60 pixels. Square ad size is 300 pixels x 250 pixels. Specifications Electronic adds will rotate throughout the entire website. Static GIF, animated GIF, JPEG, or Flash-based files are accepted; Flash-based files must have the advertiser's web address embedded before submitting the file. File size is limited to 25K. RTOHQ.org APRO's Homepage Advertising Materials Ads must be furnished electronically. Files smaller than 8MB may be ed to advertising@rtohq.org. To submit files larger than 8MB, please contact Tony Pintarelli at tpintarelli@rtohq.org or , ext Only Macintosh InDesign, Photoshop, Illustrator, or high-resolution CMYK PDFs (with crop marks and bleed) files are supported. Photoshop files should be flattened and saved as CMYK TIFF at no less than 300 ppi at reproduction size. Unless images and fonts are embedded within the supplied PDF, provide all support files, including the Macintosh-compatible fonts. All color graphic files within InDesign must be CMYK and scaled to 100 percent. Please refer to the template on pages 6 & 7 of this kit to ensure that your submissions meet APRO's print advertisement specifications. If alterations by APRO are required to make customer-supplied digital files suitable for printing, the advertiser will be billed at $100/hour. All digital files must me the requirements listed or alteration charges will be incurred. There is a $125 per hour fee for APRO to design electronic ads for RTO Today of RTOHQ.org. Specifications RTO Almanac: APRO's Comprehensive Online Membership Directory RTO Almanac full page ad 7-1/2" x 10" RTO Almanac half page horizontal ad 7-1/2" x 4-7/8" Trim size: 8-1/2" x 11" Provide a high-resolution PDF at 100 of trim size. Digital Ad Questions? For questions about digital advertisement specifications, please advertising@rtohq.org. 5

7 This template is not to scale. 6

8 This template is not to scale. 7

9 APRO Advertising Contract Display advertising rates effective November 1, October 31, All rates indicate per-ad placement. RTOHQ: THE MAGAZINE Ad Size Two-page Spread Full page Two-thirds page Half page Third page Sixth page Twelfth page One Issue $2,950 $2,235 $1,850 $1,495 $1,120 $750 $400 Four-color: add $650 per page to the space rate. Special placement: back cover: $2,870; inside front cover: $2,730; inside back cover: $2,570 (four-time insertion only; non-cancelable; four-color required) RTO World 2018 Guide Ad Size Full page, color (4-3/4" x 7-1/2") Full page, black and white (4-3/4" x 7-1/2") Inside front cover or inside back cover, color Page one, color RTOHQ ALMANAC Ad Size Full page (7-1/2" x 10") Half page (7-1/2" x 4-7/8") Inside front cover Page one RTOHQ.org Two Issues $2,655 $2,010 $1,665 $1,360 $1,005 $690 $365 Four Issues $2,500 $1,900 $1,575 $1,290 $960 $635 $345 Rate $2,250 $1,950 $2,550 $2,350 Ad Size One Month Six Months 468 pixels x 60 pixels (banner) 300 pixels x 250 pixels (square) $300 $600 $1,500 $3,300 Static or animated GIF banner ad space available Ads will rotate throughout the entire website ( File size is limited to 25k RTO Today Ad Size 234 pixels x 60 pixels (banner) 125 pixels x 125 pixels (square) Static or animated GIF banner add space available File size is limited to 25k Questions? One Month $600 $500 Rate $1,500 $1,050 $1,600 $1,600 Six Months $3,300 $2,700 For questions about ad rates, please contact Tony Pintarelli tpintarelli@rtohq.org or ext. 107 ADDITIONAL CONSIDERATIONS APRO Associate Members receive a 5% discount. Positions facing specific editorial, a specified page number, or requiring consecutive pages: add 10% positioning charge Commissions: 15% of gross billings to recognized agencies or for camera- ready material. No commission or discount will be granted for web-based (rtohq.org or shoprto.com) or electronic newsletter (RTO Today) ads. No commission will be paid for ad that do not meet APRO's specifications. Employee recruitment ads are not permitted in APRO publications. Covers and special positions given to ARPO associate members first. 1.5% per month will be added to account balances that are 30 days past due. COMPANY INFORMATION Name Company Address City State Zip Telephone ( ) Address Website SPACE RESERVATION RTOHQ: The Magazine Spring Issue Fall Issue Summer Issue Winter Issue Ad Size(s) Four Color Black & White RTO Almanac 2018 Full Page Half Page RTO World 2018 Show Guide Four Color Black & White RTOHQ.org Banner: Six months Month-to-month Square: Six months Month-to-month RTO Today Banner: Six months Month-to-month Square: Six months Month-to-month I have read and understand the charges and placements and contract terms and conditions listed on the following page. Signature Date ASSOCIATION of PROGRESSIVE RENTAL ORGANIZATIONS P.O Box 4189, Cedar Park, TX APRO

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