2019 Media Kit. Featuring Travel & Cruise Magazine the official global publication of the Cruise Industry

Transcription

1 2019 Media Kit Featuring Travel & Cruise Magazine the official global publication of the Cruise Industry Contact: Adam Ceserano Florida-Caribbean Cruise Association Tel: Fax:

2 Welcome Message Esteemed Partners, Getting value for your money is always something we consider. Whether business or personal, our investments and purchases usually boil down to the most important factor: is it worth it? The FCCA always seeks to add value for our partners and has a unique advantage to do so through an extensive network of key players throughout the industry. After all, the FCCA brings together executives from our 19 Member Lines along with industry stakeholders during numerous meetings and events, while keeping constant communication with them in various media. Our partners know the value of capturing the attention of this prestigious audience, and we offer sponsorship and advertising opportunities that directly target them; from our direct s and online and print publications including the official magazine of the global cruise industry to meetings and events, there are ways to capitalize and gain exposure from all of our functions. So if you want to bring cruise lines to your destination; get your product onboard ships; target the audience doing all of the above at events; advertise in numerous publications with the same audience and our extensive database of cruise and travel professionals; or find a specific opportunity for you, the FCCA is your source. Please look at this media kit to find some of the available options, but know that we remain open to you to learn about your goals and work with you to develop a custom-tailored approach to fulfill them and plan your route for the future. Respectfully yours, Micky Arison FCCA Chairman; Chairman, Carnival Corporation & plc Adam M. Goldstein CLIA Global Chairman; Vice Chairman, Royal Caribbean Cruises Ltd.

3 Publications & Distribution Magazines and Publications: Travel and Cruise Magazine Published quarterly, this is the official magazine of the global cruise industry, with backing by the FCCA, CLIA and their Member Lines. Through input from and access to cruise executives and prominent stakeholders, it gives a glimpse to the industry s inner-workings and happenings, while providing ways for anyone doing or desiring business in the cruise industry to maximize its impact. The Highlight Issue - Containing cruise executive profiles and information on FCCA Member Lines, this is a useful tool when dealing with the cruise industry and a popular resource for the FCCA s extensive distribution list. Membership Directory With a complete listing of all FCCA Member Lines, FCCA Associate and Platinum Members and destinations tourism ministers, this publication is used by cruise executives and stakeholders alike. Conference and Gala Program These programs include schedules and information for the FCCA s annual open-registration events, offering a way to target the 100-plus cruise executives and 1,000-plus attendees. Global Distribution FCCA publications are directly distributed to: Over 500 cruise executives. 5,000 industry partners representing all sectors of the cruise industry. 25,000 travel agents and 15,000 travel agencies. FCCA publications are also distributed online with 33,500 verified reads via: The FCCA s social media channels and their direct reach of over 16,500 cruise executives, stakeholders and travel consumers, along with initiatives for more clicks and shares by targeted audiences. which has provided 400,000 total impressions, averaging roughly 10,000 impressions per issue. Direct distribution consists of direct mail, , online, events, courier and hand-to-hand delivery to retailers; attractions; port agents; port authorities; suppliers; hoteliers; tour operators; ship operators; ship owners; shipbuilders; marine and hotel operations; fleet operations; port planning; food and beverage operations; purchasing; supply chain management; marketing and PR representatives; finance and administration departments; entertainment personnel; shore excursions; travel agents; tourism agencies; and international press and media correspondents. Online publications are hosted and distributed on a platform that connects publications with over 100 million+ active readers per month; allows access on any computer, tablet or mobile device; and provides a snapshot feature to capture any part of the publication to share via social media and .

4 Advertising Rates and Specs Advertising Page Rates Single Page Half Page Ads Due Distribution Date Travel and Cruise Magazine 1st Qtr. (Seatrade Global / Cruise 360) $ 7,000 $ 5,000 February 6 March 20 2nd Qtr. (PAMAC Conference) $ 7,000 $ 5,000 May 1 June 12 3rd Qtr. (FCCA Cruise Conference / Seatrade Med) $ 7,000 $ 5,000 July 24 September 11 4th Qtr. (Re-caps the year) $ 7,000 $ 5,000 November 6 December 16 Other Publications FCCA Foundation Event Pogram $ 5,000 $ 3,500 March 20 April 10 Membership Directory (Annual Digital Publication) $ 8,000 July 25 August 28 FCCA Conference Program (FCCA Conference) $ 5,000 $ 3,500 September 20 October 21 Cruise Industry Highlight Issue (Biggest Publication) $ 5,000 $ 3,500 September 20 October 21 Placement of ads is on a first-come first-reserved basis. 1/2 Page Horizontal Full Page 2 Page Spread Specifications for publications (Dimensions are in inches) Full Page Half Page 2 Page Spread Travel and Cruise Magazine (1st, 2nd, 3rd, 4th Quarter) x x x FCCA Foundation Event Program 6.50 x x x 9.5 Membership Directory (Digital publication) 6.50 x x x 9.5 Conference Event Program 6.50 x x x 9.5 Cruise Industry Highlights Issue 6.50 x x x 9.5 Advertorials (please include several images for placement) words words words Specs listed above are the final trim size. Be sure to add up to a quarter inch bleed (past trim margins if needed). Cost - All rate are net (Non-commissionable) Full Page Magazine: $7,000 Full package: (all 8 publications full pages) - $35,000 Half Page Magazine: $5,000 Half package: (all 8 publications half pages) - $25,000 Ad-Editorial: Call for details Membership Directory: $8,000 (full page only) All ads are full color. Our preferred format for ads are high resolution Pdf s, Jpeg and Tiff files. Please submit to omari@f-cca.com. All ad rates are based on final, complete materials. Ad design or additional services are available at an additional charge.

5 Digital & Online Marketing Online Marketing The Travel and Cruise e-newsletter communicates current trends, breaking news and recent and upcoming events to travel professionals around the world. Through our extensive database of over 10,000 travel professionals, it gives premium market coverage to build your brand and image and promote your news stories, press releases, public relations material and advertising campaigns. Currently a free weekly newsletter including featured content and pertinent material, Travel and Cruise online delivers your message to tourism professionals who use this popular resource to stay informed of happenings from all sectors of the travel industry and corners of the globe. Plus the soon-to-launch TravelandCruise.com will become a 24/7 source for travel and cruise industry news, spotlighting featured content, optimizing search engines and extending the reach and content of a resource already seen on cruise executives phones during meetings. Other online marketing opportunities include using our social media networks to generate material and redistribute your content; advertising on our official website; utilizing our distribution through direct messaging and marketing; and even advertising your banner in the FCCA staff s signatures. Pricing for campaigns Banner Ad Specs 1 month Campaign $10,000 3 month Campaign $15,000 6 month Campaign $20, month Campaign $25,000 Dimensions: 300 x 250 pixels File Size: 65K max Format: Gif & jpeg only, (no Flash or 3rd party ad servers) Animation and looping is allowed Direct to your audiences inbox Examples of marketing and promotional campaigns Press releases Links to your website Feature articles Informative articles Create a brand identity Announce an upcoming event Sales promotions Feature Campaigns Run your news releases, articles and informational stories in the featured section of the Travel and Cruise newsletter. With the prominent location, 70-word sound bites, access to link your story or website and include an image, and a banner running the duration of your campaign, this presents the best opportunity to target an influential audience every week. Schedule for Distribution Travel and Cruise is a weekly newsletter launched every Friday. All text information or newly updated banner ads are due two days prior to that week s launch. Articles can be submitted to justin@f-cca.com Artwork can be submitted to graphics@f-cca.com

6 Partner & Sponsorships The following are a few ways you can use to reach your audience. FCCA Cruise Conference & Trade Show Badge holder sponsor Cocktail party sponsor Workshop sponsor Shirt sponsor logo merchandise sponsorer FCCA Gala Extravaganza Event sponsor Cocktail reception sponsor Badge sponsorship Seatrade Global Booth panel sponsor Cocktail reception sponsor Other Promotional Opportunities Direct mailing Mailing inserts Website advertising Single product s signature advertising newsletter sponsorship Travel and Cruise website sponsorship Website and signature sponsorship Workshop sponsorship Cocktail party sponsorship

7 Cruise Industry Overview: This year is poised to reach new heights and break more records, with a forecast of 27.2 million sailing the oceans on FCCA and CLIA member cruise lines a 10 percent increase over Driven by nine new ocean-going vessels with 32,000 lower berths and an investment of $7.4 billion launched in 2018, the record passengers will have the world as their gangway, with nearly 1,000 ports. They will also hail from around the world, with growth in source markets like China. About the FCCA: The Florida-Caribbean Cruise Association (FCCA) is a not-for-profit trade organization composed of 19 Member Lines operating more than 100 vessels in Floridian, Caribbean and Latin American waters. Created in 1972, the FCCA provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and builds bilateral relationships with destinations private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. About the CLIA: Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA s mission is to support policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 22 million passengers who cruise annually, as well as promote the cruise travel experience. Members are committed to the sustained success of the cruise industry and are comprised of the world s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and other cruise industry partners, including ports, destinations, ship developers, suppliers, business services and travel operators. Remember that advertising with the FCCA makes you a partner of the Member Lines. Micky Arison, Chairman, Carnival Corporation Richard Fain, Chairman & CEO, Royal Caribbean Cruises Ltd. Adam Goldstein, Vice Chairman, Royal Caribbean Cruises Ltd. Richard Sasso, Chairman, MSC Cruises (USA) Inc. Andy Stuart, President & CEO, Norwegian Cruise Lines Christine Duffy, President, Carnival Cruise Line For more information or to reserve advertising space please Adam Ceserano at adam@f-cca.com