CREDITS. VP, National & Emerging Media Sales Ray Faust. Vice President of Marketing and Public Relations Steve Yaeger

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1 STAR TRIBUNE: Programmatic Media Event CREDITS VP, National & Emerging Media Sales Ray Faust Vice President of Marketing and Public Relations Steve Yaeger Director of Customer Acquisition Pat Davis Marketing Specialist, Customer Acquisition Ondrea Stachel Creative Director Jane Messenger Art Directors Laura Stanke, Judy Sell Copywriter Tim Walker MARKETING OVERVIEW: In 2013, Star Tribune hosted the Programmatic Media event to position ourselves as the thought leader in digital media. Through this event we were able to introduce the powerful suite of programmatic media solutions we offer and how these solutions can reach precise audience segments wherever they may be, sending data-targeted messages delivered in milliseconds across display, mobile, video, and search platforms. Gaining expertise in the programmatic media field is vitally important for the future as it s the fastest developing area within the advertising industry. RESULTS: From this event, we were able to solidify deeper relationships with several advertisers throughout the greater-minneapolis area, while generating additional revenue for Star Tribune in this new area of digital media.

2 STAR TRIBUNE: Programmatic Media Event/ EVENT INVITATION X PRESENTS: The Future of Programmatic Media JOIN US FOR THIS HALF-DAY DISCUSSION AND LEARN: Monday, April 22» The latest in sell- and buy-side strategies from industry leaders» New technologies and how to leverage big data for maximum impact» What s working now for publishers and advertisers 1:00 4:30 12:30 1:00 Plus, don t miss your chance to network with other pros in the field THE GRAVES 601 MINNEAPOLIS CHECK IN SPEAKERS INCLUDE: REGISTER NOW! SPONSORED BY: JUSTIN THOMAS VP Platform Sales, Rubicon Project JEFF BURAK VP Publisher Solutions, Lotame STEVE ROACH VP Supply, isocket PLUS, LEADERS FROM MEDIAMATH, TRIBUNE365, GATEHOUSE MEDIA AND AOL

3 INMA #15 BEST IDEA OR INNOVATION TO CREATE NEW PROFIT CENTERS STAR TRIBUNE: Programmatic Media Event/ EVENT PROGRAM Reality Check: The State of Programmatic Media in 2013 Rapid Progression: The Continual Evolution of Programmatic Media Rubicon Project is at the forefront of programmatic advertising, powering four billion ad trades every day between publishers and over 60,000 advertisers. Justin will kick off the conversation with an overview of the technology players, an update on technology and a look at growth trends. Panel discussion between buyers and sellers on where programmatic media stands today and how it needs to evolve. As VP of Platform Sales, Justin Thomas leads the US Publisher Development team at Rubicon Project. Justin began his career selling online advertising at AOL over 13 years ago. After seven years in various business development and sales leader roles at AOL, Justin moved to startup land to head up the commercial division of a white-label price comparison technology for publishers. In 2009, Justin joined Rubicon Project in London to build the company s international publisher base and team. After two years there, he moved back to the U.S. Justin thomas VP Platform Sales North America Rubicon Project Moderator: James ByRd Director, Digital Yield star tribune Casey mcgovern Associate Director of Interactive Media Strategy Compass Point media LoRi tavoularis Managing Director, Revenue Partnerships tribune digital For 14 years, Lori has been creating revenue opportunities in the digital advertising marketplace. Previously with Clear Channel and Orbitz, she managed revenue partnerships and indirect sales relationships for Tribune Digital. James is responsible for the overall effectiveness, monetization development and revenue management of all digital channels and inventory sets at Star Tribune. Casey has been in media planning for 13 years. In addition to working for such brands as General Mills, KeyBank, and Toro, he has played a significant role in launching Compass Point Media s internal trading desk, Odin. 6 Big Data, Big Value: Unlock the Power of Customer Information Data and the Decision Engine: A Buy-Side POV Lotame technology helps publishers, marketers and ad networks get their heads around the massive amounts of data that help them target more effectively. Jeff will provide real-world ideas for data activation. The power of 1st and 3rd Party Data and how to take control of media strategies with a DSP. Chevan Nanayakkara, a senior director in business development at MediaMath, is an expert in the digital advertising industry having played key roles in product management, product marketing and demand and supply operations. With MediaMath, Chevan empowers marketers to use data to understand consumer behavior and identify growth opportunities. Consumer insights are translated into integrated marketing strategies across channels, with clear and measurable goals, using advanced analytics to identify the media and audiences that will best achieve those goals. Jeff Burak is a business development professional with over 20 years of experience in licensing, sales and marketing, traditional and new media, technical implementation, and product development. Jeff works with leading digital publishers and networks identifying efficiencies and incremental ad revenue opportunities available through Lotame s premier DMP, Crowd Control. Prior to joining Lotame, he served as Director of Business Development for the LIFE brand at Time Inc., a division of Time Warner, where he was responsible for monetizing the LIFE picture collection and brand. 8 JeFF BuRak VP Publisher Solutions Lotame Chevan nanayakkara Sr. Director, Business Development mediamath Programmatic Premium: Contradiction, Holy Grail, Neither or Both? Programmatic Premium A dizzying array of technologies claim they can help you seamlessly transact premium inventory and audience. Steve will share how publishers and advertisers are paving a new path for programmatic media that involves guaranteed and premium inventory. Panel discussion between buyers and sellers on the state of programmatic premium. Steve Roach is the Vice President of Supply at isocket and is responsible for the company s publisher development initiatives and operations. Prior to joining isocket, Steve headed the new business initiatives for Google s Online Partnership Group. There, he was responsible for overseeing all strategy and acquisitions efforts across DFP, Admeld, the Google Ad Exchange, Admob and AdSense across North America. Pervious to Google, Roach managed a team at Admeld and also helped to launch RTB and private exchanges to some of Admeld s largest publishers. steve RoaCh VP Supply isocket 10 7 Moderator: tom donovan Digital Manager haworth Tom is a 14 year veteran of media planning and has worked for some of the nation s top brands, including Palm, Target, Academy Awards, Blue Cross Blue Shield and Sealy. mike moreau, VP Digital Gatehouse media Michael joined GateHouse Media in He is responsible for digital strategy, operations, product, development, programmatic trading, and ad technology. don kennedy, Senior Vice President of Network Sales aol Don leads all sales and strategy efforts for Advertising.com, the massive cross-screen advertising network reaching nearly 600M global viewers. Sponsors: Star Tribune offers a powerful suite of programmatic media solutions. With Star Tribune Advantage, sophisticated advertisers can reach precise audience segments wherever they may be and complement the reach of StarTribune.com Minnesota s most-visited local website with seven million unique monthly visitors. Data-targeted messages are delivered in milliseconds across display, mobile, video, and search platforms. 9 11

4 STAR TRIBUNE: Programmatic Media Event/EVENT SIGNAGE

5 STAR TRIBUNE: Programmatic Media Event/POWERPOINT SLIDESHOW

6 STAR TRIBUNE: Programmatic Media Event/AFTER PARTY INVITATION vs Please join us in the Star Tribune suite at Target Field after the forum. Enjoy food, cocktails and the game. RSVP Game time: 7pm