2019 SPONSORSHIP KIT MAY 18-19, 2019 STRAWBERRY MEADOWS COLLEGE PARK OXNARD

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1 2019 SPONSORSHIP KIT MAY 18-19, 2019 STRAWBERRY MEADOWS COLLEGE PARK OXNARD

2 Join us for the SWEET SUMMER KICK-OFF The California Strawberry Festival is an exciting, family-friendly weekend of fun and flavor that pays tribute to Ventura County s robust, world-leading strawberry industry. Now in its 36th year, the Festival serves up a spectacular menu of event treats: Live bands & entertainment on three stages Children s rides & family entertainment stage 50+ strawberry-themed food & beverage stands Build Your Own Strawberry Shortcake Tent Strawberry-themed contests all weekend long Up to 200 fine arts & crafts vendors Live cooking competitions and demonstrations Fresh, super-sized strawberries from local growers Guided by an all-volunteer Executive Board, the California Strawberry Festival is a 501c3 nonprofit organization that gives back to the community through scholarships and fundraising opportunities. To date, the California Strawberry Festival has raised more than $4.8 million for charity. YOU RE INVITED TO BE PART OF THIS BELOVED EVENT, WITH AN OPPORTUNITY TO REACH NEARLY 60,000 VISITORS OVER FESTIVAL WEEKEND. WHEN & WHERE Saturday & Sunday, May 18 & 19, :00am 6:30pm daily Strawberry Meadows of College Park 3250 S. Rose Avenue, Oxnard, CA ADMISSION (Subject to change) Adults: $12 Seniors 62+, Active Military & dependents: $8 Youth (5-12): $5 Children 4 and under: Free

3 Shuttle Stop BLUE GATE Kids Care Zone FOR KIDS 2019 Festival Map Restrooms 5 Locations KIDS CARE Commercial Exhibitors Strawberry Beer & Wine 3 Locations Information 4 Locations Sponsor Spaces Ride Tickets 2 Locations Berry Photo Opps Beer 5 Locations 3 Locations Beer & Margaritas 3 Locations First Aid 2 Locations ATM 4 Locations Strawberry Growers 4 Locations Shaded Seating Shuttle Stop 1 Location Tour Bus 1 Location Berry Contest Area Jest-In-Time Stage L A N E S T R AW B E R R Y ARTS & CRAFTS ARTS & CRAFTS GREEN GATE STRAWBERRY LANE Media Tent Belcher VIP Pavilion NORTH FOOD COURT Festival Stage Strawberry Shortcake Festival Souvenirs SOUTH FOOD COURT DR. KATO STAGE YELLOW GATE RED GATE Kids Inflatable Rides Tour Bus

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5 2018 CORPORATE SUPPORTERS American Vision Windows AT&T/DirecTV Digital Satellite Zone Blue Buffalo California Deluxe Windows Cutco Cutlery Elizabeth Shutters Farm Fresh To You Humana Official Sponsors Budweiser Coca-Cola Smart & Final Supporting Sponsors California State Lottery California Strawberry Commission Fruli Strawberry Beer Herzog Wine Cellars Otter Pops Oxnard Convention & Visitors Bureau Players Casino Sleep Number Smucker s Southern California Ford Dealers Stella Rosa Wines Welk Resorts Wells Fargo Participating Sponsors AMO Marketing California Community Colleges Indian Motorcycle Kaleo Marketing Ortho Mattress Southern California Gas Company Subway Commercial Exhibitors Navy Federal Credit Union Quality Home Exteriors Renewal by Andersen Santa Clarita School of Performing Arts System Pavers UCLA Health U.S. Army

6 PROVEN RESULTS for Corporate Partners Every year, more than 40 companies support the Festival and advance their brands by investing in cost-effective sponsorship. Package levels and associated benefits are detailed on page six. TOP SPONSOR BENEFITS Festival sponsorship packages deliver benefits that enable you to: Enhance your community image to a diverse Southern California audience Market your goods and services to some 60,000 festival goers Build your brand and improve customer relationships Demonstrate your company s commitment to the community YOUR SPONSORSHIP SUPPORTS THE FESTIVAL S MISSION OF GIVING, PROVIDING FUNDING FOR 30+ NONPROFIT ORGANIZATIONS AT THE FESTIVAL AND A NUMBER OF REGIONAL SCHOLARSHIP PROGRAMS. HIGH VOLUME PEDESTRIAN TRAFFIC & ROBUST EVENT MARKETING PROGRAM The non-profit California Strawberry Festival delivers proven results for corporate sponsors, first through effective media and online marketing campaigns, and culminating in a world-class consumer event attracting an average of 60,000 attendees.

7 THE FESTIVAL GETS NOTICED & so will Your Brand STRONG MARKETING SUPPORT Consumers in and around Ventura and L.A. counties learn about the Festival via an extensive marketing and PR campaign across social media, print, broadcast, online, and outdoor platforms. And on Festival weekend, a robust social media outreach keeps attendees connected with Festival activities, contests, and special events.

8 THE FESTIVAL GETS NOTICED & so will Your Brand MEDIA SPONSORS More than 30 print, television, digital and radio outlets across Southern California recognize the value of sponsor alignment with the Festival and support its mission of giving back by spreading awareness, year after year. The total value of paid and promotional Festival print ads, television commercials, social media, and radio spots exceeds $1,000,000. FESTIVAL WEBSITE (castrawberryfestival.org) The Festival s mobile-friendly website is the main consumer destination for up-to-date event information, contest opportunities, community outreach, sponsor recognition, and ticket buying Festival Website Stats Unique Users: 168,000 Pageviews: 594,000 *June 1, 2017-May 31, 2018 ENEWS Monthly e-newsletter communicated Festival news to nearly 25,000 subscribers. SOCIAL MEDIA MARKETING Facebook, Twitter, and Instagram connect directly with Festival enthusiasts and expanded our reach to new friends and followers with engaging contests and opportunities to participate in the Festival experience. Posts and advertisements garner a tremendous amount of response Festival Facebook Stats 42,391 Facebook likes (as of 10/1/18) Average post generated over 10,000 impressions PUBLIC RELATIONS Over a dozen press releases are generated and distributed during Festival season. Media relations and coverage of pre- and weekend event activities include live remotes, in-studio appearances, live radio partner ticket giveaways, and fresh strawberry deliveries to radio personalities. Editorial features in regional magazines and newspapers complemented the collateral marketing, and scores of local, regional, and international media are credentialed for the event weekend.

9 2019 SPONSORSHIP OPPORTUNITIES EXCLUSIVE BENEFITS Official Product/Service Designation Naming Rights 2 1 ADVERTISING Billboard - Logo (101 Freeway) Television Spots - Logo (KTLA, KEYT, Azteca) Print Ads - Logo ONSITE BENEFITS Exhibit Space 20 x x x 10 Photo Backdrop Sponsorship - Logo LED Jumbo Screen - :30 Commercials LED Jumbo Screen, Naming Right Logo LED Jumbo Screen, Group Logo Naming Rights Jumbo Banners 2 per 2 per Sponsor Banners Festival Thank You Banners - Logo ONLINE MARKETING Website Ad Cube & Link - Full Site (168k annual users) Website Scrolling Logo & Link - Full Site Website Naming Right Branding- Logo & Link Website Sponsor Page Logo & Link Festival eticket Banner Ad Festival enews Branding - All Issues logo name name Festival enews Issue Sponsorship - Logo Festival enews Thank You Issue - Logo Custom eblast Featuring Sponsor Brand SOCIAL MEDIA Facebook Posts (42,000+ fans) 2 1 Instagram Post - During Festival (2,600+ followers) Twitter Posts (760+ followers) 2 1 COLLATERAL Festival Program - Cover Logo (25,000 distributed) Festival Program - Sponsor Panel Logo Festival Program - Naming Right Logo Marketing Poster - Logo (1,000 distributed) Marketing Flyer - Branding (20,000 distributed) logo logo name HOSPITALITY & OTHER FUN STUFF VIP Credentials/Admissions VIP Parking General Admission Tickets Booth Staff Admission & Parking Framed Festival Poster OFFICIAL $17,500 Festival T-Shirts 4 2 SUPPORTING $8,000 PARTICIPATING $5,500

10 Sponsorship NAMING RIGHTS Get your brand associated with the Festival s most popular attractions & events, like a stage, contest, or special area. NAMING RIGHTS* Naming rights link Official and Supporting sponsors in a positive way to key components of the Festival. Each naming right is celebrated with large onsite banners and recognized wherever possible across all marketing channels. Attractions & event naming rights are assigned on a first-come, first-served basis. 1. Berry Blast-Off Recipe Contest 2. Berry Contest Area 3. Dr. Kato Entertainment Stage Official-level 4. Entrance & Exit Gates sponsors only 5. Festival Concert Series 6. Festival Entertainment Stage 7. Arts & Crafts 8. Berry Battle of the Bands 9. Berry Best Dressed Baby Contest 10. Berry Best Strawberry Hat Contest 11. Berry Kids Inflatable Rides 12. Festival Jumbo Screen (Dr. Kato Stage) 13. Festival Jumbo Screen (Festival Stage) 14. Festival Picnic Patches 15. Information Booths 16. Jest in Time Family Fun Stage 17. Kids Care Zone 18. Strawberry Express Shuttles 19. Strawberryland for Kids 20. Strawberry Shortcake Tent 21. Strawberry Smackdown Cooking Contest 22. Youth Art Contest *Subject to change.

11 GIVING BACK The California Strawberry Festival is entering its 36th year as one of the nation s foremost outdoor family events. Staged in the heart of Ventura County s strawberry fields, the nonprofit Festival celebrates the tasty fruit that wears its seeds on the outside by bringing together people of all nationalities and cultures for a weekend of fun, food, and celebration, while also boosting tourism in the region, emboldening community pride, and best of all, giving back to those in need. The 2018 Festival remained true to this mission by adding $150,000 to the more than $4.8 million dollars raised to date to fund regional charitable institutions, academic scholarships for future generations, and the beautification of local parklands. JOIN US! MARTY LIEBERMAN marty@liebermanconsulting.net Cell: Fax: