The Media Awards 2015 Winners

Transcription

1 The Media Awards 2015 Winners Cat 1 - Best Use of Media [ROI or NI] Medium/Large SPONSORED BY DMG MEDIA IRELAND GOLD - Mediaworks Irish Life We know Irish Life, We are Irish Life SILVER -Starcom Heineken Heineken - Sound Atlas BRONZE -PHD Fáilte Ireland. Discover Ireland #thisisliving Cat 2 - Best Use of Media ROI or NI - Niche GOLD -OMD Irish Blood Transfusion Service Irish Blood Transfusion Service World Cup SILVER - Starcom, Rothco, WHPR AIB AIB GAA - #TheToughest Choice BRONZE - Mindshare Danone ELN Aptaclub "The one thing" Cat 3 - Best Use of Interactive/Digital Media SPONSORED BY MIRROR MEDIA IRELAND GOLD -Mediaworks Liberty Insurance Giving GAA Fans a Voice! SILVER -PHD Cadbury Dairy Milk (Mondelez) The Ad That Nearly Broke the Internet! BRONZE -PHD Fáilte Ireland #thisisliving Cat 4 - Best Use of Sponsorship/Product Placement GOLD -PHD The Natural Confectionary Company (Mondelez) The start of a beautiful sponsorship: how Jelly-Phants were born! SILVER -Starcom, Rothco, WHPR AIB AIB GAA #TheToughest of them all BRONZE -Mediaworks Liberty Insurance Giving GAA Fans More!

2 Cat 5 - Best Sales Initiative [ROI or NI] GOLD -Clear Channel Clear Channel Launch of AdConnect - Mobile Enabled Outdoor Solution SILVER -Starcom & Radical Starcom #Starcopa14 - The World's First Interactive World Cup BRONZE -The Irish Times/Starcom AIB AIB Start-Up Academy Cat 6 - Best Research Initiative GOLD - Exterion Media Ireland and Exterion Media Northern Ireland SILVER - Mindshare, Kinetic & GroupM work.shop.play : Engaging the Urban Audience Straight from the Shopper - Investigating Grocery Shoppers Interaction with OOH Advertising Formats on the Path to Purchase BRONZE - MediaVest Three "When Three Met Sally - (Who s an O2 Customer), Understanding the new mobile marketplace" Cat 7 - Best Use of Data / Analytics GOLD -MediaVest Putting Data at the centre of our planning SILVER -Mediaworks Liberty Insurance REVOLUTIONISING THE INSURANCE QUOTE MARKET BRONZE -MediaVest Aer Lingus Aer Lingus - Data Led Planning Cat 8 - Best Use of Search GOLD - Mediavest Three Three - Cyber Monday 2.0 SILVER - Starcom Supervalu Smart Data, More Profit BRONZE - MediaVest Electric Ireland Electric Ireland - Improving efficiencies through Search Optimizations

3 Cat 9 - Best Collaboration between Agency and Media Owner - Broadcast GOLD - ZenithOptimedia / TV3 National Dairy Council Milk It Awards SILVER - PHD / TV3 DAA PHD, TV3 and The Loop bringing you right into the shop floor BRONZE - Carat Ireland & Media Central HSE Think Contraception 'Johnny's Got You Covered' BRONZE - MediaVest/TV3 P&G The Evolution of Sting to Partnership Cat 10 - Best Collaboration between Agency and Media Owner - Print GOLD - Carat Ireland, DMG Media Ireland Parrot Bay, Diageo Ireland PARROT BAY Frozen Cocktails SILVER - Initiative & The Irish Times Arnotts Arnotts Wonder Card BRONZE - Starcom & Totally Dublin Heineken Open Your City Cat 11 - Best Collaboration between Agency and Media Owner - Out of Home GOLD - Starcom & Kinetic Tiger Tiger 'Faces of Fringe' SILVER - Kinetic & JCDecaux Kinetic & JCDecaux in association with Coca-Cola/Mediacom Bringing Sparkle to the Coca-Cola Luas BRONZE - JCDecaux and MediaCom Coca-Cola Ireland Coca-Cola Zero dublinbikes Cat 12 - Best Collaboration between Agency and Media Owner - Digital / Online GOLD - Radical, Clear Blue Water and the Wall Street Journal IDA Ireland The Summit s Peak SILVER - Mediavest / TheJournal.ie Nissan Nissan - LEAF BRONZE - PHD / TheJournal.ie Cadbury Dairy Milk (Mondelez) Bringing Dunphy & Giles to the People

4 Cat 13 - Best Collaboration between Agency and Media Owner - Multi Media GOLD - Starcom, Irish Times & Maximum Media AIB AIB Start-Up Academy - Backing the Bravest SILVER - MediaVest Mars- Galaxy Galaxy Style Exchange BRONZE - Vizeum Ikea METOD Cat 14 - Best Regional Media Initiative GOLD - Media Central / 98FM / Group M Seat, DMG Media, TK Maxx, Argos, Jack & Jill and Club Orange 98FM s Naked Breakfast SILVER - MediaVest Ulster Bank Never forget where you re coming from BRONZE - MediaVest RSA RSA - Driver Reviver BRONZE - Mediaworks Clerys Happy Birthday Clerys Cat 15 - Creativity in Media SPONSORED BY WIDE EYE MEDIA GOLD - Starcom, Rothco, WHPR AIB AIB GAA - #TheToughest Choice SILVER - 98FM, Media Central & Group M Seat, DMG Media, TK Maxx, Argos, Jack & Jill and Club Orange 98FM's Naked Breakfast SILVER - Starcom Tiger Tiger 'Faces of Fringe' Media Hero 2015 Jimmy Cashen - PML Group Cat 16 - Rising Star GOLD - Mediaworks SILVER - MediaCom SILVER - Starcom Aaron Chalke David Macken Fergal Mohan

5 Cat 17 - Media Brand of the Year GOLD - TV3 SILVER - The Sunday Business Post BRONZE - Cool FM Cat 18 - Sales Team of the Year GOLD - Media Central SILVER - Mirror Media Ireland BRONZE - DMG Media Ireland Cat 19 - Media Agency of the Year [ROI] SPONSORED BY RTÉ MEDIA SALES GOLD - PHD Cat 20 - Media Agency of the Year [NI] GOLD - Genesis Advertising SILVER - Lyle Bailie International Cat 21 Agency Network of the Year SPONSORED BY DMG MEDIA IRELAND GOLD - Core Media Cat 22 - Grand Prix SPONSORED BY RTÉ MEDIA SALES Media Central / 98FM / Group M Seat, DMG Media, TK Maxx, Argos, Jack & Jill and Club Orange 98FM s Naked Breakfast