Generate Leads With The Playbook

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1 2019 Calendar RETC Preview issue in April Build Your Brand And Generate Leads With The Playbook Digital Options To Help You Acquire More Customers tunnelingonline.com 2019 Media Kit

2 2 From the Editor Immersed in the North American Market For more than two decades, TBM: Tunnel Business Magazine has been the leading publication covering the North American tunneling market. TBM covers all facets of tunnel construction from project planning and design through to construction and management. Projects covered include tunnels for water, wastewater, highway, transit and more, as well as heavy civil underground construction projects like foundations, deep excavations and caverns. It doesn t matter how you dig it drilland-blast, cut-and-cover, TBM, roadheader, we cover it. We have the best circulation within the North American market, reaching a mix of the movers and shakers in the tunneling industry including contractors, engineers, owners, suppliers/manufacturers and more. Furthermore, our reach extends well beyond the print publication with our daily updated website, social media avenues (Twitter, LinkedIn), e-newsletters and webinars. We were proud to celebrate our 20th year covering the tunneling market in It has been exciting to watch the market evolve and grow. The future looks bright and we look forward to helping bring you the latest in projects, innovations and news for the next 20 years and beyond! Publisher TBM: Tunnel Business Magazine is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets Brecksville Rd. Brecksville, Ohio USA Ph:

3 3 Readership The leading publication covering the North American tunneling market 42,147 Average Monthly Reach 92% Direct Request Subscribers Magazine Website enewsletters Webinars Twitter 6,193 Circulation - Print & Digital 8,675 Average Users per Month 2,948 Average Distribution 245 Average Registrants 2,450+ 1,027 Circulation - Digital 17,747 Average Pageviews per Month

4 4 Readership Primary Business Audit Title: 42% Contracting Firm 22% Engineering Firm 15% Government/Public Works 12% Eq. Mfg./Supplier 7% Other 2% Mining Firm Owner, Partner, CEO, COO, CFO, President, Vice President, Director, Commissioner Manager, Coordinator, Administrator, Supervisor, Foreman, Inspector, Superintendent, Safety Engineer / Estimator / Consultant Other 9% 20% 29% 42% *Publisher s Own Data

5 5 Calendar FEBRUARY APRIL JUNE Mail Date: Feb. 1 Mail Date: Apr. 1 Mail Date: Jun. 3 Insertions: Jan. 4 Insertions: Mar. 4 Insertions: May 6 Materials: Jan. 18 Materials: Mar. 18 Materials: May 20 Topics: Microtunneling Large-diameter TBMs Ventilation Annual Tunnel Industry Outlook Bonus Distribution: 26th Annual Microtunneling Short Course NASTT s 2019 No-Dig Show Webinar: Ground Improvement Topics: RETC Show Preview WTC Show Preview Waterproofing Drills/Drill-and-Blast Bonus Distribution: 2019 Rapid Excavation & Tunneling Conference (RETC) 2019 World Tunnel Congress, Naples, Italy Webinar: Roadheaders Topics: Geotechnical Pressurized Face Tunneling Dewatering Support Equipment/ Consumables Bonus Distribution: 2019 Rapid Excavation & Tunneling Conference (RETC) Webinar: Grouting AUGUST OCTOBER DECEMBER Mail Date: Aug. 1 Mail Date: Oct. 1 Mail Date: Dec. 2 Insertions: Jul. 4 Insertions: Sep. 2 Insertions: Oct. 28 Materials: Jul. 18 Materials: Sep. 13 Materials: Nov. 11 Topics: Tunnel Achievement Award Winner Soil Stabilization/Ground Improvement Roadheaders Instrumental and Monitoring Bonus Distribution: Breakthroughs in Tunneling Short Course Webinar: Case Study Topics: Contractor Profile Small/Mid TBMs Tunnel Linings Lighting Risk Management Bonus Distribution: Conference on Deep Foundations TBM DiGs 2019 Webinar: Tunnel Lining Topics: Engineering Concrete/Concrete Additives/Shotcrete Tunneling Industry Directory Webinar: Engineering

6 6 Website tunnelingonline.com 8,675 Average Users per Month 17,747 Average Pageviews per Month Banner CPM Net Rate Branded Background Skins*...$11, x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page. Leaderboard Banner... $ x 90 Large Leaderboard Banner... $ x 90 PushDown Banner... $ x 90 Banner expands to 970 x 250 Standard Banner... $ x 250 Skyscraper Banner... $ x 600 Interstitial Ad... $ x 400 Ad pops up while a user is browsing between pages. Inline Banner... $ x 250 Appears within the natural flow of editorial content on run of site. *Please note, background skins are not guaranteed to show on mobile devices and tablets Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

7 7 enewsletter Weekly TBM: Tunnel Business Magazine enewsletter Distributed every Thursday 2,948 Average Distribution Specs Banner Advertisement size: 580 x 80 (72 dpi) Acceptable file formats are.jpg and.gif Maximum file size is 25k Provide URL address for link Max looping 3x for.gif files Advertorial: Headline 25 words and image/logo Provide URL address for link Your Banner Ad Here Rates (NET) Banner Advertisment $1,250 per month Ad included in each weekly enewsletter Advertorial $375 per issue Your Banner Ad Here

8 Native 8 Viewers spend almost as much time on native ads as they do on editorial content. Native advertising has been shown to increase brand lift by 82% If native ads include rich media, conversion rates could go up to 60% Statistics From Adweek, 4/17/2017 With TBM: Tunnel Business Magazine s Native Program, your content will appear like a news story within the natural layout of TBM: Tunnel Business Magazine s media channels. Sponsored content is marked as sponsored, but it blends into the native content. Homepage Newsfeed enewsletter Content Twitter Posts 1,885+ Average Users per Month 2,948+ Average Weekly Distribution 2,450+ Your content remains in the top 10 stories on the homepage for duration of your program. Your content included for the duration of your program. Your content is tweeted regularly over the duration of your program. Contact your sales representative for rates.

9 9 Digital Edition Guide NEW Format in 2019! Readers choose the view they like best on desktop or mobile devices Content View Page View Desktop/Tablet Mobile Desktop/Tablet Mobile

10 Digital Edition Rates & Specs All ad options are visible on desktop & mobile devices. 10 Your Ad Here Your Ad Here Your Ad Here Your Ad Here Sponsored Content Inline Ad Exclusive Ticker Ad (1 advertiser spot per issue) Interstitial Ad Landing Page Ad (1 advertiser spot per issue) Content View Only Content View and Page View Content View and Page View Page View Only A Sponsored Content Inline ad is a strategic advertisement placed in-line with editorial content. Just like articles, these advertisements can be clicked on for full content, including images, links, and video. The Ticker displays clickable text and/or a small image at the bottom of the screen and is persistent throughout the digital edition. It can direct the reader to your website. A popular advertising feature, Interstitial Pages can be set to slide up in front of readers on any page of the digital edition. Interstitial Pages are like any other page and can contain links, video, audio, and animations. Interstitial ads launch 1x per user session. Full page ad located to the left of the cover on the desktop edition. Ad is specific to an issue and will always remain a part of the issue in the archives. Preview Tile (image reader initially sees): 500Wx240H, file type must be gif, png, or jpg Expanded Content (content reader sees after clicking on the preview tile): Image size 1024Wx360H Text 500 words Image: 500Wx20H, file type must be a gif, png, or jpeg Text: Does not have a limit, but if too long it will be cut on mobile devices. Full page: 8-1/4 wide x 11-1/8 high File type must be a PDF. File dimensions MUST be the same as the pages in the issue. Full page: 8-1/4 wide x 11-1/8 high PDF files only 300 DPI $300 per 1 Edition $765 per 3 Editions $1,440 per 6 Editions $2,700 per 12 Editions [Best Value] $500 per 1 Edition $1,275 per 3 Editions $2,400 per 6 Editions $4,500 per 12 Editions [Best Value] $250 per 1 Edition $750 per 3 Editions $1,200 per 6 Editions $2,250 per 12 Editions [Best Value] $300 per 1 Edition $765 per 3 Editions $1,440 per 6 Editions $2,700 per 12 Editions [Best Value] Display Ad Hyperlink Available on Page View Only Display Ad PLAY VIDEO Hyperlink Available on Page View Only Your ad in the print edition will display in the Page View version of the digital edition. Add a hyperlink to your ad to direct people to your website or digital collateral. $50 per issue Your ad in the print edition will display in the Page View version of the digital edition. Add a PLAY VIDEO button and hyperlink readers to your video online. $100 per issue

11 11 White Papers Let TBM: Tunnel Business Magazine market your case study or white paper and deliver leads to your inbox yearround. It s as easy as You provide the case study or white paper. 98% of past TBM: Tunnel Business Magazine Reader Survey respondents said case studies and white papers are influential in helping evaluate a technology or product. 2 3 We create a landing page and download request form on tunnelingonline.com. We market your case study or white paper via s, social media and TBM: Tunnel Business Magazine and deliver qualified leads to your inbox! Marketing Campaign includes: 1X Dedicated blast sent to 5,000 select TBM: Tunnel Business Magazine subscribers ($1,675 value) 3X Dedicated tweet with link ($300 value) 4X TBM: Tunnel Business Magazine s E-newsletter advertisement ($1,250 value) Featured on tunnelingonline.com for one year ($1,800 value) Rate: $3,950 Net

12 12 Maximum Exposure Options STAND OUT from the crowd with these high exposure advertising options. Belly Band: Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine. Thus, it is impossible to ignore your advertisement. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. French Door Cover Flap Gatefold Cover options: The front cover is the most visible page of a magazine, designed to draw the reader s attention. Take advantage of this prime real estate with a special cover option. Give the readers something extra. Ride Along Outsert: Let the power of TBM: Tunnel Business Magazine s brand carry the load for your next direct mailing. Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures. Other Special Options: Printed Polybag Poster Fold-Out Tabs Business Reply Card Contact your sales representative for rates.

13 13 Webinars 5 Reasons to Sponsor a TBM: Tunnel Business Magazine Webinar You deliver the presentation. We deliver the qualified leads. What you provide: Company logo, presentation description and image. Up to 5 custom pre-event survey questions for the registration form. Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation! What we provide: One ½ page 4-color ad in TBM: Tunnel Business Magazine promoting your webinar session. Two dedicated blasts promoting webinar session to TBM: Tunnel Business Magazine subscribers. Event posts and other Benjamin Media social media networks. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on tunnelingonline.com for one year Sponsorship Rate: $5,550 Net 245 Average Registrants per Webinar You ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you determine the fit and interest of each lead. You will get to know your target audience. Interact with your audience through polls and a Q&A session and get a better understanding of their current situation, challenges and needs. You ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand awareness while promoting your event. You ll position your company as a market leader. Present a highquality educational webinar and become the authority on a subject. It s cost-effective. Not only is it cost-effective for you, it s also costeffective for attendees! Win-win! Please contact Brittany Cline at bcline@benjaminmedia.com or * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.

14 14 Events 26 TH ANNUAL 12 TH ANNUAL TM BOULDER, COLORADO USA FEBRUARY 5-7, 2019 PILOT TUBE SEMINAR FEBRUARY 4, 2019 MICROTUNNELINGSHORTCOURSE.COM The highly-regarded annual Microtunneling Short Course has provided a networking and educational forum for more than 3,500 contractors, engineers and project owners involved in microtunneling. SEPTEMBER 9-11, 2019 DENVER, CO TUNNELINGSHORTCOURSE.COM The Breakthroughs in Tunneling Short Course is the longest running and most-attended course of its kind. Presented by leading practitioners from around the globe, the Breakthroughs in Tunneling Short Course focuses on real-world solutions for real-world problems. Sponsor this event and connect with tunnel contractors, owners, and engineers from around the world. Course Directors: Timothy Coss President of Microtunneling Inc Levent Ozdemir President of Ozdemir & Associates Publisher, TBM: Tunnel Business Magazine For sponsorship opportunities, please contact Brittany Cline at bcline@benjaminmedia.com or

15 15 Rates Digital Website (CPM Net Rate) Standard Rectangle Banner (300x250) $60 Skyscraper Banner (300x600) $85 Print (Ad appears in Print & Digital Editions) Display Ads (4-COLOR, GROSS) 1X 3X 6X 9X 12X Spread $8,650 $8,215 $7,390 $7,020 $6,670 Full Page $4,800 $4,560 $4,110 $3,900 $3,710 2/3 Page $3,865 $3,670 $3,300 $3,140 $2,980 1/2 Page Island $3,590 $3,410 $3,070 $2,915 $2,770 1/2 Page Standard $3,130 $2,960 $2,665 $2,530 $2,405 1/3 Page $2,520 $2,395 $2,155 $2,050 $1,945 1/4 Page $2,150 $2,040 $1,835 $1,745 $1,655 1/6 Page $1,860 $1,770 $1,590 $1,510 $1,435 Business Card (NET) 1X 3X 6X 9X 12X Business Card, B&W $280 $255 $230 $230 $200 Business Card, Color $435 $410 $360 $360 $310 Leaderboard Banner (728x90) $90 Large Leaderboard Banner (970x90) $100 PushDown Banner (970x90) $125 Inline Banner (300 x 250) $125 Interstitial Ad (600 x 400) $200 Branded Background Skin $11,500 Annual Regional Impressions available. Contact your sales representative for more details. Twitter (NET) Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval. Rate $100 per tweet enewsletter (NET) Banner Advertisement $1,250 per month Advertorial $375 per issue Cover Rates (4-COLOR, GROSS) 1X 3X 6X 2nd Cover (Inside Front) $5,000 $4,750 $4,275 3rd Cover (Inside Back) $4,590 $4,360 $3,925 4th Cover (Back Cover) $5,100 $4,840 $4,360 Inside Front Cover Spread $8,260 $7,850 $7,060 Tunnel Industry Directory (NET) Logo - color $160 Category ad (color) $260 per inch Digital Edition (NET) Digital Edition Landing Page Play Video Hyperlink Advertisement Hyperlink $300 per issue - Full page $400 per issue - Spread $100 per issue $50 per issue

16 Print Specs Full Page Inches: 8 1/4 x 10 3/4* Decimal: 8.25 x 10.75* *This includes a 1/8 (.125 ) bleed on each side. Bleed - 8 1/4 x 10 3/4 : Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin. Page Edge (Trim) - 8 X 10 1/2 Safety - 1/4 in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone. Materials Ads are produced using computer-to-plate technology. Digital Files File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. There is a minimum additional charge for Ad Creation/Modification $75/hour Inserts Please call for pricing. 16 2/3 Page Inches: 4 1/2 x 9-3/4 Decimal: 4.5 x /2 Page Vertical Inches: 3 3/8 x 9 3/4 Decimal: x /2 Page Island Inches: 4 1/2 x 7 1/2 Decimal: 4.5 x 7.5 1/2 Page Horizontal Inches: 7 x 4 7/8 Decimal: 7 x /3 Page Vertical Inches: 2 3/16 x 9 3/4 Decimal: x 9.75 Special Positions Guaranteed only with a 10% extra charge added to space rate. Short Rates Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. 1/3 Page Square Inches: 4 1/2 x 4 7/8 Decimal: 4.5 x /4 Page Square Inches: 3 3/8 x 4 7/8 Decimal: x /4 Page Horizontal Inches: 7 x 2 3/8 Decimal: 7 x /6 Page Vertical Inches: 2 3/16 x 4 7/8 Decimal: x /6 Page Horizontal Inches: 4 5/8 x 2 3/16 Decimal: x Material Submission Instructions Please submit large electronic files via our file sharing service at Agency Commissions 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. Non-Payment In the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable. Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution.

17 17 Digital Specs Website Specs All dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks. Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Please supply left and right side artwork in.jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices) Please note, background skins are not guaranteed to show on mobile devices and tablets DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details. Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Digital Specs Digital Edition Landing Page Landing Page Ad Sizes/Specs: Full page: 8-1/4 wide x 11-1/8 high Spread: 16-1/2 wide x 11-1/8 high Acceptable files include:.pdf,.eps and.tif. 300 dpi. enewsletter Specs Weekly TBM: Tunnel Business Magazine enewsletter Banner Ad size: 580 x 80 (72 dpi) Advertorial Headline 25 words and image/logo Include URL link PushDown Banner 970 x 90 (Banner expands to 970 x 250) Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Standard Banner 300 x 250 Skyscraper 300 x 600 Interstitial Ad 600 x 400 Inline Banner 300 x x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners Size may not exceed 35k (300 x 600 can be 45k).jpg,.gif and.png files are accepted - 3x max rotation of.gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags