2018 Communication Awards ENTRY FORM

Transcription

1 Awardee Name: Kennewick School District 2018 Communication Awards ENTRY FORM (If more than one person, please list each name along with their organization even if the form runs longer than a single page. If this entry receives an award, duplicate certificates will be provided to ensure everyone is recognized.) District/Organization: Kennewick School District Address: 1000 W. 4 th Ave Contact name (if different than above): Robyn Chastain Daytime telephone: (509) address: robyn.chastain@ksd.org Entry title: Choose Kennewick Logo School district size: School districts with MORE than 10,000 students School districts with FEWER than 10,000 students. Category: Annual Report Branding/Image Package Calendar Communications, Public Relations or Marketing Campaign E-Newsletter Excellence in Writing Finance Publication Marketing Print Newsletter/Mailer Social Media Special Purpose Publication Video Website How to enter: (one entry per ) to WSPRACommunicationAwards@gmail.com using the following directions: Attach an entry form Attach a summary (not to exceed 1 page) Attach entry item (or provide URL in the body of the ) and any additional requirements for associated categories. ALL ENTRIES MUST BE SUBMITTED IN ELECTRONIC FORM. In the body of the , type your name, district and contest category along with any other specific requirements for associated categories. List the contest category and district in the subject line. Again, please submit ONE ENTRY PER .

2 2018 Communication Awards Summary Form Branding/Image Package: Choose Kennewick Logo Research Growing enrollment, new schools opening, and a statewide shortage of qualified teachers and other staff meant Kennewick School District needed a focused staff recruitment effort. Our district was competitive when it came to benefits, professional development and other factors but we needed to do more to differentiate ourselves from neighboring school districts and spread word around the state of opportunities in our schools. Action Planning & Goals The plan was to create a brand that complimented the district s established identity. We used a color palette that expanded on the colors used on the ksd.org website to create a brightly colored choosekennewick.org website. The goal was to create something that was fun, hip, and would attract young teachers and other potential employees to our district. Communication Once the choosekennewick.org website was established, we created many branded pieces to match. We developed an 8.5 x 17 brochure to be used by our Human Resources department as a handout and a branded . We announced on social media and our district website that we had launched a new website about job opportunities in our district, Choose Kennewick. Afterwards, we published social media posts with testimonials from some of our outstanding teachers and job postings that used a branded graphic. Evaluation More than 27,000 people have accessed the Choose Kennewick website during 74,000 sessions in the past year. Branded social media posts have, on average, reached thousands of people and generated dozens of shares and comments. Many of the comments are people tagging those they know looking for a job in education.

3 LOGO COLOR PALETTE FONTS

4 WEBSITE

5 Kennewick School District We Enjoyed Meeting You

6 BROCHURE FRONT INSIDE BACK