Broadway Special Improvement District Business Owner:

Transcription

1 Broadway Special Improvement District Business Owner: The Broadway Improvement Corporation (BIC) was created to promote economic growth; implement, foster and encourage commercial development business vitality, expansion and self help; improve the business climate; and otherwise represent the best interests of the property owners in the District and in the Borough of Fair Lawn. To learn more about the BIC programs, visit the website at In this packet, we introduce you to programs and information about the Broadway district: 1. District Branding and Services: Logos, pole banners and maintenance services provide a welcoming image to visitors and travelers NEW Banner System: Seven district businesses co sponsored a new banner system which is installed on the street lamp poles. 3. Public Relations, Website & Facebook: The social media pages promote the district through business spotlights, business directory, press releases, and available properties. Find the link to the Broadway s Vision Plan on the website. 4. Business Directory: The BIC maintains a dining, shopping and services business directory on the website. Please see form in this package and send us your information for the database. 5. Fact Sheets with the following information: A. District Map B. BIC Supported Planning & Zoning Changes Enacted During C. Traffic Counts D. Fair Lawn Demographic Information E. Demographic Information for Fair Lawn and State of NJ The Broadway Special Improvement team can be contacted by calling or by Don Smartt, District Administrator: Don@DonSmartt.com Diana Vitrano, Marketing/Promotions Coordinator: Diana@DonSmartt.com Sheila Tarantula, Administrative Assistant: Admin@DonSmartt.com Yr

2 DISTRICT BRANDING AND SERVICES During 2015 the Broadway Improvement Corporation finalized its branding images and have incorporated the new logo designs on all materials, social media and advertising inititives. Bright banners on street lamp poles welcome visitors and travelers through the district. In 2017 seven district businesses co sponsored a NEW banner system that was designed, produced and added to the pole banner program. During warm weather months, the Broadway Improvement Corporation, volunteers from the community and local businesses provide supplemental services in the areas of maintenance, plantings, watering and weeding. The field staff can be recognized by their yellow vests or jackets.

3 WEBSITE & FACEBOOK The Broadway Improvement Corporation s (BIC) website features Press Releases and Shopping, Dining and Services Business Directory linking readers to the district and its businesses. Each entry includes address, phone, website information, and a short description of what each business is known for. As a service to business and commercial property owners, the website maintains a listing of Available Properties with contact information and a photo of each property. Facebook - BroadwaySID Like us! You can link to the page directly from the website

4 Dear Business Owner: Fair Lawn Broadway is a Special Improvement District (SID) that serves as an advocate for district business owners and is especially concerned with helping to ensure Fair Lawn residents and others know about our businesses. Through our website and Facebook page, we offer information regarding events, promotions, available properties for sale/rent and, importantly, maintain a directory of all businesses operating within the district. If you would like to find out more about Broadway SID and what we do, please feel free to visit our website at: At this time, we are collecting basic information for all businesses in the district in an effort to keep our database current and post the same to the Broadway SID website. We request that you complete this form and forward it to the address listed below. We want to make sure your business is listed on our directory, a listing that is available at no cost to you. This year, we are going one step further and will be adding a photo of your business (again, at no cost to you) to your business listing. Business Name Owner/Contact Person Address Phone Number Fax Number Address Website Address Please mail, fax or the completed form to one of the following: Address: P.O. Box 1296 Fair Lawn, NJ Fax: admin@broadwaysid.com If you have any questions regarding the directory or our other programs, feel free to call or contact our administrator, Don Smartt, at or by don@donsmartt.com With more and more customers looking to the internet to identify local businesses, let our directory offer you another means of connecting with your future customers! Like us on Facebook! facebook.com/broadwaysid

5 BROADWAY FACT SHEET A. BIC-Supported Planning & Zoning Changes Enacted Between Designate All of Broadway a Single Zone (May 2012) Mayor & Council rescinded the OBS-2 Zone along Broadway, which had artificially and arbitrarily restricted retail establishments along two sections of Broadway for several decades. A single B-2 Zone now covers the entire Broadway Commercial District. Permitted uses include: offices, most retail sales and services, personal and household service shops, sit-down restaurants, outdoor cafes, etc. Adopt Off-Street Parking Amendment (September 2012) Mayor & Council approved ordinances revising parking standards affecting retail and commercial buildings including restaurants in Fair Lawn s Broadway District. Lower parking ratios will allow offices, medical offices, retail and service establishments to become part of the Broadway business community without spending time and money to hire attorneys and professional experts to obtain costly parking variances. New ratios reflect BIC s analysis of five years of past practice by Planning & Zoning Boards. New off-street parking ratios are as follows: -- Office: 4 spaces per 1,000 sq. ft. of GFA; -- Medical Offices: 5 spaces per 1,000 sq. ft of GFA less than 15,000 sq. ft. and 4.5 spaces per 1,000 sq. ft. of GFA over 15,000 sq. ft.; -- Retail & Service Establishments: 1 space per 250 sq. ft. GFA (4 spaces per 1,000 sq. ft. GFA); -- Restaurants on North Side: 1 space per 4 seats excepting the first 24 seats; and

6 -- Restaurants on South Side: 1 space per 4 seats excepting the first 30 seats. Adopt Sign and Awning Ordinance (December 2012) Mayor & Council approved changes to the Broadway District s sign ordinance that had not been updated since its implementation 12 years earlier. The new ordinance is specific to the highway-oriented Broadway District, and provides more flexibility in sign design including an increased height for sign lettering relating to different types and sizes of commercial properties, without the need for special variances. Three-story Buildings Along Broadway (May 2017) Permit 35 feet building height all along Broadway to facilitate three story buildings with upper floor non-retail uses. Broadway Buildings Front Setback (May 2017) Permit 8 feet wide sidewalks without any further setback to facilitate a pedestrian-friendly walkway and encourage sidewalk cafes where appropriate. Off-street parking is encouraged to be located in the rear or sides of retail buildings. B. Traffic Counts NJDOT reports that weekday traffic along Broadway averages 19,200 vehicles in the westbound direction and 20,300 vehicles in the eastbound direction. Taking into account both directions, average annual weekday traffic approximates 40,000 vehicles per day. C. Fair Lawn Demographic Information Click link below for the lastest federal community data: