2012 ABBIE AWARD WINNER Media Kit

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1 ARLnow.com is the #1 local news source for those who live, work, and play in Arlington. In addition to delighting readers, we help local companies, nonprofits and governments achieve or exceed their marketing and outreach goals in a smart, cost-effective manner.

2 Display Advertising Homepage Sidebar > 500k impressions/month Randomized positioning on page Great combination of value & impact 300x250px Masthead Top >1 million impressions per month Appears above the fold on all pages Keep your brand on the top of readers minds 120x60px Homepage River >500k impressions/month Between the 1st & 2nd article on the homepage Low cost per impression 600x160px

3 Display Advertising (con t) Article Sidebar >500k impressions/month The most screen space for your message Flash, animation and interactivity compatible 300x600px Article Leaderboard >500k impressions/month High visibility above articles Flash and animation compatible 728x90px Newsletter >5,000 subscribers Typically sent on weekdays Loyal subscriber base 200x167px

4 Content Marketing Featured Event Sponsored Contest Get the word out about your service, product, event, etc. through a contest administered by ARLnow.com Highlighted in the calendar Featured in sidebar event widget Written up in a morning featured events post You supply the prize Winner can be decided via sweepstakes or reader voting Service Directory Weekly Sponsored Column Make it easy for local consumers to find you Customizable profile Appears periodically in featured service provider sidebar widget Powerful branding vehicle Write weekly on a topic related to your business or organization You are the community s expert on your topic Help Wanted Highlight Ask Me (Almost) Anything Recruit qualified job candidates through an article Innovative and interactive; instantly become an expert! Be seen (and potentially shared) by tens of thousands of readers per day Highlight your business or organization, then interact with readers directly in the comments Availability limited; no more than one helped wanted post per day Similar to Reddit.com feature - utilized by actors, news anchors, entrepreneurs, and even President Obama

5 Social Media Social Media Consulting Advice on setting up an account, getting followers. Develop a strategy for communicating your message via social media content. Avoid common social media pitfalls. Social Advertising Add-On Change ad s text instantly via social media Announce sales, specials & new products Keep ad fresh without constant redesigns Media Creation Ad Design Original ad art tailored to your specifications and goals, designed by a graphic design professional. Easy consultation process. Video Production Enhance your social media presence via share-able videos. Cost-effective creation of videos people actually want to watch.

6 Audience Profile Web Traffic* Demographics Visits 663,885 Sex Male 60% Female 40% Unique Visitors 242,446 Average Visit 20 minutes Children Has Kids 34% No Kids 66% Age % % % % Returning Visitors 471,379 (71%) Education No College 18% College 42% Grad School 40% New Visitors 192,506 (29%) Ethnicity White 84% Black 7% Asian 3% Hispanic 4% Page Views 1,356,307 (20% Mobile 80% Online) *data collected from 10/8/ /7/2012 Income $0-50k 37% $50-100k 33% $ k 17% $150k+ 13% Testimonials ARLnow.com has been our most effective advertising in We have generated more leads from our electronic ads in ARLnow.com than in all of our other advertising efforts combined. That pretty much says it all! Scott has been easy to deal with and we know we can rely on him to keep our ads running smoothly, all the time. Making changes in ad content is always quick and easy too. We would highly recommend ARLnow.com to any Arlington business. Rob Cook, Owner, Cook Bros. Design/Build Remodeling In a very short period of time, ARLnow has become a solid advertising partner for us. The site provides great exposure, as well as strong results, and is often the top referrer for our advertising campaigns. Because the content is close-up, quick, current, and thoughtfully presented, the site is extremely well known and consistently read. This credibility with the audience makes ARLnow a great source and fit for us, as well as an outstanding value, especially when you are part of the Arlington community and market. Angela Fox, President/CEO, Crystal City BID Media Outlets Other media outlets that have cited our reporting:

7 Information for Potential Clients Display Advertising Discounts 3+ months 10% 6+ months 15% 12+ months 20% Nonprofit discount 20% Does not apply to other products, services Article ads 728x90px (leaderboard) or 300x600px (sidebar) GIF, PNG, JPG, Flash format HTML ad tags also accepted No more than 60kb (static) or 120kb (animated) Ad Submission Guidelines Homepage ads 300x250px (sidebar) or 600x160px (river) Non-animated in GIF, PNG or JPG format HTML ad tags also accepted No more than 50kb Masthead ads 120x60px Non-animated in GIF, PNG or JPG format No more than 20kb ads 200x167px (homepage sidebar ad shrinks down to this size) Non-animated in GIF, PNG or JPG format No more than 30kb Payment Information An electronic invoice will be sent via to your designated billing contact after an order is placed. Payment can be made via major credit card or e-check online, or you may mail us a check. Payment must be made within 30 days. Ad campaigns six months or longer will be billed quarterly. Checks should be payable to Local News Now LLC. Customer Service Contact Information Local News Now LLC can be reached via phone ( ) or (scott@arlnow.com) for customer service requests. In most cases, a representative will respond to customer service requests within one (1) business day. Cancellation Policy Clients may request a refund in the event that their advertising campaign is disrupted due to an error or extended technical problems on the part of Local News Now LLC. (Any web site outages or other technical issues that cumulatively lasts longer than 24 hours in a one month period will be considered an extended technical problem.) Client will be reimbursed for the actual time period of the disruption. Other refund or cancellation requests will be considered at the sole discretion of Local News Now LLC.