GLOBAL ONBOARD PARTNERS

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1 GLOBAL ONBOARD PARTNERS Proven Effectiveness of In-Flight Advertising. ABOUT GLOBAL ONBOARD PARTNERS ABOUT IN-FLIGHT ADVERTISING Global Onboard Partners is the worldwide leader in out-ofhome, graphic, in-flight advertising specializing in professional, high-impact advertising displays in the interior and exterior surfaces of commercial aircraft. We work with more than 20 airlines on five continents. In-flight advertising provides smart advertisers a distractionfree environment onboard top commercial aircraft with an average dwell time of 2.5 hours. This has been proven to create over 80% recall and 35% increase in intent to purchase.

2 IN-FLIGHT ADVERTISING IS HIGHLY EFFECTIVE EDWARD BOCHES, CREATIVITY UNBOUND Attention is the new scarcity. New models create new opportunities for brands and marketers as they learn to engage rather than broadcast. DAVID CASTELVETER, SPOKESMAN, AIR TRANSPORT ASSOCIATION "If an organization finds value in advertising on a tray table, on a boarding pass or on the in-flight entertainment system, then I commend the airline for identifying another important revenue opportunity. DR. MARK GUADAGNOLI, TRIAD CONSULTING The data from the tray table advertisement studies is impressive. The very high recall rate may be due to the fact the consumer is viewing the message for an extended period of time, and as a result, the key points more easily transfer into long term memory. Regardless of the mechanism, [in-flight advertising] seems to be an impressively effective advertising platform. MICHAEL DERCHIN, AIRLINE ANALYST, FTN MIDWEST SECURITIES "[Regarding in-flight advertising] It's a captive audience, literally and sometimes involuntarily for an extended period of time, so there are certainly opportunities to make contact [with potential consumers] in-flight. MICHAEL PEWTHER, SENIOR DIRECTOR OF SALES AND MILE HIGH MEDIA, SPIRIT AIRLINES Placing advertising on surfaces of the interior of an aircraft is a complicated and regulated process. We selected Global Onboard Partners due to their expertise and experience in this relatively new, but sure-to-be-seen-more-of medium. Learn more about Global Onboard Partners at

3 AIRLINE TRAVELERS HAVE HIGHER HOUSEHOLD INCOMES Airline travelers are over 50% more likely to have an annual household income of $100,000 or more than the average American. 23% of airline travelers have an annual household income of $100,000 or more per year, compared with only 15% of average Americans. Frequent flyers those who take four or more airline trips per year are the most affluent travelers, with 43% having an annual household income of $100,000 or more. 54% live in a household making at least $75,000 per year, compared to only 30% of average Americans. Average Americans Airline Travelers Frequent Flyers The Arbitron Airport Television Study, January 17 - February 18, PERCENT OF AMERICANS $100K+ INCOMES $75K+ INCOMES Learn more about Global Onboard Partners at

4 PASSENGERS RECEPTIVE TO IN-FLIGHT ADVERTISING MESSAGES 86% of in-flight customers are in a positive frame of mind; hence they will be receptive to advertising messages. In the same airline study, 85% of long-haul respondents recalled some kind of ad/promotional format in-flight. This was higher amongst business class and high frequency travelers. QMedia Ambient Research PERCENT OF PASSENGERS NEGATIVE 86 POSITIVE Learn more about Global Onboard Partners at

5 INCREASED DWELL TIME CREATES INCREASED RECALL Detailed ad recall is six times higher (86% vs. 14%) after high dwell time and brand recall is 14 times higher (93% vs. 7%) after high dwell time versus low dwell time. In addition, people viewing ads with high dwell time are 75% (in branded ads) and 50% (in branded ads) more likely to be motivated by the ad. Positive dwell time effect is even greater among target/prospective consumers. High dwell time allows for a greater depth of engagement, greater levels of ad/brand/message recall and retention, and higher levels of motivation and brand empathy. Low Dwell Time High Dwell Time CBS Outdoor Dwell Time Effectiveness Study, July PERCENT OF RESPONDENTS AD RECALL BRAND RECALL Learn more about Global Onboard Partners at

6 UNAIDED RECALL EXTREMELY HIGH At 79% on average, unaided recall for in-flight advertising easily surpasses unaided recall rates for all other types of traditional advertising media. Unaided recall for in-flight advertising has been proven to reach 83-86% for more effective, targeted ads. No other traditional advertising media is able to achieve even half the unaided recall of in-flight advertising. Internet Radio Magazines Out of Home Newspapers In-Flight (Tray Tables) Broadcast TV Triad Consulting Study, Carroll Media, May OAAA, June Radio Effectiveness Lab, Inc., Nielsen Media Research, March ADVO, Inc., April Magazine Publishers Association, Dynamic Logic. PERCENT OF CONSUMERS LOW RECALL HIGH RECALL Learn more about Global Onboard Partners at

7 INCREASE INTEREST AND INTENT TO PURCHASE After seeing in-flight advertisement graphics 67% of passenger respondents indicated a high level of interest in the product featured. Passengers responding as their level of interest in the brand/ product advertised as Very Interested equaled 41%. Cartoon Network / The Looney Tunes Show Airplane Advertising Study conducted by Carroll Media Research, May 2011, Fort Lauderdale-Hollywood International Airport. PERCENT OF PASSENGERS NOT INTERESTED VERY INTERESTED Learn more about Global Onboard Partners at

8 INCREASE INTEREST AND INTENT TO PURCHASE In-flight advertising using Global Onboard Partners seatback tray table products has been shown to increase brand/product interest and intent to purchase by 35% among passengers with no previous product knowledge. Passengers responding as their level of interest in the brand/ product advertised as Very Interested equaled 16%. Holiday Inn Club Vacations Airplane Advertising Study conducted by Carroll Media Research, December 2010, Hartsfield-Jackson Atlanta International Airport. PERCENT OF PASSENGERS NOT INTERESTED VERY INTERESTED Learn more about Global Onboard Partners at

9 INCREASE INTEREST AND INTENT TO PURCHASE In another study, 50% of passenger respondents indicated an interest in the product featured following in-flight advertising exposure using Global Onboard Partners seatback tray table products. LIAT Onboard Advertising Campaign Study conducted by Discover Dominica Authority, January 2012, VC Bird International Airport, Antigua and Grantley Adams International Airport, Barbados. PERCENT OF PASSENGERS NOT INTERESTED INTERESTED Learn more about Global Onboard Partners at

10 IMPRESSIVE CALL TO ACTION RESULTS In-flight advertising using Global Onboard Partners seatback tray table products has been shown to result in a positive call to action result of 75% among passenger respondents in the target demographic of the product featured. Cartoon Network / The Looney Tunes Show Airplane Advertising Study conducted by Carroll Media Research, May 2011, Fort Lauderdale-Hollywood International Airport. PERCENT OF PASSENGERS NO ACTION NOT SURE TAKE ACTION Learn more about Global Onboard Partners at

11 IMPRESSIVE CALL TO ACTION RESULTS In-flight advertising using Global Onboard Partners seatback tray table products has been shown to result in a positive call to action result of 38%. An impressively high number of passengers either planned to visit a product website listed on a tray table advertisement or had already visited the website in-flight. Holiday Inn Club Vacations Airplane Advertising Study conducted by Carroll Media Research, December 2010, Hartsfield-Jackson Atlanta International Airport. PERCENT OF PASSENGERS NO ACTION NOT SURE TAKE ACTION Learn more about Global Onboard Partners at

12 GRAPHICS DOMINATES IN-FLIGHT ADVERTISING OPTIONS Among passenger respondents who recall seeing more than one in-flight advertiser, recall of in-flight advertising using fullsized, full-color graphics and/or seatback devices from Global Onboard Partners dominates other forms on in-flight advertising by 96%. This includes cocktail napkins, food packaging, in-flight magazine, in-seat audio commercials, onboard announcements and seatback inserts. Additionally, 86% of passenger respondents indicated seeing graphics advertisements A Lot More than other advertisements. Cartoon Network / The Looney Tunes Show Airplane Advertising Study conducted by Carroll Media Research, May 2011, Fort Lauderdale-Hollywood International Airport. PERCENT OF PASSENGERS OTHER 96 GRAPHICS Learn more about Global Onboard Partners at

13 PASSENGER COMMENTS REGARDING IN-FLIGHT ADVERTISING Attractive, very attractive, very good. Eye catching, good visual. Fantastic, very good way to capture passengers. Impressed by the initiative of the ads. Useful and prominent tool. Interesting, different. Good idea. LIAT Onboard Advertising Campaign Study conducted by Discover Dominica Authority, January 2012, VC Bird International Airport, Antigua and Grantley Adams International Airport, Barbados. Learn more about Global Onboard Partners at

14 ADVERTISER TESTIMONIALS CAROLINE HOUGH AMERICAN EXPRESS OPEN Their inventory of services, attention to detail, logistics coordination, and timeliness in meeting deadlines and approval processes are excellent. I have been very satisfied with the work performed by Global Onboard. TIM RASBASH, ACCOUNT DIRECTOR PD3/O2 The campaign which incorporated seatback tray table graphics, a full-page ad in the in-flight magazine, flight attendant public address announcements, and most importantly, flight attendant distribution of our product exceeded our expectations and generated higher than originally anticipated passenger participation in the program and overall returns for our client O2. VICKY FREE, VP, 360 CONSUMER MARKETING FOR TURNER BROADCASTING S ANIMATION, YOUNG ADULTS & KIDS MEDIA The use of onboard advertising on Spirit Airlines is a perfect way to promote our all-new series The Looney Tunes Show to traveling families. Our team at Cartoon Network, created original artwork that brings the modern personalities of the Looney Tunes characters to life and the experience planes showcase them in a relevant and fun way like no other media venue can. PRASHANTH MANI, GENERAL MANAGER, WEST, NOKIA INDIA The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark. ELIZABETH WAYLAND, HEAD OF MARKETING WITH THE DISCOVER DOMINICA AUTHORITY No other venue is able to reach this international audience in a distraction free environment quite like this. We are proud to be the first [in the Caribbean] to take advantage of this unique advertising medium and educate travellers about our island. Learn more about Global Onboard Partners at

15 MORE ABOUT GLOBAL ONBOARD PARTNERS WORLDWIDE LEADER Global Onboard Partners is the worldwide leader in out-of-home, in-flight graphic advertising specializing in professional, high-impact advertising displays on the interior and exterior surfaces of commercial aircraft. Graphics and programs require no reconfiguration of the aircraft and leaves no residue. Graphics can include augmented reality to bring advertising campaigns to life in 3-D imagery. FULLY CERTIFIED Global Onboard Partners is the only media company holding the required certifications to place advertisements in the most desirable locations inside commercial aircraft. Since our programs include much more than just tray tables and overhead bins, airlines are able to generate maximum ancillary revenue while maintaining their brand image. CUSTOMER-FOCUSED TEAM As each airline has unique needs, Global Onboard Partners is able to adapt any of our airline advertising programs to meet the requirements of our customers and follow through with detail and precision. PROFESSIONAL INSTALLATION Global Onboard Partners works with professional, top-quality operations teams assigned to each airline in many airports around the world to ensure each advertising campaign is installed with care, precision and speed around the clock. Learn more about Global Onboard Partners at

16 THANK YOU Thank you for your attention and time. Please contact Global Onboard Partners for feedback and questions. KIRK ADAMS Chief Executive Officer Global Onboard Partners Learn more about Global Onboard Partners at