MARKETING INVESTMENT DESCRIPTION TDF ALLOCATION

Transcription

1 MARKETING INVESTMENT DESCRIPTION TDF ALLOCATION Consumer Media Distribution: CONTAC SERVICES, INC Consumer Media Distribution: UPS SUPPLY CHAIN SOLUTIONS, INC Consumer Media Distribution: UPS SUPPLY CHAIN SOLUTIONS, INC Consumer Media Distribution: CONTAC SERVICES, INC. 5, Consumer Media Distribution: UPS Consumer Media Distribution: UPS FREIGHT Consumer Media Distribution: UPS Digital Advertising WEB CAM FEED / VIDEO PRODUCTION 1, General Consumer Promotion WBNS-TV - OH 2, General Consumer Promotion CELEBRITY PLACEMENT SERVICES- TX, FL 50, PROMOTIONS Tourism Research DAWSON PUBLIC AFFAIRS 3, General Consumer Promotion LUNTZ GLOBAL, LLC 1, General Consumer Promotion CELEBRITY PLACEMENT SERVICES- ATL 66, PROMOTIONS General Consumer Promotion WEB CAM FEED / VIDEO PRODUCTION 1, General Consumer Promotion GA PROMOTION Digital Advertising WEB CAM FEED / VIDEO PRODUCTION 1, General Consumer Promotion CELEBRITY PLACEMENT SERVICES- ATL 66, PROMOTIONS Regional Tourism Promotion US CULTURAL & HERITAGE TOURISM MRKTG 5, Consumer Media Distribution: PITNEY BOWES 0.74 Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: USPS Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES 4.77 Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES 4.84 Creative Development-Ad Design PRODUCTEEV.COM Creative Development YOUSENDIT INC Creative Development PRODUCTEEV.COM Video Production STAGES VIDEO- CMMTY VIDEOS 2, Video Production VOICEHUNT.COM 1, Video Production ENCORE VIDEO PRODUCTIONS, INC 2, Creative Development DROPBOX Video Production VOICES.COM Video Production STAGES VIDEO 2, Video Production VOICEHUNT.COM Video Production AMERICAN MUSIC COMPA Marketing SOFTWARE Marketing EXACTTARGET 6, Creative Development PATLIVE Web Hosting GODADDY.COM Marketing TULSA CONNECT Web Hosting ADOBE SYSTEMS INC 1, Web Hosting ADOBE SYSTEMS INC 1, Web Hosting ADOBE SYSTEMS INC 1, Marketing EXACTTARGET 6, Marketing PATLIVE Marketing TULSA CONNECT 98.87

2 Marketing TULSA CONNECT Creative Development- Socail MMGY GLOBAL LLC Print Advertising CAROLINA LIVING.COM 3, Print Advertising H&A MEDIA GROUP- AAA MAGAZINE 2, Print Advertising MADDEN MEDIA- SC VACATION GUIDE 15, Print Advertising- Groups CAROLINA FIRE RESCUE EMS JOURNAL, 9, NORTHSTAR TRAVEL MEDIA Print Advertising- Meetings ATLANTA METROPOLITAN PUBLISHING, 16, GROUP TOUR MEDIA, NORTHSTAR TRAVEL MEDIA Co-op Advertising THE BRANDON AGENCY 1, Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY 1, Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY Co-op Advertising THE BRANDON AGENCY 3, Co-op Advertising THE BRANDON AGENCY 3, Co-op Advertising THE BRANDON AGENCY 1, Co-op Advertising THE BRANDON AGENCY Radio- Advertising WCLN NC- BEACH BLAST ADV 1, Television Advertising CORINTHIAN MEDIA, INC. 60, Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC. 42, Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC. 57, Television Advertising CORINTHIAN MEDIA, INC. 5, Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC. 31, Television Advertising CORINTHIAN MEDIA, INC Television Advertising CORINTHIAN MEDIA, INC. 1, Television Advertising CORINTHIAN MEDIA, INC. 29, Television Advertising CORINTHIAN MEDIA, INC. 222, Television Advertising BRAND USA 166, Digital Advertising SEARCH MARKETING 305, Digital Advertising DISPLAY 355, Digital Advertising VIDEO 49, Digital Advertising MARKETING 24, Digital Advertising SOCIAL MEDIA 57, Digital Advertising MOBILE 24, Digital Advertising OTHER 8, Digital Advertising SEARCH MARKETING 293, Digital Advertising DISPLAY 341, Digital Advertising VIDEO 47, Digital Advertising MARKETING 23, Digital Advertising SOCIAL MEDIA 55, Digital Advertising MOBILE 23, Digital Advertising OTHER 7,943.74

3 Digital Advertising CAROLINA LIVING.COM 4, Digital Advertising KEYWORDSPY Digital Advertising SEARCH MARKETING 365, Digital Advertising DISPLAY 425, Digital Advertising VIDEO 59, Digital Advertising MARKETING 29, Digital Advertising SOCIAL MEDIA 69, Digital Advertising MOBILE 29, Digital Advertising OTHER 9, Digital Advertising SPORTS EVENTS MAGAZINE Digital Advertising GROUPS INTERNATIONAL 38, Digital Advertising SPORTS EVENTS MAGAZINE Digital Advertising GROUP TOUR MEDIA, MPI PUBLICATIONS, 17, SPORTS EVENTS MAGAZINE, NORTHSTAR TRAVEL MEDIA, BANK TRAVEL MANAGEMENT, GROUP TRAVEL MEDIA, BRIGHT BUSINESS MEDIA Marketing Research U.S. TRAVEL ASSOCIATION 14, Marketing Research DELVE LLC 12, Marketing Research SHUGOLL RESEARCH 16, Marketing Research ZEITGEIST CONSULTING 15, Marketing Research DELVE LLC 15, Marketing Research KEYWORDSPY Out-of-home Advertising TITAN OUTDOOR LLC 3, Out-of-home Advertising ADAMS OUTDOOR ADVERTISING, BRANDON 24, AGENCY Out-of-home Advertising THE BRANDON AGENCY Out-of-home Advertising ADAMS OUTDOOR ADVERTISING, BRANDON 11, AGENCY Out-of-home Advertising ADAMS OUTDOOR ADVERTISING, BRANDON 46, AGENCY Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP 4, Canadian Travel Representation TRAVEL INFORMATION NETWORK INC Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP 4, Canadian Travel Representation PLANNER MEETING SHOW - MONTREAL Canadian Travel Representation PLAYER EXPOSIT'N OTTAWA 1, Canadian Travel Representation ACT COMMUNICATIONS 1, Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP 1, Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP Canadian Travel Representation TRAVEL SOLUTIONS BY DESIGN CORP 4, Canadian Travel Representation BAXTER PUBLICATIONS TORONTO Canadian Travel Representation VACATION.COM CANADA TORONTO Regional Print Advertising DATA PUBLISHING, INC Regional Print Advertising DATA PUBLISHING, INC Regional Print Advertising DATA PUBLISHING, INC General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS 1, General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS

4 General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion MANN TRAVELS General Consumer Promotion TRIP GIVEAWAY General Consumer Promotion TRIP GIVEAWAY General Consumer Promotion DELTA AIR LINES ATLANTA Public Funding Sources DISTINCTIVE DESTINATIONS 2, Group Sales and Marketing CVBREPS Group Representation- DC JSP MARKETING 2, Group Representation DISTINCTIVE DESTINATIONS 2, Group Representation DISTINCTIVE DESTINATIONS Group Representation- DC JSP MARKETING Group Representation DISTINCTIVE DESTINATIONS Group Representation- DC JSP MARKETING 2, Group Sales and Marketing SKYLINE EXHIBITS 8.80 Group Sales and Marketing DELTA AIR LINES ATLANTA Group Representation DISTINCTIVE DESTINATIONS Group Representation DISTINCTIVE DESTINATIONS Group Representation- DC JSP MARKETING 2, Group Representation DISTINCTIVE DESTINATIONS 2, Group Sales and Marketing US AIRWAYS Group Sales and Marketing AC MOORE STR Sports Marketing STATE COLLEGE SPIKES 42, Sports Marketing NEW BRITAIN DOUBLE PLAY, LLC 1, Sports Marketing MANN TRAVELS Consumer Media Distribution: TIMES PRINTING CO. INC. 116, Consumer Media Distribution: TIMES PRINTING CO. INC. 7, Consumer Media Distribution: TIMES PRINTING CO. INC Consumer Media Distribution: TIMES PRINTING CO. INC. 484, Consumer Media Distribution: TIMES PRINTING CO. INC. 2, Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES 7.52 Consumer Media Distribution: UPS Consumer Media Distribution: AMEX GIFT CARDS 2, Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: UPS Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: US POSTAL SERVICE 1.15 Consumer Media Distribution: UPS 1, Consumer Media Distribution: UPS Consumer Media Distribution: UPS Consumer Media Distribution: TIMES PRINTING CO. INC. 15, Group Promotion ABA 4, Group Promotion ABA 16, Group Promotion ABA Group Promotion ABA Group Promotion ABA 1, Group Promotion ABA 1, Group Promotion ABA 20, Group Promotion ABA 1, Group Promotion ABA 1, Group Promotion ABA 1, Group Promotion ABA 88.00

5 Group Promotion TRAVEL SOUTH 2, Group Promotion ABA Group Promotion ABA Group Promotion NTA 1, Group Promotion NTA Group Promotion NTA Group Promotion NTA Group Promotion NTA Group Promotion NTA Group Promotion TRAVEL SOUTH Group Promotion TRAVEL SOUTH 1, Group Promotion TRAVEL SOUTH Group Promotion TRAVEL SOUTH Group Promotion TRAVEL SOUTH Group Promotion TRAVEL SOUTH Group Promotion-Meetings DESTINATION MARKETIN WASHINGTON 4, Group Promotion-Meetings DESTINATION MARKETIN WASHINGTON Group Promotion-Meetings DESTINATION MARKETIN WASHINGTON 3, Group Promotion-Meetings DESTINATION MARKETIN CHICAGO IL 2, Group Promotion AIBTM 2, Group Promotion IMEX AMERICA LTD Group Promotion IMEX AMERICA LTD 16, Group Promotion HSMAIS MEET Group Promotion RCMA Group Promotion RCMA 3, Group Promotion ABA 3, Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings RCMA Group Promotion-Meetings SCSAE Group Promotion-Meetings SCSAE Group Promotion-Meetings SCSAE 5, Group Promotion-Meetings SCSAE Group Promotion BANK TRAVEL 8.80 Group Promotion BANK TRAVEL Group Promotion BANK TRAVEL Group Promotion BANK TRAVEL Group Promotion-Meetings COLLINSON MEDIA 2, Group Promotion-Meetings COLLINSON MEDIA 2, Group Promotion ABA 2, Group Promotion ABA Group Promotion ABA Group Promotion ABA Group Promotion ABA Group Promotion ABA Group Promotion ABA Group Promotion ABA Group Promotion ABA

6 Group Promotion ABA Group Promotion-International ITB BERLIN 1, Group Promotion-International ITB BERLIN 8, Group Promotion-International ITB BERLIN Group Promotion MANPOWER Group Promotion NATIONAL ASSOCIATION OF SPORTS COMMISSIONS Group Promotion GOOD SPORTS SITE VISIT Group Promotion GOOD SPORTS SITE VISIT Group Promotion GOOD SPORTS SITE VISIT 2.93 Group Promotion GOOD SPORTS SITE VISIT Group Promotion GOOD SPORTS SITE VISIT Group Promotion GOOD SPORTS SITE VISIT Group Promotion GOOD SPORTS SITE VISIT Group Promotion SITE VISIT Group Promotion GRAND STRAND JUNIORS VOLLEYBALL CLUB Group Promotion FAM TOURS 2.64 Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Promotion FAM TOURS Group Sales and Marketing PROMOTIONAL GIVEAWAYS 7, Group Sales and Marketing PROMOTIONAL GIVEAWAYS 3, Group Sales and Marketing PROMOTIONAL GIVEAWAYS 1, Group Sales and Marketing PROMOTIONAL GIVEAWAYS SMERF MHD SERVICES 2, SMERF MHD SERVICES 2, Group Promotion-Meetings MARCO MEETING Group Promotion MARCO MEETING SMERF MHD SERVICES 2, Group Promotion GROUP TRAVEL LEADER 6, Group Promotion GROUP SALES PROMO Sports Marketing NATIVE SONS- BIG SOUTH PROMOTIONS 9, Sports Marketing BIG SOUTH MARKETING 37, Sports Marketing BIG SOUTH MARKETING SUPPORT Sports Marketing NATIVE SONS- BIG SOUTH PROMOTIONS 44, Sports Marketing NATIVE SONS- BIG SOUTH PROMOTIONS 77, Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH PROMOTION 52.80

7 Sports Marketing MANN TRAVELS Sports Marketing MANN TRAVELS Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH MARKETING Sports Marketing BIG SOUTH MARKETING Sports Marketing BIG SOUTH MARKETING 9.59 Sports Marketing BIG SOUTH MARKETING Sports Marketing BIG SOUTH MARKETING Sports Marketing UPS Sports Marketing BIG SOUTH MARKETING Sports Marketing BIG SOUTH MARKETING 33, Sports Marketing NATIVE SONS- BIG SOUTH PROMOTION Sports Marketing BIG SOUTH MRKTG 1, Sports Marketing BIG SOUTH MRKTG 1, Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH MARKETING 18, Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH PROMOTION 1, Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH MARKETING 2, Sports Marketing BIG SOUTH MRKTG SUPPORT Sports Marketing BIG SOUTH PROMOTION Sports Marketing UPS Sports Marketing BIG SOUTH PROMOTION 3.01 Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH PROMOTION Sports Marketing BIG SOUTH PROMOTION 8.80 Sports Marketing BIG SOUTH PROMOTION Public Relations FAHLGREN MORTINE Public Relations FAHLGREN MORTINE Public Relations FAHLGREN MORTINE Public Relations FAHLGREN MORTINE 2, Public Relations FAHLGREN MORTINE 26, Public Relations PR PROMOTION 2, Public Relations FAHLGREN MORTINE Public Relations FAHLGREN MORTINE 26, Public Relations FAHLGREN MORTINE 5, Public Relations FAHLGREN MORTINE 2, Public Relations FAHLGREN MORTINE 27, Public Relations IMPRINT MARKETING CONCEPTS 1, Public Relations PR PROMOTION- CANADA 1, Public Relations TRAVEL WRITER Public Relations FAHLGREN MORTINE Public Relations FAHLGREN MORTINE Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: US POSTAL SERVICE 2, Consumer Media Distribution: UPS Consumer Media Distribution: PITNEY BOWES

8 Consumer Media Distribution: US POSTAL SERVICE 2, Consumer Media Distribution: PITNEY BOWES Consumer Media Distribution: US POSTAL SERVICE 2, Consumer Media Distribution: UPS Consumer Media Distribution: CTM MEDIA GROUP INC 6, Consumer Media Distribution: UPS 1, Consumer Media Distribution: UPS 2, Golf-Public Relations MEDIA PR RETAINER 15, Golf-Public Relations MEDIA OUTREACH Golf-Interactive SITE REDESIGN/MAINTENANCE Golf-Interactive WEBSITE VIDEO Golf-Interactive NEWSLETTERS 1, Golf-Interactive ENHANCED SEO 3, Golf-Interactive OMNITURE TRACKING 5, Golf-Interactive ONLINE MEDIA PRODUCTION & SPACE COSTS 21, Golf-Interactive URL'S & MISC INTERACTIVE Golf-Interactive SOCIAL MEDIA RETAINER & EXPENSES 1, Golf-Magazine Print & Online Elemen MAGAZINE PRINT/ONLINE - GOLF DIGEST 20, Golf-Magazine Print & Online Elemen MAGAZINE PRINT/ONLINE - GOLF MAGAZINE 216, Golf-Magazine Print MAGAZINE PRINT - GOLFING MAGAZINE 8, Golf-Event Administration FDNY 1, Golf -Print GOLF COURSE MAP FOR CANADIAN INSERT Golf-Sponsorship PRO-AM CLASSIC ADMIN/SPONSORSHIP 10, Golf-Print - Newspaper BRANDON AGENCY FOR TORONTO STAR 1, Golf-Radio CHICAGO RADIO ESPN 5, Golf-Radio Production REGIONAL TV/RADIO PRODUCTION Golf- International Ads INTERNATIONAL ADVERTISING/SPONSORSHIP 110, Golf-Print/Online Elements WORLD AMATEUR HANDICAP CHAMPIONSHIP 25, Golf-Promotions MB GOLF TRIP FULFILLMENT FROM SPRING P Golf-Destination Research NATIONAL GOLF FOUNDATION 5, Golf-Direct Mail Program DIRECT MAIL 112, Golf-Event Sponsorship MONDAY AFTER THE MASTERS 74, Golf-Creative Development CREATIVE, PHOTOGRAPHY 12, Golf-Marketing AIRLINE MKTG SUPPORT, GOLF FEST TRADE S 1, Golf-Radio TL GOLF SERVICES/GOLF TALK LIVE 5, Golf-Distribution Costs DISTRIBUTION COSTS (POSTAGE) 11, Golf-Tour Operators TOUR OPERATOR HOSTING Golf-Consumer Golf Shows CONSUMER GOLF SHOWS 27, ,697, Several marketing investments are made through media buyers such as Miller Direct, Visit Media, Corinthian Media, Visibility & Conversions, and The Brandon Agency. These entities purchase media for MBACVB in various channels and with numerous providers. For example, internet advertising facilitated through Visibility Conversions utilizes 4,000-plus web sites.