ADVERTISING MEDIA KIT

Transcription

1 18-21 FEB 2017 SYDNEY SYDNEY SHOWGROUND SYDNEY OLYMPIC PARK ADVERTISING MEDIA KIT AUSTRALIA S INDUSTRY LED GIFT & HOMEWARES EXHIBITION CONTACT US For more information please contact us on: accounts@agha.com.au agha.com.au

2 EXHIBITION OVERVIEW OVER 25,000 QUALIFIED AND QUALITY AUSTRALIA S INDUSTRY LED GIFT & HOMEWARES EXHIBITION AGHA GIFT FAIRS The Australian Gift & Homewares Association (AGHA) is the leading industry body in the Australian gift and homewares industry; organising AGHA Gift Fairs since 1977 to connect wholesalers and retailers during the biggest trade buying seasons. RETAIL BUYERS ATTEND EACH YEAR 1

3 AGHA GIFT FAIRS WHY ADVERTISE? ADVERTISING OPTIONS With a range of cost-effective advertising options and packages available, many AGHA Gift Fairs exhibitors and industry third parties book advertising to gain exposure to tens of thousands of quality and qualified buyers. This Media Kit is designed to clearly detail the different advertising and promotional options available to suit all budgets. As a not-for-profit organisation, AGHA is able to offer the most competitive pricing in the industry - without compromising quality. With each exhibition, a range of print and digital advertising opportunities become available across the two official AGHA Gift Fair directories; 1. EXHIBITION DIRECTORY 6 REASONS TO ADVERTISE 1. Buyers use printed and digital directories as a resource to plan in advance their visit and buying at the fair. 2. Advertise your products amongst the listings. 3. Generate interest before the fair has even started. PRINT DIGITAL Drive traffic to your stand. Attract new accounts. 2. EXHIBITION UPDATE 6. Increase orders. We were pleasantly surprised by how many visitors to our stand said they saw our ads... A worthwhile investment without a doubt; a critical tool in our go to market strategy. Lisa Carrick, Enjoy Lighting AUSTRALIA S MOST EFFECTIVE & AFFORDABLE GIFT FAIRS 2

4 ADVERTISING OPTIONS EXHIBITION DIRECTORY EXHIBITION DIRECTORY MATERIAL SPECS (W X H) Size Type Area Trim Area Bleed Area Double page spread* 390 x 267 mm 420 x 297 mm 430 x 307 mm Full page 180 x 267 mm 210 x 297 mm 220 x 307 mm Half-page hor. N/A 175 x 125 mm N/A Half-page ver. N/A 84 x 257 mm N/A Quarter-page N/A 84 x 125 mm N/A Featured products Floor plan logo Inclusions: Single product image (high resolution) Product name & description Inclusions: Single company logo (high resolution) Stand number Company name Stand number Website URL *Please note on double-page advertisements that the gutter fold is 30mm. Content in this area should be avoided. PRINT DIGITAL Double page spread Full page Half-page hor. Presented in both a printed and an exclusive digital version, retail buyers use the 200+ page Exhibition Directory as a resource to plan their visit and buying at the fair. A printed copy of the Exhibition Directory is posted out to eligible buyers 4 weeks before AGHA Gift Fairs, and additional copies are distributed onsite at the fair. A digital interactive version of the Exhibition Directory is also sent to all buyers. CIRCULATION 40,000 (print)^ 138,000 (digital)^ COVER PRICE FREE Internal gutter 30mm Type Area Trim Area Bleed Area BOOK TODAY TO GUARANTEE YOUR SPACE READERSHIP Over 200,000^ FREQUENCY Biannual Half-page ver. Quarter-page Featured product Floor plan logo ^ Note these figures are p.a. - based on two issues per year Description Description Description 3

5 ADVERTISING OPTIONS EXHIBITION UPDATE EXHIBITION UPDATE MATERIAL SPECS (W X H) Size Type Area Trim Area Bleed Area Double page spread* 276 x 190 mm 296 x 210 mm 306 x 220 mm Full page 128 x 190mm 148 x 210 mm 158 x 220 mm Floor plan logo Inclusions: Single company logo (high resolution) Stand number Website *Please note on double-page advertisements that the gutter fold is 30mm. Content in this area should be avoided. The printed A5 Exhibition Update is the most up-to-date listing for all AGHA Gift Fair exhibitors, and includes any changes made since the Exhibition Directory deadline. It is handed out to all buyers upon entry at AGHA Gift Fairs. Double page spread Full page Floor plan logo CIRCULATION 20,000 (print)^ COVER PRICE FREE FREQUENCY Biannual BOOK TODAY TO GUARANTEE YOUR SPACE Internal gutter 30mm Type Area Trim Area Bleed Area ^ Note these figures are p.a. - based on two issues per year 4

6 FEBRUARY 2017 ADVERTISING DEADLINES ASK US... About booking both Sydney & Melbourne 2017 advertising to save an additional 5% off the advertised rates Printed Guide Ad Booking Deadline Ad Material Deadline On-Desks Exhibition Directory 18 November November January 2017 Exhibition Update 13 January January February 2017 ARTWORK SPECS Colour Space: CMYK Spot/PMS Colours: no Format: PDF Resolution: Min 300dpi MATERIAL FORMAT CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed on all sides where necessary. All images should be a minimum of 300dpi at the size they re used and all fonts should be embedded PDF files can be supplied on disk or via . Paper proofs of the advertisements should also be submitted. Advertisements cannot be accepted in original format (e.g. Quark Express or InDesign files). It is the responsibility of the advertiser to ensure that all PDF files are submitted to press-ready standard. Advertisers should make a pre-flight check on the final PDF document for all potential problems before supplying material. Incorrect supplied material will incur a production charge of $80 per hour. NEED ARTWORK DESIGN? Contact Zelka Tokic to find out more AD DESIGN RATES Design rate per hour - $110 Double-page: max 3 hours Single full-page: max 2 hours Half-page: max 1 hour AUSTRALIA S MOST EFFECTIVE & AFFORDABLE GIFT FAIRS BOOK TODAY TO GUARANTEE YOUR SPACE Contact Zelka Tokic sydneygift.com.au Australian Gift & Homewares Association (ABN ) 5