MARKETING PLAN THE AMERICAS SEPTEMBER 2010

Transcription

1 MARKETING PLAN THE AMERICAS SEPTEMBER

2 INTRODUCTION The Marketing Plan is presented in the form of an outline of proposals for the period October 2010 through October 2012 and represents a combination of activities intended to be implemented by the CTO s North American office based in New York with Public Relations support from teams in the and Canada. We outline an effective marketing campaign, the delivery of which will be determined by the contributions to the Regional Marketing Fund. Marketing for the Americas is handled by CTO-, Inc., which also has full responsibility for the fund raising activities of the CTO Foundation, Inc. and the CTO Relief Fund. The Plan is presented in sections titled: 1. Private/public sector cooperation with an eye on sustainability. 2. Management, maintenance and promotion of our consumer websites. 3. Building and supporting tourism professionals. 4. Engaging the Diaspora. 5. Marketing Activities Canada. 6. Public relations, Publicity and Communications. 7. Additional Expenses CTO-, Inc. 38

3 PRIVATE/PUBLIC SECTOR COOPERATION WITH AN EYE ON SUSTAINABILITY CTO-, Inc. is focused on delivering greater efficiencies for the normal transactions of the Caribbean tourism industry and will continue to seek out opportunities in which the smallest of our member countries will be able to promote itself in major newspapers, magazines and other media, as well as through online exposure, throughout our most important markets at prices that are otherwise unavailable to them. CTO-, Inc. will continue to develop niche and general interest programs with media and other companies that result in measurable returns for the destinations. Under consideration is the possible collaboration with The Travel Channel, Golf Channel, Carib Vision, The Washington Post, among others. The CTO s focus will be on those activities that deliver the highest combined investment returns to our members in terms of both goodwill and revenues. Following is a list of additional initiatives that will be undertaken. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET Events Americas Increased visibility for the Caribbean region in the US, Canada, Latin America and the Caribbean. 1a. Manage the execution of Caribbean Week in New York. 1b. Manage the execution of Caribbean Week in Canada. June 2011 June2012 Oct 2011 Oct Director CTO- - Quinn & Co. - Director CTO- - Argyle Communications Increase program offering to display the breadth of talent in the Region and garner attention from a wider variety of media 1c. Establish a series of Trade and Consumer events in the Marketplace and in the Caribbean. Suggested venues: - San Diego, CA - North Texas - Atlanta, GA Fall 2011 Fall Director CTO- - Deputy Director of Marketing - Local Chapters Enhancement of Chapter program. Increase Chapter membership. Revenue generation. Education of Travel Agents. Increased visibility for the region resulting in more 39

4 - Houston, TX arrivals. - Boston, MA - Connecticut - Westchester County, NY - Caribbean 1d. Produce 2012 Guide to the Caribbean. 1e. Support Sports Tourism Events. Fall 2011 Fall 2012 Summer 2011/2012 Spring 2012 A single promotional fulfillment piece. Nov Deputy Director of Media coverage of the event Nov 2011 Marketing and attributes of the host destination. Positioning of the Caribbean as a destination where major sporting events may be held. Within budget. 1f. Develop, manage and execute regional Conferences: - Caribbean Conference on Sustainable Tourism Development (STC) - Caribbean Tourism Conference (CTC). Apr 2011 Apr 2012 Oct 2011 Oct Director CTO- - Sustainable Tourism Specialist Positioning of the Caribbean as a destination practicing green initiatives. 2. Media Campaigns Continue supporting the nowestablished Million Home Marketing Campaign. Nov 2010 Mar 2011 Nov 2011 Mar Director CTO- Expose the region to one million high-income households; 400,000 opt-in e-consumers; 10,000 Caribbean travel specialists. 3. Coop Programs 3a. Support Coop programs to include, among others, promotions on: - Director CTO- Targeted exposure by niche and market for the region. 40

5 - Weddings and Honeymoons - Meetings and Incentive/Groups - Sporting Activities 3b. Canada Support Coop programs to include, among others, promotions with: - Toronto Star - Baxter Publications - TravelWeek - CanadianTraveller - Dreamscapes Travel & Lifestyle Magazine. - Director CTO- Targeted exposure by niche and market for the region. 4. Media Production Produce print ads for trade and consumer magazines, trade show displays and miscellaneous collaterals. Produce Internet ads and banners. (All markets) - Director CTO- - Deputy Director of Marketing Attractive artwork representing the diversity of the Caribbean product. 5. Rich Media Make available by subscription to all of our members. Make it easier for them to acquire and publish effective rich media. - CHTA - Director, Research & Information Management - Director CTO- Enhancement of destination websites. 6. Trade & Consumer Shows 6a. - Negotiate special rates for members to participate in Caribbean Sections in major trade and consumer shows in the, Latin America and - Deputy Director of Marketing Increased visibility in the marketplace. Savings for member countries. Prominence for the 41

6 the Caribbean. - Travel & Adventure Shows (T+A) NYC - T+A Santa Clara, CA - T+A CHI - Boston Globe BOS - NY Times NYC - T+A DC - T+A /LA Times LA - Islands in the Park - Taste of the Caribbean - CT Oct 2011/12 Jan 2011/12 Jan 2011/12 Feb 2011/12 Feb 2011/12 Mar 2011/12 Mar 2011/12 July 2011/12 Aug 2011/12 Caribbean region at the shows. Visibility of and prestige of Chapters in select markets. - IT&ME CHI - ABAV Brazil - F-CCA (Caribbean) - Luxury Travel LAS Sep 2011/12 Oct 2011/12 Oct 2011/12 Dec 2011/12 6b. Canada - Negotiate special rates for members in Caribbean Sections in major trade and consumer shows. - Maritime Travel Halifax - National Bridal Toronto - Outdoor Adventure Toronto, Calgary, Vancouver - Select Addison Travel Shows - Air Canada Vacations Caribbean Goes North - Taste of the Caribbean Montreal - SITV Jan 2011/12 Jan 2011/12 Apr 2011/ /2012 Aug/Sep 2011/12 May 2011/12 Oct 2011/12 - Deputy Director of Marketing Increased visibility in the marketplace. Savings for member countries. Prominence for the Caribbean region at the shows. Visibility and prestige of Chapters in select markets. 7. Continue collaboration with tour operator partners. Conduct Tour Operator Surveys to identify and share Caribbean tourism trends with members. Members are provided with market intelligence to assist them in their decision making.. 42

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8 MANAGEMENT, MAINTENANCE AND PROMOTION OF OUR CONSUMER WEBSITES These are the activities for the websites - and the Canadian site. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET Consumer Websites - Americas 1. Meet with website partners to review and plan new strategies. - CHTA - Director of Research & Information Management - Director CTO- - Deputy Director of Marketing Improve on the various components of the sites to encourage greater visitation t. 2. Use analytics to measure effectiveness of the sites. - CHTA Increased visitation. 3. Continue SEO/SEM. - CHTA Increased visitation due to higher ranking.. 4. Expand the Hot Deals" offerings to include all member countries. Increase in number of bookings. 5. Utilize the expanded Increased visitation and 44

9 graphic management tool to incorporate ads on individual pages or groups of pages; and to facilitate the promotion of special events/campaigns/ sweepstakes on the homepage. greater awareness of the product. Ease in uploading and tracking the performance of ads. 6. Review proposals for a Travel Agent Portal, which may reside outside of the CaribbeanTravel domain. - Director CTO- - Deputy Director of Marketing To facilitate building a team of travel professionals trained to sell the Caribbean, that is rewarded for completing their education and for producing business for the region. 7. Make more effective use of current social networking features and add others consistent with the system s capacity. - Communications Specialist - Quinn & Co. - Argyle Communications Increased visitation and interaction between visitors. Within budget. 8. Enhance web pages on popular social media sites such as Twitter, Facebook and other social media platforms. Explore transfer of Caribbean Travel information to mobile apps. Jan Communications Specialist - Quinn & Co. - Argyle Communications Increased visitation and revenue potential. Within budget. 9. Website advertising sales. - CHTA - Director of Research & Increased visitation and revenue potential. Within budget. 45

10 Information Management - Director CTO- 10. Populate the Canada site with appropriate geo-targeted content, to include Caribbean Travel News and Press Releases. - Argyle Communications Website enhancement. Increased visitation. Within budget. 11. Conduct a survey of Feedback respondents to get information on improving the sites. Jan Director of Research & Information Technology - Director CTO- Website enhancement and building a loyal group of visitors. Within budget. 46

11 BUILDING AND SUPPORTING TOURISM PROFESSIONALS Chapters Travel agents will continue to be an important part of the CTO focus for and a critical link in the marketing efforts for the Region. In the markets where our members do business, the role and relative importance of travel agents continue to change largely as a result of consumer behavior. As the public becomes increasingly comfortable with using the information tools and booking mechanisms available on the Internet, travel agents are constantly forced to reinvent themselves and develop new ways of staying relevant. The restructuring and rebuilding of the CTO Chapter system continue. We are in the process of reviewing proposals to establish an online platform that is and more contemporary and cost effective. This online presence will not only help to strengthen the Chapter system, but allow for its more effective management. We have made effective use of Webinars and will continue to utilize all the resources at our disposal to connect our members with agents who are already producing for the Caribbean and those who have a propensity to do so. CTO will continue to work with Chapters to enhance their presence and relative importance in the markets, to help increase their membership, to enhance their educational offerings such as webinars, and to engage in fund-raising activities. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET 1. Online training and rewards program. 2. Targeted consumer events. Jan 2011 Apr 2011 Jul 2011 Oct 2011 Various - Deputy Director of Marketing - Director CTO- - Deputy Director of Marketing - Chapter President Continue to build a team of travel professionals trained to sell the Caribbean. Publicity and image enhancement and raising revenue. Within Events budget. 3. Trade and consumer shows Various - Deputy Director of Marketing - Chapter President Membership growth. Increased visibility. Within budget. 4. Workshops for US, Canada and Caribbean travel agents: - Weddings and Honeymoons - Scuba diving - Deputy Director of Marketing Greater knowledge and awareness of our niche markets leading to increase in number of visitors. Canadian agents get CITC 47

12 - Golf/Sports - Experiential travel - Groups accreditation. 5. Chapter Presidents and Board Members Retreat and Workshop. Nov 2011 Nov Deputy Director of Marketing A better understanding of how the Chapter system works. Greater knowledge of Caribbean product to better sell the region. NTOs Meetings (in person and by teleconference) are held periodically with the National Tourist Office (NTO) representatives. The purpose of these meetings is to share reports on the status of the industry at the national level, share best practices, discuss opportunities to promote the region, and seek input in planning these promotions. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET 1. Organize workshops for NTOs in New York and Toronto: - Branding and Viral Marketing - Negotiating with Airlines - Negotiating with Tour Operators - Experiential Travel Nov 2010 Mar 2011 Jun 2011 Sep Director CTO- - Deputy Director of Marketing NTOs gain a better understanding of how to use various strategies to reach target audience with minimal outlay; how to negotiate with airlines and tour operators; and gain knowledge of the increasingly important experiential travel market. 2. Clearing House for NTO activities in the marketplace. Reduction or elimination of scheduling conflicts. Within budget. Allied Members CTO continues to encourage companies with an interest in Caribbean tourism to become active members. All members of the organization are afforded the opportunity to influence the direction of our industry. There is also a range of benefits exclusive to members. Government members are again urged to 48

13 encourage their PR and Advertising agencies to join the organization to facilitate the growth of the private sector in the absence of a dedicated membership officer. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET Membership Solicitation - Director CTO- Increase in the number of members. Strengthening of non-government segment of the membership. 49

14 ENGAGING THE DIASPORA CTO has been working closely with leaders and influences of groups and organizations that are involved with the Diaspora to formalize our relationship with this important demographic. The objective is to get Caribbean nationals and those of Caribbean heritage to view themselves as ambassadors of Caribbean tourism and assist in promoting travel to the region. An integrated program for the Diaspora is being developed in collaboration with the Communications Specialist to be led by a dedicated website. Strategic Alliances Closer relationships have already been established with the following: Consulates General in New York and Canada; and Ambassadors in Washington, DC. Databases of Caribbean nationals and persons of Caribbean heritage are being set up for regular communication about upcoming Diaspora programs. The Caribbean American Chamber of Commerce and Industry (CACCI) based in New York. The Caribbean American Business Association (CABA) is exploring activities that can be held jointly with the CTO in New Jersey where it is based. Society for the Advancement of the Caribbean Diaspora (SACD). Council of Caribbean Associations Canada. Caribbean Media Caribbean Diaspora Rewards and Conferences Working with the groups above, we will continue our efforts to develop the right programs for properly engaging the Diaspora and creating appropriate rewards for this community of potential visitor/sales ambassadors working closely with the Communications department. We will also develop a Conference and a Diaspora Awards Program to honor and celebrate the contributions of people of Caribbean heritage to the world. ACTIVITIES TIME LINES RESPONSIBILITIES OUTPUTS BUDGET 1. Caribbean Travel Rewards - Director CTO- - Communications Specialist Special discounts on packages to member countries. Increased commission to travel agents. Enhanced relationship with Caribbean Diaspora. 2. Workshop and Events - New York Jun Director CTO- An understanding of the importance of tourism and 50

15 - Canada - Florida - Atlanta - Washington, DC Oct 2011 TBD Feb 2011 TBD - Communications Specialist 3. Awards Program Director CTO- - Communications Specialist 4. Website Development Communications Specialist - Director CTO- 5. Diaspora Conference Aug Communications Specialist - Director CTO- an embracing of their role as ambassadors. Recognition for the outstanding achievement and contribution of the Caribbean Diaspora. Caribbean benefits from the Diaspora s involvement as ambassadors and as part of a sales force. Discussions identify tourism and investment related opportunities from which the Diaspora can benefit. MARKETING ACTIVITIES - CANADA Public Relations, Marketing; promotions; business development; services direct mail, e-blasts, production of print ads and HTMLs for trade and consumer magazines, Internet banners, trade show display and miscellaneous collaterals; French translation services; brochure storage and distribution. Continued presence in a market that produces significant business to the Caribbean 51

16 PUBLIC RELATIONS (), PUBLICITY AND COMMUNICATIONS ($300,000) The key core tactical elements to be implemented by Quinn & Co. in the and Argyle Communications in Canada for 2011/2012 are the cornerstone of an aggressive and impactful campaign to raise awareness for the Caribbean and build the brand. The agencies will undertake public relations initiatives throughout 2012 for the Caribbean Tourism Organization (CTO) and its members which will include, but are not limited to the activities below. This is a fluid document that will be reviewed monthly as needs and priorities shift. Overall Objectives: Increase the economic impact of tourism in the Caribbean Position the Caribbean as a year-round destination Enhance the Caribbean s brand identity Expand and strengthen strategic partnerships PUBLIC RELATIONS - PR 101 Conduct presentation to members and partners to will highlight PR goals and suggested initiatives, as well as cooperation needed from all partners to make the most out of a campaign and media requests. There will be a creative component to the presentation show partners how to mine for details within their own destinations that can be turned into story angles, campaigns and increased media coverage. We will give several case studies as examples and share some of our creative thoughts for the region from the proposal. PR Council Coordinate quarterly meetings of all NYC-based PR firms that represent member nations to discuss goals, campaigns as well as region-wide initiatives. We will discuss increased collaboration and communication to make the most out of all PR efforts for the region. Social Media Work with CTO to monitor Facebook page (Caribbean Tourism Organization), Twitter account (@ctotourism) and social media trends to increase brand awareness as well as fans/followers. Discuss taking over these efforts if budget allows. Possibly conduct Social Media 101 to all Council of Ministers, Board of Directors, member nations and partners (an additional fee will apply). Conferences CTO Leadership Strategy Conference (October 8-11) To maximize national awareness for first-ever high level strategy conference, invite select members of the media to attend. Journalists will report on the overall conference, interview newly elected chairman as well as provide news from workshops, speaking engagements, etc. Q&C will draft and distribute news as appropriate. 52

17 17 th Annual FCCA Cruise Conference and Trade Show (October 27-29) The Florida Caribbean Cruise Association (FCCA) is hosting an event in the Dominican Republic to foster a better understanding of the cruise industry and to develop cooperative relationships with destination partners at both the public and private sector levels. Q&C to leverage national awareness of economic impact cruise industry has in Caribbean. Caribbean Conference on Sustainable Tourism Development (April 3-6, 2011) In Bermuda, this annual conference is part of the information dissemination and regional awareness component of CTO s Strategy for Sustainable Tourism. Q&C to garner national awareness for the Region and possibly invite key eco-conscious journalists to attend and interview key CTO executives on region-wide initiatives Q&C to draft release announcing event, speaking engagements, workshops as well as disseminate updates appropriately. Caribbean Week (June 5-11, 2011) Q&C to develop multi-tier PR plan for event. This will include inviting journalists to attend seminars, scheduling one-on-one interviews with CTO executives, securing broadcast coverage and creating Twitter hashtag (#CaribWeek) for all to use when tweeting at event. To increase social media presence, CTO to possibly have a FourSquare Caribbean Week badge where consumers who check-in garner the badge and bragging rights. Creative PR Campaigns Lottery: Caribbean Vacations for Life CTO to start an annual lottery in which the winner receives Caribbean vacations for life. The proceeds from the tickets would go to the CTO Foundation. Q&C to solicit partnership from a major airline and/or travel partner (such as Expedia, Travelocity, etc.) to help absorb out-of-pocket cost. Culinary Caribbean Month To highlight Caribbean cuisine, designate a month where participating restaurants offer special prix-fix lunch and dinner menus to encourage everyone tourists and residents -- to dine out. Since dining is a major part of any vacation, we propose Caribbean Eat-Up Restaurant Month during a slow month during which time all participating venues across the Caribbean will offer special prix-fix menus. We recommend we solicit for partners for this, such as American Express, an airline and a beverage company. Island Education To help promote the rich culture and heritage of the Caribbean nations, compile the learning vacations that already exist and add a few as necessary into a fun and compelling Caribbean-wide program called (name to be determined, possibly Islands Ed, Flip-Flop U, Barefoot Ed). This can range from learning to kite surf in Aruba to carnival dancing in Trinidad. Whispers from Locals Travelers want to know the insider information from locals that isn t widely spoken about on websites, brochures, etc. Let the whisper out and spread the word among travelers. This can be done via a section on the website, PR pitches on the Caribbean s best kept secrets, etc. 53

18 Flip Flops for CTO Relief To raise awareness of and money for CTO Relief, produce special CTO Relief flop flips, the proceeds from which will go to the CTO Relief Fund. Flip flops are associated with warm-weather vacations, and they are very popular. We might ask a famous designer to design them. We could ask Havianas Sandals, world s best rubber flip-flops, to carry these; a portion of the sale of each will go to CTO Relief and for every pair purchased you will be automatically entered into a sweepstake to win a trip to the Caribbean. Caribbean Best Friend (CBF) Status Some of the member countries enjoy incredibly high repeat visitor numbers imagine what this number would look like if we measured repeat Caribbean travelers as a whole. Develop a region-wide loyalty program whereby travelers are acknowledge and rewarded for being loyal repeat visitors to the region. Free to join, travelers will garner special VIP privileges that we will help define their Caribbean status. Island Beach Art To remind everyone of the beautiful Caribbean beaches, introduce a new element to the beach experience and highlight the talent of the Caribbean people, create a Caribbean-wide program called Island Beach Art. Each nation will be asked to invite an artist to create a work of art, such as a sculpture, to grace a public beach. To raise money we can invite companies to sponsor each work. Island Volunteermoons Voluntourism is a growing market in the travel industry. Already popular with leisure travelers, we think more can be done with volunteerism in the honeymoon sector. CTO can develop a series of volunteermoons on various islands where newlyweds can begin their life together by helping those less fortunate. From painting a school to helping at a community beach awareness program, we will find the right island organizations and opportunities for honeymooners to volunteer at. This concept could also work for destination weddings. Sand on Demand In an effort to help attract more group business to the Caribbean, CTO could launch Sand on Demand. When meeting in the Caribbean one of the only downfalls is being behind closed doors when the gorgeous beaches are beckoning from the conference room windows. Have participation resorts offer Sand on Demand, personal under-the-table sandboxes, for meeting goers or business travelers to dip their toes in while indoors. This would be available upon request and provide a touch point for attendees to experience the beautiful Caribbean beaches, even behind closed doors. This was a Quinn & Co. idea initially developed at The Westin Resort, Aruba, to cater to road warriors who don t get enough time on the beach. With the hotel s permission, we could expand this program region wide. Language Immersion Program (L.I.P.) To showcase the diverse languages spoken in the Caribbean (Dutch, French, Spanish, Papiamento, etc.), encourage tourists to learn more about them and create engagement between travelers and staffers, develop a program whereby staffers wear a L.I.P. pin that indicates the language(s) they speak. We will promote L.I.P. so visitors know about it. The pins will prompt visitors to speak that language (if they can) or ask about it and perhaps learn a few simple words from the staffer. As part of the L.I.P. program we can also encourage hotels and other venues to offer classes and more in the language(s). Pop-Up Beaches 54

19 To help combat S.A.D. (seasonal affective disorder), a condition caused by the decreased exposure to sunlight in the winter months, strategically place Caribbean pop-up beaches in key feeder markets in the cold-weather months to promote travel to the Caribbean. We see this being an opportunity to touch the consumers and a great visual for broadcast media. Apprenticeship with Government Leaders Those interested in embarking in a career in politics and/or the hospitality industry can get a behind-the-scenes look at what it takes to run an island. Candidates can apply via the website with video submissions and engage consumers to vote for top applicants. The winner will win an apprenticeship with an appropriate Caribbean nation government leader. We could also consider having this apprenticeship come with a fee, for the participant, which could be donated to an island or CTO-affiliated charity. Mother-In-Law Escape Since families are a prime market for the Caribbean, CTO can garner the attention of this market and have some fun by offering a Caribbean-wide Mother-in-Law Escape promotion at participating hotels during a select time period. Parents can stay in one room and the second room for the kids and grandma is half off. This allows family-fun time during the day then gives mom and dad a romantic getaway at night away from the kids and the mother-in-law. Caribbean Nights While marketers tend to focus on the sun when promoting warm-weather destinations, we all know that the evenings are equally delicious. To promote travel to the Caribbean and create additional revenue, develop a program called Caribbean Nights. Participating hotels and venues will host and promote outdoor night-time activities. The activities can be many things -- a beach bar, a bonfire, night dives, night sails, dance parties, etc. Media Outreach Media tours To position CTO leaders as experts in the industry, schedule media tours, as needed, with top-tier A-list publications where CTO Chairman can discuss news, region-wide initiatives, upcoming campaigns etc. Desk-side appointments will help maximize awareness for Caribbean region as well secure interest for upcoming editorial. Media tours will be scheduled in key feeder markets including New York, Miami, Chicago, etc. Seasonal Travel Target A-list outlets regarding Caribbean as year-round destination for every season: winter, spring, summer and fall. Q&C to focus on off shoulder season to drive need period bookings. Holiday Travel Strategically pitch top-tier publications regarding existing region-wide packages and island specific festivities around all major holidays (Valentine s Day, Thanksgiving, -Christmas, New Year s etc.) Media Lunches Conduct monthly media lunches with key journalists to build CTO awareness and secure interest in upcoming feature editorial. 55

20 Editorial Calendars Consult editorial calendars for appropriate media opportunities. Promotions Arrange promotional opportunities with magazines (i.e. Woman s Day, Redbook), radio, TV talk shows (i.e. The Ellen DeGeneres Show), game shows (i.e. The Price is Right, Wheel of Fortune), etc. James Beard Foundation Q&C to organize a James Beard Foundation dinner where prominent Caribbean chefs showcase culinary skills during five-course meal for James Beard House members. Q&C to invite key journalists to attend special dinner for editorial F&B coverage. Integrated PR Since the website is such a critical component, Q&C to help team execute possible initiatives we ve brainstormed below to drive traffic and engage users: Blogging Bonanza: Live chatting for consumers to get answers to travel questions in real time. Virtual Tours: Provide videos of partner destinations to showcase regions, special events, island celebrations, etc. Island of the Month: Compile a schedule where a specific island is highlighted on the home page throughout an entire month to encourage travelers to visit that destination. Video postcards: Allow travelers to send friends and family a video message from the region they re visiting, about to visit, just returned, etc. This can be shared via the website as well as through Facebook. Best Kept Secrets: Create a tab highlighting did you know facts about each region that travelers would be interested in. CTO webinars: Post videos from conferences/events to share with travelers, footage can be shared on YouTube and Facebook. Wedding and Meeting Planner of the Month: To entice these markets to book destination weddings and meetings, highlight a wedding and meeting planner of the month on the website. Wedding and meeting planners can nominate themselves via the website to win bragging rights along with $X credit to use on island. ADDITIONAL EXPENSES CTO-, INC. Bank charges and transaction fees re Regional Marketing Fund. Legal and accounting fees. 56