2018 CO-OP MARKETING PROGRAMS

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1 2018 CO-OP MARKETING PROGRAMS Legend: NYS Canal System Amtrak Passenger Railroad Service CENTRAL NEW YORK From thundering Niagara Falls, to the high peaks of The Adirondacks, to miles of trails in Chautaugua-Allegheny. Whether taking in the crystal blue St. Lawrence Seaway, fly fishing in The Catskills or sipping wine in the Finger Lakes and craft beer in Central New York. Explore the American Revolution in Saratoga, historic homes and museums in the Hudson Valley, and the lighthouses of Long Island. All this and the greatest city in the world. Make memories on a New York State getaway you ll love and one that you can only find here. GET AWAY To Escape Utica, Rome, Verona & Sylvan Beach CENTRAL NEW YORK S GETAWAY REGION TheGetawayRegion.com THOUSAND ISLANDS-SEAWAY GREATER NIAGARA FINGER LAKES Here you follow a trail to get lost. niagarafallsusa.com FALLS US Plan your trip at ILOVENY.COM or with the I LOVE NEW YORK APP I LOVE NEW YORK logo is a registered trademark/service mark of the NYS Dept. of Economic Development, used with permission. Proud Partner of Print and Digital Media Buys iloveny.com 3/18

2 Proud Partner of iloveny.com Partner with us TODAY for effective ADVERTISING TOMORROW NYSTIA, in cooperation, with the I LOVE NEW YORK brand, presents the 2018 Cooperative Marketing Program to its members! As you will see, we offer a variety of buy-in options that speak to our members regional, domestic and international markets. And, we haven t just negotiating exceptional rates. In many cases we ve worked with our media and marketing partners to develop unique digital and print advertising programming that adds exceptional VALUE to these package offerings for NYSTIA members. DIGITAL ADVANTAGE! NYSTIA s Co-op Marketing Program Advantage: A Value-Added Proposition! These digital marketing programs offer a great deal of flexibility in terms of timing. Most are available for purchase any time in 2018, so if you found your first digital buy was a success for your business, you can make multiple purchses (i.e. monthly, quarterly, seasonally, etc.). You don t have to be internet savvy to try out a digital program with confidence. Our program providers (your fellow NYSTIA members), are more than happy to help explain the benefits and advantages of their particular marketing options. And there are a wide variety of options - all encapsulated in handy briefs here in this booklet! Find just the right program to meet your advertising and lead generating needs: Native Advertising, Digital Bulletin Boards, Targeted Display & Creative Remessaging, Multi-Channel Marketing, Video Marketing, Automation, Search Engine Marketing, Social Media Messaging, Amplified Storytelling, Remarketing Displays, Content Marketing, Channel Sponsorship, Microsites, Banner Advertising and more. PRINT ADVANTAGE! NYSTIA works closely with our print media partners to customize programs based on value, circulation and return on investment for our members. Participants can select their ad size and media based on their budget and their marketing needs. GreatNorthernCatskills.com/outdoors/motorcycling As always, the print component of the co-op marketing program puts your destination s brand message on the pages of popular and reputable magazines and newspapers in key markets across the country. The most immediate value added by placing your ad in an I LOVE NY branded advertising page IMPACT! Standing alone, your message is shadowed by the co-op ads from other states and destinations. Together, we harness the power of our iconic, well-known, and well-respected advertising logo at the HEART of NY s tourism promotion, so that we don t stand alone...we (and you) STAND OUT from the rest! Additionally, our partners offer various extras - added value - to your NYSTIA co-op print marketing buys. These added value extras include bonus reader service, bonus listing services, bundling with digital advertising, bonus expanded circulation, etc. MORE INFORMATION!!! Due to limited space, only short briefs about each provider and program are included in this enrollment booklet. Partners have provided more comprehensive program details - including program definitions, descriptions, media market reach/circulation, etc. - on PDFs and powerpoints uploaded to NYSTA s marketing page at Ad options & co-op buys subject to change. Check nystia.org/marketing for most up-to-date advertising options. It s a world away... and closer than you think CATS From thundering Niagara falls, to the high peaks of The Adirondacks, to the sandy shores of Long Island. Whether taking in the crystal blue St. Lawrence Seaway, fly fishing in The Catskills or sipping wine in the Finger Lakes and craft beer in Central New York. Explore the American Revolution in Saratoga, museums like Motorcylopedia in the Hudson Valley and lighthouses in Chautauqua-Allegheny. All this and the greatest city in the world. Make memories on a New York State getaway you ll love and one that you can only find here. THE CATSKILLS CENTRAL NEW YORK HUDSON VALLEY Ride On. Plan your trip at ILOVENY.COM or with the I LOVE NEW YORK APP I LOVE NEW YORK logo is a registered trademark/service mark of the NYS Dept. of Economic Development, used with permission. Legend: NYS Canal System Amtrak Passenger Railroad Service Plan your adventure Tour Western New York s scenic country roads, lakes, wineries, craft breweries, Chautauqua Institution and the Lucy Desi Museum. tourchautauqua.com CHAUTAUQUA-ALLEGHENY

3 SUMMARY of DIGITAL MARKETING AAA.COM/YOURAAA AAA.com/YourAAA contains content from our print publications and features sweepstakes, a calendar of events, videos, polls, slideshows and more. Real-time stats reporting available 24/7. NATIVE ADVERTISING: Components include Custom Content Generation, Web Edition Magazine, Extra, Newsletter Text Ads, Digital Sponsorship of a Web Channel, Lead Generation, Events Calendar. 5 DIAMOND: Frequency of 6x for all components 4 DIAMOND: Frequency of 3x for all components 3 DIAMOND: Frequency of 1x for all components DISPLAY PACKAGE: Components include Web Edition Magazine, Newsletter Text Ads, Digital Sponsorship of a Web Channel 5 DIAMOND: Frequency of 12x for all components 4 DIAMOND: Frequency of 6x for all components 3 DIAMOND: Frequency of 3x for all components ABRAMS HOSPITALITY MARKETING Stephanie Abrams is an executive producer and worldwide travel expert/host/presenter for 2 nationally syndicated radio travel shows heard coast-to-coast in the US - Travel WITH Stephanie Abrams and Travelers411. Complete list of inclusions for each package level is on our supporting document on nystia.org/marketing. NYSTIA radio/podcast/digital marketing packages start at $585 for basic packages, and include: a broadcast radio interview podcast links, listings, inclusion in photo gallery, radio stream, travel deals and travel PR audio feature. ADAMS OUTDOOR ADVERTISING Adams Outdoor Advertising is one of the country s premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas. DIGITAL BULLETIN NETWORK: Our extensive regional coverage includes popular destination markets in Eastern Pennsylvania (& I-95 in North NJ). We offer a network of 75 digital billboards throughout the Scranton/Wilkes-Barre, Pocono Mountains, Lehigh Valley and Philly-metro region. For simplicity, we have created impression packages, or can build programs to suit your objectives. Two-week lead time for placement. (see our booklet on the NYSTIA marketing page for specific locations of digital bulletins in each buy): 1) Poconos/Northeast (Major Corridors): 1.09 million impressions over 4 week cycle 2) Poconos/Northeast (General): million impressions over 4 week cycle 3) Lehigh Valley (major routes): million impressions over 4 week cycle 4) Lehigh Valley (general): million impressions over 4 week cycle 5) Philly/Northern NJ (general): million impressions over 4 week cycle OUTDOOR EXTENDED DIGITAL MOBILE PROGRAM: Outdoor Extended is our targeted mobile strategy and can be purchased alone or in conjunction with an outdoor media program. There are three tiers and each includes a similar suite of tactics focused on inspiring visitation; however we can customize individual programs or add specialized tactics (e.g. video pre-roll, CRM merge, etc.). The options below include geo-fencing, geo-targeting, search and site re-targeting, keyword & category contextual targeting plus conversion zones, all with reporting provided. Tier 1: 1 million impressions over 4 week cycle ($500 fee waived for Conversion Zones) Tier 2: 600,000 impressions over 4 week cycle ($500 fee waived for Conversion Zones) Tier 3: 350,00 Impressions over 4 week cycle (incl. $500 fee for Conversion Zones) THESE ARE PROGRAM BRIEFS. FOR MORE COMPLETE DETAILS FOR DIGITAL AND PRINT CO-OP PROGRAMS, INCLUDING EXAMPLES, GO ONLINE TO or call FAX ORDERS: or ORDERS: Dawn@nystia.org

4 SUMMARY of DIGITAL MARKETING ADVANCE MEDIA NEW YORK: NYup.com TARGETED DISPLAY + CREATIVE REMESSAGING: Display/creative remessaging. Define your audience(s) and reach them on NYup.com. Choose geo and behavior targets. Total monthly impressions range from approx 240, million based on tiered buy-in level. 3 month minimum. MULTI-CHANNEL MARKETING - : Drive leads from a new travel audience - send s specifically to travel intenders in key markets following up each sent with targeted display ads highlighting your travel or tourism destination. Total s: 60K-180K.Total impressions: 240K-720K. VIDEO MARKETING ON YOUTUBE - : Using the YouTube TruView platform, a :15 or :30 second video will be targeted to potential travelers and viewed as pre-roll. Videos will be targeted to potential travelers based on travel interests viewers have previously shown (read a travel article on NYup.com), a travel video they watched, or a travel-related search they did on Google. Geo Coverage 1-6 markets (DMAs). ADWORKSHOP NATIVE ADVERTISING: Refers to an advertising message designed to mimic the form and function of its environment. The most obvious example is Facebook newsfeed ads. EVENT RETARGETING: By placing a pixel within the video assets, we can retarget users that are engaged with the video but do not click through to your website. Watching an entire pre-roll spot is a great indication of use engagement. However, some users would rather continue on to the content they were originally there to watch. This allows us to re-engage the user at the later time, while they visit other sites. GEO-FENCING: A tactic that targets users in very small and well-defined areas. Applications for this would be to target people at competitor locations, events, etc. It s prudent to offer special pricing or discounts to those that choose your venue on their next stay. BBG&G ADVERTISING BBG&G ADVERTISING 2018 MARKETING AUTOMATION: By placing pixels throughout your site, and leveraging this powerful suite of Tracking, CRM, and Emarketing software, we can capture more leads with Dynamic Form Fills, Surveys, and VisitorID, and market to your leads with highly personalized communications, based on their web, emarketing, and social media behavior and engagement, form fills and survey answers, and expressed interests. Increase opens, click-through rates and conversions through dynamic, tailored automated emarketing and web content driven by Behavioral Tracking, Lead Scoring, and Customer Segmentation. Prove ROI with real-time reports for , digital, and print campaigns, social media, blogs, and Google AdWords far surpassing any reporting provided by Google Analytics or typical programs like Constant Contact PROGRAMMATIC DIGITAL CAMPAIGN: Search and behavior targeting, Geo-fencing, Native Advertising, and Retargeting. Tailored programs based on a client s objectives and audiences SEARCH ENGINE MARKETING (SEM) PROGRAM: Pay-per-click search marketing approach. ENDLESS VACATION Endless Vacation E-Newsletter: Reserve a 330x250 or 728x90 banner tile in our e-newsletter sent 8x per year to 1 million subscribers with a very high average open rate of 20.8% and a 25% SOV for advertisers. NYSTIA market circulation total: 682,767. This includes the following: Northeast - 258,228; South - 329,891: Canada - 70,711; Midwest - 167,494. Select your preferred timing: Mar, Apr, May, June, Aug, Sept, Nov, Dec. ADDED VALUE: Each participant will be included in the full 1 million circulation for the e-newsletter at no additional cost - reaching additional 317,233 avid travelers. ADDED VALUE: Digital Lead Generation/Reader Service: online listing with logo, description and URL on Free Travel Resources page on endlessvacation.com. Leads w/ contact info delivered weekly. ADDED VALUE: inclusion in custom I Love NY Microsite/ Featured Showcase w/ 400 characters, 1-2 photographs and CTA/logo link on endlessvacation.com with a direct link to the NYSTIA participant site. ADDED VALUE: Banner with link on endlessvacation.com for 2 months. Ad options & co-op buys subject to change. Check nystia.org/marketing for most up-to-date advertising options.

5 SUMMARY of DIGITAL MARKETING EPOCH MEDIA GROUP Bring more affluent Chinese Americans and Chinese inbound tourists to your destinations. Program targets the high concentration of Chinese population in the NYC market, and about 1 million Chinese inbound tourists visiting friends and family in NY, many who are brand-conscious, travel frequently, and respond well with targeted in-language marketing. DIGITAL MARKETING AND SOCIAL MEDIA PACKAG- ES: Full package includes Digital Advertising (Native Advertising, Online Banner, Chinese Landing Page), plus Social Media promotion on WeChat, the Chinese equivalent of Facebook and Twitter combined. This is China s largest mobile app through which consumers can access everything in daily life, with 700 million active users (70 million outside of China).Tier 2 includes Native Advertising, Chinese Landing Page, and Social Media. Tier 3 includes Native Advertising and Social Media. Native Advertising: 120,000 impressions for 3 months Online Banner: 180,000 impressions for 3 months Chinese Landing Page: Responsive page that includes SEO. WeChat: 3 promotions to 100,000+ followers in NY/NJ area. MADDEN MEDIA AMPLIFIED STORYTELLING CO-OP: 78% of people perceive a relationship between themselves and a destination using custom content. High impact designs and immersive first-person narratives pull readers into your experience. Storytelling programs aim to provide fresh, high quality content with long-term SEO benefits for partner websites ,100 estimated clicks based on buy-in level. REMARKETING DISPLAY AD ADD-ON: Increase the power of your story and increase site traffic by placing a remarketing tag on your story, sending your ad to past readers. These visitors are already interested in taking a trip to NY; your ad will provide new content for more qualified users, inspiring them further. 60k - 120K+ impressions, estimated clicks based on buy-in level. SEARCH ENGINE MARKETING CO-OP: An effective way for you to maximize the value for your marketing efforts. Get a greater share of relevant and interested consumers going to your site vs. a competitor s. High traffic at a low cost. Partners receive custom ad copy development with actionable text. Guaranteed clicks at a lower CPC. 1,600-11,000 guaranteed clicks based on buy-in level. MANNIX MARKETING DIGITAL SEO AUDIT & BLUEPRINT, AND LOCAL SEO OPTIMIZATION: Wondering what aspects of your website may be negatively impacting its performance? Want to make improvements to your site but not sure where to start? An in-depth SEO Audit and Blueprint from Mannix Marketing is the resource you need. We believe at the NYSTIA rate it is one of the best values in digital marketing available. One-time fee. FACEBOOK AUDIT, BLUEPRINT AND CONSULTING: How did Mannix Marketing build the largest Facebook audience for the Adirondacks to have over 200,000 fans? How can you grow your Facebook page and improve your influence, impressions and reach? How can you quantify this information for a Board of Directors? Our social media guru will analyze your page, your competitors, and come up with the perfect plan for your destination and then train you on how to grow your audience with a marketing plan that will give you measurable success. SPONSORED ARTICLES & NATIVE ADVERTISING ON NEWYORKSTATEDESTINATIONS.COM: Sponsored articles and native advertising is a great way to bring visibility to your destination website, grow your audience and tell your story. Our team of editors will work with you to develop 6-12 great stories to promote your region. Distribution with guaranteed impressions and clicks available. No funds? No worries! Sponsored stories are ideally suited to co-op with your top regional attractions and events - talk to us at Mannix Marketing about opportunities. MEREDITH DIGITAL WOMEN & CULINARY TRAVEL DIGITAL AD BLOCK ON MEREDITH WOMEN S NETWORK SITES: Meredith has never gone to market in the domestic travel sector like this before with exciting new packages created exclusively for the DMOs and destinations in NYS! Be seen on branded New York ad on bhg.com, parents.com, allrecipes.com, and recipe.com, and other Meredith-owned sites, with geographical targeting to match print co-op states in CT, NY, NJ, PA, OH. Mix of unit types desktop (728x90 & 300x250) and mobile (320x50), with 404,000 impressions and reporting provided to each advertiser. MEREDITH SPECIAL PLACEMENT NOTE: 6-ad blocks per NY ad, running April 1-May 15, Partner ads due to NYSTIA by January 15, THESE ARE PROGRAM BRIEFS. FOR MORE COMPLETE DETAILS FOR DIGITAL AND PRINT CO-OP PROGRAMS, INCLUDING EXAMPLES, GO ONLINE TO or call FAX ORDERS: or ORDERS: Dawn@nystia.org

6 SUMMARY of DIGITAL MARKETING NJ ADVANCE MEDIA NJ Advance Media is part of Advance Publications, a global brand with a world-class reputation. We have 12 local news and information websites ranking #1 in their markets, including NJ.com, and newspapers in 25+ cities. CONTENT MARKETING ON NJ.COM OR FACEBOOK: Sponsors place engaging, quality ad content that abides by best editorial practices; by-lined by the sponsor, to be published and distributed on our local market sites in either NJ.com or on Facebook. Program can include both geo and behavioral targeting, making the engagement very strong. Works extremely well for events and travel-related destinations. We use your materials to build your ad. Impressions range from 150,000 to 1.3 million based on tiered buy-in level. PHILLYMAG.COM NEW YORK TOURISM CUSTOM CONTENT: Captivate Phillymag.com readers with customized content article for your brand written and designed by Phillymag.com, and appearing within relevant editorial context. Each post is live and promoted for 2 weeks and lives in the 3rd spot on the channel roll. Ability to house images, videos and interactive assets such as quizzes and polls. ROS sponsored content module prominently displays on right to drive traffic to the most current content post. Includes an image, headline and sponsor logo. Other traffic drivers include Suggested Content Link and Related Content Post. CHANNEL SPONSORSHIP: Your brand will align with relevant editorial on Phillymag.com to effectively reach your desired audiences. A high-impact channel sponsorship is ideal for making a splash during timely campaigns or product launches. Includes roadblock of the channel landing page (One 728x90 leaderboard and two 300x250 medium rectangles); majority share of the impressions within the channel; opportunity for site skins. Timing: Weekly. Impressions Guarantee: 150,000. TRAJECTORY SPORTS & MEDIA GROUP, LLC MICROSITES IN CHINESE AND ENGLISH: INTERNATIONAL TRAVELERS generate 30% of all NYS tourism revenue. Trajectory helps clients get their fair share of that $19 Billion by creating micro-sites in English and Chinese, the primary languages for Canada, the U.K, Australia, PRC, Hong Kong and Taiwan. Every NYSTIA member knows American history, but the vast majority of foreign travelers do not. We tell client stories (past and present) and curate their content in a manner and style designed for foreign travelers, whether they speak English or Chinese. Our goal is to help New York welcome the world. Services include: Micro-sites in Chinese and English Iconic America retold for global travelers in English and Chinese TRIPADVISOR BANNER ADVERTISING: Impression options are offered across native video, native mobile, and banner display media varying by availability and client interest/creative. Options include only onsite TripAdvisor premium inventory OR the ability to utilize TripAdvisor s first party data to retarget users interested in travel to New York State, off-tripadvisor on the web at our new premium level commitment of $11,500. Onsite packages are custom-built after extensive conversations with the client regarding goals and objectives. Premium inventory can target New York State content on TripAdvisor. 250, ,000 impressions contracted. ADDED VALUE : Retargeting impressions based off TripAdvisor first party data are also available. The Retargeting package is only offered only at a $11,500 spend level. 1,428,571 impressions contracted. MORE INFORMATION!!! Due to limited space, only short briefs about each provider and program are included in this enrollment booklet. Partners have provided more comprehensive program details - including program definitions, descriptions, media market reach/circulation, etc. - on PDFs and powerpoints uploaded to NYSTA s marketing page at Ad options & co-op buys subject to change. Check nystia.org/marketing for most up-to-date advertising options.

7 SUMMARY of PRINT MARKETING AAA PUBLICATIONS AAA Magazines are dedicated to the AAA member whose itineraries include frequent travel. AAA members travel more, stay longer, do more and spend more than the average U.S. traveler. AAA s member magazines support and inspire overnight travel. Members turn to their magazine for getaway ideas and destinations. AAA members trust the AAA brand, placing it in the top ten most trusted brands in America. For each of the AAA co-op programs listed here, NYSTIA participants will get unique added-value offers not offered through regular advertising. We are excited to introduce brand new regions as well as new and increased reader-service responses for our participants. AAA MULTI-MAGAZINE DISCOUNT: 10% discount for purchasing any combination of Spring and Fall co-op ad placements. See contract for details. Spring Co-ops: Space Deadline: Feb. 14 Materials Deadline: Feb 21 Fall Co-ops: Space Deadline: June 14 Materials Due: June 21 YOUR AAA: NYC METRO & LONG ISLAND (SPRING AND FALL EDITIONS): Circulation 570,854. Total reader service circulation 3.2 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA s NYS- TIA digital blog (copy/photo/url). Sponsored article will be one of the featured articles in May 2018 travel sent to 3M+. AAA WORLD: PHILADELPHIA, DELAWARE, METRO DC & MARYLAND (SPRING & FALL EDITIONS): Circulation 1.01 million. Total reader service circulation 2.54 million. Partner print package added value includes one native content listing on AAA.com/World (copy/photo/url). YOUR AAA - BOSTON/CT, and AAA WORLD MAGAZINE - CT (SPRING EDITIONS): Circulation 1.12 million. Total reader service circulation 5.7 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA s NYSTIA digital blog (copy/photo/url), one native content listing on AAA.com/World (copy/photo/url). Sponsored article will be one of the featured articles in May 2018 travel sent to 3M+. AAA HOME & AWAY - OHIO (SPRING EDITION): Circulation 518,000. Total reader service circulation 974,500. Partner print package added value includes Reader Service listing in July/ August issue. AARP THE MAGAZINE - CHANGED TO FALL EDITION! AARP serves 38 million members 50 years+. AARP The Magazine is #1 in Boomer reach, with the biggest growth among all magazines over the past two years. 8.2 million AARP members have a total net worth between $500K-$1 million accounting for 40% of all 50+ adults. 66% of AARP members would rather travel in the U.S. than to a foreign destination, 65% recommend great vacations to others, and 65% are adventure seekers. ADDED VALUE: Free resources reader service. The direct response environment generates qualified leads for NYSTIA s co-op advertisers. Print ad page in Mid-Atlantic (NY, PA, NJ) ADDED VALUE: All listings appear with a BRC (business reply card) in the NATIONAL EDITION of AARP The Magazine (circulation 22.5 million) ADDED VALUE: Select Destinations on AARP.org - dedicated digital promotion page for travel advertisers, promoted through integrated marketing across AARP media channels, connecting travelers directly to advertiser websites, running in tandem with AARP The Magazine issue (flight duration of 2 months - four weeks longer than the regular flight). Revised Date of Issue: October 2018 Space Deadline: July 2 Materials Deadline: July 9 ADAMS OUTDOOR ADVERTISING Adams Outdoor Advertising is one of the country s premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas. POSTER CAMPAIGNS: Posters impact residents or visitors alike on busy surface roads, building awareness over a large geography, (by County or market area as shown below). We can tailor campaigns based on term, weight and target area(s), but show options below with space, production & tax included. 4 weeks lead. Northeast Impression # (Wayne/Pike/Monroe) 12x. Four week cycle. Lehigh Valley Impression # (Northhampton/Lehigh) 12x. Four week cycle. RESERVE YOUR PRINT AD EARLY - SEND IN YOUR CONTRACT TODAY! Be assured of your choice placements, space cannot be held on verbal orders, and some publications have limited ad space. GET TO KNOW OUR MEDIA PARTNERS! We ve asked media partners to provide Elevator Pitches for nystia.org/marketing. These short videos are a means for our media partners to briefly introduce themselves and, in their own words, describe their advertising packages. GOALS: to help you better understand all the unique opportunities we re offering, aid you in making informed decisions on where to place your advertising dollars, and personalize the experience of participating in the NYSTIA Co-op Marketing Program. FAX ORDERS: or ORDERS: info@nystia.org

8 SUMMARY of PRINT MARKETING CANADIAN TRAVELLER My Passion Media, Inc., publishers of Canadian Traveller, CT and Explore magazines, are pleased to be publishing Discover New York State - A Canadians Guide, The guide will be distributed on May 28 to subscribers fo Canadian Traveller s Summer consumer issue as well as to travel trade subscribers of CT magazine. Total distribution of this guide will be 25,000 print and 20,000 digital. With your print ad, receive: ADDED VALUE: 25,000 Online banner ad impressions ADDED VALUE: 2 enewsletter sponsorship ads on Canadian Traveller s Where Next? distributed to over 18,000 avid travelling Canadian consumers. ADDED VALUE: Inclusion in Online Pillar article, exclusive to NYSTIA members. Pillar articles are the powerhouse of content marketing, with words, curated content, multiple images and links for social sharing. Date of Issue: May 28, 2018 Space Deadline: April 9 Materials Deadline: April 16 ENDLESS VACATION Northeast, South, plus Bonus of Midwest and Canada. Endless Vacation, the largest circulation national travel magazine reaching 4.3 million readers, provides award-winning content across multiple platforms. As the ultimate trip planning resource for those who have made a lifetime commitment to travel, your destination will be immersed in multiple touch points throughout the trip-planning journey. The NYSTIA multimedia program offers the opportunity to reach avid travelers with extensive added value. The circulation is 1.35 million, reaching more than 3.4 million travelers including the following states in the Northeast, South and a bonus of the Midwest and Canada markets: Northeast: ME, VT, NH, MA, CT, NY, NJ, PA, DE, MD, DC, RI South: WV, VA, KY, NC, TN, SC, GA, AL, MS, FL, AR, LA, TX, OK Bonus circulation in the Midwest: OH, MI, IN, IL, WI, MN, IA, MO, ND, SD, NE, KS Bonus circulation in Canada of 82,591 (QUE, NB, Newfoundland/Labrador, NS, ONT, PEI) ADDED VALUE: Print and Digital Lead Generation/Reader Service Spring + Summer issues. Each partner receives inclusion in the lead generating reader service page and BRC in magazine (Spring + Fall) and on digital lead generation pages on web and tablet for digital elements for Spring and Summer issues. (value $15,000) ADDED VALUE: The NYSTIA co-op section placed in both the Spring and Summer tablet editions. (value $40,000) ADDED VALUE: The NYSTIA co-op section will have a microsite on EndlessVacation.com, including links to each participants website or a custom lead generation link. Three-month duration. (value $9,000) Date of Issue: 2/20/18 Space Deadline: 13/15/17 Materials Deadline: 12/22/17 GREAT VACATION GETAWAYS Great Vacations Getaways has proven popular with a number of NYSTIA members. This publication is inserted in newspapers in NY, NJ, MD, PA, Washington, DC, Boston and Long Island (Newsday) for subscribers only with a $75,000 + income. Circulation: 1.5 million in 28 markets. Note: 2018 ads sized to 1/8 page vs 1/10 page (2017). ADDED VALUE: Online Component - 4,000,000 online impressions through a re-marketing program. E-blast to 20,000 opt-in consumers for each advertiser, events and activities posted on GVG Facebook, Twitter and Google+ pages. Two 30-second videos uploaded on linked to YouTube. Individual Advertisers - Profile pages on GreatVacationGetaways.com, with 500 words of copy, 6 photos and two videos. Reserved date for individual advertiser s e-blast. Submission of calendar of events for each advertiser. Also, each advertiser gets 200,000 individually targeted online impressions with their package, advertisers must agree to put a tracking pixel on their site to do the targeted online impressions. Upload of brochure: Links from greatvacations.travel to each advertiser website. ADDED VALUE: Advertiser receives between 3,500 to 5,000 leads. E-blast opens and banner activity will be reported for each advertiser. Date of Issue: April 2018 Space Deadline: Mar. 14 Materials Deadline: Mar. 21 HEARST WOMEN S TRAVEL GROUP Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) combines three iconic travel brands into a powerhouse partnership. Northeast circulation includes the following states: ME, VT, NH, MA, RI, NY, PA, NJ, CT, MD, DE and DC. Combined circulation is approximately 2 million. That s 11 million readers who see an ad in all 3 magazines. Average number of leads per insertion in 2017 was 2,925. ADDED VALUE: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about travel advertisers, request information and enter sweepstakes. Additional in-magazine and online exposure about our advertisers increases awareness and drives more leads. ADDED VALUE: An additional month of inquiries would be available for each participant per a New York Vacations number on the Reader Service page in May. Most reader service numbers generate 1,000-3,000 leads per 3-book buy (These leads are not specific to each destination but are referred to as Group Leads). Date of Issue: April 2018 Space Deadline: 12/15/17 Materials Deadline: 12/22/17 All ad options and co-op buys subject to change. Check nystia.org for most up-to-date advertising options.

9 SUMMARY of PRINT MARKETING MEREDITH PUBLICATIONS WOMEN & CULINARY TRAVEL Meredith has never gone to market in the domestic travel sector like this before, with exciting new packages created exclusively for the DMOs and destinations in NYS! In addition to ad placement in Better Homes & Gardens (our number one brand for reach and coverage among women and moms and households with children-based vacations), we re switching it up and including ad placement in our culinary magazines including Rachel Ray Everyday (NY s #1 culinary star-now with regional ads available for NYS tourism for the first time EVER!), All Recipes (the #1 food website with its own magazine), and Eating Well (the #1 healthy eating & cooking lifestyle magazine). The May issue will reach markets in CT, NY, NJ, PA, OH with a combines circulation of 2 million, with a strong reader service program for all magazines. ADDED VALUE: NYSTIA receives bonus listings on behalf of all co-op participants throughout the year. These leads are a direct request of Meredith-only subscribers, a critical part of the Meredith program (no sweepstakes, general travel names or otherwise). Date of Issue: May 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15 PHILADELPHIA MAGAZINE Reach our active and affluent audience looking for weekend getaway ideas, or outdoor adventure, or a beautiful bed & breakfast. This is the perfect environment to showcase your destination to an audience of over 850,000 readers.* The ad page will house a max of 6 ads so your destination will visually and geographically stand out. Details: 1/6 page space includes Regional location banner, photo or logo, company name, phone number, website, and 35 words of copy. ADDED VALUE: Receive 500 leads (Excel list for direct mail. ADDED VALUE: Receive an event listing in the Road Trips section in March or September issues. Date of Issue: May 2018 (On sale April 25) Space Deadline: Mar. 10 Materials Deadline: Mar. 17 ROADRUNNER MOTORCYCLE TOURING & TRAVEL This publication reaches affluent, touring motorcycle riders who are always looking for great new places to go visit. RoadRUN- NER features detailed travelogue style stories that guide readers with easy to follow real rider tours. Readers are looking for beautiful, two-lane roads and small town flavor. They seek out local restaurants and local hotels. Research also shows that small groups of motorcyclists can make a huge impact on the local economy, and will increase awareness of New York s natural beauty and abundance of places to visit and explore. Total readership is 225,817 and they each rode an average of 8,061 miles on their bikes over the past year. ADDED VALUE: We will provide New York State with a Skyscraper banner on our website for eight months - March through October. Our website attracts 60,150 unique visitors per month and will offer New York State unlimited impressions. ADDED VALUE: In addition, we have created a special link: that features our 22 different tours in New York state showcasing New York s beautiful natural scenery. We will prominently promote this link on the New York state advertising spread in our Spring Travel Guide with headline: Love to ride? Come and discover your favorite part of New York State! Date of Issue: March/April 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15 MORE INFORMATION!!! Due to limited space, only short briefs about each provider and program are included in this enrollment booklet. Partners have provided more comprehensive program details - including program definitions, descriptions, media market reach/circulation, etc. - on PDFs and powerpoints uploaded to NYSTA s marketing page at FAX ORDERS: or ORDERS: info@nystia.org

10 PRINT MARKETING DEADLINES/DESIGNS Print Media NYSTIA Reservation Deadline NYSTIA Materials Deadline Endless Vacation 12/15/ /22/2017 Hearst Women's Travel Group 12/15/ /22/2017 Meredith Publications (BH&G, Rachel 1/8/2018 1/15/2018 Roadrunner Motorcyle Touring & 1/8/2018 1/15/2018 AAA NY Metro & Long Island SPRING 2/14/2018 2/21/2018 AAA Philly, DE, DC, MD SPRING 2/14/2018 2/21/2018 AAA CT & Boston SPRING 2/14/2018 2/21/2018 AAA OH Home & Away SPRING 2/14/2018 2/21/2018 Great Vacation Getaways 2/14/2018 2/21/2018 Philadelphia Magazine 3/10/2018 3/17/2018 Canadian Traveller - New as of 3/18 4/9/2018 4/16/2018 AAA NY Metro & Long Island Fall 6/14/2018 6/21/2018 AAA Philly, DE, DC, MD FALL 6/14/2018 6/21/2018 AARP - revised to Fall /2/2018 7/2/2018 TYPICAL PAGE DISPLAY AD SIZES Wide High one-sixth page (1 unit) 2.25" 4" one-third page (2 units) " 4" one-half page (3 units) " 4" *DISPLAY AD SIZES for GREAT Wide High one-eighth page (1 unit) 2" 4" one-fourth page (2 units) 4.35" 4" three-eighths page (3 units) 6.70" 4" one-half page (4 units) 9.05" 4" 1/6 page Unit Ad Size 1/8 page Unit Ad Size GetawayNewYork.com/gvg 4 high 4 high Incredible deals on a variety of destinations and attractions! Perhaps the only thing better than having a great vacation experience is getting a fantastic deal on a GREAT GETAWAY! Design notes*: PDFs preferred. EPS acceptable. Avoid JPGs unless hi-res. Suggest designing insert ads without a border. Insert print ads do not require ILNY logo as they will be on an ILNY branded page. *Design notes subject to change wide 2 wide Photo by NYS ESD All ad options and co-op buys subject to change. Check nystia.org for most up-to-date advertising options.

11 DIGITAL MARKETING ORDER FORM Complete contact information on next page AAA Company Name: COMPANY DIGITAL OPTIONS TIER/LEVEL PRICING DIGITAL BUY Abrams Hospitality Marketing Adams Outdoor Advertising Advance Media New York - NYup.com Adworkshop BBG&G Advertising Native Packages Diamonds: 5 / 4 / 3 $82,155 / $46,800 / 17,200 Display Packages Diamonds: 5 / 4 / 3 $23,825 / $13,775 / $7,945 On Air & Online Packages Digital Bulletin Network (all include a 4 week cycle) NYSTIA Basic / Bronze / Chrome / Silver / Gold $585 / $2,000 / $5,600 / $8,800 / $11,470 Poconos/NE Major Rtes $11,765 Poconos/NE General $14,945 Leigh Valley Major Rtes $8,825 Lehigh Valley General $15,060 Philly/Northern NJ $10,590 Outdoor Extended Digital Mobile Program Tier 1 / Tier 2 / Tier 3 $9,415 / $7,060 / $4,710 Targeted Display Ads/Creative Remessaging Tier 1 / Tier 2 / Tier 3 $10,000 / $5,000 / $2,000 Multi-Channel Marketing Tier 1 / Tier 2 / Tier 3 $9,350/ $6,500 / $3,200 Video Marketing on YouTube Tier 1 / Tier 2 / Tier 3 $8,300 / $5,500 / $2,700 Native Advertising Tier 1 / Tier 2 / Tier 3 $10,000 / $5,000 / $2,000 Native Advertising: Event Retargeting Tier 1 / Tier 2 / Tier 3 $10,000 / $5,000 / $2,000 Native Geo-Fencing Tier 1 / Tier 2 / Tier 3 $10,000 / $5,000 / $2,000 Marketing Automation Tier 1 / Tier 2 $14,000 / $6,000 Programmatic & Native Digital Advertising Tier 1 / Tier 2 / Tier 3 $10,000 / $6,000 / $3,600 Search Engine Marketing (SEM) Program Monthly $ Endless Vacation Digital E-newsletter Program Monthly $3,850 Epoch Media Group Digital Marketing & Social Media Packages Tier 1 / Tier 2 / Tier 3 $12,000 / $8,000 / $5,200 Madden Media Amplified Storytelling Co-op Gold / Silver / Bronze $10,700 / $5,700 / $2,800 Remarketing Display Add-On Silver / Bronze $1,000 / $500 Search Engine Marketing (SEM) Co-op Gold / Silver / Bronze $10,700 / $6,000 / $2,500 Digital SEO Audit & Blueprint, and Local SEO Optimization One time fee $5,750 Facebook Audit, Blueprint, Consult One time fee $2,500 Mannix Marketing Monthly-12 Articles $1,800 Sponsored Articles and Native Ads: Monthly+1/2 page ad $2,400 NewYorkStateDestinations.com Bi-Monthly-6 articles $1,200 Bi-Monthtly+1/2 page ad $1,800 Meredith Culinary Digital Ad Block on Meredith Women s One Block Network Sites (6 ad block/page) Apr 1st-May 10th $4,700 NJ.com Content Marketing on NJ.com or Facebook Tier 1 / Tier 2 / Tier 3 $11,000 / $5,500 / $2,750 Phillymag.com Trajectory Sports & Media Group TripAdvisor New York Tourism Custom Content Tier 1 / Tier 2 / Tier 3 $11,500 / $8,250 / $4,400 Channel Sponsorship Tier 1 $3,300 Micro-site in English & Chinese $5,000 Iconic America Re-told in English & Chinese $6,000 Micro-site & Iconic America $10,000 Banner Advertising (with re-targeting for Tier 1 buy-ins only) Tier 1/Tier 2/ Tier 3/Tier 4 TOTAL DIGITAL MARKETING BUY: $ 11,500 / $10,000 / $7,500 / $5,000 NYSTIA: 1 Grove St., Suite 200, Pittsford, NY Ph: FAX ORDERS: or ORDERS: info@nystia.org 9/17

12 PRINT MARKETING ORDER FORM Complete contact information below PUBLICATION Company Name: SMALLEST UNIT SIZE PRICE PER UNIT AD BUY ($) Your AAA magazine - NYC Metro/Long Island SPRING 1/6 $3,125 $ Your AAA magazine - NYC Metro/Long Island FALL 1/6 $3,125 $ AAA World magazine- Philly, Delaware, Metro DC & Maryland SPRING 1/6 $4,055 $ AAA World magazine- Philly, Delaware, Metro DC & Maryland FALL 1/6 $4,055 $ Your AAA magazine - Boston/CT SPRING & AAA World magazine - CT SPRING 1/6 $4,890 $ AAA Home & Away magazine - OHIO SPRING 1/6 $2,500 $ AAA Multi-Magazine Buy: Deduct 10% from each unit price for ad space in any one Spring and any one Fall edition combined. Combo must include one magazine from each season. Minimum placement in two magazines; must buy two magazines at a time for discount on each individual ad unit. AARP The Magazine - revised to Fall edition 1/6 $4,975 Adams Outdoor Advertising: Posters Posters: Northeast Impression 12x $11,945 Posters: Lehigh Valley Impression 12x $14,060 Canadian Traveller 1/3: $2,900; 1/2: $3,500; Full: $5,200 1/6* $2,400 $ Endless Vacation 1/6 $5,590 $ Great Vacation Getaways 1/8* $5,100 $ Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) 1/6 $8,395 Meredith Publications (Better Homes & Gardens, Rachel Ray Everyday, All Recipes, Eating Well) 1/6 $8,950 $ Philadelphia Magazine 1/6 $2,200 $ Roadrunner Motorcycle Touring & Travel 1/6 $945 $ PRINT MARKETING BUY: $ Except for ad placement w/ Canadian Traveller, larger ads must be multiples of the units shown. For example: 1/6 ad size = Price Printed. Looking to purchase 1/3 page ad size? Just add 1/6 + 1/6 price = 1/3 page ad size price. Looking to purchase 1/2 page ad size? Just add 1/6 + 1/6 + 1/6 price = 1/2 page ad size price. (*All print ads based on a 1/6 page unit size, unless otherwise noted*) DIGITAL MARKETING BUY (carry over from other page): $ TOTAL COMBINED CO-OP PRINT/DIGITAL MARKETING BUY: $ o Invoice Me (Payment due upon receipt) o Check Enclosed o Credit Card Payment: CC Zip Code: CC #: CCV Code: o MC o Visa o Discover o Amex CONTACT NAME: COMPANY NAME: PHONE NUMBER: ADDRESS: CITY: STATE/ZIP: COUNTY / REGION: 3/18 I,, contract to reserve the space noted in the 2018 NYSTIA Co-op Digital Marketing Program and/or Co-op Print Marketing Program. I agree to make full payment of all money due immediately upon publication and invoicing. Send ad specs to my designer (name, ): FAX ORDERS: or ORDERS: info@nystia.org