an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.

Transcription

1 metrox digital media kit 2017

2 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation 374,896 78, ,175 91,010 daily readership 1,089, , , ,142 weekly readership 2,471, ,107 1,487, ,246 monthly readership 3,939, ,175 2,227, ,544 distribution points 800 1,000 1,000 geography suffolk, middlesex, norfolk, essex, plymouth, bristol manhattan, brooklyn, queens, bronx, westchester, north nj metromedia reaches nearly 4.0 million people every month! philadelphia, montgomery, delaware, chester, bucks, south nj Source: CAC (2015) total circulation (Mon-Fri); Nielsen Scarborough 2016 R2 - net combined print / online. total US includes US unique users outside 3 DMAs (GA Jul-Dec 2016).

3 metro.us metro.us: display native advertising event listings e-commerce & sweepstakes latest stats (nov-16) users 1,142,673 sessions 1,431,742 pageviews 3,527,289 average duration 5:48 pages / session 2.46 age % age % mobile 60% desktop 31% tablet 9% Traffic up +97% year-on-year Source: Google Analytics (Nov-16)

4 metro.us online traffic monthly users 1,200,000 1,000,000 Largest digital audience ever! 1,142,673 monthly users (Nov-16) +103% YOY 800,000 Monthly Users 600, , ,000 0 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Source: Google Analytics ( ).

5 native advertising incorporate your content seamlessly into metro.us and capture the metro audience with greater effectiveness. Build your credibility by incorporating your marketing message into editorial content. Continuously increase impressions over time with a permanent and shareable link. Gauge response with URL analytics. customizable options including digital and print native articles, native sponsorship and native collaboration. Read more about our native solutions.

6 metro smartmail dedicated blasts Put your business in the spotlight and bring clients through your door with metro smartmail targeted blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail s virtually unlimited inventory and powerful targeting tools to reach directly the customers you most want. extended database: 95m+ up-to-date s from quality partners advanced targeting: Drill down by geo area, demo identifiers, household income. retargeting: Use IP targeting to re-target to individuals who opened or clicked your ; retarget on Facebook and Twitter results: Detailed reports and lead lists* sent directly to you after campaign completion.

7 about metrox what s metrox? metrox is metromedia s reach extension program delivering engaging experiences at scale, across every screen. brand safety first cutting-edge technology wide range of digital tactics exclusive, premium inventory programmatic optimization why metrox? we build and optimize your campaigns, tailored to your specific needs on metro.us and across our extended network. we execute our campaigns across handpicked, quality, brand safe networks/sites/content and protect your brand from false clicks and impressions. our premium news network has a 93% TrustMetrics rating!

8 why does programmatic work? define objectives set KPIs select tactics your campaigns are optimized to the highest-performing tactics and eliminate any waste in your digital buy. programmatic simply means automated media buying through technology. programmatic groups use technology to buy media across thousands of sites to optimize performance multi-tactic approach: choose a variety of tactics to reach your audience. flexible budget shifting: pro-active budget shifting between tactics allows for performance optimizations. goals & optimization: CTR, ecpc, ecpm, Conversions

9 metrox reach extension program metrox delivers engaging experiences at scale, across every screen. metro.us campaign retargeting premium news network monster ad extended reach network mobile / tablet run of network advanced demographic targeting contextual targeting hyper-local mobile youtube true view metromedia is a one-stop-shop for all your print and digital advertising needs.

10 premium news network with 1,400+ sites, premium news network is the largest premium local source for carefully vetted publishers with quality, journalistic content.

11 contextual targeting messaging is delivered next to relevant content (at the site and page level) being actively consumed by the user. available topics Arts & Entertainment Autos & Vehicles Beauty & Fitness Books & Literature Business & Industrial Computers & Electronics Education & Careers Finance Food & Drink Games Health Hobbies & Leisure Home & Garden Internet & Telecom Law & Government News People & Society Pets & Animals Real Estate Science Shopping Sports Travel YOUR AD HERE YOUR AD HERE

12 audience targeting BT Fitness Info Seeker BT Shopping Enthusiast demographic demographic targeting uses data to reach users that match the targeted demo (age, gender, hhi). ads are served using 3rd party data targeting who the user is online behavioral behavior targeting segments are identified by using 3rd party data based off a user user s recent search history and online content consumption. ads are targeted to what the user is doing online.

13 smartphone targeting dynamic mobile opportunities: geo targeting: DMA, cities, zips reach a broad audience across various apps and mobile sites. geo targeting: hyperlocal (lat/long) the GPS functionality in smartphones is coupled with thousands of mobile apps to reach audiences based on their precise location. Mobile Ad Unit (ask me about tablet targeting!) Inventory: 80% runs in mobile apps, 20% runs in mobile browser

14 preroll video targeting options: ron, channel, demographic or behavioral viewing structure: pre-roll message must be watched before user can view selected video content. there is not a skip button. without companion banner pre-roll length accepted: :15 or :30 seconds companion banner: not guaranteed, 300x250 with companion banner

15 facebook promoted post promoted post uses a post made by the advertiser and repurposes it as an ad in the newsfeed. YOUR AD HERE domain ad facebook ads can be targeted using 1st party retargeting or 3rd party audience data