2016 REAL. FUN. COOPERATIVE PROGRAM

Transcription

1 2016 REAL. FUN. COOPERATIVE PROGRAM

2 Real. Fun. Partners Welcome to the 2016 Panama City Beach Real Fun Co- Op Program. We have heard your feedback, and we re excited to announce a new set of opportunihes that have never been offered before. These partnerships will allow us to be stronger together and extend your brand s reach and your company s markehng budget. We re proud to bring to our partners one of the first ever DMO partnerships with industry leading social planorm, Facebook. This Facebook partnership and other new opportunihes will lead to increased exposure for your business with lead generahon and address capture. We are also happy to offer access to our new image library. We ll conhnue to host workshops and provide support, as well as share our style guide for events and promohons. We re looking forward to working with you to make 2016 a great year for Panama City Beach businesses! Sunny Regards, Jayna Leach

3 REAL. FUN. PRINT OPPORTUNITIES

4 NEW: O, The Oprah Magazine With over 2 million subscribers, O, The Oprah Magazine reaches engaged, affluent moms during key planning seasons Produced over 19,000+ leads during 2015 for PCB CirculaHon: 798,500 PCB will have a full- page, 4- color ad Partner spots available: 4 Minimum partners required: 2 Partners must provide: 1 high resoluhon photo, words of copy, web address and phone number May 2016 Issue PCB cost: $23,763 Cost per partner: $1,000 Impressions: 700,000 Generated leads

5 Baseball & Sodball Magazine Baseball Magazine concentrates on youth baseball from tee ball and coach pitch through NCAA play and coverage So/ball Magazine covers a broad spectrum of informahon on the sport of slowpitch and fastpitch; Bonus coverage includes NCAA World Series CirculaHon: 250,000 PCB will have a full color, 4- page spread in both publicahons Partner spots available: 6 Minimum partners required: 2 Partners must provide: ½- page ad (7 W x 5 H) for each publicahon May 2016 Issues of Baseball and Sodball Magazines PCB cost: $10,942 Cost per partner: $700 Impressions: 250,000

6 Beaches, Resorts and Parks BR&P speaks to the tourist, providing informahon on where to shop, eat, play, and stay on the Gulf Coast of Northwest Florida and Alabama CirculaHon: 50,000 PCB will have a full- page, 4- color ad Partner spots available: 4 Minimum partners required: 2 Partners must provide: 1 high resoluhon photo, words of copy, web address and phone number March 2016 Issue PCB cost: $4,300 Cost per partner: $350 Impressions: 50,000

7 Texas Monthly Reaches a broad audience in Texas and covers topics such as sports, polihcs, culture and cuisine Includes a partnership with Visit Florida that produces achve leads CirculaHon: 2.7 Million PCB will have a full- page, 4- color ad Partner spots available: 4 Minimum partners required: 2 Partners must provide: 1 high resoluhon photo, words of copy, web address and phone number May 2016 Issue PCB cost: $12,335 Cost per partner: $800 Impressions: 2.7 Million Generates leads

8 REAL. FUN. DIGITAL OPPORTUNITIES

9 Southwest Digital Banners: ECP Leisure Travelers Target users who have already booked their trip to PCB through Southwest Airlines with banner media Runs on a Southwest approved site list The 2015 campaign drove awareness by delivering over 2.5M total co- op impressions and drove traffic to partner sites with an average banner CTR of 0.27% PCB will work with Southwest to serve partner banners, in 3 sizes, to people who have already booked a flight to ECP Partner spots available: 5 Minimum partners required: 3 Partners must provide: 300x250, 160x600 and 728x90 stahc banners 3/1/16 5/31/16 PCB cost: $2,350 Cost per partner: $470 Impressions: EsHmated 111,888 per partner

10 Trip Advisor Partners can own two banners on the PCB Trip Advisor page for an enhre month Trip Advisor users are achvely planning travel when visihng this page The 2015 campaign drove awareness by delivering over 63K total co- op impressions, and driving traffic to partner sites with an average banner CTR of 0.57% through the month of December Partner will have sole ownership of 2 banner units; the CVB will own all other banners and content on the page Partner spots available: 1 per month Partners must provide: 728x90 and 300x250 stahc banners April 2016 May 2016 PCB cost for page ownership: $36,000 Cost per partner per month: $500 PotenHal to produce average click thru rate of.57%, well above industry benchmark

11 NEW: PCB Site RetargeHng Use digital banners to reach users who have already visited the Panama City Beach website Target potenhal visitors who have already shown achve interest in PCB, deeming them a qualified audience PCB will serve partner banner ads, in 4 sizes, across an approved site list to people who have recently visited the PCB website Partner spaces available: 8 Minimum partners required: 4 Partners must provide: 300x250, 160x600, 728x90 and 300x600 stahc banners 4/4/16 6/12/16 User PCB cost: $10, Cost per partner: $1,330 Impressions: EsHmated 187,380 per partner PCB Website

12 NEW: Military Ad Network Tap into the Military Ad Network to reach military professionals through digital banners All sites are military specific and therefore highly targeted to this audience PCB will serve partner banner ads, in 3 sizes, across an approved military site list Partner spots available: 4 Minimum partners required: 2 Partners must provide: 300x250, 160x600 and 728x90 stahc banners 3/1/16 4/30/16 PCB cost: $1,680 Cost per partner: $336 Impressions: EsHmated 60,000 per partner

13 NEW: Regional Market Partnerships Reach regional publicahons and websites in target markets All sites are specific to PCB target DMAs and therefore are a highly targeted audience All sites are local to the following markets: Alabama, Georgia, Kentucky, Mississippi, Tennessee, Indianapolis, Houston, Dallas and St. Louis PCB will serve partner banner ads, in 3 sizes, across an approved site list of key regional publicahons and websites Partner spots available: 4 Minimum partners required: 4 Partners must provide: 300x250, 160x600 and 728x90 stahc banners 3/1/16 5/31/16 PCB cost: $7,700 Cost per partner: $770 Impressions: EsHmated 167,000 per partner

14 NEW: Travels Guide Inc. The PCB Visitors Guide will be posted among Travel Guide Inc. s four websites Users can download the Visitors Guide at no cost, providing PCB with qualified leads PCB is making these leads available to partners that both adverhse in the visitors guide and invest in this program Partner spaces available: 5 per month Minimum partners required: 4 per month March 2016 April 2016 May 2016 PCB Cost: $500 per month Cost per partner per month: $100 (in addihon to visitors guide adverhsing costs) Leads: EsHmated 500 per month

15 NEW: PCB Consumer Sweepstakes Reach users through PCB s database of dedicated and avid fans of the deshnahon PCB will send a custom to their database on behalf of a partner, promohng that partner s sweepstakes Partner spaces available: 1 per quarter Partner provides: all sweepstakes package details, as well as prize fulfillment Example Theme: Shiver Your Family s Timbers Package 4 day/3 night accommodahons the weekend of Pirates of the High Seas Fest Map of feshvihes AcHvity passes for family of 4 Gid card of to local restaurant, shopping, etc. PCB or partner swag Available dates: April June 2016 PCB Cost: $3,500 Cost per partner: $150 and cost of prizing Partners receive all leads generated from the sweepstakes

16 REAL. FUN. SOCIAL OPPORTUNITIES

17 NEW: Facebook Carousel Ads Target achve PCB followers and avid fans on Facebook Showcase 5 images and links within a single ad unit to direct people to specific locahons on your website PCB will run a carousel ad on Facebook, allowing 4 partners to parhcipate in the ad unit each month Partner spaces available: 4 per month (Limited to one image per month from each partner) Minimum required partners: 3 per month Partners must provide: 1 image and copy March 2016 April 2016 May 2016 PCB cost: $3,600 Cost per partner per month: $300 Reach between 14,000 37,000 users

18 Facebook Promoted Posts Partner content is posted directly to the official PCB Facebook page Posts are promoted to targeted, achve PCB followers and avid fans on Facebook The 2015 campaign drove awareness by reaching over 147K users through co- op posts and generated 8,662 total achons engaging with achve users PCB is offering 1 promoted Facebook post on the official PCB Facebook page each month Partner spaces available: 1 per month Partner must provide: Copy and image for 1 Facebook post, which must be approved by PCB before going live March 2016 April 2016 May 2016 PCB cost: $900 Cost per partner per month: $300 Reach between 12,000 32,000 users

19 NEW: Instagram Takeover With over 8K dedicated followers, reach users that are achvely following Panama City Beach on Instagram PCB is allowing 1 partner each month to takeover the PCB Instagram channel and post 3-5 of their own images or video Partner spots available: 1 per month Partner must provide: 3-5 images or videos with caphons, Timing and final approval on post content is at the discrehon of the CVB March 2016 April 2016 May 2016 Cost per partner per month: $300 Reach an eshmated 8,500 users

20 REAL. FUN. ADDED VALUE

21 Photography Library Partners can uhlize a library high quality PCB image selects There is no limit to the number of images partners can use This is available to all partners at no charge

22 Rack Stand for Partner Lobby Branded with Panama City Beach logo Atachments to hold visitors guides, posters, brochures and/or rack cards Added value to partners that parhcipate in a minimum of 3 digital co- op programs 10 total stands to be provided *Holds 11x17 Poster *Holds 22x28 Poster

23 SIGN UP FOR YOUR REAL. FUN. CO-OP PROGRAM

24 Please Note A few important details: If more partners sign up than spaces available, we will work with a lotery system to choose final partners You may request your inserhon date/month if applicable to the program, however we will also implement a lotery system in this scenario if more than one partner chooses the same date If minimum partners are not fulfilled, a program may not be available to parhcipate in All commitments are due back Wednesday January 27 th via to jleach@visitpanamacitybeach.com and mdyer@visitpanamacitybeach.com If you are interested in parhcipahng in the Oprah print partnership, assets are due upon sign up this is a hard deadline and extensions will not be allowed

25 Sign Up and Return Name Date: Company: Phone: Billing Contact if Different: Please return completed form via to and