Las Vegas October, 2013

Transcription

1 Las Vegas October, 2013 Clark County Government Amphitheater

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3 Event: PURE HOUSE MUSIC Festival 2013: PureHouseMusicFestival.com On behalf of the music phenomenon known as House Music, the city of Las Vegas, Clark County and Music & Arts Society, I would like to invite you to the 2013 Sponsorship Opportunity for the 2 nd Annual PURE HOUSE MUSIC FESTIVAL to be held in Las Vegas October, 2013 and its subsequent Tour. The Festival weekend consist of a pre-party, the Main event and a House Music/EDM (Electronic Dance Music) educational seminar. Past Performers include CeCe Peniston, D Train, Lisa Shaw, Jesse Saunders, The Chosen Few DJs (Wayne Williams, Terry Hunter), Michelle Weeks, Michael Procter and more! Las Vegas is the entertainment capital of the world. People save their money just for a mindless trip where they can lose their inhibitions and be someone else for a few days. Each week over 300,000 people mindlessly gamble, consume alcohol, dine, attend shows and hardcore day & night life events. This makes Las Vegas the ultimate conclusion for the 2013 Pure House Music Festival Tour. Last years event generated over 10,000,000 impressions and over 1,500 people in attendance. The Pure House Music Festival is produced in the style of The Chosen Few's long standing House Music Reunion Picnic & Festival, which is in its 22 nd year and boasts over 40,000 people in attendance each year. I am an original member of The Chosen Few and its Co-Producer. Having built a major database and a long time following, the Pure House Music Festival will be held in 5+ markets for It is an annual event, but will be geared more towards the LIVE PERFORMANCE element of the evolution of House and Electronic Dance Music and attended by a Pop Culture audience. Focusing more on Live performances rather than only the DJs, the festival will showcase the legends as well as mainstays of this musical phenomenon to demographics of mostly and respectively. In conjunction with the my Music & Arts Society, an educational non-profit which provides a 21 st century perspective of DJ culture and Art in the After School Programs, The Pure House Music Weekend will also be supported by the city arts, philanthropic and political communities in each city. This event is primed to be a success while giving back and enhancing the cultural aspects wherever it is hosted. This annual event will garner local, regional, national and international publicity. Electric Daisy Carnival (EDC), a west coast Electronic Dance Music (EDM) event with its origins in Southern California, hosted its first annual event in Las Vegas in June of They boasted 230,000 in attendance, sold out most major strip hotels and provided a weekend of music festival entertainment. However, EDC did not capture the true essence of the genre, which is what the PURE HOUSE MUSIC Event is designed to do. By bringing together House and EDM lovers from all over the world to witness the best performers who have made the genre what it is today, this event is intended to be not only a feel-good celebration, but also an educational and community outreach event. There are pre-events which will lead up to the Festival weekend. We are seeking additional media partners, activities, promotions, or Sponsors for this event in each city. Target cities in addition to Las Vegas are: Los Angeles, San Francisco, Nashville and Honolulu. This communitybased event will provide partnership and sponsorship opportunities for companies to present their product and brand directly into the community. Thank you and best regards, Jesse Saunders (818) Jesse@PureHouseMusicFestival.com 3 P a g e

4 Table of Contents Poster... Page 3 Introduction Letter Page 3 Event Overview. Page 5 The Benefits... Page 6 Sponsorship Opportunities (Levels) Page 7 - Presenting Sponsor.. Page 8 - Media Sponsor Page 9 - Event Sponsor... Page 10 - Community Supporter Page 11 4 P a g e

5 OVERVIEW What is The Pure House Music Festival? Nevada s only House Music Festival The PURE HOUSE MUSIC FESTIVAL is a celebration of the Artists & Performers that have made House Music a household name around the world and will be held at the Clark County Amphitheater. The event features food, crafts, community, education and of course Music, and is held in Las Vegas. The Executive Producer of the PURE HOUSE MUSIC FESTIVAL, Jesse Saunders (an original member of the Chosen Few), has been producing one of the biggest House Music Events in the world known as the Chosen Few House Music Reunion. In its 22 nd year it garners over 30,000 paid attendees each year. The 2012 Ad campaign for the PURE HOUSE MUSIC FESTIVAL will be valued at over $150,000 citywide & regionally inclusive with TV, Radio, Print, Direct Marketing (Mailers/Flyers), and Social Networking. This event is designed to provide these patrons of Clark County an opportunity to enjoy community based programming featuring interactive promotional activities, vendors and national entertainment for a low cost. Who are the principles involved in the production? The PURE HOUSE MUSIC FESTIVAL is the brainchild of and is founded by the "Originator" of House Music, Jesse Saunders, an original member of The Chosen Few, and includes Las Vegas legend and musical icon, Rory McAlister, who is a Chicago native DJ, owns and operates Record Systems (Music Promotions/Consulting), "stapled" Radio & Mix Shows 27 years to date, and has basically made the Las Vegas club and radio market what it is today. Rory is currently partnered with Chicago radio legends Kenny "Jammin" Jason & Sal Amato to bring you AddictedtoRadio.com (2012 International Dance Music Awards "Best Radio Station" [Global] nominee). The board also includes a major travel representative and a major Radio network representative. Who will attend Pure House Music Festival? In general, The Las Vegas Valley and Southern California community will be the primary attendees! However, our marketing is targeted towards the major markets of Chicago, San Francisco, New York, Miami, Phoenix and Atlanta all major House Music Markets that support festivals and events such as this. The program has been designed to target the regional and national demographic Male & Female with a median income of $50,000+. In addition, there is a secondary target market of with a median income of $75,000+. When will this event/promotion begin? Target date advertising began June 1, 2012 promoting the actual event throughout the Las Vegas valley, Chicago & Southern California until the date of the event September 29, What is the overall goal for this event? To promote and establish a first class event for both advertisers (sponsors), community residents, national tourism, and House Music enthusiasts. What is it we are requesting from your business? We are seeking Sponsorship or Partnerships and Co-Ops to assist with further establishing the festivals credibility. This sponsorship will give product exclusivity rights, in addition to all the elements listed under the sponsorship opportunities below. 5 P a g e

6 BENEFITS Based on our experience and previous events we have produced, we estimate you will be provided direct outlets to: 4,000 actual event participants 2.5 million households 5 million media impressions 2,500,000 direct impressions Additional Benefits: Product Exclusivity Consecutive weeks of pre-promotion Event is low cost to all Clark County residents Product placement or sampling at event site (if applicable) Company banners at all pre event promotions, event perimeter and day of show Direct target marketing to Las Vegas valley residents Radio exposure w/ radio partner(s) 107.5FM Xtreme Radio & Mix 88.1 Logo placements on all print, web and promotional materials Logo and link placement on the following web sites: PureHouseMusicFestival.com - facebook.com/purehousemusic - twitter.com/purehousefest Estimated Promotional Value: Print Advertising $30, Las Vegas/Los Angeles Weekly Las Vegas City Life Vegas Rocks Magazine Seven Magazine Smash Magazine Television Advertising $50, Channel 4 Access Clark County CW (Las Vegas, Los Angeles, San Francisco, Phoenix) My LV TV MTV/VH-1/BET Radio Advertising $60, Mix 94.1 FM Oasis KOMP 92.3 / Point 97.1 / ESPN KHWY/The Drive & (S. California) KCEP 88.1 KCRW (Los Angeles) Groove Radio Fliers/Direct Marketing $5, ,000 Flyers distributed citywide, Countywide, Regionally and Nationally 1,000 Full Color Posters to all lifestyle businesses Internet $5, Specialized Major Market Social Network Street/Promoters Twitter Campaign will reach 1,000,000+ PureHouseMusicFestival.com FaceBook.com/PureHouseMusic Total Estimated Value: $150, P a g e

7 Sponsorship Levels Packages available for partnership/sponsorship opportunities: (1) TITLE SPONSOR $15, (2) MEDIA SPONSOR $10, in trade (minimum) (3) EVENT SPONSOR $7, (4) COMMUNITY SUPPORTER a.) Local 1 $3, b.) Local 2 $1, c.) Local 3 $ (No Booth space) Additional Opportunities: We will also produce a Slot, Black Jack or Poker tournament (Las Vegas only), as well as Panel Discussions on the Art of the DJ which can utilize the Sponsored brand! 7 P a g e

8 Title Sponsor, One (1) spot available PRESENTING SPONSOR Benefits: Direct exposure and access to the entire Las Vegas and Western Region community Title sponsor will receive advertising on such items as the event name, performance stages, and any other related opportunities. VIP area with a 20x20 tent to be used for staff or invited guests only, catered with tables and chairs in a barricaded area 50 tickets for the event; including 10 VIP passes Product category exclusivity Title Sponsor will receive: Logo or name placement and featured as YOUR NAME HERE PRESENTS The PURE HOUSE MUSIC FESTIVAL on all event print, Internet radio and television advertisements. Logo placement on all marketing materials i.e. posters, flyers, handbills. Logo placement on event web site with link to title brand site for the duration of the promotion. Logo placement on event merchandise i.e. T-shirt, and ball caps Logo placement on all promotional media releases. Logo approval for painting inside actual skate course (sponsor to provide artist) Premium banner placement on site (sponsor provides): Event entrance/exit areas Music stage Sponsor areas/vip Parties Perimeter fencing Booth space (sponsor provides): 20 x20 (or equivalent to 400 square feet) custom booth and space to display Title name and promotional items, product, information for consumers on site during the event. Use of event for traffic building/merchandising opportunities to include but not limited to: Promotions/giveaways Sweepstakes Cross promotions with other event sponsors/exhibitors Event attendee s will be registered at Title sponsors booth in order to provide the attendee with great giveaways. Sponsor mentions throughout the event in between acts. Indemnification for the event - Producers will list company as additional insured. First right of refusal for 2013 sponsorship/partnership. 8 P a g e

9 Media Sponsor, Two (2) spots available Web sponsorship only MEDIA SPONSOR Benefits: Direct exposure and access to the entire Las Vegas community 25 event tickets; including 4 VIP passes Product category exclusivity (TV, RADIO, WEB, PRINT) Media Sponsor will receive: Logo or name placement on all event print, Internet, radio and television advertisements. Logo placement on all marketing materials i.e. posters, flyers, handbills. Logo placement on event web site with a link to sponsors web site for the duration of the promotion. Logo placement on event merchandise i.e. T-shirt, and ball caps Name/Sponsor mentions on all promotional media releases. Premium banner placement on site (sponsor provides) Event Perimeter Music Stage areas Booth space (sponsor provides): 10 x10 (or equivalent to 100 square feet) custom booth and space to display Title name and promotional items, Product, information for consumers on site during the event. Use of event for traffic building/merchandising opportunities to include but not limited to: Promotions/giveaways Sweepstakes Cross promotions with other event sponsors/exhibitors Event attendee s will be registered at sponsors table in order to provide the attendee with great giveaways. Sponsor mentions throughout the event in between acts. First right of refusal for 2012 sponsorship/partnership. 9 P a g e

10 Event Sponsor, Four (4) spots available EVENT SPONSOR Benefits: Direct exposure and access to the entire Las Vegas community 10 event tickets; including 2 VIP passes Product category exclusivity Event Sponsor will receive: Logo or name placement on all event print, Internet, radio and television advertisements. Logo placement on all marketing materials i.e. posters, flyers, handbills. Logo placement on event web site with a link to sponsors web site for the duration of the promotion. Logo placement on event merchandise i.e. T-shirt, and ball caps Name/Sponsor mentions on all promotional media releases. Premium banner placement on site (sponsor provides) Event Perimeter Music Stage areas Booth space (sponsor provides): 10 x10 (or equivalent to 100 square feet) custom booth and space to display Title name and promotional items, Product, information for consumers on site during the event. Use of event for traffic building/merchandising opportunities to include but not limited to: Promotions/giveaways Sweepstakes Cross promotions with other event sponsors/exhibitors Event attendee s will be registered at sponsors table in order to provide the attendee with great giveaways. Sponsor mentions throughout the event in between acts. First right of refusal for 2013 sponsorship/partnership. 10 P a g e

11 Event Sponsor, Five (5) spots available COMMUNITY SUPPORTER Benefits: Direct exposure and access to the entire Las Vegas community 4 event tickets Booth Space (Local 1 and Local 2 Only) Community Supporter will receive: Name placement on all event print, Internet, radio and television advertisements. Name placement on most marketing materials i.e. E-Flyers and handbills. Name placement on event web site with a link to sponsors web site for the duration of the promotion. Name placement on some event merchandise i.e. T-shirt, and ball caps, etc. Name/Sponsor mentions on all promotional media releases. Premium banner placement on site (sponsor provides) Event Perimeter access Use of event for traffic building/merchandising opportunities to include but not limited to: Promotions/giveaways Sweepstakes Cross promotions with other event sponsors/exhibitors 4 Sponsor Mentions (Local 1) 2 Sponsor Mentions (Local 2) 1 Sponsor Mention (Local 3) Contact: Jesse Saunders * (818) * Jesse@PureHouseMusicFestival.com 11 P a g e