BRAND POWER BI-MONTHLY 35,000 ANNUAL 65,000 MONTHLY 90,000 MONTHLY 50,000 ANNUAL 72,000 1,080,000 ANNUAL COPIES 210,000 ANNUAL COPIES

Transcription

1 Media Kit 2018

2 BRAND POWER For more than 25 years, 5280 has been the definitive guide to living well in the Mile-High City. We are dedicated to providing original, award-winning and celebratory content. This inspires and evokes action from Denver s most affluent, educated, savvy consumer, looking for the best our city has to offer. Today, 5280 has emerged as a top media brand in the Rocky Mountain region with several publications including 5280 Home, 5280 Traveler and 5280 Health. Our high-quality journalism is the key to our relationship with our ever-growing audience who trusts us to deliver award-winning content month after month. MONTHLY 90,000 BI-MONTHLY 35,000 ANNUAL 72,000 ANNUAL 65,000 MONTHLY 50,000 1,080,000 ANNUAL COPIES 210,000 ANNUAL COPIES PUBLISHED IN Feb/Mar, Apr/May, Jun/Jul, Aug/Sep, Oct/Nov, Dec/Jan Bonus distribution to new Denver-metro residences PUBLISHED IN January Bonus distribution to high-end travelers throughout Colorado PUBLISHED IN July 600,000 ANNUAL COPIES 1,300 distribution locations

3 DITORIAL OVERAGE 5280 Health published only once a year, reports on health trends, practical tips and groundbreaking procedures, delivering cover-to-cover healthcare content all tailored to the Colorado resident Health also includes the 2017 Top Doctor and Top Dentist lists reprinted in one magazine for our readers reference. Covering the best of regional healthcare in this special limited edition. HEALTH-TECH INNOVATION POLICY/CONSUMER ADVOCACY KIDS HEALTH CANCER CARE MILLENNIALS AND SELF-CARE HEALTHCARE LITERACY FITNESS NUTRITION

4 UDIENCE 92% of subscribers have purchased a product or service based on an ad in the magazine Health has readers who are engaged and active participants in their healthcare choices. 63% find 5280 helpful when choosing a health care provider. 109, readers are well-insured and planning a hospital stay in the next year $240 MILLION is spent by readers on out-of-pocket healthcare costs every year. 1 IN 3 women in Denver planning a cosmetic procedure is a 5280 reader SOURCES: 2015 Circulation Verification Council; 2014 print subscriber survey. The Media Audit ECONOMIC PROFILE $287076, average household income $1,532,329 million average net worth GENDER Female... 69% Male... 31% FAMILY STATUS Married... 66% Single... 34% Have children... 61% AGE Median age...48 Age % Age % Age % FIND 5280 HELPFUL WHEN CHOOSING: Doctors and dentists... 68% Health services... 63% Spa services... 73% Work out at gym... 75%

5 ISTRIBUTION Don t miss this annual favorite with a three-month newsstand shelf life and a year-long new resident mailer program Health reaches 331,200 people every month. That s enough Denverites to fill Mile High Stadium more than 4 times! SOURCES: 2017 Circulation Verification Council. Health 2017 edition a supplement to 5280 magazine MYTHS, BUSTED! What You Don t Know About Your Health Could Be Hurting You ARE CRAFT BEERS HEALTHIER THAN MACROBREWS? ARE YOU AT A HIGHER RISK FOR MULTIPLE SCLEROSIS IF YOU LIVE IN COLORADO? IS IT SAFE TO SWIM IN THE SOUTH PLATTE? DO GMOs CAUSE AUTISM? INSIDE DENVER S TOP DOCTORS & DENTISTS IS YOUR CELL PHONE GIVING YOU CANCER? DO YOU REALLY NEED TO FLOSS EVERY DAY? Inside Colorado s Opioid Addiction Problem PAGE 38 IS IT OK TO DRINK COFFEE AT ELEVATION? IS GLUTEN EVIL? 50,000 SUBSCRIBERS 11,000 NEWSSTANDS (Jan-Mar 2018) 11,000 NEW MOVERS (Jan-Dec 2018) 72,000 TOTAL GUARANTEED DISTRIBUTION Newsstands include special displays in King Soopers, Safeway, and Walgreens pharmacies Health has bonus distribution at specially selected 5280 sponsored events.

6 DIGITAL OFFERINGS 5280 s digital products are an extension of the magazine s awardwinning health and wellness content. DIGITAL OFFERINGS FREQUENCY Native Advertising Campaign... Quarterly Wellness Sponsored Galleries... Monthly Wellness e-newsletter... Bi-Weekly Health Content Alignment (Top Docs, Top Dentists, Fitness, Outdoor Gear, Medical Technology)... Monthly Selects Database Targeted Newsletter... On-demand Social Media: Sponsored Facebook/Instagram Posts... On-demand Top Doctors/Dentists Directory... Annual Top Doctors/ Dentists Directory Health Content Channel Wellness Newsletter

7 ATES DEADLINES Space Deadline: November 10, 2017 Production Deadline: November 17, 2017 On Newsstands: December 29, 2017 Through March 31, 2018 AD DIMENSIONS FOR CURRENT RATES CALL (720) AD SUBMISSIONS The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser s name (not the designer s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc-compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit: USER: UPLOADS PASSWORD: 5280UP For a full list of advertising specifications, terms and additional fees, please visit 5280.com/advertising. 2-PAGE SPREAD Bleed: 17 x Trim: X Safety: X No bleed: X 10 1 PAGE Bleed: 8.5 X Trim: X Safety: X No bleed: 7.25 X 10 2/3 PAGE 4.75 x 10 1/2 PAGE HORIZONTAL * 7.25 x /2 PAGE VERTICAL 4.75 x /3 PAGE SQUARE 4.75 x /3 PAGE VERTICAL 2.25 x 10 *Horizontal half pages can be stacked with another half page advertiser