Are you getting your share?

Transcription

1 Columbia s Complete Resource for Parents in Print & Online PALMETTO PARENT MAGAZINE IS COLUMBIA S ONLY PUBLICATION TARGETED EXCLUSIVELY TO FAMILIES Palmetto Parent Magazine is the community s only complete resource in print and online for busy families in Columbia and the surrounding areas. With an editorial focus on providing readers with the most current, highest quality information, Palmetto Parent is a must-read for parents of children from 0 to 18. No other publication gives families a local angle on children, family life and entertainment in such a fresh and readable style. NOVEMBER 2012 Giving thanks Encouraging your kids to help others Beating bedtime battles Opening doors for special-needs teens Daily Adventures: Your complete calendar of events Moms control more than 85% of all spending decisions and represent over $ 7 trillion in purchasing power. Are you getting your share? Moms are a powerful consumer, making purchasing decisions on everything from food to vacations to family homes. Palmetto Parent Magazine is the ideal medium for reaching these women and influencing the decision making process when it comes to purchases. Contact us today and let us show you how to get your share from this powerful and important consumer.

2 Serving, Informing, Enriching Families According to the Moms in Business Network, mom s purchasing power accounts for nearly $1.6 trillion in annual spending. With moms having this much influence over consumer purchases, Palmetto Parent is an integral part of your business marketing plan. Circulation & Distribution Palmetto Parent distributes magazines at over 400 sites including CVS, Publix, Bi-Lo, Piggly Wiggly and Kroger supermarkets in Richland, Lexington, and Kershaw Counties, Colonial Life Arena, EdVenture, area childcare facilities, medical offices, restaurants, toy stores, gymnastic/dance/martial arts locations and specialty shops. Circulation: 40,000 monthly SEPTEMBER 2012 Bonus Circulation: 20,000 distributed to Richland County District 2 Elementary Schools from September - June During the school season each teacher gives their students a copy of Palmetto Parent to take home to their parents. Key milestones Hiring a nanny Family-friendly y maternity leave Average Digital Edition Circulation Unique Digital Edition Visitors: 1,020 Total Digital Edition Page Views: 16,824 View the Virtual Issue online at

3 HAPPY birthday! Everything you need to plan the perfect party JULY 2012 Cool off 10 ways to beat summertime boredom Daily Adventures: Your complete calendar of events Demographics Take Action 71.5% have purchased products or services as a result of reading an ad in Palmetto Parent Magazine. Income 58% have a household income of $75,000+ Sex 89% female, 11% male Planned Purchases (during the next 12 months) 43% Furniture/Home Furnishings 39% Home Improvements 51% Television/Electronics 60% Automobile Accessories 57% Lawn and Garden 44% Florist/Gift Shops 30% Heating/Air Conditioning 58% Vacations/Travel 79% Men s Apparel 94% Women s Apparel 97% Children s Apparel 30% Arts and Crafts Supplies 28% Childcare 81% Education/Classes 26% Veterinarian 78% Tax Advisor Services 33% Health/Exercise Classes 32% Cleaning Services 33% Lawn Services 28% Legal Gambling 34% Pharmacist/Prescriptions 27% Cellular Phone Service 86% Dining/Entertainment 59% Athletic/Sports Equipment Ages of Children in Household 39% under 5 years of age 69% between ages of 5 and 12 34% between ages of 13 and 18 Demographics researched by

4 JUNE 2012 Health & fitness 10 ways to encourage your kids to be active Stressed? Take our test to find out Editorial Calendar January Education February Healthy Living March Ultimate Camp Guide April Special Needs/Autism May Pregnancy & Babies, Working Moms Men s health: What dads need to know Daily Adventures: Your complete calendar of events June Vacations & Teens July Birthdays! August Back to School / Fashion September Sports/Extra Curricular Activities October Single Parenting November Style Issue December The Holidays

5 Advertising Sizes and Frequency Rates Full Page Ad 7.75 x /3 Horizontal Ad 7.75 x Glossy Cover Ads: Live Image Area 7.75 x 9.25 Trim Size 9 x Bleed Size 9.75 x 11 1/2 Horizontal Ad 7.75 x 4.32 All contracts must be fulfilled within a 12-month period of time. 2/3 Vertical Ad 5.09 x /3 Vertical Ad 2.45 x /6 Horizontal Ad 5.09 x /6 Vertical Ad 2.45 x /3 Block Ad 5.09 x 4.32 Prices listed reflect the rate for each month of the contract. Family Marketplace Ad (Classified) 2.45 x 2.12 Rates are net (non-commissionable) Advertising deadline is the second Friday of each month prior to the next month s issue. All ads are included in our virtual issue Ad Size Color Rates 3X 6X 9X 12X Full Page $ 1340 $ 1175 $ 1030 $ 910 2/3 Page V $ 1115 $ 950 $ 850 $ 735 1/2 Page H $ 910 $ 740 $ 640 $ 560 1/3 Page $ 570 $ 490 $ 420 $ 380 1/6 Page $ 335 $ 300 $ 275 $ 250 Family Marketplace $ 140 $ 110 Glossy Cover Rates Back Cover Additional 25% Inside Front or Inside Back Additional 20%

6 Online Marketing Website Marketing Home page banners 256 x 250 = $ 350 per month Content page banners 256 x 250 = $ 150 per month Formats Accepted: JPEG, GIF or SWF Flash File Size Limit: 175kb or less (Streaming media within a banner must have an initial file or data load that complies with file size limit of 175 kb or less.) All contracts must be fulfilled within a 12-month period of time. Prices listed reflect the rate for each month of the contract. Rates are net (non-commissionable) Advertising deadline is the second Friday of each month prior to the next month s issue. All ads are included in our virtual issue Monthly Magazine Marketing 165 x 230 banner = $ 250 per month 380 x 100 banner = $ 250 per month 575 x 115 banner = $ 350 per month (only one available) File Size Limit: 175kb or less Formats Accepted: JPEG, GIF or animated GIF (streaming media not supported in campaigns) Weekly Events Marketing 165 x 230 banner = $ 250 per week 380 x 100 banner = $ 250 per week 575 x 115 banner = $ 350 per week (only one available) File Size Limit: 175kb or less Formats Accepted: JPEG, GIF or animated GIF (streaming media not supported in campaigns) Palmetto Parent may revise its advertising rate schedule at any time upon 30 days written notice to Advertisers, and Advertisers may cancel this Agreement at any time prior to the time the new rates become effective upon prior written notice to Palmetto Parent with normal short-rating specifications.

7 Events MARCH 2012 ULTIMATE camp! GUIDE The must-have guide to summertime fun Cover Kids Contest We re looking for natural talent in front of the camera! Sponsorships available. DYSLEXIA What parents need to know Daily Adventures: Your complete calendar of events Camp, Education and Fun Fair Find the perfect camp for your child! Sponsorships available. Booths available to promote your camp or school. See account rep for more details.

8 Artwork Requirements Palmetto Parent prefers all ad submissions to be a high-resolution PDF file at 300 DPI and in CMYK format. ONLY cover ads need bleeds and/or crop marks. The following files are also accepted but not encouraged:.tiff,.jpg,.eps, (Illustrator).ai, (Photoshop).psd, (InDesign).indd and (Quark).qxd. Line art should be at least 1200 DPI. Fonts should be embedded and all images converted to CMYK with a resolution of 300 DPI. Spot colors and RGB files are NOT accepted. Built blacks will not reproduce well on newsprint use only 100% black for any text or artwork intended to print black. Ad files NOT accepted: Pagemaker, Corel Draw, Freehand, Word Perfect, MS Word, Publisher, PowerPoint and Excel.