ARTS & CRAFTS 3 rd.level

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1 Teacher: ARTS & CRAFTS 3 rd.level TERM 2 JANUARY-FEBRUARY-MARCH 2016

2 INDEX Unit 4-VISUAL PERCEPTION 4.1 PICTURES ABOUT LAWS OF GESTALT 4.2 OPTICAL ILLUSIONS 4.3 COMPOSITION FIGURE -BACKGROUND Unit 5- INTRODUCTION TO BASIC ELEMENTS OF GRAPHIC DESIGN 5.1 SIGN, SYMBOL AND ICON 5.2 LOGOTYPES AND ANAGRAMS 5.3. COMPOSING POSTERS: THE CREATIVE USE OF COLLAGE. Unit 6-USE DE ICT IN MASS MEDIA 6.1 PHOTOGRAPHY- PRACTISING DIFFERENT SHOTS. 6.2 ANALYSING THE MAIN ELEMENTS OF A MOVIE. 6.3 DIGITAL EDITION OF VIDEO 6.4. RHETORICAL DEVICES IN ADVERTISING

3 UNIT 4 WORKSHEET 4.1 Tasks (a & b) Once studied several laws of Gestalt, look for images that are representatives of each one. a) At least, cut and paste 5 images from magazines, newspaper etc.(homework) b) In addition, draw 5 examples or shot photos using your digital camera or cellular. (in the classroom) Create your own compositions with some things of your house. Print images and glue it on your drawing worksheet. JANUARY

4 UNIT 4 WORKSHEET 4.2 STEP 1 Search images related to OPTICAL ILLUSIONS (e.g. look for it on Pinterest). (Homework) STEP 2 Try to create one being original although you have found inspiration in other artists.(in class) JANUARY

5 Next will be about the contrast between figure and background. UNIT 4 WORKSHEET 4.3 Materials to use: Cardboards, glossy and silk scissors and glue stick. paper, First, you must draw some sketches around your favourite ideas. After it, plan the composition looking for stablish different levels of perspective and depth. (Homework) It's available to take as reference any Art masterpiece, for instance, Van Gogh s room. Very Important, organize the composition layer by layer. (in class) JANUARY

6 UNIT 5 WORKSHEET 51. Tasks A) Search on Internet, magazines, newspaper,.. a large amount of examples of signs, logos, icons, symbols. Cut and paste properly on your worksheet Explain its function and meaning writing a sentence above. (homework) B) Choose a totem animal. Look for information on the Net about meaning, symbology, uses... Draw different examples of logos related to. (in the classroom) FEBRUARY

7 UNIT 5 WORKSHEET 5.2 Design a logo that represents a commercial brand, a pet shop, a hotel, sportswear etc. Give me two possibilities: one, iconic another one, it could be more abstract and symbolic. (classroom + homework) Don t forget to design the typography too. It is very important to have a brainstorming previously. FEBRUARY

8 Using the technique of collage mixed with others, compose a poster. UNIT 5 WORKSHEET 5.3 TOPIC: Visit Gijon, beaches and culture. Materials: Photos, photocopies, drawings, cardboards, glossy paper, silk scissors, glue, coloured pencils, markers, acrylic colours etc. Organize properly the composition Be original Use your own drawings and pictures extracted from other sources. FEBRUARY

9 UNIT 6 WORKSHEET 6.1 Homework: Using a mobile or a digital camera, take several pictures practising different shots. You can send the photos by to your teacher (maiteprofededibujo@gmail.com) or give her using a pen drive. At least: 1 Landscape 1 Indoor photo 1 Portrait or self-portrait 1 free TOPIC Play with DISTANCE, EXPOSITION, LIGHT and FRAMING. (homework) MARCH

10 ABOUT CINEMA UNIT 6 WORKSHEET 6.2 We will have some sessions watching some fragments of several movies. The aim is to learn how analyse a film and its main elements. You will do a worksheet about the summary plot, characters, music etc. (in the classroom) MARCH

11 UNIT 6 WORKSHEET 6.3 Think a short story, write and record it using a cellular. Using MOVIEMAKER program, edit your recording adding sounds, music and dialogues. No more than 3 minutes. You can be inspire by a classic movie doing a remake. (homework+classroom) MARCH

12 UNIT 6 WORKSHEET 6.4 ANALYZING ADVERTISEMENT RHETORICAL DEVICES IN ADVERTISING Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the wrong mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money. Logos: an appeal to logic or reason. An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs. Ethos: an appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta- Jones makes us want to switch to T-Mobile. MARCH