How It Works: 1 Select your countries of interest a total of 7 countries are offered minimums apply; in your destination all turn-key;

Transcription

1 Brand USA Originals Expand your destination s reach in your choice of 7 key international markets with s custom 360-degree turn-key marketing solution, reaching their highly engaged and responsive subscribers. Each Brand USA co-branded Newsflash can be a stand-alone promotion or a co-op solution for states and regions. A powerful 2 to 1 value is extended to Brand USA partners on media placements by leveraging their investment with. How It Works: 1 Select your countries of interest a total of 7 countries are offered minimums apply; 2 Pick one: Stand Alone destination or State Co-op campaign; 3 editors do all the work images & content curated on your behalf for Newsflash & custom microsite development creative conforms to templates client approves before they launch; Newsflash 4 Features on the microsite include promotions for your in-language video (if available), content & images with links to your site; 5 will populate the page with the best travel deals in your destination all turn-key; 6 Includes production and hosting of the localized microsite, one social push per country, distribution via s mobile app, & 4-week promotion on home page per country; 7 Pending offers, click thru rates can vary from 35% to 50%; 8 Metrics provided at campaign conclusion includes revenue generated in promotional timeframe, user engagement, clicks to DMO sites, etc.; Custom Microsite 9 Each country is a month long promotion; Brand USA integration included across campaign deliverables. PROGRAM SUMMARY Market Availability Canada UK Germany Japan Australia France Spain Dates Active In Market Ongoing launch dates beginning July 2015 Number Of Programs Ongoing, but some markets may limit number of s sent in select timeframe Program Availability Deployment dates are by request of the partner and confirmed after materials are received allow 6-8 weeks Opportunity Each campaign must focus on a specific destination, region or state regardless if it s a single or multi-participant campaign

2 Stand Alone Destination Campaign* 100% Share of Voice driving users to a custom sponsored micro site Promotion for your in-language content package as well as promotion for content and links to your site included *Some markets may limit destination features; see your representative for details State or Regional Co-Ops Features Up to 5 Partners* per Campaign Each co-op partner will benefit from 1/5th of the total s driving to the micro site that features their in-language video with links to your site. 2 deals per partner sourced by. * Additional campaigns/ s can be purchased to accommodate additional partners Thematic Campaigns The Best of ; Beaches; Ski, Golf Created based on adequate partner support Please see your representative for details Pricing & Timing Creative Approach Total Cost Million s/Country Cost Per Partner Based on 5 Co-Op Partners* Promotional Timeline Sales Close Materials Close Stand Alone $37,500 N/A 30 Days State Co-op $37,500 $7, days 2 months prior to desired in-market date 3 months prior to desired in-market date 6-weeks prior to launch date 8-weeks prior to launch date *Note Pending state s investment, co-op partner pricing may vary and can be lower. Rates based on 5 partner commitments. Markets & Subscribers UK Germany France Canada China Japan Australia 3.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million Proven Results Brand USA & 2013 Promotion Reach 256 Million in 3 Countries Targeted; Users spent 2:01 minutes on page; 4.2 million 30 second spots were viewed Branding Organic searches on for US destinations increased by 11% YOY Tactical Drove 21,000 incremental international passengers to US in 12 months in just 3 countries; Estimated $29.6 Million in revenue for the US Material Submission Requirement No materials required as will curate all content & images. Participating partners will review & approve prior to launch date. In-language video content will be provided by Miles based on partner s request. Canada UK Germany Japan Australia France China

3 360 DEGREE MARKETING EXPOSURE 4 weeks on Home Page Custom Microsite Newsflash promotions Social Media promotions Exposure in s Mobile App

4 NEWSFLASH CREATIVE SAMPLE Featured Destination Headline links to Custom Microsite Destination images curated by Curated destination content provided by offers specific to featured destination & co-op partners

5 CUSTOM MICROSITE Co-Op Partner or Subject of Choice (for stand alone) with Link & 2 Images Curated content highlights for your destination produced by Relevant travel offers in your destination curated by 7 Brand USA Logo 8 In-Language Content Video