General agency overview and credentials

Transcription

1 General agency overview and credentials 2011

2 We represent in Russia the world s largest marketing services company Omnicom! We are part of Omnicom Group Inc. one of the biggest worldwide advertising and marketing services companies, the recognised leader in EMEA! Our global headquarters are in New York with regional headquarters in London, Singapore and Miami.

3 We are market leaders We leverage our size, scale and media owner clout to drive the best deals for our clients GLOBAL Billings in $m As testament to the strength of our product we are ranked number one for the second year in RECMA s new Network Diagnostics Report Media Branch / Owner Groups Points 1 OMD Group Mindshare Carat MEC Starcom 128 EMEA Billings in $m 6 ZenithOptimedia Mediacom MPG UM Initiative Vizeum PHD Maxus Arena 32 RECMA 2011 RECMA 2010

4 OMD: a strong track record with global industry leaders Top 10 international clients in EMEA Apple Barilla* Henkel* Hewlett Packard* McDonald s* PepsiCo* PSA Renault-Nissan* Sony* Vodafone *Clients of Optimum Media OMD Group

5 Key achievements in Optimum Media OMD Group history 1992 APR Media founded. Becomes a leading media agency, specializing in media planning APR Optimum Media joins Omnicom, the world largest media investor and combined its buying power with international planning approaches and leading OMD tools Agency develops into Optimum Media OMD Group Office opens in St. Petersburg MediaPlan, as part of TBWA operations, joined Optimum Media OMD Group OPERA launched in June, bringing together the buying power of Omnicom s media assets in Russia: Optimum Media OMD Group and OMD MD PHD. OPERA expands: major local agency Sorec Media combines buying volumes with Optimum Media OMD Group AKAR names Optimum Media OMD Group the most creative media agency in Russia M2M media service unit launched to handle clients of premium & luxury sector Dmitry Dmitriev named Media Manager of Russia 2009 in the Advertising industry. OPERA expands. Independent local agencies APR Eurasia and Easy Media combine buying volumes with Optimum Media OMD Group DaVinci media service unit launched. OPERA expands. Optimum Media OMD Group and the MOV!E communication group form a strategic alliance Dmitry Dmitriev inducted into the Russian Advertising Academy.

6 Company structure in Russia Media Service Brands OMD Media Intelligence Strategy Department Insights & Ideas (Strategy & Research) TV Print Radio OOH Regional OMD Admire Capitalization & Activation (Buying) Administration Finance HR IT Legal Marketing & PR Office Services Business Support

7 Optimum Media OMD Group size & scale provides negotiation strength and creates best opportunities for our clients Rank 2010 Industry Shares 2010 Agency Brand Overall billings 2010 RECMA billings US$ mln Overall billings 2009 Buying billings ,1% Optimum Media OMD Group ,3% Starcom (incl. Starlink) ,5% MEC ,4% ZenithOptimedia ,1% Vizeum ,8% Maxus ,5% MediaCom ,2% Mindshare ,9% MPG ,6% MediaVest ,9% OMD MD PHD Group ,8% Initiative ,7% Carat ,0% Dentsu Smart ,4% UM ,9% Arena MagicBox Source: RECMA Global Billings Rankings 2010, June 2011

8 Strong client loyalty highest ratings on the 2010 Vitality Index Rating Agency Billings 10 Optimum Media OMD Starcom Russia Mediaedge:cia ZenithOptimedia Vizeum Group 1 10 Allen Media Media Instinct Ad o clock MediaPlan Media First Group APR Media Services UM Starlink / Media Ways Mindshare russia PHD OMD Media Direction Strategist Media Group 3 Source: AdIndex.ru, August

9 We believe: In the Power of Ideas We promise: More, bigger, better ideas, more places, more often OMD. Insights. Ideas. Results

10 Russia s Most Awarded Media Agency AKAR Creativity Ratings: Agency Total Points 1 Optimum Media OMD Group Initiative Media Direction OMD Universal McCann MPG LBL Media Source: АКАР

11 The brightest ideas in Russia Year Festival Award Golden Hammer Kiev International Ad Festival Golden Hammer Kiev International Ad Festival Bely Kvadrat Kiev International Ad Festival Bely Kvadrat Moscow International Ad Festival Golden Hammer Cannes Lions 1 Silver 1 Silver 2 Silver 1 Bronze 1 Gold 1 Gold 1 Silver, 1 Bronze Laureate 2 Silver National Diploma 2007 Kiev International Ad Festival 1 Best of Contest, 1 Gold, 2 Silver, 2 Bronze Moscow International Ad Festival 1 Gold Golden Hammer 1 Gold, 1 Silver Kiev International Ad Festival Special Jury Prize 2006 Moscow International Ad Festival 1 Bronze Golden Hammer The Media Folder, 3 Silver Cannes Lions Finalist 2005 Kiev International Ad Festival 1 Gold, 1 Bronze Moscow International Ad Festival 1 Silver, 2 Bronze Golden Hammer 1 Gold 2004 Moscow International Ad Festival 1 Gold, 1 Silver, 1 Bronze Golden Hammer 1 Gold 2003 Cannes Lions Finalist

12 Group Clients International Local

13 We are experienced in successful cooperation with a long list of creative agencies î Omnicom Group: DDB, Rapp Moscow, TBWA, BBDO, Instinct î Publicis Renault î Leo Burnett Kellogg s î Grey Carlsberg î Родная Речь Schering Plough î McCann Ericson MegaFon î Ogilvy Baltika î Euro RSCG Baltika î Magic Box Baltika î Twiga Kalina î Made, NFQ Bosh Siemens î APR Eurasia Kalina, Zentiva

14 Key facts about us! Part of leading global network OMD! Deep market knowledge leading brain box! High Client loyalty and competitiveness in pitches (RECMA)! Constant and fast growth! Well-balanced client list! Proven business results for our clients the most awarded media agency in Russia! The most developed regional network in Russia and the CIS! The best team in the market

15 Welcome Rozhdestvenka,