the Influence of the Global Event Preparational Process: Case study of Expo 2017 in Astana, Kazakhstan Done by: Alina Brovkina

Transcription

1 Tourism Business Development under the Influence of the Global Event Preparational Process: Case study of Expo 2017 in Astana, Kazakhstan Done by: Alina Brovkina

2 Introduction Aim & Objectives Key Literature Background Methodology Challenges & Limitations Next steps & issues References

3 According to Dolles and Soderman (2008) megaevents have wide diapason of influence related to political, socio-cultural, economical, natural environment. Every case is different: depends on type of events, host country s level of development, participating countries, weather & seasonality (Fourie and Santana-Gallego, 2011). Kazakhstan is a new field of study as soon as it is a beginner in tourism industry and just recently has realized its potential and came to the stage of the industry development (Tiberghien, 2014).

4 Aim: Investigation of the tourism business development in Astana under the influence of the Expo 2017 preparational process. Objectives: 1. To assess the currently existing tourism development strategies in the republic of Kazakhstan from the business perspective. 2. To analyze the influence of changes caused by Expo 2017 preparational process on tourism business development in Kazakhstan. 3. To evaluate challanges and opportunities faced by entrepreneurs and existing tourism businesses in the country.

5 The impact of mega-events on tourist arrivals (Fourie and Santana-Galego, 2010) Analysis and explanation of the effect on increase of visitors number caused by hosting mega-events. The positive and negative economic contributions of mega-sporting events to local communities (Gong, 2008) Identification of possible impact on local infrastructure on the example of sporting events, investigation of positive and negative aspects, which can be used to compare the changes caused by one type of event with others. Mega events, local economies and global status: what happened before 2008 Olympics in Beijing and 2010 World Expo in Shanghai. (Sun and Ye, 2010) The example of pre-stage of Expo 2010 in Shanghai, describing the situation before the event by itself: preparation stage and its impact on the destination. Predicting the economic impact of the 2010 FIFA World Cup on South Africa (Bohlmann and Heerden, 2008) Description of possible effect that would be caused by the hosting of Mega event: analysis of current economical situation in the destination and forecast of economical changes; a real life example of before the event destination s development stage.

6 Young & developing country (25 years of Independence) Located in the Centre of Eurasia Potential for tourism development (Nature based tourism, cultural tourism, winter sports, health treatment) Tourism contribution: 85 th position in Tourism and Travel Competitiveness Index; GDP 5.3%, aiming to increase in 4.8% by 2024; Employment 5 % (424,000 jobs); Visitor export 1.8 %; Investment in tourism 5.2 % of total; Domestic tourism is more developed than international. (WTTC, 2014)

7 Study the existing material, governmental programs, strategies on tourism industry development. Analyze the effect from EXPO 2017 preparation process on changes in tourism business development. Compare the cases of mega-events impact on destinations tourism business development in order to find out if impact is differ or results are programed. What could be done in primary research? Data collection from with small and big business enterprises in order to identify changes in business strategies influenced by Expo 2017: 1. survey; 2. interviews.

8 Lack of prior studies (Kazakhstan tourism development, EXPO s influence on destinations) Limited access to the information from organizations and some business companies. Reliability of the provided information (Unwillingness to share the information, human factor)

9 Methodology Create survey for the general data collection to scan the environment Prepare the questions and plan the interview sessions for detailed information collection. Information accessibility and reliability are the main issues of the study.

10 Bohlmann, H. R., Heerden, J. H. (2008) Predicting the economic impact of the 2010 FIFA World Cup on South Africa. International Journal of Sport Management and Marketing, 3 (4), Available from: sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0cb0qfjaaahukewjsgizxvnziahxe6yykhcqudso&url=http%3a%2f%2fwww.unigoettingen.de%2fde%2fdocument%2fdownload%2f84b1060edf183e62d3ec23b9c5b39ab9.pdf %2FBohlmann_Predicting2008.pdf&usg=AFQjCNHB37LY6-J9Hn5c16bB4XhzOvos4w [Accessed 24 October 2015] Dolles, H., Soderman, S. (2008) Mega sporting events in Asia- impact on society, business and management: an introduction. Asian Business and Management, 7, Available from: abm20087a.html [Accessed 24 October 2015] Fourie, J., Santana-Galego, M. (2011) The impact of mega-events on tourist arrivals. Tourism Management, 32, Available from: [Accessed 24 October 2015] Gong, Q. (2008) The positive and negative economic contributions of mega-sporting events to local communities. Available from: 23 October 2015] Sun, J., Ye, L. (2010) Mega events, local economies and global status: what happened before 2008 Olympics in Beijing and 2010 World Expo in Shanghai. Journal of Current Chinese Affairs, 2, Available from: sa=t&rct=j&q=&esrc=s&source=web&cd=8&ved=0cesqfjahahukewjy7q2ivtziahui6yykhxhxae0&url=http%3a%2f %2Fmercury.ethz.ch%2Fserviceengine%2FFiles%2FISN%2F119363%2Fichaptersection_singledocument%2F65f e50d-43d8-8af3-515fcde2cb18%2fen%2f05.pdf&usg=afqjcnh7if4z2ehtvmwwc5jdpeymwxlhzw [Accessed 24 October 2015] Tiberghien, G. (2014) Authenticity and tourism in Kazakhstan: neo-nomadic culture in the post-soviet era. Available from: [Accessed 24 October 2015] Visit Kazakhstan.kz (2014) Kazakhstan travel information. Astana: Visit Kazakhstan. Available from: en/about/75/[accessed 22 October 2015]. World Economic Forum (2015) Index results: the travel and tourism competitiveness index ranking Available from: 23 October 2015] World Travel and Tourism Council (2014) Travel and Tourism economic impact: Kazakhstan. London: WTTC. Available from: kazakhstan2014.pdf[accessed 21 October 2015]