USO COLORADO SPRINGS PARTNERSHIP BOOK

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1 USO COLORADO SPRINGS PARTNERSHIP BOOK Platinum Edition 2018 USO Colorado Springs 1625 Ellis Street Bldg Fort Carson, CO Ph.: Phil Martinez Director

2 USO Colorado Springs Sponsorship $25,000 Strategic Partnership Page 3 $50,000 Strategic Partnership Page 5 $100,000 Strategic Partnership Page 7 The USO strengthens America s military service members by keeping them connected to family, home and country, throughout their service to the nation. 2

3 Sponsor >> $25,000 CENTER STRATEGIC PARTNER Term: 3 years Required commitment: $2, per month (36 months) (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign) or equivalent budget relieving value in-kind products/services (e.g. beverage and food product, office supplies). Sponsor will be billed monthly. Promotional Opportunities: - Opportunity to advertise and promote the partnership through the following: - License to use USO Colorado Springs (USOCS) marks and logos with the appropriate geographic identifier - Use of Strategic Partner designation - Access to USO informational materials/publications for distribution (internal flyers and electronic literature) - Access to USO content for sponsor s USO-themed PR purposes - Access to USO videos/photos/marketing materials for external/internal broadcast or promotions - Co-sponsorship of a Center marketing platform/initiative/event - Right to co-create/co-brand pre-approved USO-themed informational materials or merchandise for promotional giveaways (additional cost incurred by sponsor) - Right to conduct online promotions around sponsored event or platform on sponsor website (e.g., Facebook, contest, etc.) Unique Access: VIP - Meet and greet when opportunity presents itself with our military leadership and USO VIPs throughout the year Displaying, Sampling and Surveying - Promotional display and product/coupon distribution at Center and sponsored platform sites 3

4 Advertising & Sponsor Recognition in Advertising - ID/mention in Center advertising - Strategic Partner recognition - Strategic Partner recognition ad in Center s newsletter (once annually) - Eblast Right to have your link to your website in the Newsletter Sponsor Recognition in Publications and Collateral Pieces - Logo/ID/mention in/on Center-produced materials - Annual Report (at giving level) - Sponsored event materials (e.g. printed program) - Editorial spotlight in Center newsletter (once annually) and sponsored event or platform materials Website/ Recognition - Logo/link and description of commitment right of your business on USOCS website Signage/Recognition - Strategic Partner recognition in: - High visibility locations at sponsored Center, year-round - Center major events - Sponsor signage/recognition around sponsored USOCS event - Logo/ID on on-site signage - Verbal recognition by Center representative - Right to have sponsor representative address the audience or participate in event Invitations/Hospitality/Employee Benefits - Invitations to Center fundraising event (Freedom Dinner) Strategic Partner presents as a proprietary platform - One complimentary table at USOCS Freedom Dinner Sponsorship Services - Single point of contact for all Center communications - On-going leveraging ideas and feedback about partnership including: - Annual meeting with Center contact to review marketing objectives and activation strategies Term: 3 Years Required commitment: $25,000 cash per year minimum (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign). Sponsor will be billed monthly, quarterly or annually. 4

5 Sponsor >> $50,000 CENTER STRATEGIC PARTNER Term: 3 years Required Commitment: $4, per month (36 months) (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign) or equivalent budget relieving value in-kind products/services (e.g. beverage and food product, office supplies). Sponsor will be billed monthly. Promotional Opportunities: - Opportunity to advertise and promote the partnership through the following: - License to use USO Colorado Springs (USOCS) marks and logos with the appropriate geographic identifier - Use of Strategic Partner designation - Access to USO informational materials/publications for distribution (internal flyers and electronic literature) - Access to USO content for sponsor s USO-themed PR purposes - Access to USO videos/photos/marketing materials for external/internal broadcast or promotions - Co-sponsorship of a Center marketing platform/initiative/event - Right to co-create/co-brand pre-approved USO-themed informational materials or merchandise for promotional giveaways (additional cost incurred by sponsor) - Right to conduct online promotions around sponsored event or platform on sponsor website (e.g., Facebook, contest, etc.) - Information table to be set up once a week during lunch program (4x a month) - Opportunity to make comments about programs/events you sponsor for recap videos on the USOCS YouTube channel Unique Access: VIP - Meet and greet when opportunity presents itself with our military leadership and USO VIPs throughout the year Displaying, Sampling and Surveying - Promotional display and product/coupon distribution at Center and sponsored platform sites 5

6 Advertising & Sponsor Recognition in Advertising - ID/mention in Center advertising - Strategic Partner recognition - Strategic Partner recognition ad in Center s newsletter (once annually) - Eblast Right to have your link to your website in the Newsletter - Opportunity to highlight 3 Military Specials in the USOCS Newsletter during the contract period. You are responsible for the verbiage and graphics or an ad. Sponsor Recognition in Publications and Collateral Pieces - Logo/ID/mention in/on Center-produced materials - Annual Report (at giving level) - Sponsored event materials (e.g. printed program) - Editorial spotlight in Center newsletter (once annually) and sponsored event or platform materials Website/ Recognition - Logo/link and description of commitment right of your business on USOCS website Signage/Recognition - Strategic Partner recognition in: - High visibility locations at sponsored Center, year-round - Center major events - Sponsor signage/recognition around sponsored USOCS event - Logo/ID on on-site signage - Verbal recognition by Center representative - Right to have sponsor representative address the audience or participate in event Invitations/Hospitality/Employee Benefits - Invitations to Center fundraising event (Freedom Dinner) Strategic Partner presents as a proprietary platform: - Two complimentary tables at USOCS Freedom Dinner - A $10,000 Entertainment Sponsorship at Freedom Dinner Sponsorship Services - Single point of contact for all Center communications - On-going leveraging ideas and feedback about partnership including: - Annual meeting with Center contact to review marketing objectives and activation strategies Term: 3 Years Required commitment: $50,000 cash per year minimum (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign). Sponsor will be billed monthly, quarterly or annually. 6

7 Sponsor >>$100,000 CENTER STRATEGIC PARTNER Term: 3 years Required Commitment: $8, per month (36 months) (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign) or equivalent budget relieving value in-kind products/services (e.g. beverage and food product, office supplies). Sponsor will be billed monthly. Promotional Opportunities: - Opportunity to advertise and promote the partnership through the following: - License to use USO Colorado Springs (USOCS) marks and logos with the appropriate geographic identifier - Use of Strategic Partner designation - Access to USO informational materials/publications for distribution (internal flyers and electronic literature) - Access to USO content for sponsor s USO-themed PR purposes - Access to USO videos/photos/marketing materials for external/internal broadcast or promotions - Co-sponsorship of a Center marketing platform/initiative/event - Right to co-create/co-brand pre-approved USO-themed informational materials or merchandise for promotional giveaways (additional cost incurred by sponsor) - Right to conduct online promotions around sponsored event or platform on sponsor website (e.g., Facebook, contest, etc.) - Information table at USO Center twice a week during the lunch program - Opportunity to conduct an educational seminar of your business specific to our troops and their families at the USO center. - Opportunity to make comments about programs/events you sponsor for recap videos on the USOCS YouTube channel - Right to have exhibit space at USOCS Iron Horse Week Events to include 10x10 tent, Logo on flyers, banner displayed. Unique Access: Promotional Opportunities - Quote from Center Director regarding sponsor s commitment to be used in company s promotions or press materials 7

8 Unique Access: VIP - Meet and greet, when opportunity presents itself, with our military leadership and USO VIPs throughout the year Displaying, Sampling and Surveying - Promotional display and product/coupon distribution at Center and sponsored platform sites Advertising & Sponsor Recognition in Advertising - ID/mention in Center advertising - Strategic Partner recognition - Strategic Partner recognition ad in Center s newsletter (once annually) - Eblast Right to have your link to your website in the Newsletter - Opportunity to highlight 6 Military Specials in the USOCS Newsletter during the contract period. You are responsible for the verbiage and graphics or an ad. - Included in Radio/TV spots when available Sponsor Recognition in Publications and Collateral Pieces - Logo/ID/mention in/on Center-produced materials - Annual Report (at giving level) - Sponsored event materials (e.g. printed program) - Editorial spotlight in Center newsletter (once annually) and sponsored event or platform materials Website/ Recognition - Logo/link and description of commitment right of your business on USOCS website Signage/Recognition - Strategic Partner recognition in: - High visibility locations at sponsored Center, year-round - Center major events - Sponsor signage/recognition around sponsored USOCS event - Two (2) rooms in USO Center with dedication signage - Logo/ID on on-site signage - Verbal recognition by Center representative - Right to have sponsor representative address the audience or participate in event - Signage on USO trailer for one year family, home and country, throughout their service to the nation. 8

9 Invitations/Hospitality/Employee Benefits - Invitations to Center fundraising event (Freedom Dinner) Strategic Partner presents as a proprietary platform: - Three (3) complimentary tables at USOCS Freedom Dinner - $15,000 Speaker Sponsor at USOCS Freedom Dinner - $10,000 Title Sponsor at USOCS Summer Concert Series - VIP volunteer statue for employees at events. - Tickets for all VIP Events - Two custom events held at your establishment each year. Sponsorship Services - Single point of contact for all Center communications - On-going leveraging ideas and feedback about partnership including: - Annual meeting with Center contact to review marketing objectives and activation strategies Term: 3 Years Required commitment: $100,000 cash per year minimum (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign). Sponsor will be billed monthly, quarterly or annually. family, home and country, throughout their service to the nation. 9