July 2017 Packet. Documents: JULY TC PACKET.PDF

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1 1. July 2017 Packet Documents: JULY TC PACKET.PDF

2 TOURISM COMMISSION MEETING July 24, :30 5:30 p.m. City Hall 1. 4:30 PM Call to Order & Roll Call 2. Routine Business Consent Agenda A. Minutes of the previous meeting B. Financial reports Monthly Bills Report Previous month P & L Year to date Budget to Actual 3. Requests to be heard (3 min each) Planning Session Outcomes Review Priorities 5. Allocate and Approve Priority Budget Items 6. Discuss Branding A. Process B. Partners C. Brainstorm Elements 7. Adjourn Please contact the Administration Department at If you need special accommodations related to a disability to attend this meeting.

3 Tourism meeting Monday, June 26, 2017 Meeting was called to order by Kevin Voracek at about 4:35 pm. Prior to meeting it was decided to let the non-committee members that were present to participate in the meeting. In attendance were: Steve Bortz, Kristin, John Stephens, Shattuck, Sue Garvey, Tami Schluter, Janna Viscomi, Brian Anderson, Jeff, Woolen Mill, Rod Gramse, Kevin Voracek, Liz Holtorf and Nort Johnson Kevin asked for approval of last meetings minutes, there was a motion and second to approve. Minutes were approved. Kevin asked for approval of the financials, there was a motion and second to approve. Financials were approved. Nort mentioned that the lodging tax was up 4% from last year through April. There was discussion about where to do more co-op advertising. It was thought that there was more opportunity on the I-90 corridor going West rather than along I-80. Red Wing and Lakeville have inquired about joining Minni Road Trip which led to a discussion about what other towns might work into some touring with Faribault being the hub and then having spokes going out to Northfield, Owatonna, New Ulm, New Prague, Mankato, Waseca, St Peter, Red Wing etc. Mayor H in Blooming Prairie interested in getting involved as well. There was some discussion about videos. Keep going down that path. Rod said we should continue to buy keywords. John suggested trying to get some demographics regarding visitors that are coming in to such places as The Cheese Cave, F-Town, Woolen Mills, Historical Society, Paradise. The committee asked Nort to give them the cost per click. There was discussion regarding setting up some more winter events such as the Fat Tire race. EVENT CALENDAR NEEDS TO HAPPEN- BIG ROCK The Woolen Mill will share the bus schedule for their tours. Advertising and Marketing- there was some discussion regarding what we should be doing, such as more bill boards, historic signs. Janna suggested some signage that has Fishing, biking Now. Try to get people that are going up North or South to stop here. Paul and the Woolen Mills will meet regarding sharing the billboards. Billboard coming from the North need the trees trimmed. Are Hudson Wilson still a B&B Rod asked how much of the lodging tax is affiliated with Faribault Foods expansion.

4 Visitor Guide-perhaps an Image Gallery, pictures inside Woolen Mill, pictures of a bike group, photos from Rice Co. Fair and the Museum. The museum gets over 10,000 visitors during the fair. Nort is going to put the kiosk out there as well as maps. Branding was brought up but not any discussion. It was brought up to have some tour brochures around town. Have to find someone who could do it. Possibly someone that just retired from the city. July meeting is at City Hall on Monday July 24, 2017 at 4:00. There were will be a homework meeting preceding at 4:00. Kevin as for a motion to adjourn and there was a motion and a second. The meeting adjourned at 5:45 pm.

5 3:23 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Tourism Profit & Loss Budget vs. Actual January through June 2017 Jan - Jun 17 Budget % of Budget Income Tourism Income Tourism Lodging Tax 31, , % FDN Partnership , % CO-OP Income % EMT Grant 2, , % Tourism Sales % Total Tourism Income 33, , % Total Income 33, , % Gross Profit 33, , % Expense Tourism Expense Tourism Overhead Tourism Dues and Subscriptions % Overhead 7, , % Total Tourism Overhead 7, , % Tourism Marketing Services Development/Training , % Marketing Services , % Tourism Marketing Services - Other 13, Total Tourism Marketing Services 14, , % Tourism- Marketing Tourism Website , % Tourism Ad Production , % Tourism Promotional Items 1, % Tourism Highway Signs 1, , % Tourism Postage , % Tourism Travel Shows , % Brochure Display/Distribution 2, , % Display Piece 1, , % EMT Sports Show Dist % Other Expense- Tourism MNMO Custom Itinerary (year) , % SEM/Content 4, , % Tourism- Marketing - Other , % Total Tourism- Marketing 14, , % Tourism Advertising EMT Grant SEM/Content , % EMT Grant AAA % EMT Grant IA Sportsman 2, % EMT Grant Billboard , % Explore Minnesota Travel Guide 3, , % SMTA Guide 2, , % AAA MN Bike Co-op Page 1, , % 2016 Carry-Over: $22, Page 1 of 2

6 3:23 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Tourism Profit & Loss Budget vs. Actual January through June 2017 Jan - Jun 17 Budget % of Budget MNMO Online Contest % MNMO Blog Sponsorship % MNTrails The works online 3, , % Minne Road Trip 4, , % IA Sportsman Online , % Billboards 9, , % AAA Sweepstakes , % MNMO Custom Article (month) % Unallocated Opportunity Buys 1, , % Facebook , % Tourism Advertising - Other 2, , % Total Tourism Advertising 31, , % Total Tourism Expense 67, , % Total Expense 67, , % Net Income -34, , % 2016 Carry-Over: $22, Page 2 of 2

7 2:26 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Main Street Profit & Loss Detail June 2016 Date Name Income Mainstreet Income Chamber In-Kind Contribution Total Chamber In-Kind Contribution Fundraising & Donor Support Total Fundraising & Donor Support Chamber Contribution Total Chamber Contribution EDA Contribution Total EDA Contribution Total Mainstreet Income Total Income Gross Profit Expense Mainstreet Expenses Mainstreet Personnel Chamber In-Kind Cont. Expense Total Chamber In-Kind Cont. Expense Misc Personnel Expense Total Misc Personnel Expense Mainstreet Staffing Services Total Mainstreet Staffing Services Total Mainstreet Personnel Misc. Mainstreet Exp. Misc Expense Total Misc Expense Total Misc. Mainstreet Exp. Sponsorship & Events Car Cruise Nights 06/17/ /01/2016 G & H Property Manag. 06/17/ /17/ /17/ /14/2016 Nort A Johnson 06/21/2016 Star Trophy & Awards1 06/21/2016 Cardmember Service 06/17/ /30/ /21/2016 Insty Prints 06/21/2016 Cardmember Service 06/07/2016 Faribault Daily News 06/21/2016 Star Trophy & Awards1 06/21/2016 Star Trophy & Awards1 06/21/2016 Star Trophy & Awards1 Page 1 of 4

8 2:26 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Main Street Profit & Loss Detail June 2016 Date Name 06/21/2016 Chamber Check Account Total Car Cruise Nights Ladies' Day 06/07/2016 By All Means Total Ladies' Day Total Sponsorship & Events Total Mainstreet Expenses Total Expense Net Income Page 2 of 4

9 2:26 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Main Street Profit & Loss Detail June 2016 Memo Amount Income Mainstreet Income Chamber In-Kind Contribution Total Chamber In-Kind Contribution Fundraising & Donor Support Total Fundraising & Donor Support Chamber Contribution Total Chamber Contribution EDA Contribution Total EDA Contribution Total Mainstreet Income Total Income Gross Profit Expense Mainstreet Expenses Mainstreet Personnel Chamber In-Kind Cont. Expense Total Chamber In-Kind Cont. Expense Misc Personnel Expense Total Misc Personnel Expense Mainstreet Staffing Services Total Mainstreet Staffing Services Total Mainstreet Personnel Misc. Mainstreet Exp. Misc Expense Total Misc Expense Total Misc. Mainstreet Exp. Sponsorship & Events Car Cruise Nights Accrued membership dues 1, , Mainstreet Donor Support- monthly contribut Accrued membership dues Accrued membership dues 1, , , , , In kind contribution 1, , FMS Mileage Reimbursement staff shirts El Rancho Restaurant FMS staffing services- Nort 1, Kelly's hours- May & June 1, , , FMS brochures FMS bench car cruise advertising car cruise car cruise car cruise Page 3 of 4

10 2:26 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Main Street Profit & Loss Detail June 2016 Memo Amount $ Total Car Cruise Nights Ladies' Day Total Ladies' Day Total Sponsorship & Events Total Mainstreet Expenses Total Expense Net Income 1, ladies night out ad , , , , Page 4 of 4

11 3:17 PM 07/17/17 Accrual Basis Faribault Area Chamber of Commerce Inc. Tourism Profit & Loss June 2017 Jun 17 Income Tourism Income Tourism Lodging Tax 7, Total Tourism Income 7, Total Income 7, Gross Profit 7, Expense Tourism Expense Tourism- Marketing Tourism Ad Production Tourism Promotional Items Tourism Postage Brochure Display/Distribution Other Expense- Tourism SEM/Content 2, Total Tourism- Marketing 3, Tourism Advertising EMT Grant IA Sportsman Minne Road Trip Billboards 1, Total Tourism Advertising 2, Total Tourism Expense 5, Total Expense 5, Net Income 1, Page 1 of 1

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