YAK. YOUNG AGENTS of KANSAS. Industry Partner PARTNERS. KAIA Industry Partner Brochure/Media Kit

Transcription

1 2019 Industry Partner Industry Partner Industry Partner YAK YOUNG AGENTS of KANSAS Industry Partner 2019 PARTNERS KAIA Industry Partner Brochure/Media Kit

2 WHO WE ARE AND WHAT WE DO Member Agencies and Branches Kansas Association of Insurance Agents (KAIA) is dedicated to promoting and advancing interests of the independent insurance system. As independent agents, our members offer all lines of insurance, including property, casualty, life, health, crop, employee benefit plans, retirement products and more. EACH ISSUE OF OUR PUBLICATIONS REACH ABOUT 3,500 INSURANCE PROFESSIONALS NEARLY 2,500 PEOPLE EMPLOYED BY OUR MEMBER AGENTS WE KEEP OUR EYES OPEN FOR TRENDS AFFECTING THE INDUSTRY IN GOVERNMENT, REGULATION, COVERAGE, MARKETING AND TECHNOLOGY OUR LOBBYISTS WORK ON BILLS THAT IMPACT OUR INDUSTRY ON BOTH THE AGENT AND CARRIER SIDE OF THE BUSINESS *New* SPONSOR OF ALL YOUNG AGENTS EVENTS SUPPORTING THE FUTURE OF THE INDUSTRY YAK 44+ NETWORKING OPPORTUNITIES YOUNG AGENTS of KANSAS Jan , 2019 Wichita Rural & Small Agents Conference & Trade Show July 28-29, 2019 Salina Young Agents Conference 4 Key events May 13, 2019 Prairie Dunes, Hutchinson President s Golf Classic 2019 Manhattan Leadership & Development Conference Power of Partnership KAIA s Industry Partner program and additional marketing opportunities are designed to leverage the power of collaboration and relationship-building. Using a tiered approach, our IP program allows each company to choose a partnership and premium add-on exposure based on the level of interaction and visibility they are looking for with Kansas independent agents. All of our partner levels provide companies with maximized, year-round exposure to KAIA member agencies and their employees. Your investment as an Industry Partner is an investment in the professional development and economic strength of our industry. Together, we can protect, promote and grow the independent insurance system in Kansas for years to come.

3 2019 BENEFITS BY LEVEL $10,000 $6,500 $4,500 $4,750 $2,750 $3,000 $3,00 Name Name ACCESS RECOGNITION/MARKETING & INFORMATION Logo Logo & Logo & Logo Name Name Nam Copy Listing of on KAIA Industry member Partners directory banner displayed at KAIA events Excel Use of file KAIA of KAIA Industry membership Partners list logo Subscription Listing Industry to KIA&B Partners magazine page of KIA&B magazine Subscription Free Advertising to Kansas space in Agent issue e-newsletter of KIA&B magazine (about 2,500 (800 printed addresses) per issue) Logo featured updates on education industry-related direct legislative mail sent to news KAIA members 2 back covers 1 back cover 1 inside front 1 half page 3 mailings 2 mailings 1 mailing Member Social media rates promotion for all education of your classes partnership and events upon sign-up plus press release Diamond Gold Silver Bronze Member Logo and access link featured to password-protected in Kansas Agent portions e-newsletter of KAIA website 4 issues $10,000 3 issues $6,500 2 issues $4,500 1 issue $2,750 BOARD MEETING SPONSORSHIPS Bronze $3,00 Logo & link on front page of kaia.com (approx. 250 impressions per week) 8 weeks Diamond 6 weeks Gold 4 weeks Silver 2 weeks Bronze Bronze $10,000 $6,500 $4,750 $3,000 $3,00 *First Recognition Right to and sponsor link on (one KAIA of four) Industry board Partners meeting webpage hospitality suite Diamond + $500 + $600 Name Name Gold Silver Bronze Bronze RECOGNITION/MARKETING *First Featured Right product to sponsor video (one social of four) media board (as meeting provided lunch by you) & $10,000 Logo 4 & $6,500 Logo $4,750 Name $3,000 Name $3,00 Nam + $500 + $ Name Name Listing RECOGNITION/MARKETING *Max. 2 sponsors Industry & 2 attendees Partners for each sponsor banner displayed at KAIA events $10,000 $6,500 $4,750 Name $3,000 Name Nam Listing in online KAIA Industry Partners Guide & Logo & Logo Name Name Listing RECOGNITION/MARKETING Use of KAIA on Industry Partners Partners banner logo displayed at KAIA events Name Name & Logo & Logo ASSOCIATE MEMBERSHIP Listing Use of KAIA on Industry Partners banner page logo of displayed KIA&B magazine at KAIA events IIABSC Associate Membership for 2018 Use Free Listing of Advertising KAIA on Industry space Partners in issue page of logo KIA&B of KIA&B magazine (800 printed per issue) 2 back covers 1 back cover 1 inside front 1 half page SPRING CONFERENCE Listing Logo Free Advertising featured on Industry on space education Partners in issue direct page of KIA&B of mail KIA&B sent magazine to KAIA (800 members printed per issue) 2 3 back mailings covers 12 back mailings cover 11 inside mailing front 1 half page Level A sponsorship (Priority choice)- Highest profile event/speaker; recognition Free Social Logo at Advertising featured media the event promotion on and space education in in all of issue pre your direct and of partnership KIA&B mail post conference sent magazine to upon KAIA sign-up promotional (800 members printed plus press material per issue) release 2 3 back mailings covers 12 back mailings cover 11 inside mailing front 1 half page Level B sponsorship (Second priority choice) -High profile event/speaker; rec- Logo Social ognition featured and media link the promotion featured on event education in and of Kansas in your all direct pre partnership Agent mail and post sent e-newsletter conference to upon KAIA sign-up members promotional plus press material release 34 mailings issues 2 mailings 3 issues 12 mailing issues 1 issue Level Logo & and C link sponsorship(third link featured front page in Kansas of priority kaia.com Agent choice) (approx. e-newsletter -CE session, 250 impressions coffee break, per week) etc.; recognition 84 weeks issues 63 weeks issues 42 weeks issues 21 weeks issue Recognition $10,000 $6,500 $4,500 $2,750 Exhibit Logo & link on and at front link Spring page on KAIA Conference of kaia.com Industry (approx. Partners 250 webpage impressions per week) 8 weeks 6 weeks 4 weeks 2 weeks (standard) $3,00 RECOGNITION/MARKETING Featured Recognition product and link video on on KAIA social Industry media (as Partners provided webpage by you) Spring Conference Full Registration (Add l Exhibitor or Company Attendee) Logo 4 3 Logo 3 2 Name 2 Name 1 Nam 1 Listing Featured in product online KAIA video Industry on social Partners media (as Guide provided by you) IIABSC Associate Membership for 2018 Banner Listing ASSOCIATE in recognition online MEMBERSHIP KAIA at Education Industry Partners Center classes Guideand events Recognition SPRING CONFERENCE on all conference registrations packets and education materials IIABSC ASSOCIATE Associate MEMBERSHIP Membership for 2018 Level A sponsorship (Priority choice)- Highest profile event/speaker; recognition IIABSC SPRING at the Associate event CONFERENCE and Membership in all pre and for post 2018conference promotional material Listing on all education/event online registration pages Logo Level scrolled B sponsorship year-round (Second Education priority Center choice) marquees -High profile during event/speaker; events recognition SPRING A sponsorship at CONFERENCE the event (Priority and in all choice)- pre and Highest post conference profile event/speaker; promotional material recogni- Level tion Level at C the sponsorship(third event and in all pre priority and post choice) conference -CE session, promotional coffee break, material etc.; recognition Level A B sponsorship at the event (Second (Priority and in all priority choice)- pre and choice) Highest post conference -High profile profile event/speaker; promotional event/speaker; material recogni- rec- ognition at the at event the event and in and all in pre all and pre post and post conference conference promotional promotional material material Exhibit at Spring Conference Level C B sponsorship(third (Second priority priority choice) choice) -CE -High session, profile coffee event/speaker; break, etc.; recognition Spring Conference Full Registration (Add l Exhibitor or Company Attendee) (standard) Level C sponsorship(third priority choice) -CE session, coffee break, etc.; recognition Exhibit at Spring Conference (standard)

4 2019 BENEFITS BY LEVEL (continued) *New* RECOGNITION/MARKETING RURAL & SMALL AGENTS CONFERENCE Diamond $10,000 Name & Logo Gold $6,500 Name & Logo Silver $4,750 Name Bronze $3,000 Sponsorship of Rural & Small Agents Conference Access to exhibit space at Rural & Small Agents Conference Trade Show RECOGNITION/MARKETING Full registration for Rural & Small Agents Conference Diamond fee waived $250 Gold off $150 Silver off $100 Bronze off Bronze ($500 $10,000 value) booth $6,500fee booth $4,500 fee booth $2,750 fee $3,00 3 Diamond attendees ($600 value) ($400 2 attendees Gold value) ($200 1 attendee Silver $50 Bronze off Bronze $10,000 Logo $6,500 Logo $4,500 Name value) 1 $2,750 attendee Name $3,00 Nam RECOGNITION/MARKETING Invitation to introduce speaker at Rural & Small Conference Logo Logo Name Name Nam YOUNG AGENTS Young Agents Conference Sponsor $10,000 $6,500 $4,500 $2,750 $3,00 RECOGNITION/MARKETING Registration 3 attendees Logo 2 attendees Logo 1 attendee Name 50% off 1 attendee Name Nam Breakfast Sponsorship Lunch Sponsorship Diamond Gold Silver Bronze Bronze $10,000 $6,500 $4,500 $2,750 $3,00 YAK Table Sponsorship +$500 +$500 RECOGNITION/MARKETING Logo Logo Name Name Nam Social Sponsorship $10,000 $6,500 $4,500 $2,750 $3,00 Entertainment Sponsorship RECOGNITION/MARKETING Diamond Logo Logo Gold Name Silver Name Bronze Bronze Nam Summer Outing $10,000 $6,500 $4,500 $2,750 $3,00 RECOGNITION/MARKETING Rural & Small and Leadership & Development YAK Outing Logo Logo Name Name Nam Name LEADERSHIP & DEVELOPMENT CONFERENCE Diamond Gold Diamond $10,000 $6,500 Gold IIABSC Sponsorship Associate of Leadership Membership & for Development 2018 Conference $10,000 $6,500 RECOGNITION/MARKETING Diamond Logo Logo Gold Silver Bronze Bronze RECOGNITION/MARKETING IIABSC SPRING Hole sponsorship Associate CONFERENCE Membership at Leadership for & 2018 Development Conference Golf Tournament Logo Logo +$250 +$250 $10,000 $6,500 $4,500 $2,750 $3,00 3 Diamond attendees 2 attendees Gold 1 attendee Silver Bronze Bronze Level RECOGNITION/MARKETING SPRING Full A registration sponsorship CONFERENCE for (Priority Leadership choice)- & Development Highest profile Conference event/speaker; recognition Level RECOGNITION/MARKETING PRESIDENT S A B sponsorship (Second (Priority CLASSIC priority choice)- GOLF choice) Highest TOURNAMENT -High profile profile event/speaker; event/speaker; recogni- rec- Logo Logo Name ognition at the at event the event and in and all in pre all and pre post and post conference conference promotional promotional material Name Nam $10,000 ($555) Logo $6,500 ($370) Logo ($185) $4,500 Name $2,750 Name $3,00 Nam material Level IIABSC Priority C B sponsorship(third Associate hole sponsorships Membership (Second priority for priority for President s 2018 choice) choice) Classic -CE -High session, fundraiser profile coffee event/speaker; break, etc.; rec- $10,000 +$250 +$250 +$250 $6,500 $4,500 +$250 $2,750 $3,00 ognition Level RECOGNITION/MARKETING SPRING Beverage C sponsorship(third CONFERENCE Cart Sponsorship priority choice) -CE session, coffee break, etc.; recognition Exhibit at the at event Spring and Conference +$500 Logo +$500 Logo +$500 Name +$500 Name Nam in all pre and post conference promotional material (standard) Level KANSAS A sponsorship LEGISLATIVE (Priority choice)- DAYHighest profile event/speaker; recognition at the Conference event and Full all Registration pre and post (Add l conference Exhibitor promotional or Company material Attendee) Exhibit at Spring Conference Spring (standard) 1 $10,000 $6,500 $4,500 $2,750 $3,00 1 Level B sponsorship (Second priority choice) -High profile event/speaker; recognition Spring RECOGNITION/MARKETING IIABSC Invitation Associate to attend Membership Kansas Agents for 2018 Legislative Day Conference Full Registration (Add l Exhibitor or Company Attendee) Logo 3 Logo 2 Name 2 Name 1 Nam 1 Level SPRING MEETING C sponsorship(third CONFERENCE SPACE priority choice) -CE session, coffee break, etc.; recognition Exhibit IIABSC Level Use A of sponsorship Associate KAIA conference/classroom at Spring Membership (Priority choice)- Conference for 2018 space Highest for profile your company event/speaker; recognition at the event and all pre and post conference promotional material (standard) 3 events 2 events 1 event 50% off Level Live-streaming B sponsorship of company (Second priority seminars/classes choice) -High (login profile fees apply) event/speaker; recognition Associate the event Membership and in all pre for and 2018post conference promotional material 2 events 1 event Spring SPRING Conference CONFERENCE Full Registration (Add l Exhibitor or Company Attendee) 3 2 IIABSC Level Beverage A C sponsorship(third package for (Priority seminars/classes priority choice)- choice) Highest (up-ce to profile 25 session, guests) event/speaker; coffee break, etc.; recogni- recognition SPRING at the at event CONFERENCE the event and in and all in pre all and pre post and post conference conference promotional material material 3 events 2 events 1 event Level B sponsorship (Second priority choice) -High profile event/speaker; recognition Level Exhibit Total A Value $20,000+ $15,000+ $10,000+ $8,000+ sponsorship at Spring at the event (Priority Conference and in all choice)- pre and Highest post conference profile event/speaker; promotional material recognition (standard) Level C sponsorship(third priority choice) -CE session, coffee break, etc.; rec-

5 THE AD DETAILS KIA&B magazine is is printed bi-monthly (six times per year), and consists of 36 pages, printed with a trim size of 8.5 x 11 and a bleed size of 8.75 x (live copy size is 8.25 x ). Body text is set in ITC New Baskerville Std, with display type set in Avenir LT Std. Color processing is based on the CMYK color system. Ad space is available in the following sizes: without bleed with bleed* Full page 7.25 x x 11 trim size 1/2 page horizontal 7.5 x 4.75 n/a 1/4 page vertical x 4.75 n/a *BLEEDS ARE AVAILABLE AT NO ETRA CHARGE KIA&B has a print circulation of about 700 copies per bi-monthly issue with digital circulation for each issue as well. KIA&B is produced using a digital workflow to ensure the highest quality reproduction. We will only accept digital ad materials. Please call our office for coordination of materials or questions. High Resolution PDF is preferred All images must have a minimum of 300 dpi at 100% print size PC files preferred Files should be ed to joan@kaia.com KAIA IS NOT RESPONSIBLE FOR REPRODUCTION QUALITY OF ADS THAT DO NOT MEET THESE SPECIFICATIONS. KAIA strives to present its readers with the best content available, including ad content from company partners. KAIA also offers clickable ads with embedded links to a site of your choosing for our digital editions. EACH ISSUE IS SEEN BY (APPRO): 2,500 Member Agents + 1,000 = Company Reps 3,500 Insurance Professionals Print Ad Rates Size Dimensions Rate: 1x 6x Full Page 7.25 x 9.5 $1650 $1375 (per issue) 1/2 Page 7.25 x 4.75 $1440 $1200 (per issue) 1/4 Page x 4.75 $900 $860 (per issue) * BLEEDS ARE AVAILABLE AT NO ETRA CHARGE. BACK COVER POSITIONS AVAILABLE FOR AN ADDITIONAL 10% OF THE FULL-PAGE RATE. Newsletter Banner Ads Banners can be submitted in.jpeg,.gif or.png format to joan@kaia.com Maximum file size: 300k. Specs: Full Banner - 390x60 pixels, Vertical Banner - 120x240 pixels KAIA e-newsletters both Kansas Agent and Capital Notes have a circulation of approximately 2,200 recipients The deadline to submit web banners is two weeks prior to the publication date Changes can be made once during the contracted period. Please send all changes to joan@kaia.com KAIA reserves the right to make final insertion decisions based on space; the ad size options are first come, first serve Website Display Ads Sold in monthly increments Artwork can be submitted in.jpeg,.gif or.png format to joan@kaia.com Maximum file size: 1,000k. Specs: 225x610 pixels The deadline to submit artwork is two weeks prior to the publishing date. Changes cannot be made during the contracted period You can buy only one month or multiple months for a discounted rate! KAIA Industry Partners will also receive a discounted rate This space is limited to one advertisement PER month (meaning your ad will not be sharing the page with any other company) The advertisement will link back to your website KANSAS AGENT NEWSLETTER BUNDLE COST Partner/Non-Partner: January-March (6 ads) $400/480 April-June (6 ads) $400/480 July-September (6 ads) $400/480 October-December (6 ads) $400/480 CAPITOL NOTES NEWSLETTER BUNDLE COST Partner/Non-Partner: 2019 Kansas Legislative Session (10 ads) $800/960 WEBSITE DISPLAY AD COST Partner/Non-Partner: 1 month $500/650 each 2+ months $450/540 each

6 2019 KIA&B CONTENT EDITORIAL CALENDAR January/February March/April May/June July/August September/October November/December Overview of legislative session and key issues, agency perpetuation, crop update Call for industry award nominations, financial analysis of self-funded insurance pools, recap of Rural & Small Agents Conference Kansas legislative wrap-up, National Legislative Conference President s Classic recap, preview and registration for Leadership & Development Conference Cyber coverage, recap of Young Agents Conference Recap of Leadership & Development conference, introduction of new KAIA board and officers, preview and registration for Rural & Small Agents Conference *CIRCULATION OF 700 PRINT COPIES. THE KAIA EDITORIAL CALENDAR IS SUBJECT TO CHANGE WITHOUT NOTIFICATION. KIA&B magazine has many loyal advertisers that have been involved with the magazine for years. They see the value of having their ad in a publication that is viewed by decision makers at agencies across the state, and they have also reaped the rewards. While we appreciate this loyalty, it does make the ad space for new advertisers in each issue very limited, so we would suggest getting your space reservations made as early as possible. Ad deadlines are as follows: sales close ads are due January/February 12/1/18 12/15/18 March/April 2/1/19 2/15/19 May/June 4/1/19 4/15/19 July/August 6/1/19 6/15/19 September/October 8/1/19 8/15/19 November/December 10/1/19 10/15/19 CANCELLATION: ALL CANCELLATIONS MUST BE RECEIVED IN WRITING NO LATER THAN THE SPACE CLOSING DATE. AFTER THE CLOSING DATE, THE ADVERTISER IS RESPONSIBLE FOR 100% PAYMENT OF THE AD SPACE FOR THAT ISSUE AS PER THE CONTRACT. Terms & Conditions Advertising Material: All advertising materials should be received in an electronic format. TIF, EPS or PDF (300 dpi) files preferred. Advertising materials may be sent via to joan@kaia.com or may be mailed to KAIA on a CD or flash drive. Please label the disc or flash drive with name of advertiser, file name and the requested issue. Advertising Material Changes: Unless new material is received by the closing date, a pick-up of the ad from the preceding issue will be placed in the new issue. Any ad submitted requiring alterations or additional production to meet our specifications will be subject to charges of $70 per hour for typesetting and production. Mechanical Requirements: This publication is printed offset, three columns and saddle-stitched. The trim size is 8½ x 11. Bleeds: No extra charge. Available only for full-page ads. Full-page bleed size is 8 ¾ x 11 ¼, and trim size is 8 ½ x 11. Inserts: Rates are determined by the nature of insert. Call for information or send sample for consideration. Commissions: All recognized advertising agencies with a federal tax identification number are entitled to a 15 percent commission off the gross rates for ad placements if they supply fully ready materials meeting production specifications. However, all payments must be made within 30 days to receive the 15 percent net discount. Commission is revoked for late payments. Terms: Accounts are considered late after 30 days and subject to an interest charge equivalent to the average market rate for consumer receivables. Short Rate Policy: For any unfulfilled contract, the advertiser will be backcharged at the rate earned for ads that have run. Cancellation: No ad cancellation will be accepted after the closing date for materials for that issue. Publisher s Protection: Advertisers and advertising agencies assume all responsibility for content (including text, illustrations and representations) of advertisements placed and printed. They also assume liability for any and all claims arising from ad content against the publisher. The publisher reserves the right to reject any advertising deemed not in line with the publication s standards. Conditions: Advertiser/Agency agrees that it has read and understands the terms of this agreement; and has authority to execute same, and in doing so accepts full responsibility for payment of advertising under the terms of this agreement, cost of ad space, and applicable production charges. Publisher will not be responsible for any verbal agreement not contained in writing in this contract. No conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions that conflict with the publisher s stated policies, will be binding on the publisher. Advertising Contact: Joan Sutton, VP Memembership and Marketing KAIA 815 SW Topeka Blvd., Topeka, KS Fax joan@kaia.com

7 PARTNERSHIP WORKSHEET About your Company Company Name Address City State ZIP Code Phone Fax Website Contact Person Main Contact Person Title Phone Who at your company will handle Program Advertising & Logos Phone/ Registrations/Exhibit Phone/ To get started q Return this form to: KAIA, Attn: Joan 815 SW Topeka Blvd. Topeka, KS joan@kaia.com Fax q a high-resolution copy of your company logo to joan@kaia.com Choose Your Partnership Level q Diamond Level - $10,000 q Gold Level - $6,500 q Silver Level - $4,750 q Bronze Level - $3,000 Choose your add ons Board Meeting Sponsor $ Board Lunch Sponsor $ September 2020 Bob Fee National Sponsorship & KAIA 100th Anniversary Celebration* *ALL CONTRIBUTIONS WILL BE APPLIED TOWARD YOUR INDUSTRY PARTNER LEVEL. $ Amount Due Industry Partner Level $ Total Add-On Options + $ TOTAL DUE: $ Payment Method q Check enclosed made payable to KAIA q Please send me an invoice q Please charge my Visa/Mastercard Card number Exp date 3-digit code RETURN THIS FORM BY MONDAY, OCT. 22 for priority choice on your Rural & Small booth! RETURN YOUR COMMITMENT NOW! We want to make sure you get all the benefits of being an industry Partner. We will be happy to invoice you after January 1, Kansas Association of Insurance Agents 815 SW Topeka Boulevard Topeka, Kansas Toll Free

8 2019 ADVERTISING CONTRACT Advertiser Information Advertiser: Contact: Address: City: State: Zip: Phone: Fax: PRINT + WEB PACKAGES Package Package A - Deluxe PARTNERS PRICE: $8,550 6 full-color, full-page ads + 1 bundle of web banners Package B - Superior PARTNERS PRICE: $7,500 6 full-color, half-page ads + 1 bundle of web banners Package C - Advanced PARTNERS PRICE: $5,460 6 full-color, quarter-page ads + 1 bundle of web banners Package D - Standard PARTNERS PRICE: $4,425 3 full-color, full-page ads + 1 bundle of web banners Package E - Basic PARTNERS PRICE: $3,900 3 full-color, half-page ads + 1 bundle of web banners Web Banner Bundle (select one) KANSAS AGENT NEWSLETTER Partner/Non-Partner: January-March (6 ads) $400/480 April-June (6 ads) $400/480 July-September (6 ads) $400/480 October-December (6 ads) $400/480 CAPITOL NOTES NEWSLETTER 2019 Kansas $800/960 Legislative Session (10 ads) PRINT ONLY Which Issues? Full Page 1/2 Page 1/4 Page IP Benefit Jan./Feb. March/April May/June July/Aug. Sept./Oct. Nov./Dec. (7.25 x 9.5 ) (7.25 x 4.75 ) (3.625 x 4.75 ) FREE MAGAZINE AD SPACE FOR INDUSTRY PARTNERS IS AS FOLLOWS: DIAMOND - 2 COVERS, GOLD - 1 COVER, SILVER - 1 INSIDE FRONT, BRONZE - 1 HALF PAGE WEBSITE DISPLAY ADVERTISING Please check the months in which you wish to appear: January May September February June October March July November April August December PARTNERS PRICE 1 month $ $ months $ $ NON-PARTNERS PRICE Authorized By Price Total: Advertiser or Advertising Agency Representative Date