Get statistics from MAFP on your advertisement clicks and views when you advertise online.

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1 Media Kit

2 Why Advertise? The Michigan Academy of Family Physicians (MAFP) is the state s largest specialty physician association. With more than 3,300 members, MAFP is dedicated to assisting Family Physicians and their practices as they work to ensure high-quality, cost-effective health care for patients of all ages. Communications between MAFP and its members are used to serve their needs on a regular basis; including a quarterly magazine, a bi-weekly e-newsletter, the MAFP website and social media outlets. MAFP Direct, the MAFP s magazine, and the bi-weekly e-newsletter are among some of the top-rated benefits of MAFP members, while the MAFP website and social media sites are available to both members and non-members, expanding the Academy s reach and impact. So, why advertise? MAFP s publications are the most effective way to market your services to Family Physicians throughout the state of Michigan and beyond as MAFP members also belong to the American Academy of Family Physicians. In 2011, 80% of members reported they read an article in MAFP Direct within two weeks of receipt while 84.4% had read an article in the MAFP e-newsletter - why not have an advertisement for your services next to the main story? Over 50% of physicians responding to a 2011 membership survey stated they valued receiving MAFP Direct and with many long-term members (over 40% have been members for 21+ years) MAFP is confident that your advertisement is being viewed. The e-newsletter consistently receives an average open rate of 24.5%, right in line and slightly above, the average association e-newsletter open rate. With a newly designed website (coming Summer 2013), MAFP continues to evolve and become more robust. We have seen significant increases in the number of visits and views per month, which means more exposure for you when you advertise on the home page. Get statistics from MAFP on your advertisement clicks and views when you advertise online. MAFP encourages you to consider advertising in some facet with us as our members are likely to use the services and products they see marketed through the Academy to support their physician association.

3 Your Opportunities MAFP Direct (quarterly magazine) Family Medicine Update (bi-weekly e-newsletter) MAFP Website (

4 Advertising Details MAFP Direct The MAFP Direct quarterly magazine is publishing by Innovative Publishing Ink. For complete details on rates, payment terms, ad sizes, specifications and digital file requirements, please contact Innovative Publishing Ink directly: Kelly Arvin Advertising Consultant Innovative Publishing Ink Henning Way, Suite 8 Louisville, Kentucky Phone Fax karvin@ipipub.com To view the MAFP Direct Ad Kit before contacting Innovative Publishing Ink, please visit or amcintosh@mafp.com. MAFP Direct Editorial Calendar Ad Sales Close Issue Date 05/24/13 Summer /23/13 Fall /15/13 Winter /21/14 Spring 2014 MAFP E-Newsletter (per week) ed to all members bi-weekly, the MAFP s Family Medicine Update provides an opportunity for a banner advertisement or to place a classified advertisement. Rates are as follows: Banner Ad 1x 4x 8x 12x 24x $200 $185 $165 $135 $100 MAFP E-Newsletter (per week) Skyscraper Ad 1x 4x 8x 12x 24x $225 $210 $190 $165 $130 Button Ad 1x 4x 8x 12x 24x $180 $165 $145 $120 $90 Classified Ad Member Non-Member $0.75 $1.00 per word per word Dates and Artwork Due Dates Should the advertiser choose to place a banner advertisement for multiple weeks, the advertiser may change artwork for each week but authorizes that the previous advertisement be repeated should the new artwork not be provided by the due date (48 hours prior to the date). dates are as follows - advertiser may choose specific weeks desired: 07/10/13 07/24/13 08/07/13 08/21/13 09/04/13 09/18/13 10/02/13 10/16/13 10/30/13 11/13/13 11/27/13 12/11/13 01/08/14 01/15/14 01/29/14 02/12/14 02/26/14 03/12/14 03/26/14 04/09/14 04/23/14 05/07/14 05/21/14 06/04/14 06/18/14 07/02/14 07/16/14 07/30/14 Artwork Guidelines Banner ads are 410 x 80 pixels. Skyscraper ads are 130 x 650 pixels. Button ads are 130 x 130 pixels. All of these ads should be saved as a JPEG image at 72 dpi. artwork for banner ads and text for classifieds ads to amcintosh@mafp.com and include the website URL that the ad should link to.

5 Advertising Details MAFP Website (per month) Online advertising is available on the MAFP Website ( in the form of skyscraper ads. Rates are as follows: Skyscraper Ad 1x 3x 6x 9x 12x $300 $285 $275 $250 $220 MAFP Website (per month) Artwork Guidelines Website skyscraper advertisements are 250 x 425 pixels and should be saved as a JPEG image at 72 dpi. Please do not include Flash in artwork. Please the artwork file to amcintosh@mafp.com and include the website URL that the ad should link to. Banner Placement and Artwork Due Dates Should the advertiser choose to place an advertisement for multiple months, the advertiser may change artwork for each month but authorizes that the previous advertisement be repeated should the new artwork not be provided by the due date. Due dates and banner placement dates are as follows: Month Artwork Due Banner Placed July 06/24/13 07/01/13 August 07/25/13 08/01/13 September 08/26/13 09/01/13 October 09/24/13 10/01/13 November 10/25/13 11/01/13 December 11/25/13 12/01/13 January 12/20/13 01/01/14 February 01/27/14 02/01/14 March 02/24/14 03/01/14 April 03/25/14 04/01/14 May 04/24/14 05/01/14 June 05/27/14 06/03/14 For more information please contact Annie McIntosh, CMP, MAFP Communications Coordinator, at or amcintosh@mafp.com.

6 Contract Terms of Agreement 1. The advertiser may change artwork for any multiple-week/month advertisements, but authorizes that the previous advertisement be repeated should the new artwork not be provided by the specified due date. 2. All advertising completed contracts accepted by the Michigan Academy of Family Physicians (MAFP) are subject to the terms, provisions and rates in the current Media Kit. 3. It is agreed between the parties of this contract that a cancellation will only be accepted if received by MAFP in writing from the advertiser prior to the stated date of publication. 4. All advertisements are subject to approval of MAFP. Appearance of ads in any MAFP publication does not constitute endorsement of the advertiser, its products or its services. MAFP reserves the right to reject any advertising without cause or prior notice and MAFP may edit the advertisement as necessary with final revisions being shown to advertiser before being published. 5. Claims for adjustment due to error must be made within 10 days of the advertisement being published. Advertiser is responsible for checking the ad the first time it is published. MAFP is not responsible for more than one incorrect insertion nor responsible for any financial costs that the advertiser may incur as a result of an error. 6. All advertising changes must be made in writing to amcintosh@mafp.com. 7. The liability of MAFP for failure to publish an advertisement for any reason in the issue specified will be limited to publishing the advertisement in a subsequent issue at the regular rate. 8. MAFP is not responsible for how individuals may respond to advertising. 9. Advertisers who have not paid in full within 30 days of the invoice date will be subject to a suspension on their current contract until payment is received. Contact Information Contact Name Title Company Billing Address City/State/Zip Phone Website URL Authorized Signature Advertisement Order MAFP E-Newsletter Banner Ad Button Ad Skyscraper Ad Classified Ad Frequency: 1x 4x 8x 12x 24x Rate: Date(s): TOTAL COST: $ $ MAFP Website Skyscraper Ad Frequency: 1x 3x 6x 9x 12x Rate: $ Month(s): TOTAL COST: $ Date MAFP Direct (quarterly magazine) Please contact: Kelly Arvin, Advertising Consultant Innovative Publishing Ink Henning Way, Suite 8 Louisville, Kentucky karvin@ipipub.com Please return completed contract to: Michigan Academy of Family Physicians 2164 Commons Parkway Okemos, MI Fax amcintosh@mafp.com