All Rights Reserved, Herbal Publishing, LLC, 2017

Transcription

1 All Rights Reserved, Herbal Publishing, LLC, 2017 MEDIA KIT // 2017

2 StonerMagazine OUR FOCUS AND OUR PASSION IS ON LOCAL CANNABIS NEWS + STORIES

3 StonerOverview OVERVIEW OF HERBAL PUBLISHING, LLC STONER MAGAZINE Stoner Magazine is a popular Pacific Northwest recreational cannabis magazine that serves both B2B and B2C readers/consumers by relevantly covering: Cannabis Lifestyle + Culture Features Cannabis Industry Expert/Influencer Interviews Local, Regional, National, and International Cannabis News Cannabis Laws and Legislation Cannabis Business and Marketing Ideas, Insights, and Strategies Strain, Dispensary, Lab, Processor, Producer, Wholesaler, and Research Spotlights Grow Tips and Tutorials Cannabis Cuisine and Delectables Cannabis Event Calendar National Cannabis Industry Association Updates This media kit describes opportunities for advertisers to reach this unique, valuable audience.

4 StonerMagazine is a progressively popular cannabis print and online magazine publication that attracts and engages enlightened adult cannabis consumers and cannabis business owners from unique and ever-evolving canna-cultural and lifestyle perspectives. Stoner Magazine features exclusive industry expert interviews, cutting-edge cannabis industry news; breaking cannabis legislative updates, cannabis grow tips, cannabis strain spotlights, cannabis business strategies, NCIA advisories, entertainment, product reviews, and much more. STONERMAG.COM OREGON FEBRUARY '17 FREE STONERMAG.COM OREGON JANUARY '17 OREGON NOVEMBER '16 THE HOLIDAY ISSUE NEW YEAR'S ISSUE Fruit& Flower A WINE & WEED PAIRING GUIDE The Art of the Joint 12 GREAT GIFTS THE STONER GIFT GUIDE KEEP PDX WARM REACH OUT AND MAKE A DIFFERENCE GIFT GUIDE SENSUAL & PRACTICAL GIFT SUGGESTIONS LOVE & WEED FUN CANNABIS EVENTS RESOLUTIONS STAKE YOUR CLAIM IN THE NEW YEAR FUTURE TIMELINE NEW RELEASES & ENTERTAINMENT STONER MADNESS KILLER STRAINS TO SMOKE IN 2017 CHECK IT OUT POLLINATING WITH STALLION GENETICS POT COUTURE HOLIDAY TRIPS 2017 HOT HEMP FASHION TRENDS StonerVision CANNABIS VACATION DESTINATIONS STONER MAGAZINE composes fresh, fun, and unparalleled cannabis-centric story lines to discriminant readers through print and mobile devices across a fluidly expanding cannabis landscape. We are encouraged by a uniquely loyal readership that seems to devour the latest in cannabis lifestyle, culture, education, direct and honest news, exclusive cannabis community events, and B2B and B2C collaborative relationships. In a nutshell, STONER is all about love, peace, kindness, knowledge, fun, and openness to new imaginations, fresh theories, and the respect for all people, everywhere.

5 StonerDeadlines AD DEADLINE 20 TH DAY OF THE MONTH PRESS DATE 25 TH DAY OF THE MONTH ISSUE AVAILABLE 3 RD DAY OF THE MONTH AdPackages 1MONTH PACKAGE AVAILABLE 3MONTH PACKAGE AVAILABLE 6MONTH PACKAGE AVAILABLE 12MONTH PACKAGE AVAILABLE Premium Placement Inside Front Cover Inside Back Cover Back Cover Please inquire about our waitlist for these premium positions. Section or Story Pairings Request a quote from your Account Manager for all custom inserts and pricing.

6 StonerDemographics MEDICAL AND RECREATIONAL CANNABIS CONSUMERS (OVERVIEW) MALE 58% FEMALE 42% MEDIAN AGE MEDIAN INCOME $48,000 B2B LOCAL, NATIONAL AND INTERNATIONAL Dispensaries Labs Processors Producers Wholesalers Researchers CONSIDERATIONS AND CONCLUSIONS Readers/Consumers of Stoner Magazine are highly targeted, and are attracted and converted primarily through B2B direct mail, B2C statewide dispensary distribution, and via our web property at: StonerMag.com (browser bookmarks, targeted search engine queries, social media interactions and engagements, and highly relevant inbound links. In short, our physical and digital marketing and distribution channels are uniquely positioned to offer your organization consumers who are receptive and responsive to your cannabis-centric advertising message. Stoner Magazine has continued to generate increased traffic growth since its launch in September 2016.

7 StonerMagDistribution OREGON, WASHINGTON, CALIFORNIA PRINT DISTRIBUTION PLAN Starting in Oregon, Stoner Magazine has begun to spread into Washington State and California. Market saturation in Oregon is present with projection to cover California and Washington in ,000 PRINTED COPIES Please request a current market projection from your Account Representative.

8 StonerOpportunities RATES + OPPORTUNITIES Stoner Magazine offers numerous advertising opportunities for advertisers to reach our valuable, targeted audience. Please contact your Stoner Magazine representative to gain immediate access to our current rate card. STANDARD ADVERTISING OPPORTUNITIES Ad prices are listed in CPM (cost per 1,000 impressions) or flat rate. Please refer to Herbal Publishing Advertising Worksheet for standard ad sizes, file size limits, rates, and additional information pertaining to current advertising rates, availabilities, and specifications. For more information, please contact Herbal Publishing at info@herbalpublishing.com or via phone at Please use the following information to either build your own ad or to send us components for a custom ad build. IF YOU ARE BUILDING YOUR OWN AD: Please send digital files only Press-ready PDF, TIFF or EPS file accepted For bleed, allow 1/8" beyond trim size Keep live text 3/8" away from all page edges All elements must be at least 300dpi IF WE BUILD YOUR AD, WE WILL NEED: An idea about what you want your ad to portray Any image you send must be at least 300dpi Unformatted text in an MS Word doc 1/8" 3/8" Full page only bleed Full page trim size Text Safe Zone " TRIM " BLEED Only full page and double page spread may bleed " TRIM Please send all files to your sales rep. 8.5 BLEED

9 CONTACT Stoner Magazine is owned and published monthly by Herbal Publishing, LLC. Editorial, advertising and administrative offices are located at 3190 Lancaster Dr. NE, Salem, Oregon Telephone: For sales and advertising inquires please contact Our office hours are Monday through Friday, 9:00 AM 6:00 PM Pacific. You can normally expect a response within 4