2016 / 2017 Media Kit

Transcription

1 2016 / 2017 Media Kit IN PARTNERSHIP WITH U.S: 601 SOUTH FIGUEROA STREET. SUITE 450. LOS ANGELES. CA E : I N F G R E Y D O O R P U B L I S H I N G. C O M T:

2 2016 / 2017 Media Kit A UNIQUE MAGAZINE CONTAINING THE CONCIERGE S PERSONAL INSIGHTS INTO THE HOTEL, THE LOCAL LIFE AND HOW A GUEST CAN GET THE MOST FROM THEIR STAY. THERE IS NO SUCH THING AS A CAPTIVE AUDIENCE IN TODAY S MARKETPLACE. THE INTERNET, SMARTPHONES AND APPS MEAN THAT, AS PUBLISHERS WE MUST ENTERTAIN, INFORM AND EARN READER S ATTENTION. THERE IS NO OTHER MAGAZINE AVAILABLE THAT CAN PLACE YOUR BUSINESS DIRECTLY IN FRONT OF HOTEL GUESTS AND THEN BE REINFORCED BY THE DIALOGUE OF THAT HOTELS VERY OWN CONCIERGE. PUBLISHED IN CONJUNCTION WITH THE CONCIERGE TEAM AND WITH THEIR HOTEL GUEST IN MIND, THIS IS AN OPPORTUNITY TO CREATE A PARTNERSHIP THAT GOES BEYOND WHAT HAS BEEN AVAILABLE BEFORE.

3 LES CLEFS D OR USA You can recognize Clefs d Or concierges by the keys they display on the lapels of their uniforms.these crossed gold keys are more than just the symbol of the organization; they are the symbol of guaranteed, quality service. they have the distinction of being the only national professional organization of hotel lobby concierges. Les Clefs d Or members have dedicated many years of hard work and training to the concierge profession. They have their fingers on the pulses of their cities, able to advise guests on restaurants, nightlife, sporting and theater events, sightseeing tours, shopping and more. Always keeping guests safety, enjoyment and satisfaction in mind. The statutes of Les Clefs d Or USA, Ltd, make clear the deep commitment to expand the training of those entering the profession and, in general, to promote, foster, enhance and improve the technical skills and professionalism of concierges; to foster the development of the hotel industry and tourism in general and to maintain the highest possible standards of service for hotel guests.

4 The Concierge magazine COMPLETELY UNIQUE AND LIKE NO OTHER MAGAZINE AVAILABLE. Think of the corporate magazine produced for many luxury hotels... then think of the Where magazine, the regional, advertising based publication or similar. Imagine a perfect blend of these two publications... a magazine that is completely tailored to the hotel property... that brings together information and content that entices an audience... and then carefully blends that information with details of businesses and services that pertain to the area in which the property is situated and who the concierge team are happy to recommend... The Concierge. A magazine that is produced to furnish the esteemed guest with something personal to the venue and that engages with them on a whole new level. U.S: 601 SOUTH FIGUEROA STREET. SUITE 450. LOS ANGELES. CA E: INFO@GREYDOORPUBLISHING.COM T:

5 readers + distribution Readers of The Concierge magazine are men and women who approach life with vigour and as individuals. They have tasted success, they know that devotion to work must be balanced by indulgence in life s great rewards. And so they value the quality of their experiences and possessions more than the quantity that they accumulate. hotel guest breakdown 90% Leisure 10% business forbes 4 stars star rating 16,000 ROOMS already booked for next year 30,000 guests stay per year 55% female guests 45% male guests year old age group 66 TOTAL ROOMS 81% AVG. OCCUPANCY 365 DAYS PER ISSUE 1.8 AVG. GUESTS PER ROOM 2.3 AVG. NIGHTS STAYED 2 issues = 15,270 AVG. READERSHIP PER ISSUE

6 When castles across Europe hosted visiting nobility, the concierge kept the keys to the castle rooms, and ensured that guests had everything they needed during their stay. By the 1800s, a number of buildings in Europe, from government offices to prisons, had their own concierge on staff. U.S: 601 SOUTH FIGUEROA STREET. SUITE 450. LOS ANGELES. CA E: INFO@GREYDOORPUBLISHING.COM T:

7 Advertising Specifications

8 Double page spread Bleed: (h) 247mm x (w) 376mm (includes 3mm bleed all round); Trim: (h) 241mm x (w) 370mm; Safe area (keep text, logos and important info within this area): (h) 217mm x (w) 346mm do not put important text or graphics in centre of ad as these could be concealed within binding/crease Full page Bleed: (h) 247mm x (w) 191mm (includes 3mm bleed all round); Trim: (h) 241mm x (w) 185mm; Safe area (keep text, logos and important info within this area): (h) 217mm x (w) 161mm Half page PORTRAIT keep text, logos and important info within this area): (h) 217mm x (w) 79.5mm Half page LANDSCAPE keep text, logos and important info within this area): (h) 106.5mm x (w) 163mm Quarter page keep text, logos and important info within this area): (h) 106.5mm x (w) 79.5mm

9 Production Our preferred format for your advertising artwork is Press Quality Adobe PDF document. Alternatively, artwork can be supplied as a high resolution (300dpi or higher) Photoshop EPS file with all fonts embedded. All files must be CMYK. If any file is supplied with RGB or Pantone images or colours, we cannot be held responsible for any colour change as a result of converting them to CMYK. Quark XPress or Adobe Indesign documents will not be accepted. Please provide files at the correct size according to the specification above. If your advert is not full bleed, please set it to the specified safe area size with a clear frame/ border to define the edge of the advertisement. Full bleed adverts must have a 3mm bleed margin on all outer edges. To improve our speed of service and protect your work, please supply your advertisements only in the correct file formats and to the booked size (see above). We do not provide proofs of supplied artwork. Any advertising not following the specification as outlined will be rejected and you will be required to resupply your artwork file.

10 In 1929, Ferdinand Gillet, head concierge at the Hotel Scribe in Paris, founded Les Clefs D Or. This association enabled concierges throughout Europe to share ideas with one another. Today, Les Clefs D Or has 3,000 members in 39 countries U.S: 601 SOUTH FIGUEROA STREET. SUITE 450. LOS ANGELES. CA E: INFO@GREYDOORPUBLISHING.COM T:

11 Rate card per edition: Spring / Summer Autumn / Winter minimum commitment of two editions applies. 1/8 page $500 Quarter page $1000 Half page $1750 Full page $2600 Inside front cover $3750 Inside back cover $3750 Double page $ page feature $6000 Back cover $6000 Artwork. to: artwork@greydoorpublishing.co.uk Full page $ Half page $ % discount if paid in full. 50% deposit on signing and then 25% 30 days later and the final 25%, 30 days after that.

12 It wasn t until the 1970s that the concierge position emerged in the United States, although hotel bell captains and front desk staff had unofficially been performing the same duties for many years. Thomas Wolfe is known as one of the first American concierges. He worked in Europe for several years before taking up a position with the Fairmont Hotel in San Francisco in 1974, and he founded the original West Coast chapter of Les Clefs D Or (the West Coast and East Coast chapters eventually merged to form the organization s modern incarnation). U.S: 601 SOUTH FIGUEROA STREET. SUITE 450 LOS ANGELES CA E: INFO@GREYDOORPUBLISHING.COM T: