Publisher and Editor-In-Chief. Sh. Hend Al-Qassemi. Editor & Art Director. Fashion Editor (Italy) Editorial Submissions.

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2 Publisher and Editor-In-Chief Editor & Art Director Fashion Editor (Italy) Editorial Submissions Advertising Administration Support Distribution and Circulation Sh. Hend Al-Qassemi Anton Rodionov Ameni Shafik Max Abdallah Sheila Fernandez, Joyce Binto UAE, Qatar, UK - Abu Dhabi Media (International in English) (Italian) Russian and Arabic versions launching in Q Velvet Magazine is published monthly by PLNY Publishing, Distribution & Events. Reproduction in whole or part of the magazine without permission from the publishing house is strictly prohibited. Velvet Magazine is fully independent and its views are those of any company mentioned herein. All copyrights and trademarks are recognised and all images are used to the purpose of review only. PLNY Publishing, Distribution & Events LLC P.O. Box 68800; Sharjah, UAE Tel: Fax: velvet-mag.com For subscription rates please contact: info@velvet-mag.com

3 Mission Statement VELVET is a UAE-based monthly magazine with a Western appeal, encompassed with an Eastern touch. It incorporates global style and trends but holds true to its Arabic roots, appealing to discerning readers, from Arab nationals to the region s wealthy and aspirational expatriates. With its cutting-edge design and stable awardwinning writers, Velvet inspires and challenges its readers to live life more fully & beautifully. VELVET speaks to the modern society who wants to stay current with today s trends. With a rapidly growing fan base of over 40K followers on Facebook & 109 K on twitter and 20K on Instagram, VELVET is fast becoming the LookBook for the stylish and chic among who have a passion towards fashion and luxury.

The aim of the first event has been to act as the first recognized benchmark of quality for the UAE s print industry by

4 Achievements and Monitoring BPA and Ipsos monitored The DIPA (Dubai International Print Awards) have become a widely recognized and prestigious contest that has continuously expanded within the past seven years. The aim of the first event has been to act as the first recognized benchmark of quality for the UAE s print industry by awarding prizes for outstanding printing products within 13 varied categories Winner of Silver Award at the Dubai International Print Awards -2013

Target Market Readership: Female 70% Male 30% Aged 23-45 years Multi-cultural audience; US/European, Asian, Local, Middle Eastern and Indian Subcontinent.

5 Target Market Readership: Female 70% Male 30% Aged years Multi-cultural audience; US/European, Asian, Local, Middle Eastern and Indian Subcontinent. Interested in Fashion, Beauty, Celebrity, Travel, Art and the latest must-attend events. Available annual buying power of $50,000 Direct Mailing VIP & Members of Royal Families Watch, Jewellery and Fashion Boutiques Jumeirah Group Hotels Zabeel Saray Atlantis The Palm Grosvernor House Hilton Hotels Amwaj Rotana Fairmont Hotel Dubai Fairmont Bab Al Bahr Abu Dhabi St. Regis Hotel, Doha Ritz Carlton Hotel, Doha Hilton Hotel, Doha Four Seasons, Doha Wyndham Regency, Doha Radisson Blu, Doha W Hotel, Doha Capital Club, DIFC, Dubai Ladies Club, Dubai & Sharjah Emirates Airline VIP Lounge Etihad Airways in-flight and Lounges Qatar Airways Lounges in Qatar British Airways DXB Airport Lounge DXB Airport DCA F-B/Class Lounge DXB Hotel Business Lounge VIP Transportation-400 cars Location UAE 75% Qatar 25%

Advertising Rate Card Position $USD Full Page $5,000 Double Page Spread (DPS) $8,500 1st & 2nd DPS $10,000 Covers Front Cover Gate Fold $15,000 Inside Front Cover Spread $12,000 Outside Back Cover

6 Advertising Rate Card Position $USD Full Page $5,000 Double Page Spread (DPS) $8,500 1st & 2nd DPS $10,000 Covers Front Cover Gate Fold $15,000 Inside Front Cover Spread $12,000 Outside Back Cover $12,000 Inside Back Cover $9,000 Locations Facing Contents $9,000 Facing Editor s Letter $9,500 Facing Masthead $9,000 Online Highlighted Home Page Banner $2,000/week Intl + Italia Top Banner (all pages) $1,000/week Side Banner (all pages) $500/week Bottom Banner (all pages) $500/week *** All our booking clients are supported through our social media and additional content on the websites.

Advertising Specifications Print Space Trim (WxH) With bleed (WxH) Spread DPS 446 x 299 456 x 309 Full Page 223 x 299 233 x 309 Gate FDD 444 x 299 454 x 309 All must be supplied as PDFs

7 Advertising Specifications Print Space Trim (WxH) With bleed (WxH) Spread DPS 446 x x 309 Full Page 223 x x 309 Gate FDD 444 x x 309 All must be supplied as PDFs (press-optimised, fonts embedded) converted to CMYK Ensure that all images are a minimum of 300 dpiat 100% of finnal placement size Convert all Spot/Special colours to 4 Process Colours, CMYK files ONLY. Do not submit files in RGB Ads may be supplied on a CD or uploaded to our FTP and must be accompanied by a colour proof, including trim marks. Text type should be minimum of 8 pts; reverse type min 12 pts. The ROM and its summpliers are not responsible for the reproduction of type sizes smaller than those mentioned. Advertisers and/or advertising agencies assume full responsibility of all advertisement content and any claim maid against Velvet because of such content. Supplied colour proofs are only an approximation of colour reproduction. Velvet and its suppliers aim for the best colour reproduction throughout proofing/printing process.

8 Advertising Specifications Digital Position Highlighted Home Page Banner Top Banner (all pages) Side Banner (all pages) Bottom Banner (all pages) Size (Pixels) 1266x x60 300x x90