insights Brand online

Transcription

1 Media Kit

2 ABOUT THE BRAND Your Family knows there s no textbook definition of a mom anymore. She may be a working mom, a stay-at-home mom, married or single. As a heritage brand we ve been at her side for four decades as family roles have changed. What hasn t changed is this mom still puts her family and her home first. Your Family aims to address the key interests of this busy, creative, modern woman. Brand insights From parenting to tried-and-tested recipes, family health to bright ideas for the home, YOUR FAMILY is South Africa s trusted allin-one BRAND for today s multitasking mother. Print Monthly Readership: 299,000 Circulation: 39,921 TV/Video We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind. online Website: 3,479 UBS Facebook: 18,012 Twitter: 2,770 Mailer: 2,163 Brand PLATFORMS Events Sources: AMPS 2014 (Jan-Dec) ABC Apr-Jun, 2015, Effective Measure, Everlytic, individual social media platforms

3 demographics male 3% male 18% 82% female female print 15% % % % % % 30% black 45% coloured/indian 32% white 23% prefer not to say 0% black coloured/indian 13% Gender AGE RAce 97% 59% 76% 23% 1% LSM 7-LSM 10 LSM 4-LSM 6 LSM 1-LSM 3 6% 79% white 2% prefer not to say R0-R % 23% R0-R5 999 R R % 27% R R R R % 17% R R R % 33% R Other 27% 0% Other Website HH income Sources: AMPS 2014 (Jan-Dec), Effective Measure Food *73% foodie influencers 84% regularly cook for pleasure 83% are interested in cooking and entertaining content 82% enjoy braaing 67% enjoy hosting or attending dinner parties Home *69% home and decor influencers 78% are interested in home, decor and gardening content 71% enjoy decorating the house 59% enjoy DIY activities relationships and Parenting *72% parenting influencers 57% are interested in family life and parenting content Pets 61% households own one or more dogs Health & wellbeing *71% health influencers 74% are interested in health and wellbeing content 63% go to gym Online 76% have a Facebook account 58% shop online for media, music, health and beauty products and home and kitchen products Fashion & Beauty *60% fashion and beauty influencers 58% interested in fashion & beauty content 72% regularly go the the hairdresser 67% have bought clothing in the past three months Travel 71% are interested in holiday and travel content 56% enjoy travelling 46% have gone on holiday to the beach/coast recently About the audience *Influencers Brandmapp indicates Influencer Level by asking the following: How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category. More than 50% of the audience consider themselves to be highly influential to their networks in this content category. Sources: AMPS 2014 (Jan-Dec), CREAM 2014, BrandMapp 2014

4 Print ratecard Print ratecard RATES COST VAT TOTAL FULL COLOUR DPS FP 1/2 DPS 1/2 Hor/Ver 1/3 Hor/Ver 2/3 Hor/Ver 2/3 By 2 Col 2/3 DPS Ch/Board SPECIAL POSITION Inside Front Inside Back Outside Back 1st Double-Page Spread 2nd Double-Page Spread 3rd Double-Page Spread Any Guaranteed Full Page R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R deadlines (all deadlines to be understood as 12 noon on each respective day) ISSUE DATE January February March April May June July August ADVERTORIAL BOOKING & MATERIAL DEADLINE DATE 23 Oct 20 Nov 19 Dec 22 Jan 26 Feb 26 Mar 30 Apr 28 May ADVERTISEMENT BOOKING DEADLINE DATE 10 Nov 03 Dec 12 Jan 09 Feb 16 Mar 13 Apr 18 May 15 Jun ADVERTISEMENT MATERIAL DEADLINE DATE 17 Nov 10 Dec 19 Jan 16 Feb 23 Mar 16 Apr 25 May 22 Jun DELIVER ALL ADDED VALUE/INSERT 21 Nov 17 Dec 23 Jan 20 Feb 26 Mar 24 Apr 29 May 26 Jun ON SALE DATE 08 Dec 12 Jan 09 Feb 09 Mar 13 Apr 11 May 15 Jun 13 Jul deadlines ADVERTORIAL* RATES September 25 Jun 13 Jul 20 Jul 24 Jul 10 Aug Double-Page Spread Full Page Full Colour Half Page R R R R R R R R R October November 30 Jul 27 Aug 17 Aug 14 Sep 24 Aug 21 Sep 28 Aug 25 Sep 14 Sep 12 Oct December 22 Sep 12 Oct 19 Oct 23 Oct 09 Nov The above rates include agency Commission but exclude VAT. Advertorial rates exclude VAT and agency commission. SMALL AD SIZES Please contact our classified department on for all small colour or black and white ad sizes. * The advertorial rate covers normal photography, recipe development (if applicable), layout, design and production costs. * However, it excludes agency commission and the costs of any specialised photography, models,styling, hair and/or make-up artists. TECHNICAL SPECIFICATIONS TRIM 276mm deep x 210mm wide BLEED 286mm deep x 220mm wide TYPE AREA 256mm deep x 190mm wide MATERIAL X1A PDF supplied via Adsend or Quickcut SCREEN 150# For terms and conditions, refer to Caxton Magazines general conditions. 78 rooi rose Mei 2013

5 insert ratecard 2015 insert ratecard PAGES COST VAT TOTAL COST VAT TOTAL LOOSE PRE-PRINTED INSERTS (PER 1000) BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000) ALL NON-STANDARD BOUND INSERTS REQUIRE PRE-INSERTION. R PER 1000 COPIES LOOSE INSERTS LARGER THAN 32 PAGES REQUIRE BAGGING R PER 1000 COPIES TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD INSERTS - PRICE PROVIDED ON APPLICATION ELEMENT PLACEMENT SIZES COST Web banners Rich Media Marketing Digitorials SOCIAL MEDIA Digital Extensions (sold as part of a holistic campaign) Leaderboard Half page MPU/Island Leaderboard Half page MPU/Island Editorial mention or banner in magazine s newsletter Digitorial development, design & hosting (R10,000 per month) Facebook & Twitter standard campaign E-cards Microsite development, design & hosting (R10,000 per month) Advent calendar Native articles Augmented Reality SMS/USSD campaign Video Site takeovers Site skins/wallpaper Pop-up banners 2015 digital ratecard 728 x x x x x x 250 Banner: 468 x 60, Max size: 40KB 2 Facebook posts & 2 tweets per month Standard social media campaign with 2 e-cards R350 CPM R350 CPM R350 CPM R400 CPM R400 CPM R400 CPM R3500 R12,000 to R20,000 depending on execution R8000 R11,000 R50,000 Digital ratecard - Price on application Set of three online banners design cost: R3 000 Studio design fee: R1 000 per hour Digital development fee: R850 per hour Content creation at R1 000 per hour (All costs excl content creation, except social media) All rates are CPM (cost per thousand impressions). Rates subject to change with 2015 supplier increases. Cost is subject to client brief, activity mechanic, production requirements and editorial approval. All prices include agency commission. All prices exclude VAT, and are subject to the standard Terms and Conditions of Caxton Magazines. If content is supplied booked as, no changes will be made except agreed upon otherwise.

6 Caxton Events CAXTONmagazines Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish Your Family stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement. For more information, please contact Reinhard Lotz Group Marketing Manager reinhardl@caxton.co.za caxtonmags.co.za Cape Town Uitvulgt, 3 Howard Drive, Pinelands tel durban 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge tel JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196 PO Box 1610, Parklands, 2121 tel