Promotion guide (Wed - Fri) November Join our advertising and sponsorship package! Tokyo Big Sight, West hall

Transcription

1 14 16 (Wed - Fri) November 2018 Tokyo Big Sight, West hall Promotion guide Join our advertising and sponsorship package! Maximise your investment! IFFT/Interior Lifestyle Living enables your company to get involved with the trade fair, as well as gain a high level of industry exposure and recognition. The advertising and sponsorship package enables you to share your company profile with visitors prior to, during and after the fair to increase your level promotion. In order to maximise your investment at IFFT/Interior Lifestyle Living, the advertising and sponsorship package should play an integral part in your pre- and post-fair marketing and communication strategy. Our team is ready to work with you to achieve results! Enquiry promotion@japan.messefrankfurt.com

2 Benefit of exhibiting at trade fairs Do you realise what an important purpose of participating in fairs is? If so, do you share the news with your colleagues? The unique feature of trade fairs is they allow participants to collect a large number of prospects from all over the world, in one location, over a short period of time. This allows you to conduct business and marketing activities intensively and effectively! What is the trade fair? 1. Trade fair is one of the most cost-effective marketing tools available. It is good venues for meeting many potential buyers, distributors, retailers and customers for your business all at once. 2. There are greater opportunities to enhance brand visibility, promote new and existing products, generate leads, and drive incremental sales. Exhibiting also enables you to stay on top of the latest industry trends, gain competitor insights, make key industry contacts and further solidify relationships with current customers. 3. Taking part in trade fair is a great way to get your business known to the target markets efficiently. How to prepare for the fair? Before the fair 1. Set a simple and clear target to share with team members. 2. Plan a visitor-friendly booth design to attract more business and customers. 3. Send invitations to prospects and make the most of promotional tools provided by the organiser! 4. Announce your attendance via websites and using digital tools (fair logo, banner, and E-INVITATION). 5. Prepare giveaway samples, catalogues and price lists. 6. Place advertisement in the official fair guide and website that will be seen by over 30,000 buyers before the fair. 7. PR activities for the press / journalists. During the fair 1. Have experienced staff at your booth. Having decision makers at the booth is very effective. 2. Prepare an interpreter for the booths to ensure smooth communication. 3. Provide exclusive offers that are only available at the fair grounds. This technique is well received by buyers. 4. Hold events, presentations and small talk shows, to create more opportunities to communicate with visitors. After the fair 1. Immediately follow up with customers. This is the key to success. Send the thank you letters, brochures and other materials. 02

3 IFFT/Interior Lifestyle Living 2018 Promotion guide Take advantage of our advertising and sponsorship package! Tips & success Effective promotional tools are sure to attract more of your target audience. Plan ahead to take advantage of participating in the leading interior & design trade fair in Japan! How can we promote our participation in the fair to potential clients as much as possible before the fair? What is the most effective way to approach all visitors at the fair? How can we approach key buyers who have a big influence on the Japanese interior and design market? 2 Banner on the official fair website P04 1 Advertisement on the official fair guide P04 2 VIP invitation card P07 3 Logo on visitor online registration P05 5 Commercial video on LIFESTYLE SALON stage screen P05 Posting your brand / Company logo on visitor online registration and advertising on the IFFT/Interior Lifestyle Living website are some of your most valuable promotional tools! The digital tools provide potential customers new information 24/7. Apply for an advertisement page in the official fair guide! This is the only printed tool distributed during the fair. Also, the commercial video displayed on the LIFESTYLE SALON stage have a great impact on visitors. Make full use of the VIP invitation card, it is free of charge! You can send them to your important customers. Package discount available To help ensure your business success and assist in your multifaceted promotional strategy for targeting visitors, we offer a 10% discount on multiple orders of promotional tools. Select 2 items or more from our list of popular and proven tools to promote your presence in the most effective way. 03

4 Advertising opportunities Enhance your brand and product recognition using our promotional items! Order Submit the application form on the back page. 6 Order directly to Alpha Video. 10% discount if you select 2 items or more from » Pre-fair opportunities 1 Advertisement on the official fair guide RECOMMENDED! Deadline: 17 August 2018 Data submission deadline: 14 September 2018 Boost your market presence before, during and after the fair! Our official fair guide will be available before the fair via our official fair website and distributed to all visitors on-site at the venue. Format Size (mm) Price (tax excluded) Back cover Inside back cover 1 page 1/2 page 1/4 page Logo in the exhibitor list W262 H392 W262 H392 W262 H392 W245 H175 W245 H85 W60 H10 (Maximum) JPY 400,000 JPY 330,000 JPY 250,000 JPY 125,000 JPY 75,000 JPY 30,000 Back cover 1/2 page 1/4 page Logo in the exhibitor list 2 Banner on the official fair website RECOMMENDED! Deadline: 10 August 2018 Data submission deadline: 17 August 2018 Our official website is one of the popular promotion tools among the exhibitors. Don t miss this opportunity to promote your participation using the banner ads to your potential clients! - Your banner will be uploaded on the top of For visitor s and exhibitor s page from 1 month before the fair to the last day of the fair. - Please contact the organiser s office if you would like to arrange the term to post your banner or to post your banner for more than one month. Format Size (Pixel) Page to be shown Price (tax excluded) 1 2 Right 3 Left 4 5 W468 H60 W175 H69 W175 H69 W160 H600 W880 H600 Top of For visitor s / exhibitor s page JPY 250,000 JPY 150,000 JPY 150,000 JPY 300,000 JPY 500,

5 IFFT/Interior Lifestyle Living Logo on visitor online registration at the official website Deadline: 21 September 2018 Data submission deadline: 5 October 2018 RECOMMENDED! NEW! Visitors can complete visitor online registration at the official fair website. Your brand or company logo appears on the confirmation page of the registration form to highlight your participation. Please make the best use of this service to promote yourself to potential clients. Price: JPY 50,000 (tax excluded) Posting schedule: 12 October to 16 November 2018 Contents: 1 logo along with other advertisement 2017 report: more than 10,000 visitors registered at the official website in 2017 *You need to scroll to the bottom of the page to see the logo. *Accept only the first 4 exhibitors Image» On-site opportunities 4 On-site advertisement board RECOMMENDED! Deadline: 28 September 2018 Data submission deadline: 12 October 2018 Improve your presence and lead more visitors to your booth! Visually approach to a number of potential customers and get immediate promotional effect on-site. Ad Space Price: JPY 150,000 (tax excluded) / single-sided Size: W848 H1048 (mm) Booth no. *Location assigned by organiser. Image 5 Commercial video on LIFESTYLE SALON stage screen Deadline: 28 September 2018 Data submission deadline: 12 October 2018 Don t miss this wonderful opportunity to promote your brand, booth and products using this effective platform. The talk show program LIFESTYLE SALON consistently gathers many visitors and is one of the most popular events during the fair. Take advantage of this integrated promotion scheme! Price: JPY 190,000 (tax excluded) *Price includes: editing 1 minute video using photo / movie data provided by exhibitor and the broadcasting fee. Broadcasting before LIFESTYLE SALON program: 1 minute video, 9 10 times on average *Accept only the first 5 exhibitors For details, please contact: Mr. Furukawa, Alpha Video Web info@alphavideo.co.jp 05

6 6 Promotional video shooting during the fair Deadline: 12 October 2018 Video filming services can be provided during the fair. To shoot footage for post-fair promotion on your website, YouTube or other channels...etc. Capture the atmosphere of the exhibition in a 1 minute video! Price: JPY 60,000 (tax excluded) Detail: 1 minute movie (approximately 45 minutes for shooting) Optional service: JPY 20,000 (tax excluded) for uploading video on YouTube on the same day. For details and application, please contact: Mr. Furukawa, Alpha Video Web info@alphavideo.co.jp Image 7 Professional photography service Deadline: 26 October 2018 Do you want a professional photographer with extensive career experience in the interior and design industry to shoot photos for you? The organiser and the professional photography company Nacasa Partners Inc. will offer you the wonderful opportunity to creatively record your booth. Let s make the best use of this chance! Nacasa Partners Inc. Web. Price: JPY 50,000 (tax excluded) / 5 photos Date: November 2018 Shooting angle: the whole booth, a part of booth, products display Time schedule: Shooting date Slot Time Slot Time Slot Time Slot Time 14 November (Wed) Before the fair 1A 8:00 8:30 1B 8:30 9:00 1C 9:00 9:30 1D 9:30 10:00 15 November (Thu) Before the fair 2A 8:00 8:30 2B 8:30 9:00 2C 9:00 9:30 2D 9:30 10:00 After the fair 2E 18:00 18:30 2F 18:30 19:00 2G 19:00 19:30 2H 19:30 20:00 16 November (Fri) Before the fair 3A 8:00 8:30 3B 8:30 9:00 3C 9:00 9:30 3D 9:30 10:00 *The organiser will decide on the allotment of time schedule if your choices overlap with others. *Photo data will be delivered by CD-Rom. 06

7 This form is valid for one person to enter for three days. Without this form, admission fee JPY 2,000 is required. *Please tick one box. Industry Retailer 1 Lifestyle shop 2 Textile shop 3 Apparel shop 4 Furniture shop 5 General merchandise shop 6 Stationery shop 7 Others _ 8 Department store 9 Large scale retail outlet 10 Mail order / E-commerce / TV shopping 11 Distributor / Wholesaler 12 Importer / Exporter 13 Manufacturer 14 Design studio 15 Interior designer / Decorator 16 Architect office 17 Construction / Housing manufacturer 18 Hotel / Leisure facility 19 Restaurant / Cafe / Bar 20 Governmental agency / Association / Embassy 21 Student from design related school 22 Others _ Job function 1 Buyer / Purchasing 2 Designer 3 Sales / Planning / Marketing 4 PR 5 Finance & administration 6 Others _ Position 1 Managing director / Board member / Owner 2 Manager 3 Employee 4 Others _ Company size Please attach your business card or fill out in block letters. Company Title Dept. Name Mr. Ms. Address Postal code Tel. . Web. Authority in purchasing decisions 1 Have authority to purchase 2 Have partial authority to purchase 3 Have influence in purchasing 4 No authority to purchase Main purpose of visit 1 Purchasing products 2 Collect information for purchasing 3 Market survey 4 Participation in the special exhibit 5 Others _ Interested in exhibiting in 2018 IFFT/Interior Lifestyle Living (11/2018) Country [ Visitor information management system (Use of barcode system) ] The registered visitor information will be linked to the barcode system on your visitor badge. When the badge is scanned at exhibitors booths, [ Privacy policy ] Your personal data may be used for the purpose of providing information on fairs/magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management. Fax. your visitor information will be provided to the exhibitors by the organiser. For enquiry: privacy@japan.messefrankfurt.com 1 2 Online visitor registration : IFFT/Interior Lifestyle Living. Bring the visitor registration form with your business card to the on-site reception counter. or Access: from the central Tokyo area Rinkai line Osaki Sta. (JR) Shin-kiba Sta. (JR/Tokyo Metro) Yurikamome Shimbashi Sta. (JR/Tokyo Metro/Toei Subways) Toyosu Sta. (Tokyo Metro) Airport bus Visitor online registration Tel mins. walk from Kokusai-Tenjijo Sta. 3-mins.walk from Kokusai-Tenjijo-Seimon Sta. *For hotel booking and more, please visit Tokyo Big Sight East hall To Shin-kiba Rinkai Line To Toyosu Yurikamome Ariake Sta. Tokyo Big Sight Kokusai-Tenjijo Sta. Kokusai-Tenjijo Sta. 13min. Kokusai-Tenjijo Sta. 5min. Kokusai-Tenjijo-Seimon Sta. 22min. Kokusai-Tenjijo-Seimon Sta. 8min. Haneda Airport (Limousine Bus /Keihin Kyuko Bus) Tokyo-Big Sight 25min. Narita Airport (Limousine Bus) Tokyo Bay Ariake Washington Hotel Tokyo Big Sight 63min. Tokyo Big Sight West hall Ariake Terminal Kokusai-Tenjijo-Seimon Sta. To Shimbashi To Osaki People under the age of 18 and public visitors are not admitted to the fair. Pets are not allowed to enter. Photography by visitors is not permitted. Visual and sound recordings by the organiser : The organiser and its group companies are entitled to make, or to have made on their behalf, visual and sound recordings, as well as sketches of exhibition stands or individual exhibits, for the purposes of documentation or for their own publications. This also applies to any persons included in such recordings. For enquiry: Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living organiser s office Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax visit@ifft-interiorlifestyleliving.com Web. The 4th edition of THE HOTEL atrium zone features a LOCAL theme highlighting the charms of regional characteristics. Highly selected design products will gather in this area, and will offer a journey-like experience to visitors. On each booth, exhibitors will have boards that express their LOCAL places, and a hotel lounge sits in the heart of the zone. Through this theme, visitors can enjoy new encounters and quality communications with exhibitors. This special zone features resources and materials to inspire numerous ideas on renovation, interior design and craftsmanship. Don t miss the special presentation by Keiji Ashizawa for the 6th consecutive year at this zone. Location: West hall 1 Language: English / Japanese /Exhibitor name: Speaker: Mr. Robert Bronwasser / Designer of the Ambiente 2018 Partner Country Presentation Amsterdam-based Dutch designer Robert Bronwasser is an industrial designer who passionately merges creative skills, common sense and 25 years experience into useful designs with a one-off look. He is an acclaimed designer, collaborating with innovative brands and major labels. High quality products and refined designs from Japan are in great demand in European and Asian markets. Selected designs ranging from gift items to everyday items will be showcased at the zone. Do not miss Japanese design and craftsmanship here! on the right map Free of charge Take advantage of free on-site interpretation services and business negotiation consultation support to help with your negotiations with exhibitors. VIP VIP VIP 18 Please bring this card to VIP reception and enjoy a welcome drink at the cafe in the fair. People under the age of 18 and public visitors are not admitted to the fair. 10:00 18:00 17:00 /Zone: /Booth No. : 2F West hall 3 Hello, NEW LOCAL West hall 1 Atrium West hall 1 / Industry / Retailer 1 / Lifestyle shop 2 / Textile shop 3 / Apparel shop 4 / Furniture shop 5 / General merchandise shop 6 / Stationery shop 7 / Others 8 / Department store 9 / Large scale retail outlet 10 TV / Mail order E-commerce TV shopping 11 / Distributor Wholesaler 12 / Importer Exporter 13 / Manufacturer 14 / Design studio 15 / Interior designer Decorator 16 / Architect office 17 / Construction Housing manufacturer 18 / Hotel Leisure facility 19 / Restaurant Cafe Bar 20 / Governmental agency Association Embassy 21 / Student from design related school 22 / Others West hall 4 West hall 3 West hall 4 4F 1F Total : 460 exhibitors (plan) VIP VIP This form is valid for one person to enter for three days. Please bring this card to VIP reception. / Please tick one box. / Job function 1 / Buyer Purchasing 2 / Designer 3 / Sales Planning Marketing 4 / PR 5 / Finance & administration 6 / Others / Please attach your business card. / Company / Title Dept. / Name Tel. . Mr. Ms. / Address / Country / Position 1 / Managing director Board member Owner 2 / Manager 3 / Employee 4 / Others / Company size / Authority in purchasing decisions 1 / Have authority to purchase 2 / Have partial authority to purchase 3 / Have influence in purchasing 4 / No authority to purchase / Main purpose of visit 1 / Purchasing products 2 / Collect information for purchasing 3 / Market survey 4 / Participation in the special exhibit 5 / Others / Interested in exhibiting IFFT Interior Lifestyle Living (11/2018) [Visitor information management system (Use of barcode system)] The registered visitor information will be linked to the barcode system on your visitor badge. When the badge is scanned at exhibitors booths, your visitor information will be provided to the exhibitors by the organiser. [Privacy policy] Your personal data may be used for the purpose of providing information on fairs/magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management. Fax. / For enquiry: privacy@japan.messefrankfurt.com IFFT/Interior Lifestyle Living 2018 Free promotional opportunities Don t miss out on taking full advantage of our promotional items! 1 Free admission tickets & stickers Application deadline: 24 August 2018 Visitor registration form Free admission tickets and stickers are available upon request. Register on the official website now! *Free shipping Order: Online exhibitors page Online visitor registration makes your entrance to the venue smoothly. Access to the venue Subject to change as of September 2017 Takaiyama inc. 9/2017/22000 HIGH-END HIGH-DESIGN WORLDWIDE Free admission ticket (Mon Wed) November 2017 Tokyo Big Sight West hall Atrium 10:00 18:00 (Last day until 17:00) Don t miss the diverse range of the latest design items Highlight Special feature Atrium special zone THE HOTEL Hello, NEW LOCAL Collaboration with: UDS Ltd. JAPAN STYLE Premium zone LIFESTYLE SALON (Mon) November 15:15 16:15 Zones 1F Ground floor 4F Upper floor HIGH-END HIGH-DESIGN WORLDWIDE November 2017 Tokyo Big Sight, West hall INVITATION CREATIVE RESOURCE special presentation Modern Dutch Design Topic BUSINESS SUPPORT DESK HOME EVERYDAY KITCHEN LIFE FOODIST GLOBAL JAPAN STYLE TALENTS MOVEMENT ACCENT NEXT JEWELRY CREATIVE RESOURCE 2 VIP invitation card Application deadline: 24 August 2018 Invite your most important clients using this exclusive card! *VIP card is available maximum 20 cards per exhibitor. *Free shipping Order: Online exhibitors page HIGH-END HIGH-DESIGN WORLDWIDE VIP 2017 VIP invitation card / Visitor registration form 3 E-INVITATION NEW! Announce your participation by using this new promotional tool. You can simply attach it to and send it to your clients. Fixed and editable E-INVITATION in both English and Japanese are available. Download: Online exhibitors page E-INVITATION W600 H420 (pixel) 4 Banner & logo Announce your participation on your website, SNS and signature November 2018 Tokyo Big Sight, West hall Download: Online exhibitors page Logo Banner size: W234 H60 (pixel) Come & visit us!

8 5 Online exhibitor search Deadline: 24 August 2018 Starting in the beginning of September 2018, the online exhibitor search will be available on the official fair website. Register your product and company information so potential clients can find you more easily before and after the fair. Registration: Online exhibitors page Image 6 PR activities for the press / journalists Announce your participation and introduce your products to the press / journalists! Coverage in the pre-fair press release For the coverage in the press release that the organiser publishes in prior to the fair, please submit information and image of your exhibit. The submission guideline will be ed to exhibitors. *This service does not guarantee the definite media appearance. Press tray during the fair [submission: 13:00 17:00, 13 November] Exhibitors can display the press kit / release in the press room during the fair. Please bring 30 sets to the venue press room. *Unclaimed press kits will be disposed after the fair. 7 Twitter / Facebook Twitter Hashdag: #interiorlifestyletokyo Facebook Share your latest information and news on our official Twitter and Facebook pages! We introduce exhibitors products and information. Please send us your latest information! Guideline and the form will be sent later. 08

9 Application form Exhibitor name Contact (Mr. / Ms.) Address Country Tel. Fax. . Date: / / Subject to change, as of April % off is available if you select 2 items or more. For details, please read this guide or contact: promotion@japan.messefrankfurt.com Check Item Price (tax excluded) 1 Back cover JPY 400,000 JPY 2 Inside back cover JPY 330,000 JPY 1 Advertisement on the official fair guide Deadline: 17 August page JPY 250,000 JPY 4 1/2 page JPY 125,000 JPY 5 1/4 page JPY 75,000 JPY 6 Logo in the exhibitor list JPY 30,000 JPY 1 W468 H60 JPY 250,000 JPY 2 Banner on the official fair website Deadline: 10 August Right W175 H69 JPY 150,000 JPY 3 Left W175 H69 JPY 150,000 JPY 4 W160 H600 JPY 300,000 JPY 5 W880 H600 JPY 500,000 JPY 3 Logo on visitor online registration Deadline: 21 September 2018 JPY 50,000 4 On-site advertisement board Deadline: 28 September 2018 Single-sided JPY 150,000 JPY 5 Commercial video on LIFESTYLE SALON stage screen Deadline: 28 September Professional photography service Deadline: 26 October minute movie, 9 10 times on average JPY 190,000 JPY 1st choice 2nd choice 3rd choice Slot: Slot: Slot: JPY 50,000 JPY Total: JPY *Consumption tax rate will be applied to the prices declared. *The promotional tools are provided to the exhibitors of IFFT/Interior Lifestyle Living 2018 only. *The invoice will be sent to the address written on this application form. *If you wish to cancel an order after submitting the application form, the full amount will be charged as the cancellation fee. Enquiry /submit to: IFFT/Interior Lifestyle Living organiser s office / Messe Frankfrurt Japan Ltd. Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax promotion@japan.messefrankfurt.com