2017 media kit. also included in this media kit: Capital Area REALTOR GCAAR s print publication highlights member and industry news.

Transcription

1 2017 media kit Capital Area REALTOR GCAAR s print publication highlights member and industry news. also included in this media kit: Advertising in Newsline, GCAAR s weekly e-newsletter Advertising on GCAAR.com

2 CAPITAL AREA REALTOR advertising rates Circulation: Over 10,000 per issue Print Schedule: Five issues per year; pages per issue* Specifications: Page trim size is 8.5 x 11 finished. Please allow an additional 1/8 around all sides for full page ads that bleed. Text and logos should be at least 1/4 away from trim edge. FULL PAGE with bleeds FULL PAGE no bleeds HALF PAGE vertical QUARTER PAGE x x trim size is 8.5 x 11 8 x 10.5 HALF PAGE horizontal 7.5 x x 10 Submission: Advertising copy should be submitted as follows: By as an Adobe Acrobat PDF, or as an.eps or.tif file with all screen/printer fonts and graphics embedded (if possible). All submissions must be accompanied by a hard copy of the finished advertisement. Additional preparation of camera-ready copy will be billed to the advertiser. AD SIZE ACTUAL SIZE (width x height) 2017 PRICE (per issue)* Color 1 TIME 3 TIMES 5 TIMES Full Page 8.5 x 11 $1,530 $1,375 $1,300 ½ Page 7.5 x 4.5 $925 $835 $785 ¼ Page x $535 $480 $455 Back Cover 8.5 x 11 $2,150 $1,935 $1,830 Inside Front Cover 8.5 x 11 $1,835 $1,650 $1,560 Inside Back Cover 8.5 x 11 $1,735 $1,560 $1,475 Business Card 3.5 x 2 $500 $2,125 * 10% discount applies to 4 frequency advertisers; 15% discount applies for advertising in all 5 issues. Advertisers are charged on a per-issue basis. ISSUE DATE March/April March 10 May/June April 14 September/October July 31 RESERVATION DEADLINE November/December September 29 Deadline dates are approximate and may change. Advertising Policy: Advertising in Capital Area REALTOR is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Capital Area REALTOR. All ads are subject to approval and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. GCAAR accepts advertising from REALTORS and brokerages in this publication. Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Capital Area REALTOR. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad. Advertiser agrees to the terms and conditions for advertising in Capital Area REALTOR. About GCAAR: GCAAR represents over 10,000 REALTORS in Montgomery County, MD and Washington, DC. The association provides many services for REALTORS, including continuing education and professional networking opportunities. GCAAR also works with policymakers to ensure public policy that encourages home ownership in the greater capital area. 2

3 CAPITAL AREA REALTOR advertising contract 2017 Advertising Contract for Capital Area REALTOR Please return this form with payment to secure ad space. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed AD RATES AD SIZE Color Year 1 TIME 3 TIMES 5 TIMES * FULL PAGE $1,530 $1,375 $1,300 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * ½ PAGE $925 $835 $785 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * ¼ PAGE $535 $480 $455 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * BACK COVER $2,150 $1,935 $1,830 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * INSIDE FRONT COVER $1,835 $1,650 $1,560 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * INSIDE BACK COVER $1,735 $1,560 $1,475 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC * BUSINESS CARD $500 $2,125 * JAN/FEB * MARCH/APR * MAY/JUNE * SEPT/OCT * NOV/DEC Name: Company Name: Address: GCAAR Member # (if applicable): Company URL: Office Phone: Office Fax: Payment: per issue Payment Method: MasterCard Visa American Express Discover Invoice Check Enclosed Credit Card Number: Expiration Date: *V-Code: (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). The undersigned agrees to the Terms and Conditions for advertising in Capital Area REALTOR. Authorized Signature: On Behalf of GCAAR: Authorized Signature: Title: Date: For more information or to reserve space contact: Arlene Braithwaite The Braithwaite Group 5482 Greathead Court Columbia, MD

4 advertising specifications Greater Capital Area Associations of REALTORS GCAAR offers advertising on its website, GCAAR.com. Affiliate members always enjoy a 10% discount. GCAAR accepts advertising from REALTORS or brokerages. Please send an electronic file of your company s banner advertisement (300 x 250 pixels). FORMAT: Files should be high resolution JPEG, PNG or GIF files. Animated ads and ads in PDF format will not be accepted. SIZE: 300 x 250 pixels. Failure to comply with the specified guidelines may result in your ad being delayed. LOCATION: Advertising is allowed on the following pages Join GCAAR Housing Market Report Sponsorship Opportunities To place an ad or obtain more information, contact: Arlene Braithwaite arlenetbg@comcast.net All ads will be subject to approval, both in regards to content and style. 4

5 Greater Capital Area Associations of REALTORS advertising contract 2017 Advertising Contract for GCAAR.com Pricing: For $1,325 your firm can place an ad on GCAAR.com for the entire year. (Or six months for $800). AFFILIATE MEMBERS ALWAYS ENJOY A 10% DISCOUNT. The undersigned company representative agrees to place a banner advertisement on the Greater Capital Area Association of REALTORS website, and by their signature agrees to the following: Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed. SCHEDULE DATES: LOCATIONS: * Join GCAAR * Housing Market Reports * Sponsorship Opportunities (Please print or type) Company Name: Contact Person: Street Address: City: State: Zip: Telephone: Fax: Authorized by: Signature: Title: Amount enclosed: $ Date: Payment Method: MasterCard Visa American Express Discover Invoice Check Enclosed Credit Card Number: Expiration Date: *V-Code: (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). Authorized Signature: Date: URL for ad to link to: On Behalf of GCAAR: Authorized Signature: Title: Date: Send your electronic files and completed reservation form with payment to: Arlene Braithwaite The Braithwaite Group 5482 Greathead Court Columbia, MD

6 Greater Capital Area Associations of REALTORS NEWSLINE A WEEKLY e-newsletter EXCLUSIVELY FOR GCAAR MEMBERS 2017 advertising specifications GCAAR offers advertising in its weekly e-newsletter, Newsline. Advertising is available to members and non-members. Affiliate members always enjoy a 10% discount. FORMAT: Files should be high resolution (300dpi) JPEG, PNG or GIF. Animated ads and ads in PDF format will not be accepted. SIZE: The banner ad (top of the page) space is a maximum of 600 pixels wide (7.65 inches) x 96 pixels high (1.25 inches). A sidebar tile ad (along the left-hand column of the page) is a maximum of 119 pixels wide (1.65 inches) x 220 pixels high (3.1 inches). Failure to comply with the specified guidelines may result in your ad being delayed. BANNER AD 600 pixels (7.65 ) x 96 pixels (1.25 ) SIDEBAR TILE AD 119 pixels (1.65 ) x 220 pixels (3.1 ) SIDEBAR AD One-time ad $75 N/A Four weeks $200 N/A Six months $1,100 N/A Full year $1,975 N/A BANNER AD* $1,200 Quarterly * Banner ads can be purchased quarterly (three months). Once a quarterly ad has been purchased, you will not be able to purchase another ad during that calendar year unless space is available. All ads will be subject to approval, both in regards to content and style. To place an ad or to obtain more information contact: Arlene Braithwaite, Account Manager The Braithwaite Group 5482 Greathead Court Columbia, MD

7 Greater Capital Area Associations of REALTORS NEWSLINE A WEEKLY e-newsletter EXCLUSIVELY FOR GCAAR MEMBERS advertising contract 2017 Advertising Contract for Newsline The undersigned company representative agrees to place an advertisement in the Greater Capital Area Association of REALTORS e-newsletter Newsline, and by its signature agrees to the following: Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed. Advertising Policy: Advertising in Newsline is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Newsline. All ads are subject to approval, and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Newsline. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad. Advertiser agrees to the terms and conditions for advertising in Newsline. (Please print or type) Company Name: Contact Person: Street Address: City: State: Zip: Telephone: Fax: Authorized by: Signature: Title: Amount enclosed: $ Date: Payment Method: MasterCard Visa American Express Discover Invoice Check Enclosed Credit Card Number: Expiration Date: *V-Code: (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). Authorized Signature: Date: URL for ad to link to: Cost: Ad Type/Position: Dates: On Behalf of GCAAR: Authorized Signature: Title: Date: Send your electronic files and completed reservation form with payment to: Arlene Braithwaite The Braithwaite Group 5482 Greathead Court Columbia, MD