West Kentucky Star is Western Kentucky's online newspaper, covering local news, sports, weather, and community events.

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1 West Kentucky Star is Western Kentucky's online newspaper, covering local news, sports, weather, and community events. Better than a traditional newspaper, West Kentucky Star covers breaking news immediately. No waiting for tomorrow's morning paper or tonight's 6 o'clock news. West Kentucky Star brings customers to you, with just a click of the mouse! West Kentucky Star is committed to developing SOLUTIONS that makes advertising WORK on the internet. Each month, West Kentucky Star reaches nearly 165,000 UNIQUE READERS, the majority of whom are right here in the Jackson Purchase Area.

2 SPLASH PAGE RATES: STORY PAGE RATES: RUN OF SITE (ROS) RATES: CREATIVE RATES: All ads on a rotation schedule within the applicable category and ad placement. All rates are calculated per week.

3 AD SPECS Impact Box (300 px width x 250 height) Embedded Box (180 px width x 150 height) Banner Ad - Top of the page Banner Ad (716 px width x 108 height) Maximum Animation Loop: 3x Footer Ad - Bottom of the page Footer Ad (974 px width x 108 height) Maximum Animation Loop: 3x Mini Banner Ad (615 px width x 71 height) Maximum Animation Loop: 3x GIF, Animated GIF files preferred, JPG files accepted.

4 CREATIVE STRATEGY SPEC Date Submitted: Time: Date Needed: Account: Date On-Site: Website: Sales Rep: MATERIALS NEEDED: Please check all that apply Impact Box/ROS (300x250) Embedded Box (180x150) Banner Ad (716x108) Other PURPOSE & DETAILS OF CAMPAIGN: (Slogans, style, colors, ect.) MARKETING CHECK LIST Check off the TOP 3 Reasons to Advertise: Build Store Traffic Marketing Increase Name Awareness Internal Promotions Niche Marketing Promote New Store Opening Educate Customers Better R.O.I. Compliment External Marketing Generate New Customers Promote E-Commerce Build Internal Morale Expand Demographics Counter Attack Competitors Recruitment / Personnel Use Available Co-Op Dollars Promote Website Retail merchandising Build the Brand Reinforce Market Position Support Sales Objectives Move Old Inventory Other

5 CREATIVE WORKSHEET IMPACT & EMBEDDED BOXES: NOTES:

6 CREATIVE WORKSHEET BANNER AD: NOTES:

7 AD SPECS Banner Ad (716 px width x 180 height) Maximum Advertisers: 3 $320 $260 $400 High Impact Box (300 px width x 250 height) Maximum Advertisers: 4 $220 $175 $275 Mini Banner Ad (615 px width x 71 height) Maximum Advertisers: 3 $185 $150 $230 Impact Box (300 px width x 250 height) Maximum Advertisers: 4 $225 $180 $145 Footer Ad (716 px width x 180 height) Maximum Advertisers: 3 $250 $200 $165

8 ON SITE WHAT YOU GET:! Impact Box (300x250) - One week! Embedded Ad (180x150) - One week! Promo Feature Ad - 32 Hours! Video Display Page! Five fully produced 75 seconds - 2 minute videos! 15 hours of video player coverage before event and 4 hours of coverage after event. LIVE on SITE RADIO! (30) Pre-recorded Promo s on station of choice, running 3 days out from Internet Ad (5:30a-Mid) DETAILS:! West Kentucky Star Promo spot ad to run Friday at 10am to Saturday 6p. * VIDEO COVERAGE:! Five pre-recorded, 75 seconds - 2 minute produced videos VIDEO PLAYER SCHEDULE:! Friday 7:00pm - Saturday 8am: Introduction video! Saturday 8:00am - 9:30am: Video 1! Saturday 9:30am - 11:00am: Video 2! Saturday 11:00am - 12:30pm: Video 3! Saturday 12:30am - 2:00pm: Video 4 * * Example of schedule and times; client can decide air times.