Generate Leads With The Playbook

Transcription

1 2018 Reader Survey Results 2019 Calendar Build Your Brand And Generate Leads With The Playbook Digital Options To Help You Acquire More Customers Source: Marathon Pipe Line LLC napipelines.com 2019 Media Kit

2 2 From the Editor North American Oil & Gas Pipelines is the premier publication focused on the business of oil and gas pipeline construction and maintenance in the United States, Canada and Mexico. Our people-centered editorial is available on multiple media channels print, web, , conference, webinars, social media, seminars and beyond. Our readers are the professionals involved with pipeline owning and operating companies, contractors, engineers and service providers. Our editorial focuses on the latest news and market developments that are shaping the oil and gas pipeline industry in North America, from the record-setting production in the United States, expanding market access into Mexico and improving export opportunities for Canadian energy. We bring you in-depth stories about the most efficient methods of pipeline installation, new innovations in integrity management and proven managerial strategies that enhance the bottom line. North American Oil & Gas Pipelines offers marketers the industry s best opportunity to reach pipeline leaders. North American Oil & Gas Pipelines print magazine, digital edition, website and weekly e-newsletter feature top-tier content that pipeliners can find nowhere else, influencing decisions regarding new products, equipment and processes for improving operational efficiency, project execution, quality control, maintenance practices and more. We also organize the annual Pipeline Leadership Conference to bring together industry thought-leaders to improve collaboration and recognize innovation through people, process and practice. Each year, we present the prestigious Pipeline Leadership Award at the conference, as well as feature the award winner on the cover of our November/December issue. Join us, as we tell the stories about the people who make the pipeline industry great. Managing Editor North American Oil & Gas Pipelines is published by Benjamin Media, Inc, internationally recognized and awardwinning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets Brecksville Rd. Brecksville, Ohio USA Ph:

3 3 Readership Source: Gabe s Construction Co. The premier publication focused on the business of oil and gas pipeline construction and maintenance. 93,880* Average Monthly Reach 85% Direct Request Subscribers Magazine Website enewsletter Webinars Twitter Member 5,959 Average Users per Month 7,088 Average Distribution 100 Average Registrants* 2,139 17,569 Circulation - Print 1,533 Circulation - Digital* 12,156 Average Pageviews per Month *Publisher s Own Data

4 4 Readership Classification by Title Source: TransCanada Corp. 39.8% Owner/CEO/President Primary Business 38.5% Excavation Contracting Firms, Pipeline Construction Companies, Pipeline Maintenance Companies 12.9% Pipeline Engineering Firms 8.5% Exploration/Production Companies 6.9% Others allied to field 4.7% Legal/Financial Consulting Firms 29% General Manager/Manager Supervisor/Foreman Superintendent 12.9% Executive Mgmt/VP/COO/ CFO/Director 12.8% Energy Transportation and Distribution Companies 3.2% Government/Regulatory Agencies 10.9% Engineer/Consultant 12.5% Equipment Mfg/Suppliers/ Dealers 7.4% Other, Attorney, Financial Manager

5 5 Reader Study Source: NDT Global The top 3 information sources subscribers find influential in helping evaluate or learn about a technology, service or industry issue are: Trade Magazines - 88% Websites - 66% Trade Shows - 55% 79% of subscribers rated Upcoming Projects as most-preferred type of content. Ask how you can sponsor the Upcoming Projects section! The top 3 topics subscribers want to read about in North American Oil & Gas Pipelines are: 1. Pipeline Construction (93%) 2. Technology/Equipment (79%) 3. Jobsite Safety (60%) Which of the following actions have you taken after seeing an advertisement in North American Oil & Gas Pipelines? 67% Visited advertiser s website 60% Discussed the advertised product/ service with a colleague 27% Considered purchasing 21% Recommended or specified 16% Contacted product salesperson 16% Tested/Tried a product/service 15% Purchased *2018 Reader Study is Publisher s Own Data

6 6 Calendar JANUARY/ FEBRUARY MARCH APRIL MAY JUNE Topics: Cybersecurity Jobsite Preparation Pigging Technology Trenchless Construction Worker Training/Recruitment Product Showcase: Pigging Products Mail Date: Jan. 25 Insertions: Dec. 1 Materials: Dec. 15 Bonus Distribution: PPIM Feb 18-21, Houston, TX PLCA Annual Conference Feb 6-10, Fernandina Beach, FL HDD Academy Feb 25-26, Tempe, AZ Topics: 2019 Canadian Oil Pipeline Report Corrosion Control Land Management Safety Valves/ Monitoring Software Tools Product Showcase: Pipe Layers/Sidebooms/ Vacuum Lifting Bonus Distribution: NASTT s No-Dig Show March 17-21, Chicago, IL NACE Corrosion 2019 March 24-28, Nashville, TN CGA 811 Excavation Safety Conference Mar 26-28, Tampa, FL American Pipeline Contractor s Association Mar 29-April 3, Key Largo, FL Pipeline & Energy Expo April 9-11, Tulsa, OK Mail Date: Mar. 3 Insertions: Feb. 2 Materials: Feb. 16 Topics: Cleaning Pigs Gathering Pipelines Construction GIS/Mapping Stakeholder Collaboration Vacuum Excavation Product Showcase: Dozers Bonus Distribution: PLCA Canada May 12-16, Ottawa, ON Mail Date: Apr. 10 Insertions: Mar. 2 Materials: Mar. 16 Topics: 2019 U.S. Oil Pipeline Report Asset Management/Data Integration Pipe Wraps/Repair Preventive Maintenance Safety Culture Product Showcase: Hydraulic Excavators Bonus Distribution: Global Petroleum Show June 11-13, Calgary, Canada Mail Date: May 10 Insertions: Apr. 2 Materials: Apr. 16 Topics: Crawler Carriers Innovative Business Practices Leak/Holiday Detection Pipeline Integrity Assessment Right-of-Way Maintenance/ Restoration Product Showcase: Trenchers Mail Date: Jun. 10 Insertions: May 1 Materials: May 15 Bonus Distribution: UESI Pipelines 2019 Conference July 21-24, Nashville, TN JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER Mail Date: Jul. 25 Mail Date: Sep. 10 Mail Date: Oct. 10 Mail Date: Nov. 25 Insertions: Jun. 1 Insertions: Aug. 1 Insertions: Aug. 31 Insertions: Oct. 1 Materials: Jun. 15 Materials: Aug. 15 Materials: Sep. 14 Materials: Oct. 15 Topics: 2019 Canadian Natural Gas Pipeline Report Drones/UAVs Leasing/Rental Equipment Pig Locating/Tracking Transportation/Stringing Product Showcase: HDD/Boring Rigs Topics: Coatings Distribution Pipelines Non-Destructive Testing Pipeline Repair/Rehabilitation Public Outreach/Social Media Product Showcase: Vacuum Excavators Bonus Distribution: IPLOCA 2019 Sept 30-Oct 4, Bangkok ICUEE 2019 Oct 1-3, Louisville, KY Topics: 2019 U.S. Natural Gas Pipeline Report Permitting Processes Inline Inspection/Smart Pigs Pipeline Security/Monitoring Welding Product Showcase: Crawler Carriers Bonus Distribution: Pipeline Leadership Conference Nov, TBD Topics: 2019 Pipeline Leadership Award Emergency Response Environmental Challenges Maintaining Aging Infrastructure UT Inspection Product Showcase: Right-of-Way Clearing/Restoration Includes 2020 Buyer s Guide

7 7 Website napipelines.com 5,959 Average Users per Month 12,156 Average Pageviews per Month Banner CPM Net Rate Branded Background Skins*...$12,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page. Leaderboard Banner... $ x 90 Large Leaderboard Banner... $ x 90 PushDown Banner... $ x 90 Banner expands to 970 x 250 Standard Banner... $ x 250 Skyscraper Banner... $ x 600 Interstitial Ad... $ x 400 Ad pops up while a user is browsing between pages. Inline Banner... $ x 250 Appears within the natural flow of editorial content on run of site. *Please note, background skins are not guaranteed to show on mobile devices and tablets Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

8 8 enewsletter Weekly North American Oil & Gas Pipelines enewsletter Distributed every Tuesday 7,088 Average Distribution Specs Banner Advertisement size: 580 x 80 (72 dpi) Acceptable file formats are.jpg and.gif Maximum file size is 25k Provide URL address for link Max looping 3x for.gif files Your Banner Ad Here Advertorial: Headline 25 words and image/logo Provide URL address for link Rates (NET) Banner Advertisement $1,250 per month Ad included in each weekly enewsletter Advertorial $325 per issue Your Banner Ad Here

9 Native Program 9 Viewers spend almost as much time on native ads as they do on editorial content. Native advertising has been shown to increase brand lift by 82% If native ads include rich media, conversion rates could go up to 60% Statistics From Adweek, 4/17/2017 With North American Oil & Gas Pipelines Native Program, your content will appear like a news story within the natural layout of North American Oil & Gas Pipelines media channels. Sponsored content is marked as sponsored, but it blends into the native content. Homepage Newsfeed enewsletter Content Twitter Posts 1,600+ Average Users per Month 7,088 Average Weekly Distribution 2,139 Your content remains in the top 10 stories on the homepage for duration of your program. Your content included for the duration of your program. Your content is tweeted regularly over the duration of your program. Contact your sales representative for rates.

10 10 Digital Edition 1,533 Monthly Distribution* North American Oil & Gas Pipelines Digital Edition Analytics: 2018 Stats (Jan-June)* Average per issue Your Ad Here Unique visitors Issue views 1, Page views 22,912 4,582 North American Oil & Gas Pipelines Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It s the first thing a reader will see when they open the digital edition. Ad is specific to an issue and will always remain a part of the issue in the archives. Can be designed to look like a web page adding images, links, video, etc. Digital Edition Landing Page ads are visible on desktops and mobile devices. Your company will be recognized as an issue sponsor in the digital edition notification. Digital Edition Landing Page Landing Page Ad Sizes/Specs: Full page: 8-1/4 wide x 11-1/8 high Spread: 16-1/2 wide x 11-1/8 high Acceptable files include:.pdf,.eps and.tif. 300 dpi. Rates (NET) Digital Edition Landing Page $300 per issue - Full page $400 per issue - Spread Play Video Hyperlink $100 per issue Advertisement Hyperlink $50 per issue *Publisher s Own Data

11 11 Playbook North American Oil & Gas Pipelines PLAYBOOK Source: Enbridge Work with the North American Oil & Gas Pipelines editors to create an exclusive, customizable Playbook with content centered around your products, technology and/or company. The Playbook will be a downloadable, topic-specific guide that includes the latest news and market analysis, along with content and ads from your company. Your Logo Here Product Frequency Total Reach Value (NET) North American Oil & Gas Pipelines enewsletters advertorial ½ Page, 4/C ad in North American Oil & Gas Pipelines 300 x 250 ad on napipelines.com Tweets North American Oil & Gas Pipelines Playbook blast Professionally designed Playbook featuring your brand (PDF format) 4X 7,088 average distribution x 4 issues = 28,352 $1,300 1X 19,102 circulation $3, Months 4X 10,000 impressions x 12 months = 120,000 2,139 followers x 4 tweets = 8,556 $7,200 $400 1X 9,000 distribution $2,955 $5,000 Total: 221,082 $20,068 Your Net Rate: $15,000 Qualified Leads The Playbook will be available on napipelines.com for 12 months (as well as be posted on your company s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company. Promotional Campaign The North American Oil & Gas Pipelines Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.

12 12 Maximum Exposure Options STAND OUT from the crowd with these high exposure advertising options. Belly Band: Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine. Thus, it is impossible to ignore your advertisement. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. French Door Cover Flap Gatefold Cover options: The front cover is the most visible page of a magazine, designed to draw the reader s attention. Take advantage of this prime real estate with a special cover option. Give the readers something extra. Ride Along Outsert: Let the power of North American Oil & Gas Pipelines brand carry the load for your next direct mailing. Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures. Other Special Options: Poster Fold-Out Tabs Business Reply Card Contact your sales representative for rates.

13 13 Rates Print (Ad appears in Print & Digital Editions) Display Ads (4-COLOR, GROSS) 1X 3X 6X 9X Spread $6,730 $6,490 $6,300 $6,050 Full Page $4,900 $4,880 $4,740 $4,590 2/3 Page $4,658 $4,520 $4,380 $4,250 1/2 Page Island $4,150 $4,025 $3,900 $3,780 1/2 Page $3,780 $3,670 $3,550 $3,450 1/3 Page $3,410 $3,300 $3,210 $3,110 1/4 Page $3,040 $2,950 $2,860 $2,770 1/6 Page $2,510 $2,430 $2,360 $2,290 BC Cover Rates (4-COLOR, GROSS) 1X 3X 6X 9X 2nd Cover $5,420 $5,250 $5,090 $4,930 4th Cover $5,600 $5,430 $5,270 $5,090 PipeLine Connection Rates (NET RATES SHOWN) Discounted advertising section located in the back of book. Source: Enbridge North American Oil & Gas Pipelines Buyer s Guide (NOV/DEC ISSUE) Digital Website (CPM NET RATE) Standard Banner (300x250) $60 Skyscraper Banner (300x600) $85 Leaderboard Banner (728x90) $90 Large Leaderboard Banner (970x90) $100 PushDown Banner (970x90) $125 Inline Banner (300 x 250) $125 Interstitial Ad (600 x 400) $200 Branded Background Skin Twitter (NET) Regional Impressions available. Contact your sales representative for more details. $12,500 Annual Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval. Rate $100 per tweet enewsletter (NET) Banner Advertisement (ad included in each weekly enewsletter) $1,250 per month Advertorial $325 per issue Ads must be purchased in 3 issue increments. Enhanced Listings (NET) 3 Issues/ Color 3 Issues/ B&W Logo - Color $175 Full Page $4,370 $2,110 Bold Company 1/2 Page $2,275 $1,500 Name $140 Digital Edition (NET) 1/4 Page $1,485 $990 Category Ad - Business Card $610 $415 Color $290 per column inch Digital Edition Landing Page $300 per issue - Full page $400 per issue - Spread Play Video Hyperlink $100 per issue Advertisement Hyperlink $50 per issue

14 14 Webinars 5 Reasons to Sponsor a North American Oil & Gas Pipelines Webinar You deliver the presentation. We deliver the qualified leads. What you provide: Company logo, presentation description and image. Up to 5 custom pre-event survey questions for the registration form. Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation! What we provide: One ½ page 4-color ad in North American Oil & Gas Pipelines promoting your webinar session. Two dedicated blasts promoting webinar session to North American Oil & Gas Pipelines subscribers. Event posts and other Benjamin Media social media networks. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on for one year Sponsorship Rate: $5,000 Net 100 Average Registrants per Webinar You ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you determine the fit and interest of each lead. You will get to know your target audience. Interact with your audience through polls and a Q&A session and get a better understanding of their current situation, challenges and needs. You ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand awareness while promoting your event. You ll position your company as a market leader. Present a highquality educational webinar and become the authority on a subject. It s cost-effective. Not only is it cost-effective for you, it s also costeffective for attendees! Win-win! * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.

15 PipeLine Connection Connect your business with influential buyers in the North American oil & gas pipelines industry. PipeLine Connection is an all-advertising section located in the back of the book. Ads must be purchased in 3 issue increments (frequency rates shown below). Source: Marathon Pipe Line LLC AD INDEX Advance Metalworking...advancemetalworking.com...41 ASV...asvllc.com/more...13 BMI Resource Center...edu.benjaminmedia.com...25, 40 Case Construction...CaseCE.com...5 Dominion...depparts.com...40 Dominion (Fiori)...depparts.com/fiori /4 Page Ad GIE+Expo...gie-expo.com...17 ICUEE...icuee.com...43 Kawasaki...kcmcorp.com...15 Kobelco Construction Machinery...kobelco-usa.com...44 NUCA...nuca.com...11 Perkins Engines...perkins.com/syncro...3 Trimble...construction.trimble.com/digbetter...7 Wacker Neuson...wackerneuson.com...2 1/2 Page Ad 1/8 Page Ad 1/8 Page Ad th RESOURCE C E N T E R Conferences and Events Online Learning Books Site Engineering for Landscape The Professional Practice of Architects 5th Edition Landscape Architecture: The leading choice for site engineering, planning, and construction courses, as well as for practitioners in the field, Whether providing direction for a new company, guiding A Complete Guide to Starting Your Own Firm this resource introduces the principals 1/2 and techniques Page of Ad an owner to jumpstart a stagnant business, or assisting a basic site engineering for grading, drainage, earthwork landscaper to study for the national LARE, this single-source and road alignment. blueprint is the key to prospering in this dynamic field. Topics Covered Include: Topics Covered Include: Site engineering concepts Designing horizontal and vertical road alignments Professional ethics, finances, office administration Construction sequencing Marketing and promotion Designing and sizing stormwater management Government regulatory laws, federal taxes systems Case study profiles of landscape architecture firms APPROVED STUDY GUIDE for the national Landscape APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)! Architecture Registration Exam (L.A.R.E.)! $95.99* Hardbound 384 pp $89.99* Hardbound 560 pp *Shipping and handling not included. Selling Price subject to change without notice edu.benjaminmedia.com 1/4 Page Ad 1/8 Page Ad 1/8 Page Ad Specs Full Page Ad: 7 1/8 X 9 3/4 1/2 Page Ad: 7 1/8 X 4 3/4 or 3 3/8 X 9 3/4 1/4 Page Ad: 3 3/8 X 4 3/4 or 7 1/8 X 2 1/4 1/8 Page Ad: 3 3/8 X 2 1/4 Rates (NET) 3 Issues/ Color Full Page Ad $4,370 1/2 Page Ad $2,275 1/4 Page Ad $1,485 Business Card (1/8 Page Ad) $610 3 Issues/ B&W Compact Equipment JUNE 2017 Full Page Ad $2,110 1/2 Page Ad $1,500 1/4 Page Ad $990 Business Card (1/8 Page Ad) $415

16 16 Events Fifth Annual Pipeline Leadership NETWORKING INTERACTIVE SESSIONS PIPELINE LEADERSHIP AWARD PRESENTATION C O N F E R E N C E NOVEMBER 2019 LOCATION TBD Put your brand in front of top executives involved in building and operating oil and gas pipelines throughout North America by sponsoring the 2019 Pipeline Leadership Conference. Attendees include: executives from oil and gas pipeline operators, utility companies, contracting firms, engineers and other industry leaders PAST SPONSORS: Arcelor Mittal Blackeagle Energy Services John Deere Construction & Forestry Division Michels Corp. Miller Pipeline Minnesota Limited PipeLine Machinery International Signature Systems Group Sterling Lumber Company The Mosaic Company Tioga HVAC TorcSill Foundations LLC For sponsorship opportunities, please contact Brittany Cline at bcline@benjaminmedia.com or ORGANIZED BY: IN COOPERATION WITH:

17 Print Specs Full Page Inches: 8 1/4 x 10 3/4* Decimal: 8.25 x 10.75* *This includes a 1/8 (.125 ) bleed on each side. Bleed - 8 1/4 x 10 3/4 : Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin. Page Edge (Trim) - 8 X 10 1/2 Safety - 1/4 in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone. Materials Ads are produced using computer-to-plate technology. Digital Files File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. There is a minimum additional charge for Ad Creation/Modification $75/hour Inserts Please call for pricing. 17 2/3 Page Inches: 4 1/2 x 9-3/4 Decimal: 4.5 x /2 Page Vertical Inches: 3 3/8 x 9 3/4 Decimal: x /2 Page Island Inches: 4 1/2 x 7 1/2 Decimal: 4.5 x 7.5 1/2 Page Horizontal Inches: 7 x 4 7/8 Decimal: 7 x /3 Page Vertical Inches: 2 3/16 x 9 3/4 Decimal: x 9.75 Special Positions Guaranteed only with a 10% extra charge added to space rate. Short Rates Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. 1/3 Page Square Inches: 4 1/2 x 4 7/8 Decimal: 4.5 x /4 Page Square Inches: 3 3/8 x 4 7/8 Decimal: x /4 Page Horizontal Inches: 7 x 2 3/8 Decimal: 7 x /6 Page Vertical Inches: 2 3/16 x 4 7/8 Decimal: x /6 Page Horizontal Inches: 4 5/8 x 2 3/16 Decimal: x Material Submission Instructions Please submit large electronic files via our file sharing service at Photo Source: Enbridge Agency Commissions 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. Non-Payment In the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable. Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution.

18 18 Digital Specs Website Specs All dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks. Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Please supply left and right side artwork in.jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices) Please note, background skins are not guaranteed to show on mobile devices and tablets DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details. Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Digital Edition Specs Digital Edition Landing Page Landing Page Ad Sizes/Specs: Full page: 8-1/4 wide x 11-1/8 high Spread: 16-1/2 wide x 11-1/8 high Acceptable files include:.pdf,.eps and.tif. 300 dpi. enewsletter Specs Weekly enewsletter Banner Ad size: 580 x 80 (72 dpi) Advertorial Headline 25 words and image/logo Include URL link PushDown Banner 970 x 90 (Banner expands to 970 x 250) Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Standard Banner 300 x 250 Skyscraper 300 x 600 Interstitial Ad 600 x 400 Inline Banner 300 x x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners Size may not exceed 35k (300 x 600 can be 45k).jpg,.gif and.png files are accepted - 3x max rotation of.gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags Source: TransCanada Corp.