Visit Santa Barbara CO-OP CAMPAIGN

Transcription

1 Visit Santa Barbara CO-OP CAMPAIGN

2 FULL-PAGE PRINT MAGAZINE ADVERTORIAL Full-page print advertorial in Wine Spectator Magazine Visit Santa Barbara header placement Members receive one of four advertorial placements Added Value: Each participant will also receive a clickable mention in a companion newsletter designed by Wine Spectator Markets: Nation Wide Run Dates: April 2019 issue Print Circulation: 380,000 copies Targeting: Wine Spectator readers (avg. HHI of $117k / avg. age of 50) Price Per Partner: $3, Total Co-Op Partners: 4 members featuring appropriate wine-related products Additional Visit Santa Barbara Investment: $13,350 Respected source for wine expertise and wine lifestyle inspiration Cost Per 1,000 Impressions (CPM): $8.72 Mock up only. Does not represent proposed content 2

3 Lifestyle publication reaching the modern American West FULL-PAGE PRINT MAGAZINE ADVERTORIAL Opportunity Participation in a full-page print advertorial within a Sunset Insider Guide Visit Santa Barbara receives top header placement Members receive one of four advertorial placements Markets: LA, OC, Bay Area Run Dates: April 2019 issue Total Co-Op Partners: 4 members Print Circulation: 272,000 copies Targeting: Sunset Insider s Guide readers (avg. HHI of $171k+ / avg. age of 52) Price Per Partner: $1, Additional Visit Santa Barbara Investment: $6,250 Cost Per 1,000 Impressions (CPM): $

4 Regional lifestyle publication reaching affluent drive market FULL-PAGE PRINT MAGAZINE ADVERTORIAL Full-page print magazine advertorial Visit Santa Barbara receives top header placement and each member receives one out of 4 sections on the page. A total of 4 members need to participate. Markets: Long Beach to Santa Ynez Valley (see map on the right) Run Dates: March & April Issues Total Co-Op Partners: 4 in March, 4 in April Circulation: 32,000 copies per month Targeting: 805 Living readers (avg. HHI of $195k / avg. age of 38) Price: $268 per member Additional Visit Santa Barbara investment: $2,144 Cost Per 1,000 Impressions (CPM): $

5 Inspirational travel brand and planning tool for affluent and discerning travelers DREAM DEALS S (3x) Participation in one Dream Deals . Members receive 1x hi-res image/copy placement highlighting details or a special offer within the Call To Action Button within the will drive to member s website Run Dates: 11/15 1/15 2/15 Total Potential Partners: 12, 3-4 members per Targeting: AFAR subscribers Estimated Impressions: 50,000 per Price: $400 per member Additional Visit Santa Barbara Investment: $2,700 Cost Per 1,000 Impressions: $

6 Inspirational travel brand and planning tool for affluent and discerning travelers BANNERS DRIVING TO (3X) CUSTOM CONTENT ARTICLES Participation within one of three Custom Content Articles via traffic driving banners VSB branded banners via social channels and a newsletter will tout Santa Barbara, sending traffic to each article. Members will receive a section of copy within custom content articles living on Afar.com Hyperlinks within the articles will then drive to member site directly. 4 member copy sections + VSB introduction copy for each of the 3 articles Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis Run Dates: 12/1-2/28, 1/7-4/8, and 2/1-4/30 Total Potential Partners: 12, 4 members per article Targeting: AFAR Audience (Ave age 45, Ave HHI $478,389, 95% college educated) Estimated Impressions: 977,200 Estimated Views: 1,000 views per article Price: $250 per member Additional Visit Santa Barbara Investment: $3,000 6

7 NATIVE BANNERS DRIVING TO ARTICLES ON VSB SITE Participation in custom article living on the Visit Santa Barbara website, via traffic drivers from native banners Native banners touting Visit Santa Barbara for three pillars (outdoor/arts/wellness) Native banners will run across relevant, premium site partners and articles will live on appropriate section of VSB site Hyperlinks within each article will drive to each member s site Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis Run Dates: 12/15 1/15 - Arts & Culture 1/15 2/15 - Wellness 2/15 3/15 - Luxury Mid funnel Native Display partner driving targeted awareness, interest and consideration Total Potential Partners: 12, 4 members per article. Co-op member content must align to the article theme. Targeting: A35+, HHI $100k+, Vacation Travelers, Beach Go ers, and affinity for outdoor, culinary, arts & culture Estimated Impressions: Unknown pageviews, but supported with 1.3 million ad impressions per article Price: $668 per member Additional Visit Santa Barbara Investment: $8,

8 Programmatic display partner with advanced targeting capabilities and 1 st party travel data sources NATIVE BANNERS REACHING TRAVELERS PLANNING FOR SB Native banner placement 6x Native banners (2 members for each theme hotels, food/libations, outdoor Co-op banners will show image of participating members, driving directly to member s site Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis Run Dates: 11/1 11/31 Outdoor Partner 12/1 12/31 Outdoor Partner 1/1 1/31 Hotel Partner 2/1 2/28 Hotel Partner 3/1 3/31 Food/Libation Partner 4/1 4/31 Food/Libation Partner Total Potential Partners: 6, 2 members per theme Targeting: Hotel Partners: A35+, HHI $100k+, planning or shopping for SB travel Food/Libations/Outdoor: A35+, HHI $100k+, already booked trip to Santa Barbara and are now looking at Things To Do Estimated Impressions: 444,444 per themed ad Price: $1,000 per member Additional Visit Santa Barbara Investment: $6,

9 (5) SHARED CAROUSEL AD UNITS ON FACEBOOK AND INSTAGRAM One Facebook and Instagram carousel ad shared with members. Ad displaying a gallery of 3 different participating members, each with their own tile, driving to appropriate section on SantaBarbaraCA.com or to member site. Each member receives one tile in one ad unit displaying a gallery of 3 partner images Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis Run Dates: Partner 1-3: 1/2 1/23 (3 weeks) Partner 4-6: 2/6 2/27 (3 weeks) Partner 7-9: 3/6 3/27 (3 weeks) Partner 10-12: 4/3 4/24 (3 week) Partner 13-15: 5/1 5/22 (3 weeks) Total Potential Partners: 15, 3 minimum to participate Targeting: A25+, Interest in travel and tourism Estimated Impressions: 50,000 per partner Price: $500 per member 9 9

10 Thank You SALE BEGINS OCTOBER 31 AT 10:00 A.M. Questions? Contact Elske Free at (805) or