366, * print run 6.1% 10.4% Media data PERCENT TOTAL COVERAGE COVERAGE TARGET GROUP WOMEN A TOP-SELLER IN THE MAGAZINE SECTOR * * Recognition

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1 TOTAL COVERAGE 6.1% * Media data ,000 READERS COVERAGE TARGET GROUP WOMEN 10.4% 306,000 READERS Updated: * 366,462 print run Recognition 61.8 * PERCENT A TOP-SELLER IN THE MAGAZINE SECTOR * * * ** Coverage data according to CAWI Print 2015 Circulation data according to ÖAK, 1st half of 2015, checked

2 MAXIMA continues its successful progression with 350,000 readers With a coverage of 10.4% in its target group of women and a recognition level of 61.8%, is one of the most popular women s magazines in Austria and thereby confirms its successful development to date. impresses with its wide range of topics impresses in all age categories with over 357,000 readers in total. focuses on leisure and travel, beauty, stars and celebrities as well as fashion and accessories. Stories about family, lifestyle and decoration are also popular. The Gourmet Extra supplement and exclusive shopping vouchers from trading companies such as BIPA, BILLA, MERKUR, PENNY and ADEG are also a fixed part of the magazine and particularly popular among the customers. : strong on coverage & circulation achieves an overall coverage of 6.1% per edition with its 357,000 readers and in its target group of women, this figure even reaches 10.4%. The recognition level of 61.8% corresponds to over 3.6 million people who are familiar with. According to the ÖAK (Austrian Print Run Monitoring Body), is one of the women s magazines with the highest circulation in Austria with an average circulation of 349,348 copies. is available exclusively from BIPA, BILLA, MERKUR, PENNY & ADEG. is a top quality magazine. Here you can specifically present your products and brands to a target group of women aged years old in a trendy environment with individual communications solutions. Source: *Coverage data according to CAWI Print 2015 ** Circulation data according to ÖAK, 1st half of 2015, checked 2

3 10.4 % * COVERAGE AMONG AUSTRIAN WOMEN 61.8 % * RECOGNITION Proportion of readers 366,462 copies ** PRINT RUN per edition copies ** DISTRIBUTED CIRCULATION per edition 3.6 million readers * TOTAL RECOGNITION in % *** Diva 3.6 Eltern 3.8 Miss 4.2 Seitenblicke 4.8 Welt der Frau 5.3 Wienerin in % * Woman *** Media analysis 2014/2105, filter women * CAWI Print 2015, filter women Target group Women aged years old Net household income from 1,199 Across Austria Social class: ABCD Women in the middle of their lives with a wide range of interests (e.g. cosmetics and body care, fashion, holidays and travel, cuisine, healthy living) Copy price 1 CPT by comparison Sales print run per edition** CPT Available from BIPA (free for BIPA club members). BILLA, MERKUR, PENNY and ADEG as well as in selected medical practices and hairdressing salons. 366, Woman 177, Wienerin 80, Seitenblicke 64, Madonna 88, Servus in Stadt und Land 207, Miss (data from 2nd half of 2014) 61, *Coverage data according to CAWI Print 2015 **Circulation data according to ÖAK, 1st half of 2015, checked Publication 11 x annually Combined issue January/February Extras Shopping vouchers (BIPA, BILLA, MERKUR, PENNY, ADEG) Gourmet Extra Special publications on a wide range of issues 3

4 MAXIMA READERS ARE INTERESTED IN THESE TOPICS Topics of interest readers as a percentage Topics of interest readers as a percentage Beauty/Cosmetics 11.9 Fashion/Fashionable clothing 9.8 Society, celebrities, stars 9.3 Watches/Jewellery 9.2 New publications books 9.2 Exhibitions, museums 8.8 Theatre 8.5 Pregnancy/Birth 8.5 All about babies/young children 8.3 Lifestyle, furnishings, decoration 8.2 Family, children, upbringing 8.2 Cooking, baking, recipes 8.1 Gardening, garden, balcony 7.9 Fitness, keeping fit 7.9 Well-being, well-being offers 7.9 Opera, classical concerts 7.9 Healthy food 7.7 Health/Medicine 7.7 Non-classical concerts 7.6 Animals, animal care 7.5 Cabaret 7.4 Old age provision/preparing for old age 7.3 Education 7.3 Excursions 7.1 Holiday offers/travel 7.0 Insurance/Accident cover 7.0 Sailing/Water sports, regattas 6.7 Profession/Careers 6.6 Photography/Videos 6.5 Cinema, films 6.5 Music, CDs, MP3s 6.5 History/Current affairs 6.4 Home construction/renovation 6.4 Wine 6.4 DVDs with films, videos 6.3 Jobs around the home, DIY 6.3 Sport, exercise, fitness 6.3 Foreign affairs/world events 6.0 Austrian domestic policy 6.0 Science and research 5.8 Economic issues 5.7 Financial/Capital investments 5.2 Hi-fi technology/hi-fi equipment 5.2 New products consumer electronics 5.2 Car-related topics 4.6 Motorbike-related topics 4.2 Good food/restaurants 7.3 Source: CAWI Print

5 FORMATS & PRICES 2016 STANDARDS main magazine Gourmet Extra Print run p. m. 366,462 copies Print run p. m. 366,462 copies 2/1 page 420 x 274 mm bled off 2/1 page 296 x 210 mm bled off 15,400 28,000 1/1 page 210 x 274 mm bled off 1/1 page 148 x 210 mm bled off 8,250 15,000 1/2 page portrait 99 x 274 mm bled off 1/2 page landscape 210 x 134 mm bled off Premium placement main magazine 10,000 Print run p. m. 366,462 copies. Advertorials For tariffs, see above Plus design costs 1/3 page portrait 67 x 274 mm bled off 1/3 page landscape 210 x 90 mm bled off 7,000 2/1 page 1,790 1/1 page 990 1/2 page 690 U2 (Inside cover) + page 3 35,000 U2 (Inside cover) 17,000 U4 (back cover) 18,000 All prices excl. 5 % advertising tax and excl. 20 % VAT. Please note that we do not retain any agency commission.. 5

6 FORMATS & PRICES 2016 SPECIAL FORMS OF ADVERTISING Supplements Per 1,000 copies up to 50 g 145 Minimum format 105 x 148 mm Maximum format 180 x 244 mm Supplement: provided; included at unspecified point The longer side of the supplement must be sealed We are happy to offer individual special forms of advertising on request such as a banderole, split cover, cover flap. Stick-in inserts e.g. split cover Per 1,000 copies up to 50 g 160 Minimum format 148 x 210 mm Maximum format 210 x 274 mm Stick-in inserts: provided; between two curved sections, only following prior technical clarification TOC (Tip-On-Card) Sachet e.g. Tip-On-Card Per 1,000 copies Minimum format Maximum format 105 x 148 mm 180 x 244 mm TOC 110 Sachet 165 NB: All variations only combined with ad space TOC Sachet provided; start or end of curve; machine processed provided; machine processed; start or end of curve; with machine processing, sample no smaller than a bank card and no larger than A5. Max. thickness 2 mm, min. one rectangular edge. Only by prior technical clarification with the printer s. e.g. supplement Advent calendar Cross-media promotion for your product! Print circulation 361,700 copies Page impressions.at approx. 227,000 Competition entries approx. 50,000 (2014) Per window 3,000 excl. 5 % advertising tax and excl. 20 % VAT. Plus cost of products used as prizes Please note that we do not retain any agency commission. 6

7 PRINT DOCUMENTS & DATES 2016 Print documents Data delivery Deadlines 2016 Lithography Only printable PDF/X4 files* All fonts and images embedded No layers in PDF Picture resolution 300 dpi Colour profile Cover ISO Coated v2 Centre PSO LWC Improved (ECI) Data only in 4c CMYK. Do not use any special colours or RGB colours. PDF files must include at least a 3 mm bleed margin, corner indexes and crop marks Place important content at 15 mm from all edges of the page, starting from the paper format. Colour wedges, registration marks and crop marks should ONLY be positioned outside of the bleed. Fonts and logos must be positioned at least 10 mm from the bleed. In the case of double pages, no bleed margin is necessary along the binding. *PDF-X4 standard (see Edition Advertising Print data Publication deadline deadline date closing finished deadline PDF 1/ / / / / / / / / / / Data delivery (adverts) Data delivery to anzeigen@.co.at Please send your finished print-ready file (PDF) by the deadline. Competitions / Vouchers If you would like your advertisement to include a competition or voucher, please send a copy in advance so that we can check the legalities. Contact RG Verlag GmbH Niederhofstraße 37 A-1120 Wien Tel Fax office@rgverlag.co.at 7

8 GENERAL TERMS AND CONDITIONS PLACING OF ORDERS 1 The order with the Client shall only be concluded upon written acceptance (confirmation of order) by RG Verlag GmbH, editorial department (hereinafter referred to as ). s currently applicable General Terms and Conditions (GTC) and advertisement price lists shall apply. The Client s opposing or supplementing general terms and conditions of the Client or general terms and conditions which deviate from the GTC shall not be recognised and their application is hereby rejected. 2 If the order is accepted, s advertisement orders must be processed at the latest within one year from acceptance. 3 The sales discounts referred to in the advertisement price list will only be granted for the advertisements that have appeared within the same calendar year. 4 No warranty is assumed for the inclusion of the advertisements in certain circulations. 5 The Client warrants that the piece received by is free from third party rights (in particular copyright and ancillary copyright rights, trademark rights, personality rights). is under no circumstance obliged to check the advertisement for its legal admissibility. The piece received may not contain any contents that breach statutory provisions (of a public-law or a private-law nature) or offend against good manners. The Client undertakes to indemnify, defend and hold harmless of third-party claims including own costs of any representation that these assert on account of the publication of the advertisement. 6 In the event of changes of the advertising prices, the new terms and conditions shall enter into force also for current orders, unless the Client raises an objection in writing within 14 working days upon receipt of the changes. 7 If the printout of the advertisement is illegible, incorrect or incomplete, the Client shall be entitled at s option to a reduction of the payment or a replacement advertisement if the sense of the advertisement is decisively altered or the success of the advertisement is significantly impaired through errors by. Each further liability (in particular for pecuniary losses, lost profit etc.) of is excluded. In any case, the amount of s liability shall be limited by the contract value of the magazine advertisement. 8 In the event of business disruptions or interference through force majeure, shall be entitled to full payment or the published advertisements if the orders are fulfilled with 80% of the warranted print run. Greater reductions in circulations must be taken into account proportionately in accordance with the TAI in accordance with the calculation basis. 9 Advertisements which, due to their editorial layout, are not obviously recognisable as an advertisement must be identified as such by the Client. 10 Addendums to our terms and conditions shall only be binding if they are confirmed in writing by. 11 PDF files must be sent by or CD-ROM. No warranty for the correctness and completeness is assumed by without the sending of a proof. 12 reserves the right to reject advertisement orders without indicating reasons also after the acceptance of the order. PRINTING MATERIAL 1 The timely provision of the correct PDF file shall be incumbent on the Client. In the event of late delivery (i.e. delivery after deadline for the submission of printing material as per media data) is entitled to use a Client s thematic focus already available to it, or it reserves the right to insert the magazine advertisement in one of the following circulations. If both is not possible, the advertiser shall be charged a 40 % cancellation fee. 2 The obligation to keep the PDF file safely shall end 6 months after publication, unless explicitly provided by a written agreement otherwise. 3 If no PDF file or an incomplete PDF file is delivered, the Client shall be informed by immediately about the necessary handling. 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Price, printing and typographical errors reserved. 8