University of Illinois. Corporate Sponsorship Program

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1 University of Illinois Corporate Sponsorship Program

2 University of Illinois 40,000 enrollment 89% of undergraduate students are Illinois residents 85% of students accept jobs in the State of Illinois upon graduation 400,000 living alumni 200,000 alumni in State of Illinois 19 Men s and Women s Sports 48% of football/basketball season ticket holders have a household income of $100,000 or higher 52% of season ticket holders are alumni/students. 48% are fans with no official affiliation.

3 Illinois Football Memorial Stadium Capacity 65,000 6 home games in 2009 $121 million Stadium Renovation Privately Funded Completed in 2008 New concourses Premium Seating Luxury Suites Indoor Club Outdoor Club Three Straight Recruiting Classes ranked Top 25 in nation Participated in 2008 Rose Bowl Ron Zook 2007 National Coach of the Year

4 Illinois Basketball Assembly Hall Capacity 16,450 Ranked as the 7 th -most valuable collegiate basketball program Forbes.com, March consecutive home sellouts coming into Ranked Top 10 in nation in attendance last five years 10 NCAA Tournaments over last 11 years 2005 Final Four appearance and national title runner-up 2008 recruiting class ranked Top 15 in the nation

5 Corporate Sponsorship University of Illinois Philosophy: To form long-term mutually beneficial marketing relationships with Fortune 500 companies and local business leaders in order to increase the revenues and images of both parties. Illinois is the only Big Ten institution to manage its corporate sponsorship program and radio network in-house. Goal is to keep the number of sponsors low and give more value to each. Category exclusivity by athletic venue. TEAM ILLINOIS: Sponsors with exclusivity across all media TEAM ILLINOIS Corporate Partners:

6 Fighting Illini Television Shows Ron Zook Show Twelve (12) 30-minute shows during season Bruce Weber Show Ten (10) 30-minute shows during season Jolette Law Show Eight (8) 30-minute shows during season Airs on multiple stations WICD, Champaign/Decatur WICS, Springfield Fox Sports Midwest, St. Louis Big Ten Network Presenting Sponsor of Shows Opening/Closing Billboards 30-second commercial time

7 In-Stadium Sponsorship Opportunities Sponsor of Illinois Football Exclusive partner 10 x 34 digital rotating signage 40 minutes of exposure per game Logo rights for co-branded marketing Season tickets opportunities Single game ticket opportunities Pregame catered tent party opportunity Ability to purchase limited number of postseason tickets Logo placement Illinois season schedule cards and posters Recognition as sponsor twice a game PA announcement Video board logo display Instant Replay Sponsorships Tag minimum of 10 instant replays per game

8 Sponsor of Illinois Basketball Courtside Signage Exclusive Assembly Hall partner 3 x 40 courtside rotating signage One of maximum 10 sponsors rotated throughout game TV exposure Big Ten Network and ESPN games Logo rights for co-branded marketing Season ticket opportunity Ability to purchase limited number of postseason tickets Mutually agreed to promotions in-arena Logo placement on season schedule cards and posters Recognition as sponsor twice a game PA announcement Video board logo display Single Game Sponsorship Logo on game program/poster cover Logo on back of season ticket stub PA recognition Video board logo display Single game ticket opportunity Opportunity to donate tickets to youth outreach program

9 Sponsor of Illinois Basketball Static Signage Exclusive Assembly Hall partner 5 x 10 permanent backlit signage in Assembly Hall Logo rights for co-branded marketing Season ticket opportunities Mutually agreed to promotions in-arena Logo placement on season schedule cards and posters Recognition as sponsor twice a game PA announcement Video board logo display Logo display on center hung LED ring Single Game Sponsorship Logo on game program cover Logo on the back of ticket stub PA recognition Video board logo display Opportunity for single game tickets Opportunity to donate tickets to youth outreach program

10 Web Sponsorships Fightingillini.com Official Partner of fightingillini.com Official Online Partner Permanent logo on home page as a sponsor of a special feature Scoreboard presented by Multimedia/Video presented by Year-Round Exposure Rotation of Leaderboard, Storyboard and/or skyscraper ads throughout site Ability to rotate 15-second commercial as pre-roll to Illinois video feature Web Site Statistics Average 300,000 monthly unique visitors from September March Average 2.1 million monthly page views from September March 18,000,000 average page views a year

11 Additional Exposure Huff Hall Sponsorship Women s Volleyball, Wrestling, Gymnastics Permanent Signage on scoreboard Logo on Volleyball schedule cards, posters Logo on two match game programs per year Volleyball season ticket opportunity PA Announcements at all events Baseball/Softball Signage next to scoreboard Logos on schedule cards/posters PA Announcements at all events Olympic Sport Event Sponsorship Presenting or Title Sponsorship Recognition in advertising Game program sponsorship Summer Camp Sponsorships Ability to be sponsor a specific sport camp and have recognition on brochures, mailers, apparel, etc. Logo Rights Ability to use Illinois trademarks in approved marketing and on promotional items Event Solicitation or Marketing Ability to set up booth or solicit customers in selected approved events through the year For More Information, Contact: Marty Kaufmann Assistant Director of Athletics 1700 S. Fourth Street Champaign IL mekaufma@illinois.edu